A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Alan Williams knew nothing about being the star, but a courageous basketball player shows that one can still find success in the midst of failure. Even though Alan's career didn't result in him being a lottery pick in the first round of the NBA draft, Walk-On gives each of us something to cheer about. From the end of the bench, a firsthand view of major college basketball proves that ultimate fulfillment in life is not found in how many points we score, but in having a hope and a faith in those things in life which cannot be seen.JOIN THE FIGHT FOR CANCERJIMMY V FOUNDATION: A portion of the proceeds from Walk-On will be donated to the V Foundation, an organization helping to support cancer research. The V Foundation was founded in memory of the late Jim Valvano, former coach of NC STATE, who died years ago of cancer.

    Helping to bring these forgotten figures into the light, Andrew Gimson's illuminating accounts are accompanied by sketches from Guardian sartirical cartoonist, Martin Rowson, making this the perfect gift for all lovers of history and politics.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    And now, finally, the story is being brought to you by the people who lived it.During the ‘80s and into the mid-‘90s, City Gardens was a haven for the underground. Music, art, and a general sense of creative collectivism drove the imaginations of its patrons and performers alike, and the resulting memories have been captured and molded into a narrative that, while reminiscent of a larger history, is still uniquely Jersey.The doors of 1701 Calhoun St. closed some 20 years back, but in the minds of many, the “House That Randy Built” still casts its long shadow of influence. Whether you grew up there or you were just visiting, chances are City Gardens had some impact on you, and that impact probably informs and instructs the person you are today. Some of those stories are here; some of those stories still reek of pit-sweat and still glow with the exuberance of youth colored by nostalgia. In the pages of this book are war stories and friendship stories and the inspirational stories of lives realized and identities met. It is a story of life; the imperfect, often messy and sometimes brilliant moments of life. Its cast is as diverse as its moments, yet still uniform in one similar goal: the search for something different. Almost each and every person who participated in the world of City Gardens will echo, in some combination of description and passion, the desire to reject what was handed to them and, instead, find their own path. The universal sentiment is one of belonging; of a visceral impulse to connect to something larger and to find a safety in similarity. To find home.Know that when you read these stories that have been curated with great care; with almost a kind of religious reverence. They have been handled with loving, gloved hands; as one would handle a brittle old photo of a long-lost loved one. They have been chosen to represent the lives of so many people. Regardless of where you were from or how you came to City Gardens, your story is as valuable as any we’ve recorded. The sheer volume of lives intersecting with lives and history piled on top of history may have hindered the inclusion of all stories, but, hopefully, if you lived the life and you felt the joy and the strength of the music we all celebrate, you’ll recognize yourself in some of these words. You can order the book here:http://www.citygardensnj.com/?page_id=9

    Now, with this collection of original essays, he reminds us of the principles upon which the United States was founded. Looking at the freedoms that define us, from the vote to the press; the values that have transformed us, from empathy to inclusion to service; the institutions that sustain us, such as public education; and the traits that helped form our young country, such as the audacity to take on daunting challenges in science and medicine, Rather brings to bear his decades of experience on the frontlines of the world’s biggest stories. As a living witness to historical change, he offers up an intimate view of history, tracing where we have been in order to help us chart a way forward and heal our bitter divisions. With a fundamental sense of hope, What Unites Us is the book to inspire conversation and listening, and to remind us all how we are, finally, one.

    Both are newly-weds; Dulcie has a baby girl and Fran is expecting a baby. But there the similarities end.Fran is a Detroit city girl enjoying modern conveniences. Dulcie is a pineapple farmer’s wife enduring the extremes of Australia. Bushfires, floods, cyclones, droughts, dingo attacks and accidents are all too common. Regardless, Dulcie’s optimism shines through, revealing her love of the land and fascination for the wild creatures that share her corner of Queensland.Each book purchased will help support Careflight, an Australian aero-medical charity that attends emergencies, however remote.

