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Show Me the Money!: How to make money through sports marketing by Esteve Calzada
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Champions League Dreams
Rafa Benítez - 2012
Rafa expertly navigates fans through intriguing European adventures that embrace the triumph and despair of two Champions League finals, three semi-finals and five quarter-finals in what was a golden era for the Anfield club - an era that supporters felt gave them their pride back after years in the wilderness. What sets Champions League Dreams apart is the unique ways in which Rafa allows fans into his high-pressured world, the fascinating glimpses he offers of a top manager's thought processes and decision making during the cut and thrust of a high-octane European campaign. Understand how a great manager prepares for, then executes, a master-plan for European success.
The Instigator
Jonathon Gatehouse - 2012
Many hardcore hockey followers are convinced the commissioner is out to ruin the game this country loves.Still, when Bettman took over in 1992, the gross revenue of the National Hockey League was US$400 million. This season, the figure will be closer to $3.3 billion—an eightfold increase. If that were the only criterion by which to judge Bettman’s tenure, he’d be a business success story. But on his watch, professional hockey has expanded beyond its traditional strongholds and shown it can prosper in unlikely places—even on American networks. And the best players in the world now all ply their trade in the league that Gary built.By taming the NHL’s famously fractious owners, all but busting its players’ union, and by enforcing lawyerly discipline on everything from trash talk to Jim Balsillie’s efforts to crash the party, Bettman has become a figure of almost unrivalled power in the business of sport. His influence shapes leagues in other countries, dictates the schedule of the Olympic Winter Games, and spills onto the ice itself with innovations such as the shootout and a second referee, and with crackdowns on obstruction and headshots.In The Instigator, Jonathon Gatehouse details the unlikely ascension of a lonely New York City kid from a single-parent family who never played hockey and can barely skate to the sport’s biggest job. It examines his motivations, peels back his often aloof demeanour, and explains how a true outsider manages to lead, confound, and keep order in the game Canadians love.
Road Swing: One Fan's Journey Into The Soul Of America's Sports
Steve Rushin - 1998
So he jumped into his fully alarmed Japanese S.U.V. and drove to American sports shrines for a year, everywhere from Larry Bird's boyhood home in French Lick, Indiana, to the cornfield just outside of Dyersville, Iowa, where Field of Dreams was filmed. Now in paperback, Road Swing is the story of his journey.
Every Moment Matters: How the World's Best Coaches Inspire Their Athletes and Build Championship Teams
John O'Sullivan - 2019
Great coaches realize something that others do not: every moment matters! You must be intentional about everything you do. Whether you are coaching your local youth soccer team, leading your high school football program, or competing for an NCAA championship, Every Moment Matters will give you the tools and strategies to become the coach you always wished you had, and the coach today's athletes are craving. Get ready to have your best season ever!
Long Shots: Jay Wright, Villanova, and College Basketball’s Most Unlikely Champion
Dana O'Neil - 2017
The shot and second national title in school history were the culmination of 15 years of Coach Jay Wright painstakingly building the unheralded program, through ups and downs, heartbreak and triumph. In Long Shots: Jay Wright, Villanova, and College Basketball’s Most Unlikely Champion, ESPN senior writer Dana O’Neil uses exclusive access to Coach Wright and Nova basketball to delve into the inner-workings of a championship program. In the spirit of A Season on the Brink, O’Neil not only explores behind-the-scenes of the historic 2015-2016 NCAA championship season but also the improbable path that the Nova program took to college basketball immortality. In overcoming a disappointing NCAA Tournament track record, the breakup of the Big East conference as we knew it, and Nova’s underdog status among traditional college hoops powerhouses, Jay Wright and his team provided the blueprint for how a “have-not” can prevail over the blue bloods the right way – the Villanova Basketball Way.
Elway: A Relentless Life
Jason Cole - 2020
He was at the center of the wildest play in college football history, simply known as "The Play." Before he signed a pro contract, there was "The Trade." His NFL career included "The Drive" and "The Fumble," and, of course, "The Helicopter," one of the most iconic highlights in Super Bowl lore. There are so many memorable comeback victories and heroic plays that people have to make lists rather than consider Elway in the context of any singular event.Yet Elway's story is filled with one challenge after another. At Stanford, he never played in a Bowl game. He was ripped for being petulant after refusing to sign with the Baltimore Colts when he was drafted No. 1 overall, and later for his failure to get along with coach Dan Reeves. Over the first 10 years of his career, Elway led Denver to three Super Bowls, but lost in progressively worse fashion each time. Finally, after fifteen years of perseverance, Elway led the Broncos to back-to-back championships, including the biggest upset in Super Bowl history. Elway won the MVP award in his final Super Bowl and then walked away from the game.Within four years, Elway's father and twin sister both died, and he went through a difficult divorce. Reeling in his post-retirement, he returned to football . . . at the bottom, running the Colorado Crush of the Arena Football League. He waited more than a decade to return to his beloved Broncos. While many people doubted him initially, Elway navigated the Broncos through massive changes and to victory in Super Bowl 50, making Elway the rare Hall of Famer to win a title both on and off the field. Elway has put his passion for competition on display in a way that only a handful of other NFL greats have ever done, and Elway is the most complete look at one of the most accomplished legends in the history of American sports.
