Did you know:Jane Goodall, who would become the world's foremost expect on chimpanzees, had a stuffed chimpanzee named Jubliee as a child. She loved animals so much that she was constantly bringing them inside--including worms and snails--much to her mother's horror!Although he would one day become a brilliant theoretical physicist, Stephen Hawking hated school as a child, and spent his free time assembling model airplanes, inventing board games, and even building his own computer.Neil DeGrasse Tyson, who became a famous astrophysicist, ran a dog-walking business after school to save up money for a telescope, which he used to observe the skies from the roof of his family's apartment building.The diverse and inclusive cast ranges from physicists like Neil DeGrasse Tyson, Marie Curie, and Stephen Hawking to inventors like Benjamin Franklin, Albert Einstein, and Nikola Tesla, and includes astronaut Sally Ride, mathematician Katherine Johnson (of Hidden Figures fame), primatologist Jane Goodall, and many more, making it a perfect addition to libraries, classrooms, and kids' home collections alike. With Anoosha Syed's whimsical illustrations bringing every caper, scrape, and sticky situation to life, this book is a fun and approachable introduction to the giants of the scientific world.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    Len Fisher turns his attention to the science of cooperation in his lively and thought-provoking book. Fisher shows how the modern science of game theory has helped biologists to understand the evolution of cooperation in nature, and investigates how we might apply those lessons to our own society. In a series of experiments that take him from the polite confines of an English dinner party to crowded supermarkets, congested Indian roads, and the wilds of outback Australia, not to mention baseball strategies and the intricacies of quantum mechanics, Fisher sheds light on the problem of global cooperation. The outcomes are sometimes hilarious, sometimes alarming, but always revealing. A witty romp through a serious science, Rock, Paper, Scissors will both teach and delight anyone interested in what it what it takes to get people to work together.

    Trolling. Conspiracies. Social media pile-ons. Campus intolerance. On the surface, these recent additions to our daily vocabulary appear to have little in common. But together, they are driving an epistemic crisis: a multi-front challenge to America's ability to distinguish fact from fiction and elevate truth above falsehood.In 2016 Russian trolls and bots nearly drowned the truth in a flood of fake news and conspiracy theories, and Donald Trump and his troll armies continued to do the same. Social media companies struggled to keep up with a flood of falsehoods, and too often didn't even seem to try. Experts and some public officials began wondering if society was losing its grip on truth itself. Meanwhile, another new phenomenon appeared: "cancel culture." At the push of a button, those armed with a cellphone could gang up by the thousands on anyone who ran afoul of their sanctimony.In this pathbreaking book, Jonathan Rauch reaches back to the parallel eighteenth-century developments of liberal democracy and science to explain what he calls the "Constitution of Knowledge"--our social system for turning disagreement into truth.By explicating the Constitution of Knowledge and probing the war on reality, Rauch arms defenders of truth with a clearer understanding of what they must protect, why they must do--and how they can do it. His book is a sweeping and readable description of how every American can help defend objective truth and free inquiry from threats as far away as Russia and as close as the cellphone.

