These are today's sins of science—as deplorable as mistaken past ideas about advocating racial purity or using lobotomies as a cure for mental illness. These unwitting errors add up to seven lessons both cautionary and profound, narrated by renowned author and speaker Paul A. Offit. Offit uses these lessons to investigate how we can separate good science from bad, using some of today's most controversial creations—e-cigarettes, GMOs, drug treatments for ADHD—as case studies. For every "Aha!" moment that should have been an "Oh no," this book is an engrossing account of how science has been misused disastrously—and how we can learn to use its power for good.

    Drawing on cutting-edge science, they begin at the limits of the observable universe, a scale spanning 10^27 meters--about 93 billion light-years. And they end in the subatomic realm, at 10^-35 meters, where the fabric of space-time itself confounds all known rules of physics. In between are galaxies, stars and planets, oceans and continents, plants and animals, microorganisms, atoms, and much, much more. Stops along the way--all enlivened by Scharf's sparkling prose and his original insights into the nature of our universe--include the brilliant core of the Milky Way, the surface of a rogue planet, the back of an elephant, and a sea of jostling quarks.The Zoomable Universe is packed with more than 100 original illustrations and infographics that will captivate readers of every age. It is a whimsical celebration of discovery, a testament to our astounding ability to see beyond our own vantage point and chart a course from the farthest reaches of the cosmos to its subatomic depths--in short, a must-have for the shelves of all explorers.

    Travel fast enough and you could weigh as much as a jumbo jet, be flattened thinner than a CD without feeling a thing-and live forever! As for the angles of a triangle, they do not always have to add up to 180 degrees. And then, of course, there are black holes. These are but a few of the extraordinary consequences of Einstein's theory of relativity. It is now over a hundred years since he made these discoveries, and yet the general public is still largely unaware of them. Filled with illuminating anecdotes and fascinating accounts of experiments, this book aims to introduce the interested lay person to the subject of relativity in a way which is accessible and engaging and at the same time scientifically rigorous. With relatively few mathematical equations--nothing more complicated than the Pythagoras's Theorem--this VSI packs a lot time into very little space, and for anyone who has felt intimidated by Einstein's groundbreaking theory, it offers the perfect place to start. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

     Author Jonathan Hennessey and illustrator Jack McGowan present the first full-color, chronological origin story for this hugely successful, omnipresent artform and business. Hennessey provides readers with everything they need to know about video games--from their early beginnings during World War II to the emergence of arcade games in the 1970s to the rise of Nintendo to today's app-based games like Angry Birds and Pokemon Go. Hennessey and McGowan also analyze the evolution of gaming as an artform and its impact on society. Each chapter features spotlights on major players in the development of games and gaming that contains everything that gamers and non-gamers alike need to understand and appreciate this incredible phenomenon.

    Drawing from Scientific American's "Fact or Fiction" and "Strange But True" columns, we've selected fifty-eight of the most surprising, fascinating, useful, and just plain wacky topics confronted by our writers over the years.

    It’s a staple of small talk, the app on our smartphones, and often the first thing we check each morning. Yet behind these quotidian interactions is one of the most expansive machines human beings have ever constructed—a triumph of science, technology and global cooperation. But what is this ‘weather machine’ and who created it? In The Weather Machine, Andrew Blum takes readers on a fascinating journey through an everyday miracle. In a quest to understand how the forecast works, he visits old weather stations and watches new satellites blast off. He follows the dogged efforts of scientists to create a supercomputer model of the atmosphere and traces the surprising history of the algorithms that power their work. He discovers that we have quietly entered a golden age of meteorology—our tools allow us to predict weather more accurately than ever, and yet we haven’t learned to trust them, nor can we guarantee the fragile international alliances that allow our modern weather machine to exist.Written with the sharp wit and infectious curiosity Andrew Blum is known for, The Weather Machine pulls back the curtain on a universal part of our everyday lives, illuminating our relationships with technology, the planet, and the global community.

    From the simple (How does soap know what's dirt? How do magnets work? Why do batteries die?) to the more complex (Why does evaporation have a cooling effect? Where does uranium get its energy?), this book makes science more understandable and fun. Author Robert Wolke provides definitive and easy-to-comprehend explanations for things that we take for granted, like the illumination behind neon signs and the mysteries of beverage carbonation. Wolke also dares readers to explore and conduct their own experiments with food, kitchen utensils, and common household products. This fifteenth anniversary edition of his bestselling popular science classic has been completely revised and expanded.

    In addition, 6,200 homes and 8,900 structures and were destroyed. Author Brian Fies’s firsthand account of this tragic event is an honest, unflinching depiction of his personal experiences, including losing his house and every possession he and his wife had that didn’t fit into the back of their car. In the days that followed, as the fires continued to burn through the area, Fies hastily pulled together A Fire Story and posted it online. It immediately went viral. He is now expanding his original web-comic to include environmental insight and the fire stories of his neighbors and others in his community. A Fire Story is an honest account of the wildfires that left homes destroyed, families broken, and a community determined to rebuild.

    This sweeping historical narrative traces the spark of invention from the laboratories of nineteenth-century Europe to the massive industrial and scientific efforts of the Manhattan Project. Along the way, Fetter-Vorm takes special care to explain the fundamental science of nuclear reactions. With the clarity and accessibility that only a graphic book can provide, Trinity transports the reader into the core of a nuclear reaction—into the splitting atoms themselves.The power of the atom was harnessed in a top-secret government compound in Los Alamos, New Mexico, where some of the greatest scientific minds in the world gathered together to work on the bomb. Fetter-Vorm showcases J. Robert Oppenheimer, Enrico Fermi, and General Leslie Groves, the fathers of the atomic bomb, whose insights unleashed the most devastating explosion known to humankind. These brilliant scientists wrestled daily with both the difficulty of building an atomic weapon and the moral implications of actually succeeding.When the first bomb finally went off at a test site code-named Trinity, the world was irreversibly thrust into a new and terrifying age. With powerful renderings of the catastrophic events at Hiroshima and Nagasaki, Fetter-Vorm unflinchingly chronicles the far-reaching political, environmental, and ethical effects of this new discovery. Richly illustrated and deeply researched, Trinity is a dramatic, informative, and thought-provoking book on one of the most significant and harrowing events in history.