A Man Walks On To a Pitch: Stories from a Life in Football
Harry Redknapp - 2014
Harry started in an age where players were ordinary blokes who might live on the same street as you and earn a similar wage. Now he manages in an era of player power, multi-million pound wages and teams assembled from around the globe.As he shares stories of some of the legends and journeymen he played, coached, argued and drank with, Harry picks a team for each decade from the 1950s to the present. He gets to the heart of what was right and wrong with each era and explores the changes in the game from lifestyle to tactics. He weaves his choices together with unforgettable tales from the training pitches, boot rooms and card schools.There are tales of the untutored genius of Duncan Edwards and Tom Finney, legendary tough Scots like Bobby Collins, Dave Mackay and Billy Bremner, the world-beaters of 1966, unpredictable one-off wizards from Sir Stanley Matthews to Matt Le Tissier, natural-born goalscorers from Greaves to Dalglish and the greatest foreign players to grace our game from Trautmann to Bergkamp. It is one of the best informal histories of the British game you’ll ever read.
Who Ate All The Pies? The Life and Times of Mick Quinn
Mick Quinn - 2003
They said Mick had a sixth sense for great accuracy in his playing days - he could find a party from any range. Quinn says he only put £50 on each horse race - but liked to stay in the bookies for twenty races a day!Sentenced in 1987 to three weeks in prison for twice driving whilst banned, Mick's been accused of punching Peter Schmeichel on the football pitch and John Fashanu off it. On retirement, though, Quinn switched to horse racing, the Sport of Kings, but controversy led the blue bloods of racing to hang the scouse oik out to dry and he was suspended from training for two and a half years.Who Ate All The Pies? is the funniest and most honest football book you'll read for a long, long time.
When Friday Comes: Football in the War Zone
James Montague - 2008
James Montague travelled there for three years, observing the region's cultures and politics through the prism of football and interviewing all the major teams along the way. He soon realised that to understand the game there is to understand its people. For as much as football forms an unlikely common thread between different countries, the sport also reflects what is unique in the national characters of those who play, support and organise it.When Friday Comes is an insightful and humorous account of Montague's journey, during which he gets stoned with the Yemeni FA, harangues Iran's Deputy President at the World Cup, has a gun pulled on him by genocidal Lebanese football fans, encounters a rioting group of fanatical young Jews singing 'I'm West Ham 'til I Die' in mockney English and was made to strip and then dance for the Iraqi national team.This is a compelling travel memoir that will enlighten, surprise and entertain football fans everywhere.
Horns, Hogs, and Nixon Coming: Texas Vs. Arkansas in Dixie's Last Stand
Terry Frei - 2002
In the centennial season of college football, both teams were undefeated; both featured devastating and innovative offenses; both boasted cerebral, stingy defenses; and both were coached by superior tacticians and stirring motivators, Texas's Darrell Royal and Arkansas's Frank Broyles. On that day in Fayetteville, the poll-leading Horns and second-ranked Hogs battled for the Southwest Conference title -- and President Nixon was coming to present his own national championship plaque to the winners. Even if it had been just a game, it would still have been memorable today. The bitter rivals played a game for the ages before a frenzied, hog-callin' crowd that included not only an enthralled President Nixon -- a noted football fan -- but also Texas congressman George Bush. And the game turned, improbably, on an outrageously daring fourth-down pass.But it "wasn't" just a game, because nothing was so simple in December 1969. In "Horns, Hogs, & Nixon Coming," Terry Frei deftly weaves the social, political, and athletic trends together for an unforgettable look at one of the landmark college sporting events of all time.The week leading up to the showdown saw black student groups at Arkansas, still marginalized and targets of virulent abuse, protesting and seeking to end the use of the song "Dixie" to celebrate Razorback touchdowns; students were determined to rush the field during the game if the band struck up the tune. As the United States remained mired in the Vietnam War, sign-wielding demonstrators (including war veterans) took up their positions outsidethe stadium -- in full view of the president. That same week, Rhodes Scholar Bill Clinton penned a letter to the head of the ROTC program at the University of Arkansas, thanking the colonel for shielding him from induction into the military earlier in the year.Finally, this game was the last major sporting event that featured two exclusively white teams. Slowly, inevitably, integration would come to the end zones and hash marks of the South, and though no one knew it at the time, the Texas vs. Arkansas clash truly was Dixie's Last Stand.Drawing from comprehensive research and interviews with coaches, players, protesters, professors, and politicians, Frei stitches together an intimate, electric narrative about two great teams -- including one player who, it would become clear only later, was displaying monumental courage just to make it onto the field -- facing off in the waning days of the era they defined. Gripping, nimble, and clear-eyed, "Horns, Hogs, & Nixon Coming" is the final word on the last of how it was.
