The influence of society on technology is more subtle. The 13 essays in this book draw on a wide array of case studies from cooking stoves to missile systems, from 15th-century Portugal to today's AI labs - to outline an original research program based on a synthesis of ideas from the social studies of science and the history of technology. Together they affirm the need for a study of technology that gives equal weight to technical, social, economic, and political questions.Wiebe E. Bijker teaches in the Department of General Sciences at the University of Limburg in The Netherlands; Thomas P. Hughes is Professor of the History and Sociology of Science at the University of Pennsylvania, and Trevor Pinch is Lecturer in the Department of Sociology at the University of York in England

    From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives.Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women​, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.

    Houbolt, an unsung hero of Apollo 11 and the man who showed NASA how to put America on the moon. Without John C. Houbolt, a junior engineer at NASA, Apollo 11 would never have made it to the moon. Top NASA engineers on the project, including Werner Von Braun, strongly advocated for a single, huge spacecraft to travel to the moon, land, and return to Earth. It's the scenario used in 1950s cartoons and horror movies about traveling to outer space. Houbolt had another idea: Lunar Orbit Rendezvous. LOR would link two spacecraft in orbit while the crafts were travelling at 17,000 miles per hour. His plan was ridiculed and considered unthinkable. But this junior engineer was irrepressible. He stood by his concept, fired off memos to executives, and argued that LOR was the only way to success. For the 50th anniversary of Apollo 11, hear the untold story of the man who helped fulfill Kennedy’s challenge to reach the moon and begin exploring the final frontier.

    “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before, to persuade Levy to help him get Pixar off the ground. What Levy found was a company on the verge of failure. To Pixar and Beyond is the story of what happened next: how, working closely with Jobs, Levy produced and implemented a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s ascent, how it made creative choices, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper lessons that can apply to many aspects of our lives.

    Instead, he proposes a theory of human evolution and history based on entanglement, the ever-increasing mutual dependency between humans and things.Not only do humans become dependent on things, Hodder asserts, but things become dependent on humans, requiring an endless succession of new innovations. It is this mutual dependency that creates the dominant trend in both cultural and genetic evolution. He selects a small number of cases, ranging in significance from the invention of the wheel down to Christmas tree lights, to show how entanglement has created webs of human-thing dependency that encircle the world and limit our responses to global crises.

    First published in 1970, the book seeks to explain the causes for the 13 May 1969 riots in Kuala Lumpur.Dr Mahathir sets out his view as to why the Malays are economically backward and why they feel they must insist upon immigrants becoming real Malaysians speaking in due course nothing but Malay, as do immigrants to America or Australia speak nothing but the language of what the author calls “the definitive people”. He argues that the Malays are the rightful owners of Malaya. He also argues that immigrants are guests until properly absorbed, and that they are not properly absorbed until they have abandoned the language and culture of their past.

    Though local inhabitants had known about it for century, Bingham documented and photographed the ruins of a 15th century settlement nestled along a mountain ridge above the Urubamba Valley in Peru, placed so perfectly from a defensive standpoint that it’s believed the Spanish never conquered it and may have never known about it.

    Twenty years on, Hancock returns with the sequel to his seminal work filled with completely new, scientific and archaeological evidence, which has only recently come to light...Near the end of the last Ice Age 12,800 years ago, a giant comet that had entered the solar system from deep space thousands of years earlier, broke into multiple fragments. Some of these struck the Earth causing a global cataclysm on a scale unseen since the extinction of the dinosaurs. At least eight of the fragments hit the North American ice cap, while further fragments hit the northern European ice cap. The impacts, from comet fragments a mile wide approaching at more than 60,000 miles an hour, generated huge amounts of heat which instantly liquidized millions of square kilometers of ice, destabilizing the Earth's crust and causing the global Deluge that is remembered in myths all around the world. A second series of impacts, equally devastating, causing further cataclysmic flooding, occurred 11,600 years ago, the exact date that Plato gives for the destruction and submergence of Atlantis.The evidence revealed in this book shows beyond reasonable doubt that an advanced civilization that flourished during the Ice Age was destroyed in the global cataclysms between 12,800 and 11,600 years ago. But there were survivors - known to later cultures by names such as 'the Sages', 'the Magicians', 'the Shining Ones', and 'the Mystery Teachers of Heaven'. They travelled the world in their great ships doing all in their power to keep the spark of civilization burning. They settled at key locations - Gobekli Tepe in Turkey, Baalbek in the Lebanon, Giza in Egypt, ancient Sumer, Mexico, Peru and across the Pacific where a huge pyramid has recently been discovered in Indonesia. Everywhere they went these 'Magicians of the Gods' brought with them the memory of a time when mankind had fallen out of harmony with the universe and paid a heavy price. A memory and a warning to the future...For the comet that wrought such destruction between 12,800 and 11,600 years may not be done with us yet. Astronomers believe that a 20-mile wide 'dark' fragment of the original giant comet remains hidden within its debris stream and threatens the Earth. An astronomical message encoded at Gobekli Tepe, and in the Sphinx and the pyramids of Egypt,warns that the 'Great Return' will occur in our time...

    The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to think differently. In Whiplash, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period: Emergence over AuthorityPull over PushCompasses over MapsRisk over SafetyDisobedience over CompliancePractice over TheoryDiversity over AbilityResilience over StrengthSystems over Objects Filled with incredible case studies and cutting-edge research and philosophies from the MIT Media Lab and beyond, Whiplash will help you adapt and succeed in this unpredictable world.

