The lively text by fashion specialist Jonathan Walford details how fashion was considered not a frivolity but an aesthetic expression of circumstances in the 1940s. While Fascist states tried to create “national” styles before the war began, by 1940 the pursuit of beauty was promoted on both sides of the conflict as a patriotic duty. From prewar to postwar, we see attitudes emerge from period advertisements, images of real clothes, and firsthand accounts in contemporary publications. The result is a celebration of everything from practical and smart-looking attire for air raids (hooded capes with large pockets and siren suits) to street fashion and the creation of Christian Dior’s “New Look” collection in 1947.

    Divided into three sections – the movement, its fashion and advertising – the reader gains great insight into the artists and innovators that helped popularize the Art Deco movement, such as Georges Barbier, Erté, Cassandre and Paul Colin. While the main focus for this intriguing book is centred on graphic art, numerous examples of other forms of Art Deco are also featured. Nestled among the posters and paintings, sculpture, objets d'art and jewellery assert their similarity, whether through line, form or theme. These echoes serve to show the creativity fertility of the period as styles and ideas traversed artistic media.

    Vintage styles have never been more popular, with style icons like Scarlett Johansson to Dita Von Teese indulging in retro glamour. Whether the aim is a look that can be worn day-to-day or one for a special outing or occasion, this must-have book has all the instructions and inspiration needed to recreate the decadence and fun of vintage styles.

    The way they dressed was elegant and the way they wore their hair was feminine. This book shows how to create so many of those hairstyles by taking hairstyles from the 1930s, 40s, 50s, and 60s and breaking them down into simple, easy-to-follow instructions. It uses brand new photographs and detailed directions. Not only a manual, it is also fun to read. The Finished Styles chapter of the book contains coffee table book quality images of models with their finished hairstyles. Sprinkled in introductions and throughout the book are interesting facts about the history of hairstyling, origins of styles, and information about starlets and performers who made the styles popular. This 200-page full-color book has 6 main chapters. The book begins with the basics of styling and works its way back to advanced techniques. It also provides information on makeup, nails, and accessories for a finished look.

    An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past."You'll see here how simpler women's fashion designs — of more traditional, affordable material — recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray.For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.

    series.Fifty Fashion Looks that Changed the 1950s showcases fifty iconic outfits from one of fashion's most influential and exciting decades. From the bombshell glamour of Marilyn Monroe in How to Marry a Millionnaire to the emergence of teenage style, via the sculptural forms of Christian Dior's New Look and Balenciaga's double A-line, this elegant sourcebook celebrates all the looks that revolutionized fashion. With Paula Reed's lively and informative text and a wealth of fabulous photography, this book will be required reading for design students, collectors of vintage and all those who love fashion.

    It outlines essential equipment, and offers photos of each step of the process. It also offers photos of a classic icon showcasing each style as well as a popular contemporary recreation of the look—such as Marlene Dietrich's and Christina Aguilera's takes on finger waves, or the bouffants of both Jackie Kennedy and Joan Holloway. Whether for a special party or event, a night out, or just for fun, this must-have book breaks down the steps to recreating the decadence and fun of vintage styles, and is filled with inspirational images and tips on make-up and accessories.

    It provides an awareness of the fashion skills and techniques, as well as pointers on what to look for when sourcing original vintage pieces.

    In Face Paint, Lisa Eldridge reveals the entire history of the art form, from Egyptian and Classical times up through the Victorian age and golden era of Hollywood, and also surveys the cutting-edge makeup science of today and tomorrow. Face Paint explores the practical and idiosyncratic reasons behind makeup’s use, the actual materials employed over generations, and the glamorous icons that people emulate and how they achieved their effects. An engaging history of style, it is also a social history of women and the ways in which we can understand their lives through the prism and impact of makeup.

    In this lavishlyillustrated style compendium, InStyle magazinefashion director Hal Rubenstein reveals the fascinating origins and legacies ofthe most stunning dresses ever created. Perfect for backstage story snoops,gossip lovers, die-hard shoppers, and pop culture mavens who can't get enoughof these indelible, once-in-a-lifetime creations, 100 Unforgettable Dresses willchange the way you think about couture forever.

    Think of a corset as a blank canvas.Linda Sparks' The Basics of Corset Building: A Handbook for Beginners is a comprehensive guide to building your first corset, including:Section One: Tools and Materials for Corset BuildingDiscusses the tools you'll need, plus types of steel, plastic, and textiles.Section Two: Building a CorsetEverything you need to know about working with bones and busks, setting grommets and eyelets, and creating a beautifully finished corset.Section Three: Construction TechniquesCovers all the steps, including making a modesty panel, making a mock-up, and building single layer, double layer, and fashion fabric corsets.Section Four: Alterations and FitDiscusses commercial corset patterns, as well as how to fit and style a corset for exactly the look you want.

    From camisoles to corsets, basques to boudoir caps, Underwear: Fashion in Detail traces the peculiar evolution of underwear. Revealing photographs highlight close-up details in the garments, while intricate line drawings show their masterly construc­tion. A wide range of designs is represented, from rare 16th-century examples to Dior’s curvaceous New Look, to Calvin Klein’s notorious briefs.

    Crinolines and ruffs. Chain mailand corsets. What do these antiquated items have to do with the oh-so-twenty-first-century skinny jeans, graphic tee, and sexy pumps you slipped into this morning? Everything! Fashion begets fashion, and life—from economics to politics, weather to warfare, practicality to the utterly impractical—is reflected in the styles of any given era, evolving into the threads you buy and wear today. With the candidness, intelligence, and charm that made him a household name on Project Runway, Tim Gunn reveals the fascinating story behind each article of clothing dating back to ancient times, in a book that reads like a walking tour from museum to closet with Tim at your side. From Cleopatra’s crown to Helen of Troy’s sandals, from Queen Victoria’s corset to Madonna’s cone bra, Dynasty’s power suits to Hillary Clinton’s pantsuits, Tim Gunn’s Fashion Bible takes you on a runway-ready journey through the highs and lows of fashion history. Drawing from his exhaustive knowledge and intensive research to offer cutting-edge insights into modern style, Tim explains how the 1960s ruined American underwear, how Beau Brummell created the look men have worn for more than a century, why cargo capri pants are a plague on our nation, and much more. He will make you see your wardrobe in a whole new way. Prepare to be inspired as you change your thinking about the past, present, and future of fashion!

    The book also offers an overview of the development of fashion, as seen through the eyes of the greatest illustrators of the day. Early in the century fashion illustration reflected new, liberating currents in art and culture, such as the exoticism of the Ballets Russes, while the postwar period saw inspiration from the great Parisian couturiers. After the dominance of the celebrity fashion photographer in the '60s, a new generation of illustrators emerged, embracing the medium of the computer, while many returned to more traditional techniques.

    Whether a reader is looking to completely overhaul their look, go for complete vintage glam, or just introduce a few key vintage pieces into their day-to-day wardrobe, this book will teach them how. It is packed with tips on how to find unique, one-off items that fit any budget, look fabulous, and will retain their value, and also details what to look for, when to part with one's cash, and what to avoid. Readers will learn how to determine which era fits their shape, how to build a retro look from the base up, and how to make retro styles work with modern accessories. Filled with fun, detailed photographs showing classic looks from the 1920s to the 1980s, this is essential reading for anyone who has ever wanted to introduce vintage into their wardrobe, but felt unsure where to start.