Go Long!: My Journey Beyond the Game and the Fame
Jerry Rice - 2007
In spite of Rice’s legendary gridiron skills, or even his ability to transform himself into an instant ballroom-dance prodigy on ABC’s hit TV series Dancing with the Stars, the surprising fact is, a guy like Jerry Rice is made and not just born. In Go Long! Rice shares the inspirational lessons and empowering practices that have helped him attain success, both on the football field and off. Through the ups and downs of Rice’s life and incomparable career, we discover how self-motivation, determination, and humility are the keys to achievement and true fulfillment. It’s been a long journey for Jerry Rice, from his childhood in Starkville, Mississippi, to a certain berth in the Pro Football Hall of Fame. As a kid, he was always working toward something, even if he wasn’t sure what it was. Rice honed his hand-eye coordination by catching airborne bricks tossed by his siblings while on the job with their bricklayer father, and he ran–everywhere. From these humble beginnings, Rice blazed a path to greatness in college and the NFL–a trip that was fueled by tireless effort and belief in a few simple principles, among them that achievement is a voyage, not a destination; that modesty and perseverance, not talent, are what determine how far you will go; and that everyone should strive to be a role model. Rice even demonstrates these rules in action, breaking down the greatest games from his stellar career. Go Long! is an inspiring book by a living sports legend. More than that, however, it is the story of how Jerry Rice awakened the champion within, illustration how we can unlock the greatness within ourselves.From the Hardcover edition.
32 Programmes
Dave Roberts - 2011
Packing his collection of football programmes (1,134 of them -- football fans are sticklers for statistics), Dave is aghast to be informed that the programmes do not fall into that category. He must whittle down his treasured archive to only what will fit inside a Tupperware container the size of a Dan Brown hardback. 32 Programmes tells the story of how Dave made the selection of his most important programmes, and how the process brought back a flood of nostalgia for simpler times. As the sights, sounds and smells of those 1,134 football matches return, the choices Dave makes reflect the twists and turns that life takes. Finally, with just hours to go before the flight, the container is full to the brim. One more programme will be added to the collection - one that Dave never thought he would see and which means more to him than any other. 32 Programmes is the story of youthful football obsession, crushes on disinterested girls, rubbish jobs and trying to impress skinheads. But most of all, it is the story of a man's life and loves, of family, friends and football.
Ten-Gallon War: The NFL's Cowboys, the AFL's Texans, and the Feud for Dallas's Pro Football Future
John Eisenberg - 2012
But in an unlikely series of events, two young oil tycoons started their own professional football franchises in Dallas the very same year: the NFL’s Dallas Cowboys, and, as part of a new upstart league designed to thwart the NFL’s hold on the game, the Dallas Texans of the AFL. Almost overnight, a bitter feud was born.The team owners, Lamar Hunt and Clint Murchison, became Mad Men of the gridiron, locked in a battle for the hearts and minds of the Texas pigskin faithful. Their teams took each other to court, fought over players, undermined each other’s promotions, and rooted like hell for the other guys to fail. A true visionary, Hunt of the Texans focused on the fans, putting together a team of local legends and hiring attractive women to drive around town in red convertibles selling tickets. Meanwhile, Murchison and his Cowboys focused on the game, hiring a young star, Tom Landry, in what would be his first-ever year as a head coach, and concentrating on holding their own against the more established teams in the NFL. Ultimately, both teams won the battle, but only one got to stay in Dallas and go on to become one of sports’ most quintessential franchises—“America's Team.”In this highly entertaining narrative, rich in colorful characters and unforgettable stunts, Eisenberg recounts the story of the birth of pro football in Dallas—back when the game began to be part of this country’s DNA.
The Farther Corner: A Sentimental Return to North-East Football
Harry Pearson - 2020
Now, a generation later, Harry Pearson returns to the region to discover how much things have changed - and how much they have remained the same. In the mid-1990s, Kevin Keegan brought sporting romance and expectation of trophies to Newcastle, Sunderland moved the the Stadium of Light backed by a wealthy consortium, Middlesbrough signed one of the best Brazilians of the era and won their first major trophy - even little Darlington had a former safe-cracker turned kitchen magnate in charge, promising the world. The region even provided England's two key players in Euro 96 in Alan Shearer and Paul Gascoigne - the far corner seemed destined to become the centre of England's footballing world. But it never happened. Using travels to and from matches in the 2018-19 season, The Farther Corner will explore the changes in north-east football and society over the past twenty-five years. Visiting new places and some familiar ones, catching the stories, the sentiment and the sound of the supporters, locating where football now sits in the life of a region that was once proud to be what John Arlott suggested was ‘The Hotbed of Soccer’, it will be about love and loss and the happiness to be found eating KitKats and joking about Bobby Mimms on cold February days in coal-scented northern air. The region may have been left behind in the Champions League stakes, but few would doubt the power of its beating heart.