Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

    Talking candidly about his entire career; his acting, writing and directing, and the many tussles he has faced with Hollywood moguls, this is Bruce Robinson as you've never seen or heard him before.'The most purely likeable book about cinema I have ever read. Robinson talks about his profession in a way that is astonishingly clear-headed, funny and wise' David Hare, Guardian, Books of the Year

    Her mother, a distant relative of William Faulkner, told neighbors and family that her daughter had died. The two never saw each other again. Nearly twenty-five years later, after building her own family and happy home life, a lawyer called to say her mother was dead. In this story about the fragility of memory and the complexity of family, Beam decides to look back at her own dark history, and for the secret to her mother’s madness.

    You simply move more deeply into them. For anyone - the kettlebell novice to the 15-year veteran - this short (read: just 30 page) ebook provides the perfect foundation or refresher of the fundamental kettlebell techniques, including the kettlebell swing, goblet squat, snatch, Turkish get up, clean, and military press. Each movement has detailed instructions plus step-by-step photos to help the reader understand the movements as well as safely and effectively execute them. After we discuss the hows of each of the basic movements, we move into applying what we've learned with a simple, straightforward kettlebell program for strength, muscle, mobility, conditioning, and (for those who want it) weight loss. This 7-day program can be run through just once as a refresher or for up to six weeks as a standalone program. This book includes: *The following kettlebell exercises: Kettlebell swing, goblet squat, snatch, Turkish get up, clean, and military press. *Each kettlebell exercise features a detailed description of the movement, step-by-step photos and key points. *A straightforward and simple 7-day program (repeatable for up to 6 weeks) to help the novice acclimate to kettlebell training or for the kettlebell veteran hone their technique and skills.

    Since all journalists and writers were barred from the shooting of the movie Close Encounters of the Third Kind, actor Bob Balaban's diary is a rare on-the-spot account of the making of Steven Spielberg's classic sci-fi film.

     From the practical aspects on the training ground to the collective strength of the coaching community, some of the smartest minds in the game take you closer to understanding the human aspects required to nurture young professionals. Germany’s model is not perfect and constantly evolving so there’s also a look at what should be the next step for Germany’s coaching after a disastrous 2018 World Cup. As English players look to Germany to further their own careers, Mensch looks at what the wider football world can learn from a country and a coaching culture so clearly in love with the beautiful game.

    This outrageous and inventive short story is not just focused solely on crap itself, but the spirituality of crap. This parody of the Tao Te Ching begs the question: Is everything crap? McFergus translates Li Chang's master work from an ancient roll of toilet paper, a minor Chinese national treasure purchased on eBay, to uncover the lost legend of Li Chang.DISCLAIMER: There is no Winnie the Pooh bear in this story. There is no piglet. The only honey pot in this story has crap in it. THIS IS NOT THE TAO OF POOH.

    From its late-Victorian flowering in the mill towns of the northwest of England, football spread around the world with great speed. It was helped on its way by a series of missionaries who showed the rest of the planet the simple joys of the game. Even now, in many countries, the colloquial word for a football manager is not 'coach' or 'boss' but 'mister', as that is how the early teachers were known, because they had come from the home of the sport to help it develop in new territories.       In Rory Smith's stunning new book Mister, he looks at the stories of these pioneers of the game, men who left this country to take football across the globe. Sometimes, they had been spurned in their own land, as coaching was often frowned upon in England in those days, when players were starved of the ball during the week to make them hungry for it on matchday. So it was that the inspirations behind the 'Mighty Magyars' of the 1950s, the Dutch of the 1970s or top clubs such as Barcelona came from these shores.       England, without realising it, fired the very revolution that would remove its crown, changing football's history, thanks to a handful of men who sowed the seeds of the inversion of football's natural order. This is the story of the men who taught the world to play and shaped its destiny. This is the story of the Misters.

    Over 80 per cent of adults in the UK use caffeine every day, but when does this habit become a reliance? Caffeine is a bitter addictive drug which attacks the central nervous system and makes you jittery. Fooling you into thinking you are more alert, caffeine will often disrupt your sleep and actually increase overall fatigue. Quite simply, it's bad for you with no real benefits.In The Easy Way to Quit Caffeine, Allen Carr addresses the difficulties that coffee-drinkers and soda consumers face in trying to quit caffeine. By explaining what caffeine does to your body, and providing simple step-by-step instructions to free you from your addiction, Carr shows you how to lead a happier, healthier and more chilled life.

