Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: * Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. * Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

    The dust had yet to settle on the global financial crisis in 2009 when an unlikely Wharton grad was setting in motion a fraud of unprecedented gall and magnitude--one that would come to symbolize the next great threat to the global financial system. Billion Dollar Whale will become a classic, harrowing parable about the financial world in the twenty-first century.

    In the process he tackles the question that has obsessed historians ever since: What made eighteenth-century Britain such fertile soil for inventors? Rosen’s answer focuses on a simple notion that had become enshrined in British law the century before: that people had the right to own and profit from their ideas.    The result was a period of frantic innovation revolving particularly around the promise of steam power. Rosen traces the steam engine’s history from its early days as a clumsy but sturdy machine, to its coming-of-age driving the wheels of mills and factories, to its maturity as a transporter for people and freight by rail and by sea. Along the way we enter the minds of such inventors as Thomas Newcomen and James Watt, scientists including Robert Boyle and Joseph Black, and philosophers John Locke and Adam Smith—all of whose insights, tenacity, and ideas transformed first a nation and then the world. William Rosen is a masterly storyteller with a keen eye for the “aha!” moments of invention and a gift for clear and entertaining explanations of science. The Most Powerful Idea in the World will appeal to readers fascinated with history, science, and the hows and whys of innovation itself.

    Drawing on exclusive accounts from whistleblowers and regulators, as well as thousands of pages of confidential FDA documents, Eban reveals an industry where fraud is rampant, companies routinely falsify data, and executives circumvent almost every principle of safe manufacturing to minimize cost and maximize profit, confident in their ability to fool inspectors. Meanwhile, patients unwittingly consume medicine with unpredictable and dangerous effects.The story of generic drugs is truly global. It connects middle America to China, India, sub-Saharan Africa and Brazil, and represents the ultimate litmus test of globalization: what are the risks of moving drug manufacturing offshore, and are they worth the savings? A decade-long investigation with international sweep, high-stakes brinkmanship and big money at its core, Bottle of Lies reveals how the world’s greatest public-health innovation has become one of its most astonishing swindles.

    His invention of the first practical incandescent lamp 140 years ago so dazzled the world--already reeling from his invention of the phonograph and dozens of other revolutionary devices--that it cast a shadow over his later achievements. In all, this near-deaf genius ("I haven't heard a bird sing since I was twelve years old") patented 1,093 inventions, not including others, such as the X-ray fluoroscope, that he left unlicensed for the benefit of medicine.One of the achievements of this staggering new biography, the first major life of Edison in more than twenty years, is that it portrays the unknown Edison--the philosopher, the futurist, the chemist, the botanist, the wartime defense adviser, the founder of nearly 250 companies--as fully as it deconstructs the Edison of mythological memory. Edmund Morris, winner of the Pulitzer Prize and the National Book Award, brings to the task all the interpretive acuity and literary elegance that distinguished his previous biographies of Theodore Roosevelt, Ronald Reagan, and Ludwig van Beethoven. A trained musician, Morris is especially well equipped to recount Edison's fifty-year obsession with recording technology and his pioneering advances in the synchronization of movies and sound. Morris sweeps aside conspiratorial theories positing an enmity between Edison and Nikola Tesla and presents proof of their mutually admiring, if wary, relationship.Enlightened by seven years of research among the five million pages of original documents preserved in Edison's huge laboratory at West Orange, New Jersey, and privileged access to family papers still held in trust, Morris is also able to bring his subject to life on the page--the adored yet autocratic and often neglectful husband of two wives and father of six children. If the great man who emerges from it is less a sentimental hero than an overwhelming force of nature, driven onward by compulsive creativity, then Edison is at last getting his biographical due.

    Instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West, but worldwide. This progress is not the result of some cosmic force. It is a gift of the Enlightenment: the conviction that reason and science can enhance human flourishing.Far from being a naïve hope, the Enlightenment, we now know, has worked. But more than ever, it needs a vigorous defense. The Enlightenment project swims against currents of human nature–tribalism, authoritarianism, demonization, magical thinking–which demagogues are all too willing to exploit. Many commentators, committed to political, religious, or romantic ideologies, fight a rearguard action against it. The result is a corrosive fatalism and a willingness to wreck the precious institutions of liberal democracy and global cooperation.With intellectual depth and literary flair, Enlightenment Now makes the case for reason, science, and humanism: the ideals we need to confront our problems and continue our progress.