    This haunting story continues to be an unsolved mystery today. Lehto conducts all the research to bring you the most accurate account of what songwriter Woody Guthrie called the "1913 Massacre."

    Destiny had other plans for her: summoned to Russia, then considered by most Europeans to be a vast, primitive wasteland, devoid of culture or sophistication, she became the Grand Duchess Ekaterina, wife of the future emperor Peter III. What followed her short, unhappy marriage was a legendary rise to supreme power. At the age of 33, the Grand Duchess Catherine became the Empress Catherine II, ruler in her own right of the largest empire on earth. In this book, you will learn how, during Catherine’s lonely years as a neglected wife in the court of the Empress Elisabeth, she bided her time and amassed the necessary political and military support to overthrow the heir to the Romanov dynasty and seize his throne. You will also learn why, over the course of her 34-year reign, which saw rebellions, foreign wars, popular uprisings, and a string of jealous lovers vying for her favor, she came to be remembered by history under the name conferred upon her by her own people: Catherine the Great.

    

    How had Donald Trump won the White House? How was it that a decent and thoughtful president had been succeeded by a buffoonish reality star, and what do we do now?Instead of throwing away his phone and moving to another country (which were his first and second thoughts), Pfeiffer decided to tell this surreal story, recounting how Barack Obama navigated the insane political forces that created Trump, explaining why everyone got 2016 wrong, and offering a path for where Democrats go from here.Pfeiffer was one of Obama's first hires when he decided to run for president, and was at his side through two presidential campaigns and six years in the White House. Using never-before-heard stories and behind-the-scenes anecdotes, Yes We (Still) Can examines how Obama succeeded despite Twitter trolls, Fox News (and their fake news), and a Republican Party that lost its collective mind.An irreverent, no-B.S. take on the crazy politics of our time, Yes We (Still) Can is a must-read for everyone who is disturbed by Trump, misses Obama, and is marching, calling, and hoping for a better future for the country.

    With a completely unlikely but forever memorable cast of characters—including the slight, lisping coach Lou Holtz; the star quarterback, Tony Rice; five foot nothing Asian kicker, Reggie Ho; NFL-bound Ricky Watters; and a crazed and ferocious defensive line, among others—Notre Dame whipped millions of fans into a frenzy. This roller coaster season of football includes the infamous Catholics vs. Convicts game (Notre Dame vs. Jimmy Johnson's #1 ranked Miami Hurricanes). The two teams were undefeated when they met at Notre Dame Stadium, with the Irish winning in the final seconds by a final score of 31-30.With original reporting and interviews with everyone from the players to the coaches, detailed research, and access to the Notre Dame archives, Jerry Barca tells a gripping story of an unbelievable season and the players who would become legends. More than a Notre Dame book, Unbeatable is a compelling narrative of one of the most incredible sports stories of the last century—the unlikely tale of an underdog team coming together and making history.

    That fall, the Black Knights of Army were the class of the nation. Mark Beech, a second-generation West Pointer, recounts this memorable and never-to-be-repeated season with:- Pete Dawkins, the Heisman Trophy winner who rose to the rank of Brigadier General - The long-reclusive Bill Carpenter, the fabled "lonesome end" who earned the Distinguished Service Cross for saving his company in Vietnam - Red Blaik, who led Army back to glory after the cribbing scandal and had the field at Michie Stadium named in his honorCombining the triumph of The Junction Boys with the heroics of The Long Gray Line, Beech captures a unique period in the history of football, the military, and mid-twentieth-century America.

    

    Three modern day Tom Sawyers, with no caving expertise but an abundance of bravado, made Hannibal ground zero for a terrifying calamity that would leave its traumatic mark for half a century. Joel Hoag, his brother Billy, and their friend Craig Dowell vanished after exploring a vast and complex maze cave system that had been exposed by highway construction. Fifty years later, their fate remains the ultimate unsolved mystery.