state of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets.Fordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford's early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers, rejecting his midwestern Puritanism, turned the place into a ribald tropical boomtown. Fordlandia's eventual demise as a rubber plantation foreshadowed the practices that today are laying waste to the rain forest. More than a parable of one man's arrogant attempt to force his will on the natural world, Fordlandia depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch. As Greg Grandin shows in this gripping and mordantly observed history, Ford's great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained.

    The show celebrates design and architecture in all of its functional glory and accidental absurdity, with intriguing tales of both designers and the people impacted by their designs.Now, in The 99% Invisible City: A Field Guide to Hidden World of Everyday Design, host Roman Mars and coauthor Kurt Kohlstedt zoom in on the various elements that make our cities work, exploring the origins and other fascinating stories behind everything from power grids and fire escapes to drinking fountains and street signs. With deeply researched entries and beautiful line drawings throughout, The 99% Invisible City will captivate devoted fans of the show and anyone curious about design, urban environments, and the unsung marvels of the world around them.

    It's ever-present. Without it, you would die in minutes. And it has an epic story to tell.In Caesar's Last Breath, New York Times bestselling author Sam Kean takes us on a journey through the periodic table, around the globe, and across time to tell the story of the air we breathe, which, it turns out, is also the story of earth and our existence on it.With every breath, you literally inhale the history of the world. On the ides of March, 44 BC, Julius Caesar died of stab wounds on the Senate floor, but the story of his last breath is still unfolding; in fact, you're probably inhaling some of it now. Of the sextillions of molecules entering or leaving your lungs at this moment, some might well bear traces of Cleopatra's perfumes, German mustard gas, particles exhaled by dinosaurs or emitted by atomic bombs, even remnants of stardust from the universe's creation.Tracing the origins and ingredients of our atmosphere, Kean reveals how the alchemy of air reshaped our continents, steered human progress, powered revolutions, and continues to influence everything we do. Along the way, we'll swim with radioactive pigs, witness the most important chemical reactions humans have discovered, and join the crowd at the Moulin Rouge for some of the crudest performance art of all time. Lively, witty, and filled with the astounding science of ordinary life, Caesar's Last Breath illuminates the science stories swirling around us every second.

    From the esoteric account of the evolution of the species to the occult roots of science, from the secrets of the Flood to the esoteric motives behind American foreign policy, here is a narrative history that shows the basic facts of human existence on this planet can be viewed from a very different angle. Everything in this history is upside down, inside out and the other way around.At the heart of "The Secret History of the World" is the belief that we can reach an altered state of consciousness in which we can see things about the way the world works that are hidden from us in our everyday, commonsensical consciousness. This history shows that by using secret techniques, people such as Leonardo da Vinci, Isaac Newton and George Washington have worked themselves into this altered state - and been able to access supernatural levels of intelligence. There have been many books on the subject, but, extraordinarily, no-one has really listened to what the secret societies themselves say. The author has been helped in his researches by his friendship with a man who is an initiate of more than one secret society, and in one case an initiate of the highest level.

    It has been inspired by the scientific ferment that swept through Britain at the end of the 18th century, and which Holmes now radically redefines as 'the revolution of Romantic Science'.

    He died a tragic early death on the barren moonscape of the Mont Ventoux during the 1967 Tour. Almost 35 years on, hundreds of fans still make the pilgrimage to the windswept memorial which marks the spot where he died. A man of contradictions, Simpson was one of the first cyclists to admit to using banned drugs, and was accused of fixing races, yet the dapper "Major Tom" inspired awe and affection for the obsessive will to win which was ultimately to cost him his life. Put me Back on my Bike revisits the places and people associated with Simpson to produce the definitive story of Britain's greatest ever cyclist.

    She surveyed the darkest corners of Internet chat rooms, and made a pilgrimage to London to savor the most caustic and literate obits of all. Now she leads us on a compelling journey into the cult and culture behind the obituary page and the unusual lives we don't quite appreciate until they're gone.

    By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

    It starts with an analysis of the real costs incurred by individuals and families in existing transportation systems and goes on to examine the current civic expenses of these systems. With critiques of modern society’s deep-rooted attachment to car culture, this book tells the stories of people, businesses, organizations, and cities who are investing in two-wheeled transportation. Offering a fresh and compelling perspective on how people get from place to place, this book reveals the multifaceted North American bicycle movement with its contradictions, challenges, successes, and visions for the future.Please note: This paperback book is a different title with different content from the previously published zine, "Bikenomics: How Bicycling Will Save the Economy (If We Let It)." The zine is about 40 pages long, pocket-sized, and the binding is stapled.