    And with the advent of modern science, great minds have turned to testing and experimentation rather than mere thought as a way of approaching and grappling with some of the universe's most pressing and vexing dilemmas. So what is our latest picture of some of the most inexplicable features of the universe? What still remains to be uncovered? What are some of the next avenues of exploration for today's chemists, physicists, biologists, and astronomers? Pondering the answers to these and other questions is a great way to appreciate the grandeur and complexity of the world around you, better understand and discuss news and developments in science, and spark further interest in some of science's many exciting areas of study. "We know a lot about the universe. But there's even more that we don't know,"says astrophysicist and Professor Neil deGrasse Tyson, director of the Hayden Planetarium, an award-winning lecturer, and one of the world's foremost experts on the secrets of the universe. And his course The Inexplicable Universe: Unsolved Mysteries is the perfect gateway into this mind-bending and eye-opening subject. Each of these six self-contained lectures is a marvelous journey to the frontiers of the known (and unknown) universe and introduces you to tantalizing questions being addressed by the world's top scientists. Undeniably engaging and fascinating, this lecture series is a wonderful entrée to scientific pursuits that lie at the very heart of the history and nature of our universe. An Informed Scientific Conversation Central to The Inexplicable Universe is the way it takes you deep into hidden layers of the universe in a manner that is extremely accessible. Rather than a stern lecture given before a podium complete with confusing mathematics, Professor Tyson's lectures have the feel of an informed conversation that manages to be both thorough and easy to grasp. With each of the inexplicable mysteries he lays bare for you, Professor Tyson introduces you to the history behind it, lays out the science that has helped us grasp it, explains what researchers have discovered to date, and reveals what we have yet to discover. And while the topics explore subjects in everything from quantum mechanics to cosmology to string theory, you'll never feel overwhelmed by what you're learning. In fact, you're more likely to find yourself intrigued by just how much we know-and curious about what the near future will possibly reveal. Explore Fascinating Territory So what territory will you chart in this course? Here are some of the inexplicable ideas you'll investigate in these lectures. Neutrinos: Discovered in 1956, these fast-moving, ghostlike particles are made in abundance in the sun's core. They hardly interact with matter; it takes a light-year's worth of lead (5.8 trillion miles) to stop a neutrino. Not only that, but 65 billion neutrinos pass through every centimeter of your body that's facing the sun every second of every day. String theory: This astounding theory offers the hope of unifying all the particles and forces of physics. In the past several decades since the dawn of string theory, it's been imagined that all the fundamental particles we see and measure are just the manifestation in our dimension of strings vibrating in higher dimensions and at different frequencies. Quantum foam: This idea posits that when the fabric of space and time is so tightly curved on itself, space-time is less a smooth curve and more like the froth on a latte. In this state of matter and energy, quantum fluctuations can spawn entire universes, each with slightly different laws of physics within them! In addition, you'll also get a peek at what it would be like to travel through a black hole, ponder the possibility that life on Earth originated in debris from Mars, probe the supposed existence of multiple universes, and even imagine the possible end of the universe itself. A One-on-One Chat with a Renowned Science Educator Professor Tyson is renowned throughout the scientific community and the media for his vast knowledge, his penetrating insights, and his amazing ability to make even the most intimidating areas of science accessible, engaging, and-most of all-enjoyable. He brings the same inviting tone and sharp intellect to The Inexplicable Universe as he does to his range of media appearances on popular television programs. Due to its unique subject matter The Inexplicable Universe takes a highly visual approach. Many of the fascinating subjects in the course, such as black holes, string theory, and multiple universes are best demonstrated visually and Professor Tyson's lectures feature expertly crafted computer animations, explanatory diagrams, high resolution photographs, and other instructive visual elements. In order to better explain to you some of the grand, intricate ideas being discussed, Professor Tyson personally interacts with many of these animations and graphics using greenscreen technology. Please note that, due to the highly visual nature of The Inexplicable Universe, the course does not come with a guidebook. We did not believe a simple book could adequately convey the information in the course, and rather than make a guidebook that did not do the course justice, we decided to not offer one. However, we believe that you will be very excited by how we produced this course and will find it to be an enriching and fulfilling experience in your educational journey.

     Plant Partners delivers a research-based rationale for this ever-popular growing technique, offering dozens of ways you can use scientifically tested plant partnerships to benefit your whole garden. Through an enhanced understanding of how plants interact with and influence each other, this guide suggests specific plant combinations that improve soil health and weed control, decrease pest damage, and increase biodiversity, resulting in real and measurable impacts in the garden.

    Finding out where it came from and how it first jumped into people is an urgent priority, but early expectations that this would prove an easy question to answer have been dashed. Nearly two years into the pandemic, the crucial mystery of the origin of SARS-CoV-2 is not only unresolved but has deepened.In this uniquely insightful book, a scientist and a writer join forces to try to get to the bottom of how a virus whose closest relations live in bats in subtropical southern China somehow managed to begin spreading among people more than 1,500 kilometres away in the city of Wuhan. They grapple with the baffling fact that the virus left none of the expected traces that such outbreaks usually create: no infected market animals or wildlife, no chains of early cases in travellers to the city, no smouldering epidemic in a rural area, no rapid adaptation of the virus to its new host--human beings.To try to solve this pressing mystery, Viral delves deep into the events of 2019 leading up to 2021, the details of what went on in animal markets and virology laboratories, the records and data hidden from sight within archived Chinese theses and websites, and the clues that can be coaxed from the very text of the virus's own genetic code.The result is a gripping detective story that takes the reader deeper and deeper into a metaphorical cave of mystery. One by one the authors explore promising tunnels only to show that they are blind alleys, until, miles beneath the surface, they find themselves tantalisingly close to a shaft that leads to the light.