    In The Ends of the World, Peter Brannen dives into deep time, exploring Earth’s past dead ends, and in the process, offers us a glimpse of our possible future.Many scientists now believe that the climate shifts of the twenty-first century have analogs in these five extinctions. Using the visible clues these devastations have left behind in the fossil record, The Ends of the World takes us inside “scenes of the crime,” from South Africa to the New York Palisades, to tell the story of each extinction. Brannen examines the fossil record—which is rife with creatures like dragonflies the size of sea gulls and guillotine-mouthed fish—and introduces us to the researchers on the front lines who, using the forensic tools of modern science, are piecing together what really happened at the crime scenes of the Earth’s biggest whodunits.Part road trip, part history, and part cautionary tale, The Ends of the World takes us on a tour of the ways that our planet has clawed itself back from the grave, and casts our future in a completely new light.

    Science should be on our daily conversation menu, along with topics like politics, books, sports, or the latest prestige cable drama. Conversations about science, he tells us, shouldn't be left to the experts. In The Dialogues, Johnson invites us to eavesdrop on a series of nine conversations, in graphic-novel form--written and drawn by Johnson--about "the nature of the universe." The conversations take place all over the world, in museums, on trains, in restaurants, in what may or may not be Freud's favorite coffeehouse. The conversationalists are men, women, children, experts, and amateur science buffs. The topics of their conversations range from the science of cooking to the multiverse and string theory. The graphic form is especially suited for physics; one drawing can show what it would take many words to explain.In the first conversation, a couple meets at a costume party; they speculate about a scientist with superhero powers who doesn't use them to fight crime but to do more science, and they discuss what it means to have a "beautiful equation" in science. Their conversation spills into another chapter ("Hold on, you haven't told me about light yet"), and in a third chapter they exchange phone numbers. Another couple meets on a train and discusses immortality, time, black holes, and religion. A brother and sister experiment with a grain of rice. Two women sit in a sunny courtyard and discuss the multiverse, quantum gravity, and the anthropic principle. After reading these conversations, we are ready to start our own.

    Using Everett's unpublished papers (recently discovered in his son's basement) and dozens of interviews with his friends, colleagues, and surviving family members, Byrne paints, for the general reader, a detailed portrait of the genius who invented an astonishing way of describing our complex universe from the inside. Everett's mathematical model (called the "universal wave function") treats all possible events as "equally real," and concludes that countless copies of every person and thing exist in all possible configurations spread over an infinity of universes: many worlds. Afflicted by depression and addictions, Everett strove to bring rational order to the professional realms in which he played historically significant roles. In addition to his famous interpretation of quantum mechanics, Everett wrote a classic paper in game theory; created computer algorithms that revolutionized military operations research; and performed pioneering work in artificial intelligence for top secret government projects. He wrote the original software for targeting cities in a nuclear hot war; and he was one of the first scientists to recognize the danger of nuclear winter. As a Cold Warrior, he designed logical systems that modeled "rational" human and machine behaviors, and yet he was largely oblivious to the emotional damage his irrational personal behavior inflicted upon his family, lovers, and business partners. He died young, but left behind a fascinating record of his life, including correspondence with such philosophically inclined physicists as Niels Bohr, Norbert Wiener, and John Wheeler. These remarkable letters illuminate the long and often bitter struggle to explain the paradox of measurement at the heart of quantum physics. In recent years, Everett's solution to this mysterious problem-the existence of a universe of universes-has gained considerable traction in scientific circles, not as science fiction, but as an explanation of physical reality.

    The ability to duplicate that process in a lab, once thought impossible, may now be closer than we think. Today, teams of scientists around the world are being assembled by the boldest entrepreneurs, big business, and governments to solve what is the most difficult technological challenge humanity has ever faced: building the equivalent of a star on earth. If their plans to capture star power are successful, they will unlock thousands, potentially millions, of years of clean, carbon-free energy. Not only would controlled nuclear fusion help solve the climate crisis, it could also make other highly desired technological ambitions possible—like journeying to the stars. Given the rising alarm over deterioration of the environment, and the strides being made in laser and magnetic field technology, powerful momentum is gathering behind fusion and the possibilities it offers. In The Star Builders, award-winning young plasma physicist Arthur Turrell “offers an optimistic outlook for the future of fusion power and is adamant about the need to invest in it” (The New York Times). Turrell describes fascinating star machines with ten times as many parts as the NASA Space Shuttle, and structures that extend over 400 acres in an accessible and entertaining account, spotlighting the individuals, firms, and institutions racing for the finish line: science-minded entrepreneurs like Jeff Bezos and Peter Thiel, companies like Goldman Sachs and Google, universities like Oxford and MIT, and virtually every rich nation. It’s an exciting and game-changing international quest that will make all of us winners.

    He decried the internment of Japanese-Americans in World War Two, agitated against nuclear weapons, promoted vitamin C as a cure for the common cold and researched the idea of DNA.

    An animal's cry, poetry, the medical symptom, media messages, language disorders, architecture, marketing, body language - all these, and more, fall within the sphere of semiotics.Introducing Semiotics outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's incisive text and Litza Jansz's brilliant illustrations, it identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start. It is the perfect companion volume to Introducing Barthes