    Why is glass see-through? What makes elastic stretchy? Why does a paper clip bend? Why does any material look and behave the way it does? These are the sorts of questions that Mark Miodownik a globally-renowned materials scientist has spent his life exploring In this book he examines the materials he encounters in a typical morning, from the steel in his razor and the graphite in his pencil to the foam in his sneakers and the concrete in a nearby skyscraper.

    Radiation: What could go wrong? In short, plenty. From Marie Curie carrying around a vial of radium salt because she liked the pretty blue glow to the large-scale disasters at Chernobyl and Fukushima, dating back to the late nineteenth century, nuclear science has had a rich history of innovative exploration and discovery, coupled with mistakes, accidents, and downright disasters. In this lively book, long-time advocate of continued nuclear research and nuclear energy James Mahaffey looks at each incident in turn and analyzes what happened and why, often discovering where scientists went wrong when analyzing past meltdowns. Every incident, while taking its toll, has led to new understanding of the mighty atom—and the fascinating frontier of science that still holds both incredible risk and great promise.

    The fifth edition is guaranteed to remain the category killer. This long-overdue update is a must-have for weekend riders and serious cyclists alike.Whether they own the latest model or a classic with thousands of miles on it, beginners and experienced cyclists alike can depend on this book to get their bikes out of the shop faster and keep them on the road longer. They'll discover information on: o Building a dream bike workshopo Disc brakes, both cable-actuated and hydraulico Dialing in front and rear suspension shocks for comfortable rideso The latest crankset and bottom bracket designso Overhauling freewheels and cassettes for peak performanceo Specs on all the latest handlebar and headset sizeso Servicing clipless pedals for maximum safetyWith troubleshooting sections to quickly identify and correct common problems, 450 photographs and 40 drawings to clarify all the step-by-step directions so even the complete neophyte can get repairs right the first time, and Web sites and phone numbers of bicycle and parts manufacturers, this is truly the ultimate bicycle repair and maintenance manual-now better than ever in its fifth edition!

    He pedaled across the Andes to Patagonia, around tiny Djibouti in the Horn of Africa, and from Tucson to Death Valley. With a scientist’s eye, he vividly observes local landscapes and creatures. As a lone man, he is overfed by grandmothers, courted by ladies of the night in Volgograd, invited into a mosque by Africa’s most feared tribe, chased by sandstorms and hurricanes — yet Malusa keeps riding. His reward: the deep silence of the world’s great depressions. A large-hearted narrative of what happens when a friendly, perceptive American puts himself at the mercy of strange landscapes and their denizens, Into Thick Air presents one of the most talented new voices in contemporary travel writing.

    Most of the time this math works quietly behind the scenes . . . until it doesn't. All sorts of seemingly innocuous mathematical mistakes can have significant consequences.Math is easy to ignore until a misplaced decimal point upends the stock market, a unit conversion error causes a plane to crash, or someone divides by zero and stalls a battleship in the middle of the ocean.Exploring and explaining a litany of glitches, near misses, and mathematical mishaps involving the internet, big data, elections, street signs, lotteries, the Roman Empire, and an Olympic team, Matt Parker uncovers the bizarre ways math trips us up, and what this reveals about its essential place in our world. Getting it wrong has never been more fun.

    After its founding in 509 BCE, Rome grew from an unremarkable Italian city-state to the dominant superpower of the Mediterranean world. Through it all, the Romans never allowed a single man to seize control of the state. Every year for four hundred years the annually elected consuls voluntarily handed power to their successors. Not once did a consul give in to the temptation to grab absolute power and refuse to let it go. It was a run of political self-denial unmatched in the history of the world. The disciplined Roman republicans then proceeded to explode out of Italy and conquer a world filled with petty tyrants, barbarian chieftains, and despotic kings.But the very success of the Republic proved to be its undoing. The republican system was unable to cope with the vast empire Rome ruled. Bankrolled by mountains of imperial wealth and without a foreign enemy to keep them united, ambitious Roman leaders began to stray from the republican austerity of their ancestors. Almost as soon as they had conquered the Mediterranean, Rome would become engulfed in violent political conflicts and civil wars that would destroy the Republic less than a century later.The Storm Before the Storm tells the story of the beginning of the end of the Roman Republic--the story of the first generation that had to cope with the dangerous new political environment made possible by Rome's unrivaled domination over the known world. The tumultuous years from 133-80 BCE set the stage for the fall of the Republic.The Republic faced issues like rising economic inequality, increasing political polarization, the privatization of the military, endemic social and ethnic prejudice, rampant corruption, ongoing military quagmires, and the ruthless ambition and unwillingness of elites to do anything to reform the system in time to save it--a situation that draws many parallels to present-day America. These issues are among the reasons why the Roman Republic would fall. And as we all know, those who do not learn from history are doomed to repeat it.