    Intended for developers who are already familiar with the Apex language, and experienced Java and C# developers who are moving to Apex, this book starts where the Force.com documentation leaves off. Instead of trying to cover all of the features of the platform, Advanced Apex programming focuses entirely on the Apex language and core design patterns. You’ll learn how to truly think in Apex – to embrace limits and bulk patterns. You’ll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You’ll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you’ll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs. Based on his experience both as a consultant and as architect of a major AppExchange package, Dan Appleman focuses on the real-world problems and issues that are faced by Apex developers every day, along with the obscure problems and surprises that can sneak up on you if you are unprepared.

    Today, millions of fans still mourn the loss of actor Jim Varney, who portrayed Ernest and who died at age 50 in 2000 of cancer. Ernest fans are finally getting the biography they have been waiting for in this comprehensive work by Jim’s nephew, Justin Lloyd. “The Importance of Being Ernest: The Life of Actor Jim Varney” traces Jim’s journey from a child in Lexington, Kentucky, with dreams of being a stage and film actor to becoming an iconic entertainment figure in the tradition of Charlie Chaplin’s “The Little Tramp.”The book is based on numerous interviews with family members and intimates of Jim who have never spoken publicly before about what drove the actor and how he overcame many personal and professional obstacles to attain success. But with that success came a price: Jim longed for stage and film roles beyond Ernest, and they were difficult to come by because of his symbiosis with the character. Yet Jim persevered, ultimately winning major movie roles such as Jed Clampett in “The Beverly Hillbillies” and (the voice of) Slinky Dog in the first two “Toy Story” films. The book also explores the genius of the small Nashville advertising agency that created Ernest and how it spread his popularity decades before “going viral” became associated with achieving global stardom.Even at the height of his career, Jim never forgot he was a descendant of Appalachian coal miners, and he remained true to his values, his friends and his family. Jim always strove for authenticity and humanity inside his hillbilly humor, endearing him to fans from every walk of life. “The Importance of Being Ernest: The Life of Actor Jim Varney” documents the life of an unforgettable figure in American comedy whose legacy endures today.

    Sara was a writer, and drinking seemed to be an element of the identity. As a writer, she searched for the story that would define who she was, and her drinking was a part of her. She drank socially at first, with friends or family, at parties, or festivals. She drank at home sometimes, a glass of wine or two. It was when the two glasses of wine turned into two bottles of wine, when her blacked-out drunken behavior began destroying her marriage, when she began combining her drinking with pills - prescribed or otherwise - this is when Sara began to realize she had a problem. It wasn't until she hit her last rock bottom that she understood her story. If she were to continue drinking, her marriage would be over. She knew she had to quit. So she did. Sara quickly learned that sobriety wasn't easy. She had never realized before what a focal point alcohol had been in her life. This new world she was in felt strange and unnatural. Sometimes the daily battle felt impossible. But inside the struggle she found words. One day, she threw on her husband's oversized Nike sweatshirt, drove her daughter to school, and came home to write. The words just poured out of her. Now she had a story. Despite the struggles she faced and still faces, Sara has remained sober. This is her story.

    Maybe you already know that. The question is, does adolescence really need to be a frustrating time for parents and teenagers? If your child isn’t a teenager yet, can you make preparations now to avoid many of the pitfalls parents of adolescents go through? With so much information and differing viewpoints, how can a parent really know that they are "doing it right?”In Feeding The Mouth That Bites You, Dr. Ken Wilgus outlines a clear and practical path through the confusion of parenting adolescents in today’s world. Engaging, accessible, and funny, Feeding The Mouth That Bites You summarizes Dr. Wilgus’s best teachings on how to parent teenagers, collected over twenty-five years of work with adolescents and their families as well as two decades of teaching on parenting.Though trends and technology will always change, the adolescent need for autonomy remains the one foundational issue that is the largest obstacle to a healthy parent/teenager relationship. Feeding The Mouth That Bites You explains this need and the effect it has on a wide range of teenage behavior. Dr. Wilgus clearly outlines his method for safely and effectively meeting this need: Planned Emancipation. Once parents clearly understand adolescents’ needs and know how to respond, parenting a teenager becomes much less frustrating. Even their teenagers join in to help out!Knowing what your teenager needs and being able to provide for that need is truly the art of Feeding The Mouth That Bites You.