    Who thought up paper money? What was the secret element that made the Gutenberg printing press possible? And what is the connection between The Da Vinci Code and the collapse of Lehman Brothers? Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette’s disposable razor to IKEA’s Billy bookcase, bestselling author and Financial Times columnist Tim Harford recounts each invention’s own curious, surprising, and memorable story. Invention by invention, Harford reflects on how we got here and where we might go next. He lays bare often unexpected connections: how the bar code undermined family corner stores, and why the gramophone widened inequality. In the process, he introduces characters who developed some of these inventions, profited from them, and were ruined by them, as he traces the principles that helped explain their transformative effects. The result is a wise and witty book of history, economics, and biography.

    . . and then broke? How would you survive? Could you improve on humanity's original timeline? And how hard would it be to domesticate a giant wombat? With this book as your guide, you'll survive--and thrive--in any period in Earth's history. Bestselling author and time-travel enthusiast Ryan North shows you how to invent all the modern conveniences we take for granted--from first principles. This illustrated manual contains all the science, engineering, art, philosophy, facts, and figures required for even the most clueless time traveler to build a civilization from the ground up. Deeply researched, irreverent, and significantly more fun than being eaten by a saber-toothed tiger, How to Invent Everything will make you smarter, more competent, and completely prepared to become the most important and influential person ever.

    From "Bartleby the Scrivener" to The Office, from the steno pool to the open-plan cubicle farm, Cubed is a fascinating, often funny, and sometimes disturbing anatomy of the white-collar world and how it came to be the way it is—and what it might become.In the mid-nineteenth century clerks worked in small, dank spaces called “counting-houses.” These were all-male enclaves, where work was just paperwork. Most Americans considered clerks to be questionable dandies, who didn’t do “real work.” But the joke was on them: as the great historical shifts from agricultural to industrial economies took place, and then from industrial to information economies, the organization of the workplace evolved along with them—and the clerks took over. Offices became rationalized, designed for both greater efficiency in the accomplishments of clerical work and the enhancement of worker productivity. Women entered the office by the millions, and revolutionized the social world from within. Skyscrapers filled with office space came to tower over cities everywhere. Cubed opens our eyes to what is a truly "secret history" of changes so obvious and ubiquitous that we've hardly noticed them. From the wood-paneled executive suite to the advent of the cubicles where 60% of Americans now work (and 93% of them dislike it) to a not-too-distant future where we might work anywhere at any time (and perhaps all the time), Cubed excavates from popular books, movies, comic strips (Dilbert!), and a vast amount of management literature and business history, the reasons why our workplaces are the way they are—and how they might be better.

    on the humid night of September 29, 1959, Braniff Flight 542 crashed on a farm near Buffalo, Texas. Less than six months later, Northwest Flight 710 crashed in a soybean field near Tell City, Indiana. Both planes were Lockheed Electras, and both, for no apparent reason, had lost a wing in mid-air. The combined toll of the two crashes was 97 lives. There were no survivors. Early the following October, during take-off from Boston’s Logan Airport, there was another Electra disaster, and the plane that had been supposedly foolproof became the object of the ugliest controversy in the history of commercial aviation. The Electra Story is an illuminating and incomparably thorough study of the plane’s entire career. From design through construction, rigorous testing, and brilliant initial performance, to the minute-by-minute record of the fatal flights, the scenes of wreckage, and then the painstaking efforts to solve the mystery. While the search for a “probable cause” went on, there was a crucial decision to be made: whether or not to let the Electras go on flying. Elwood R. Quesada, then Administrator of the Federal Aviation Agency, had to make that decision, and how he coped with this frightening responsibility is a remarkable tale in itself. The plane that had been a dream, then became a nightmare, is still flying today, and out of tragedy has come an important advance in man’s knowledge. Robert Serling’s evaluation of The Electra Story is an enlightening, vivid, unbiased and rare documented account. It is a human story of suspense, with dedication and courage. And as a story of how government, industry, technology, science and the public were all trapped in one intricate web, it is both revealing and significant. Praise for Robert Serling ‘High level of suspense and excitement.’ - De Moines Sunday Register ‘Serling has spun another winner’ – Publisher’s Weekly ‘…keeps you guessing til the end’ - Arizona Daily Star ‘Aviation buffs will revel in this thoroughgoing chronicle’ – Kirkus Robert J. Serling (1918-2010) was aviation editor of United Press International and won the annual TWA Best Aviation News Reporting Award for four years running.

    For something as elemental as counting and estimating the world around us, it seems like a confusing tool to use. So how did we end up with it?Most of the rest of the world is on the metric system, and for a time in the 1970s America appeared ready to make the switch. Yet it never happened, and the reasons for that get to the root of who we think we are, just as the measurements are woven into the ways we think. John Marciano chronicles the origins of measurement systems, the kaleidoscopic array of standards throughout Europe and the thirteen American colonies, the combination of intellect and circumstance that resulted in the metric system’s creation in France in the wake of the French Revolution, and America’s stubborn adherence to the hybrid United States Customary System ever since. As much as it is a tale of quarters and tenths, it is a human drama, replete with great inventors, visionary presidents, obsessive activists, and science-loving technocrats.Anyone who reads this inquisitive, engaging story will never read Robert Frost’s line “miles to go before I sleep” or eat a foot-long sub again without wondering, Whatever happened to the metric system?

    Three years later he set out into the world on his bike again, this time searching for truth on his own terms in a world that had become strangled by a climate of fear. Starting his trip in Japan, he traveled through Siberia, Mongolia, Europe, the Middle East, South East Asia, and Africa, stopping in more than 30 countries to deliver his message of the real United States, as he knew it. Unique stories and gritty adventure fill this quest for new sights and insights amongst extreme temperatures, knee-deep mud, bureaucratic roadblocks, health problems, and loneliness.