    His election night commentary became a viral sensation. A longtime progressive activist with deep roots in the conservative South, Jones has made it his mission to challenge voters and viewers to stand in one another's shoes and disagree constructively.Now, in Beyond the Messy Truth, Jones offers a blueprint for transforming our collective anxiety into meaningful change. Tough on Donald Trump but showing respect and empathy for his supporters, Jones takes aim at the failures of both parties before and after Trump's victory. He urges both sides to abandon the politics of accusation and focus on real solutions. Calling us to a deeper patriotism, he shows us how to get down to the vital business of solving, together, some of our toughest problems."The entire national conversation today can be reduced to a simple statement--'I'm right, and you're wrong, '" Jones has said. But the truth is messier; both sides have flaws. Both parties have strayed from their highest principles and let down their core constituencies. Rejecting today's political tribalism, Jones issues a stirring call for a new "bipartisanship from below." Recognizing that tough challenges require the best wisdom from both liberals and conservatives, he points us toward practical answers to problems that affect us all regardless of region or ideology: rural and inner-city poverty, unemployment, addiction, unfair incarceration, and the devastating effects of the pollution-based economy on both coal country and our urban centers.In explaining how he arrived at his views, Jones shares behind-the-scenes memories from his decades spent marching and protesting on behalf of working people, inspiring stories of ordinary citizens who became champions of their communities, and little-known examples of cooperation that have risen from the fog of partisan conflict. In his quest for positive solutions, Van Jones encourages us to set fire to our old ways of thinking about politics and come together where the pain is greatest.The audio edition includes a PDF of resources for getting involved and making a difference.Advance praise for Beyond the Messy Truth"Van Jones is a light in the darkness when we need it most. Beyond the Messy Truth breaks with the tribalism of today's politics and offers us a way forward. In the tradition of the great bridge builders of our past, Van's love for this country and all its people shines through."--Cory Booker, U.S. senator, New Jersey"In an age when hardworking families across America are feeling left behind, Van's commitment to letting other voices be heard is much needed in today's discourse."--Rick Santorum, former senator of Pennsylvania and Republican presidential candidate"Whether you agree or disagree with him, Van Jones's voice has become an integral part of our national political debate. He is one of the most provocative and interesting political figures in the country."--Bernie Sanders, U.S. senator, VermontIncludes an invaluable resource of contacts, books, media, and organizations for bipartisan bridge-building and problem solving.

    Dr. Atkins actually introduced the concept of “ketosis” to the general public in 1972 in his first book, Dr. Atkins’ Diet Revolution. With this book, you too can live a low-carb and low-sugar lifestyle that’s as flexible as it is inspiring. A BETTER KETO DIET AND SO MUCH MORE: This all-new Atkins guidebook focuses on eating right—not less—for painless weight management and better overall health. Choose the program that works for you: Atkins’ classic approach (Atkins 20®), a better keto diet (Atkins 40®), or small changes that lead to big results (Atkins 100™). 100 DELICIOUS WHOLE-FOOD RECIPES: Not only are the recipes in this book low in carbs and sugar, they contain a healthy balance of proteins and healthy fats, and they are nutrient-dense. MEAL PLANS TO HELP YOU ACHIEVE YOUR GOALS: Six full weeks of meal plans packed with variety, these healthy takes on classic comfort foods offer simple solutions for eating the foods we love in a healthier way. Plus, learn about the Hidden Sugar Effect and how to avoid it, and read real-life tips for creating a low-carb kitchen and for setting achievable goals. You’ll see how easy it is to eat right—not less—to reach your weight-management goals and achieve optimal health.

    UDL is a framework for inclusive education that aims to lower barriers to learning and optimize each individual's opportunity to learn. Novak shows how to use the UDL Guidelines to plan lessons, choose materials, assess learning, and improve instructional practice. Novak discusses key concepts such as scaffolding, vocabulary-building, and using student feedback to inform instruction. She also provides tips on recruiting students as partners in the teaching process, engaging their interest in how they learn. UDL Now! is a fun and effective Monday-morning playbook for great teaching.

    We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won’t provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn’t repeat itself and even genetics won’t tell you everything you want to know. Ineradicable uncertainty is now a fact of life. In complex environments, efficiency is a hazard not a help; being robust is the better, safer option. Drawing on a wide array of people and places, Margaret Heffernan looks at long-term projects developed over generations that could never have been planned the way that they have been run. Experiments, led by individuals and nations, discover new possibilities and options. Radical exercises in forging new futures with wildly diverse participants allow everyone to create outcomes together that none could do alone. Existential crises reveal the vital social component in resilience. Death is certain, but how we approach it impacts the future of those we leave behind. And preparedness – doing everything today that you might need for tomorrow – provides the antidote to passivity and prediction. Ranging freely through history and from business to science, government to friendships, this refreshing book challenges us to resist the false promises of technology and efficiency and instead to mine our own creativity and humanity for the capacity to create the futures we want and can believe in.

