But as anyone who has ever opened up a spreadsheet packed with seemingly infinite lines of data knows, numbers aren't enough: we need to know how to make those numbers talk. In The Model Thinker, social scientist Scott E. Page shows us the mathematical, statistical, and computational models—from linear regression to random walks and far beyond—that can turn anyone into a genius. At the core of the book is Page's "many-model paradigm," which shows the reader how to apply multiple models to organize the data, leading to wiser choices, more accurate predictions, and more robust designs. The Model Thinker provides a toolkit for business people, students, scientists, pollsters, and bloggers to make them better, clearer thinkers, able to leverage data and information to their advantage.

    Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Getting to the good solutions of complex management challenges can make the difference between fulfillment and frustration for teams, and, ultimately, the success or failure of companies. Will Larson's An Elegant Puzzle orients around the particular challenges of engineering management--from sizing teams to technical debt to succession planning--and provides a path to the good solutions. Drawing from his experience at Digg, Uber, and Stripe, Will Larson has developed a thoughtful approach to engineering management that leaders of all levels at companies of all sizes can apply. An Elegant Puzzle balances structured principles and human-centric thinking to help any leader create more effective and rewarding organizations for engineers to thrive in.

    Shepard and Slayton, part of the pioneering space program from the beginning, tell this fascinating inside story. 32 pages of photos.

    Perhaps the world's greatest technological achievement-and a triumph of American spirit and ingenuity-the Apollo 11 mission, and the entire Apollo program, was a mammoth undertaking involving more than 410,000 men and women dedicated to putting a man on the Moon and winning the Space Race against the Soviets.Seen through the eyes of the those who lived it, Shoot for the Moon reveals the dangers, the challenges, and the sheer determination that defined not only Apollo 11, but also the Mercury and Gemini missions that made it possible. Both sweeping and intimate, and based on exhaustive research and dozens of fresh interviews, bestselling author James Donovan's Shoot for the Moon is the definitive and thrilling account of one of humankind's most extraordinary feats of exploration.

    Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    Manning and his team at NASA's Jet Propulsion Laboratory, tasked with designing a lander many times larger and more complex than any before, faced technical setbacks, fights over inadequate resources, and the challenges of leading an army of brilliant, passionate, and often frustrated experts.Manning's fascinating personal account--which includes information from his exclusive interviews with leading Curiosity scientists--is packed with tales of revolutionary feats of science, technology, and engineering. Readers experience firsthand the disappointment at encountering persistent technical problems, the agony of near defeat, the sense of victory at finding innovative solutions to these problems, the sheer terror of staking careers and reputations on a lander that couldn't be tested on Earth, and the rush of triumph at its successful touchdown on Mars on August 5, 2012. This is the story of persistence, dedication, and unrelenting curiosity.

    Wells to the press releases of NASA, we are awash in clich�d claims about high technology's ability to change the course of history. Now, in The Shock of the Old, David Edgerton offers a startling new and fresh way of thinking about the history of technology, radically revising our ideas about the interaction of technology and society in the past and in the present. He challenges us to view the history of technology in terms of what everyday people have actually used-and continue to use-rather than just sophisticated inventions. Indeed, many highly touted technologies, from the V-2 rocket to the Concorde jet, have been costly failures, while many mundane discoveries, like corrugated iron, become hugely important around the world. Edgerton reassesses the significance of such acclaimed inventions as the Pill and information technology, and underscores the continued importance of unheralded technology, debunking many notions about the implications of the information age. A provocative history, The Shock of the Old provides an entirely new way of looking historically at the relationship between invention and innovation.

    In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

    Increasingly, the decisions that affect our lives--where we go to school, whether we can get a job or a loan, how much we pay for health insurance--are being made not by humans, but by machines. In theory, this should lead to greater fairness: Everyone is judged according to the same rules.But as mathematician and data scientist Cathy O'Neil reveals, the mathematical models being used today are unregulated and uncontestable, even when they're wrong. Most troubling, they reinforce discrimination--propping up the lucky, punishing the downtrodden, and undermining our democracy in the process.