    We see it everywhere - from Pearl Harbour to 9/11, from the assassination of Kennedy to the death of Diana. Bookshop shelves threaten to collapse under the weight of texts devoted to proving myriad conspiracy theories true, while even quality newspapers and serious TV channels are prepared to give them credence.For David Aaronovitch, there came a time when he started to see a pattern. These theories used similar dodgy methods with which to insinuate their claims: they linked themselves to the supposed conspiracies of the past (it happened then so it can happen now); they carefully manipulated their evidence to hide its holes; they relied on the authority of dubious academic sources. Most importantly, they elevated their believers to membership of an elite - a group of people able to see beyond lies to a higher reality. But why believe something that entails stretching the bounds of probability so far? Surely it is more likely that men did actually land on the moon in 1969 than that thousands of people were enlisted to fabricate a deception that they did.In this entertaining and enlightening book - aimed to provide ammunition for those who have found themselves at the wrong end of a conversation about moon landings or twin towers - Aaronovitch carefully probes and explodes a dozen of the major conspiracy theories. In doing so, he looks at why people believe them, and makes an argument for a true scepticism: one based on a thorough knowledge of history and a strong dose of common sense.

    And they did it without fanfare or recognition from their employer. Hiltzik's Dealers of Lightning provides a fascinating look at technohistory that sets the record straight. In Dealers of Lightning, Hiltzik describes the forces and faces behind the revolution that the Xerox PARC team single-handedly spawned. The Xerox PARC group was composed solely of top technical minds. The decision was made at Xerox headquarters to give the team complete freedom from deadlines and directives, in hopes of fostering a true creative environment. It worked — perhaps too well. The team responded with a steady output of amazing technology, including the first version of the Internet, the first personal computer, user-friendly word-processing programs, and pop-up menus. Xerox, far from ready for the explosion of innovation, failed to utilize the technology dreamed up by the group. Out of all the dazzling inventions born at Xerox PARC, only a handful were developed and marketed by Xerox. However, one of these inventions, the laser printer, proved successful enough to earn billions for the company, therefore justifying its investment in the research center. Most oftheteam's creations would go on to be developed and perfected by other companies, such as IBM, Apple, and Microsoft. Drawing from interviews with the engineers, executives, and scientists involved in the Xerox PARC, Dealers of Lightning chronicles an amazing era of egos, ideas, and inventions at the dawn of the computer age.

    In THE CRASH OF 2016, Thom Hartmann argues that the facade of our once-great United States will soon disintegrate to reveal the rotting core where corporate and billionaire power and greed have replaced democratic infrastructure and governance. Our once-enlightened political and economic systems have been manipulated to ensure the success of only a fraction of the population at the expense of the rest of us. The result is a "for the rich, by the rich" scheme leading to policies that only benefit the highest bidders. Hartmann outlines the destructive forces-planted by Lewis Powell in 1971 and come to fruition with the "Reagan Revolution"-that have looted our nation over the past decade, and how their actions fit into a cycle of American history that lets such forces rise to power every four generations. However, a backlash is now palpable against the "economic royalists"-a term coined by FDR to describe those hoarding power and wealth-including the banksters, oligarchs, and politicians who have plunged our nation into economic chaos and social instability. Although we are in the midst of what could become the most catastrophic economic crash in American History, a way forward is emerging, just as it did in the previous great crashes of the 1760s, 1856, and 1929. The choices we make now will redefine American culture. Before us stands a genuine opportunity to embrace the moral motive over the profit motive-and to rebuild the American economic model that once yielded great success. Thoroughly researched and passionately argued, THE CRASH OF 2016 is not just a roadmap to redemption in post-Crash America, but a critical wake-up call, challenging us to act. Only if the right reforms are enacted and the moral choices are made, can we avert disaster and make our nation whole again.

    Army and Navy from small towns and elite colleges, more than ten thousand women served as codebreakers during World War II. While their brothers and boyfriends took up arms, these women moved to Washington and learned the meticulous work of code-breaking. Their efforts shortened the war, saved countless lives, and gave them access to careers previously denied to them. A strict vow of secrecy nearly erased their efforts from history; now, through dazzling research and interviews with surviving code girls, bestselling author Liza Mundy brings to life this riveting and vital story of American courage, service, and scientific accomplishment.

    In Everything All At Once, the New York Times bestselling author issues a call to arms meant to rouse everyone to become the change they want to see in the world. Whether addressing global warming, social change, or personal success, there are certain strategies that always get results: looking at the world with radical curiosity, being driven by a desire for a better future, and being willing to take the actions needed to make change a reality.With his signature humor and storytelling, Bill shares how he has developed specific techniques for what he calls the "everything all at once" lifestyle, from his childhood scouting adventures and his career at aerospace companies to the development of his famous Science Guy television show. This approach requires the nerd mindset: a way of thinking that leaves no stone unturned. It's about learning to solve problems through exploration, trial and error, and sheer creativity. Problem solving is a skill that anyone can harness to create change, and Bill Nye is here to show us how to sort out problems, recognize solutions, and join him in changing the world.