    . . and the lessons he and his family would learn along the way.Now two years after Joey's passing, as Rory takes their four-year-old daughter Indiana's hand and walks forward into an unknown future, he takes readers on his incredible journey from heartbreak to hope and, ultimately, the kind of healing that comes only through faith.A raw and vulnerable look deeper into Rory's heart, Once Upon a Farm is filled with powerful stories of love, life, and hope and the insights that one extraordinary, ordinary man in bib overalls has gleamed along the way.As opposed to homesteading, this is instead a book on lifesteading as Rory learns to cultivate faith, love, and fatherhood on a small farm while doing everything, at times, but farming. With frequent stories of his and Joey's years together, and how those guide his life today, Rory unpacks just what it means to be open to new experiences."This isn't a how-to book; it's more of a how we, or more accurately, how He, God, planted us on a few acres of land and grew something bigger than Joey or I could have ever imagined."

      Elon Musk and Jeff Bezos take center stage in this fast‑paced narrative as they attempt to disrupt the space economy, feed their own egos, and maybe even save the world. We also meet a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to satellite Internet visionary Greg Wyler. All are united in the profound conviction that commercial space transportation will transform our world for the better.   Tim Fernholz’s fly‑on‑the‑wall reporting captures an industry in the midst of disruption, as NASA seeks to preserve its ambitious space exploration program, traditional aerospace firms like Boeing and Lockheed Martin scramble to adapt to new competitors, lobbyists tussle over public funds and lawmakers try to prevent this new space race from sparking global conflict. With privileged access to top executives at SpaceX, including Musk himself, as well as at Blue Origin, NASA, Boeing, Lockheed Martin, Orbital ATK, Virgin Galactic, Fernholz spins this high‑stakes marathon into a riveting tale of rivalry and survival.

    Hivemind: A collective consciousness in which we share consensus thoughts, emotions, and opinions; a phenomenon whereby a group of people function as if with a single mind. Our views of the world are shaped by the stories told by our self-selected communities. Whether seeking out groups that share our tastes, our faith, our heritage, or other interests, since the dawn of time we have taken comfort in defining ourselves through our social groups. But what happens when we only socialize with our chosen group, to the point that we lose the ability to connect to people who don't share our passions? What happens when our tribes merely confirm our world view, rather than expand it? We have always been a remarkably social species-our moods, ideas, and even our perceptions of reality synchronize without our conscious awareness. The advent of social media and smartphones has amplified these tendencies in ways that spell both promise and peril. Our hiveish natures benefit us in countless ways-combatting the mental and physical costs of loneliness, connecting us with collaborators and supporters, and exposing us to entertainment and information beyond what we can find in our literal backyards. But of course, there are also looming risks-echo chambers, political polarization, and conspiracy theories that have already begun to have deadly consequences. Leading a narrative journey from the site of the Charlottesville riots to the boardrooms of Facebook, considering such diverse topics as zombies, neuroscience, and honeybees, psychologist and emotion regulation specialist Sarah Rose Cavanagh leaves no stone unturned in her quest to understand how social technology is reshaping the way we socialize. It's not possible to turn back the clocks, and Cavanagh argues that there's no need to; instead, she presents a fully examined and thoughtful call to cut through our online tribalism, dial back our moral panic about screens and mental health, and shore up our sense of community. With compelling storytelling and shocking research, Hivemind is a must-read for anyone hoping to make sense of the dissonance around us.

    In fact the currently accepted history of life on Earth is flawed and out of date. Now two pioneering scientists, one already an award-winning popular author, deliver an eye-opening narrative that synthesizes a generation's worth of insights from new research.Writing with zest, humor, and clarity, Ward and Kirschvink show that many of our long-held beliefs about the history of life are wrong. Three central themes emerge from the narrative. First, the development of life was not a stately, gradual process: Catastrophe, argue Ward and Kirschvink, shaped life's history more than all other forces combined-from notorious events like the sudden extinction of dinosaurs to recently discovered ones like "Snowball Earth" and the "Great Oxygenation Event." One startling possibility: that life arrived on Earth from Mars. Second, life consists of carbon, but three other molecules have determined how it evolved: oxygen, carbon dioxide, and hydrogen sulfide are carbon's silent partners. Third, ever since Darwin we have thought of evolution in terms of species. Yet it is the evolution of ecosystems-from deep-ocean vents to rainforests-that has formed the living world as we know it.Drawing on their years of experience in paleontology, biology, chemistry, and astrobiology, Ward and Kirschvink tell a story of life on Earth that is at once too fabulous to imagine and too familiar to dismiss. And in a provocative coda, they assemble discoveries from the latest cutting-edge research to imagine how the history of life might unfold deep into the future.