    But NASA's prehistory is a rarely told tale, one that is largely absent from the popular space-age literature but that gives the context behind the lunar program. America's space agency wasn't created in a vacuum; it drew together some of the best minds the non-Soviet world had to offer.From Wenher von Braun fleeing the ruins of Berlin to the Mercury program, tests of new technologies by pilots such as Neil Armstrong and, in the shadow of Sputnik, the final creation by Dwight D. Eisenhower of NASA, Breaking The Chains of Gravity tells the story of NASA's roots in an engaging and accessible way, against a backdrop of Nazism, communism, and imminent nuclear annihilation.

    Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.

    But developing these systems brings its own set of headaches. With lots of examples and practical advice, this book takes a holistic view of the topics that system architects and administrators must consider when building, managing, and evolving microservice architectures.Microservice technologies are moving quickly. Author Sam Newman provides you with a firm grounding in the concepts while diving into current solutions for modeling, integrating, testing, deploying, and monitoring your own autonomous services. You'll follow a fictional company throughout the book to learn how building a microservice architecture affects a single domain.Discover how microservices allow you to align your system design with your organization's goalsLearn options for integrating a service with the rest of your systemTake an incremental approach when splitting monolithic codebasesDeploy individual microservices through continuous integrationExamine the complexities of testing and monitoring distributed servicesManage security with user-to-service and service-to-service modelsUnderstand the challenges of scaling microservice architectures

    When you flick on your light switch the light goes on--how? When you put out your garbage, where does it go? When you flush your toilet, what happens to the waste? How does water get from a reservoir in the mountains to your city faucet? How do flowers get to your corner store from Holland, or bananas get there from Ecuador? Who is operating the traffic lights all over the city? And what in the world is that steam coming out from underneath the potholes on the street? Across the city lies a series of extraordinarily complex and interconnected systems. Often invisible, and wholly taken for granted, these are the systems that make urban life possible. The Works: Anatomy of a City offers a cross section of this hidden infrastructure, using beautiful, innovative graphic images combined with short, clear text explanations to answer all the questions about the way things work in a modern city. It describes the technologies that keep the city functioning, as well as the people who support them-the pilots that bring the ships in over the Narrows sandbar, the sandhogs who are currently digging the third water tunnel under Manhattan, the television engineer who scales the Empire State Building's antenna for routine maintenance, the electrical wizards who maintain the century-old system that delivers power to subways. Did you know that the Verrazano-Narrows Bridge is so long, and its towers are so high, that the builders had to take the curvature of the earth's surface into account when designing it? Did you know that the George Washington Bridge takes in approximately $1 million per day in tolls? Did you know that retired subway cars travel by barge to the mid-Atlantic, where they are dumped overboard to form natural reefs for fish? Or that if the telecom cables under New York were strung end to end, they would reach from the earth to the sun? While the book uses New York as its example, it has relevance well beyond that city's boundaries as the systems that make New York a functioning metropolis are similar to those that keep the bright lights burning in big cities everywhere. The Works is for anyone who has ever stopped midcrosswalk, looked at the rapidly moving metropolis around them, and wondered, how does this all work?

    We are bombarded with more information each day than our brains can process—especially in election season. It's raining bad data, half-truths, and even outright lies. New York Times bestselling author Daniel J. Levitin shows how to recognize misleading announcements, statistics, graphs, and written reports revealing the ways lying weasels can use them. It's becoming harder to separate the wheat from the digital chaff. How do we distinguish misinformation, pseudo-facts, distortions, and outright lies from reliable information? Levitin groups his field guide into two categories—statistical infomation and faulty arguments—ultimately showing how science is the bedrock of critical thinking. Infoliteracy means understanding that there are hierarchies of source quality and bias that variously distort our information feeds via every media channel, including social media. We may expect newspapers, bloggers, the government, and Wikipedia to be factually and logically correct, but they so often aren't. We need to think critically about the words and numbers we encounter if we want to be successful at work, at play, and in making the most of our lives. This means checking the plausibility and reasoning—not passively accepting information, repeating it, and making decisions based on it. Readers learn to avoid the extremes of passive gullibility and cynical rejection. Levitin's charming, entertaining, accessible guide can help anyone wake up to a whole lot of things that aren't so. And catch some lying weasels in their tracks!