    Here is the never-before-told story of the nuclear arms race that changed history-and of the visionary American Air Force officer Bernard Schriever, who led the high-stakes effort. A Fiery Peace in a Cold War is a masterly work about Schriever's quests to prevent the Soviet Union from acquiring nuclear superiority, to penetrate and exploit space for America, and to build the first weapons meant to deter an atomic holocaust rather than to be fired in anger. Sheehan melds biography and history, politics and science, to create a sweeping narrative that transports the reader back and forth from individual drama to world stage. The narrative takes us from Schriever's boyhood in Texas as a six-year-old immigrant from Germany in 1917 through his apprenticeship in the open-cockpit biplanes of the Army Air Corps in the 1930s and his participation in battles against the Japanese in the South Pacific during the Second World War. On his return, he finds a new postwar bipolar universe dominated by the antagonism between the United States and the Soviet Union. Inspired by his technological vision, Schriever sets out in 1954 to create the one class of weapons that can enforce peace with the Russians-intercontinental ballistic missiles that are unstoppable and can destroy the Soviet Union in thirty minutes. In the course of his crusade, he encounters allies and enemies among some of the most intriguing figures of the century: John von Neumann, the Hungarian-born mathematician and mathematical physicist, who was second in genius only to Einstein; Colonel Edward Hall, who created the ultimate ICBM in the Minuteman missile, and his brother, Theodore Hall, who spied for the Russians at Los Alamos and hastened their acquisition of the atomic bomb; Curtis LeMay, the bomber general who tried to exile Schriever and who lost his grip on reality, amassing enough nuclear weapons in his Strategic Air Command to destroy the entire Northern Hemisphere; and Hitler's former rocket maker, Wernher von Braun, who along with a colorful, riding-crop-wielding Army general named John Medaris tried to steal the ICBM program. The most powerful men on earth are also put into astonishing relief: Joseph Stalin, the cruel, paranoid Soviet dictator who spurred his own scientists to build him the atomic bomb with threats of death; Dwight Eisenhower, who backed the ICBM program just in time to save it from the bureaucrats; Nikita Khrushchev, who brought the world to the edge of nuclear catastrophe during the Cuban Missile Crisis, and John Kennedy, who saved it. Schriever and his comrades endured the heartbreak of watching missiles explode on the launching pads at Cape Canaveral and savored the triumph of seeing them soar into space. In the end, they accomplished more than achieving a fiery peace in a cold war. Their missiles became the vehicles that opened space for America.

    That same year, a trove of Michael Jackson memorabilia—including his iconic crystal-encrusted white glove—was sold at auction for over $1 million to a guy who was, officially, just the lowly forestry minister of the tiny nation of Equatorial Guinea. And in 2014, Ukrainian revolutionaries raided the palace of their ousted president and found a zoo of peacocks, gilded toilets, and a floating restaurant modeled after a Spanish galleon. Unlikely as it might seem, there is a thread connecting these events, and Rachel Maddow follows it to its crooked source: the unimaginably lucrative and equally corrupting oil and gas industry. With her trademark black humor, Maddow takes us on a switchback journey around the globe, revealing the greed and incompetence of Big Oil and Gas along the way, and drawing a surprising conclusion about why the Russian government hacked the 2016 U.S. election. She deftly shows how Russia’s rich reserves of crude have, paradoxically, stunted its growth, forcing Putin to maintain his power by spreading Russia’s rot into its rivals, its neighbors, the West’s most important alliances, and the United States. Chevron, BP, and a host of other industry players get their star turn, most notably ExxonMobil and the deceptively well-behaved Rex Tillerson. The oil and gas industry has weakened democracies in developed and developing countries, fouled oceans and rivers, and propped up authoritarian thieves and killers. But being outraged at it is, according to Maddow, “like being indignant when a lion takes down and eats a gazelle. You can’t really blame the lion. It’s in her nature.” Blowout is a call to contain the lion: to stop subsidizing the wealthiest businesses on earth, to fight for transparency, and to check the influence of the world’s most destructive industry and its enablers. The stakes have never been higher. As Maddow writes, “Democracy either wins this one or disappears.”

    Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion--at least on paper. With his long hair and feel-good mantras, the 6-foot-five Neumann, who grew up in part on a kibbutz, looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation, with its fluid jobs and lax office culture. He called it WeWork. Though the company was merely subleasing amenity-filled office space to freelancers and small startups, Neumann marketed it like a revolutionary product--and investors swooned.As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider, he boasted. It would build schools, create WeWork cities, even colonize Mars. Could he, Neumann wondered from the ice bath he'd installed in his office, become the first trillionaire or a world leader? In pursuit of its founder's grandiose vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital. In late 2019, just weeks before WeWork's highly publicized IPO, a Hail Mary effort to raise cash, everything fell apart. Neumann was ousted from his company--but still was poised to walk away a billionaire.Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks, from a Japanese billionaire with designs on becoming the Warren Buffet of tech, to leaders at JPMorgan and Goldman Sachs who seemed intoxicated by a Silicon Valley culture where sensible business models lost out to youthful CEOs who promised disruption. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley unicorns? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive account of WeWork's unraveling.

    In his most widely appealing book yet, one of today's leading authors of popular anthropology looks at the intriguing history and peculiar nature of money, tracing our relationship with it from the time when primitive men exchanged cowrie shells to the imminent arrival of the all-purpose electronic cash card.