In the last fifty years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.In The Secret Life of Pronouns, social psychologist and language expert James W. Pennebaker uses his groundbreaking research in computational linguistics-in essence, counting the frequency of words we use-to show that our language carries secrets about our feelings, our self-concept, and our social intelligence. Our most forgettable words, such as pronouns and prepositions, can be the most revealing: their patterns are as distinctive as fingerprints.Using innovative analytic techniques, Pennebaker X-rays everything from Craigslist advertisements to the Federalist Papers-or your own writing, in quizzes you can take yourself-to yield unexpected insights. Who would have predicted that the high school student who uses too many verbs in her college admissions essay is likely to make lower grades in college? Or that a world leader's use of pronouns could reliably presage whether he led his country into war? You'll learn why it's bad when politicians use "we" instead of "I," what Lady Gaga and William Butler Yeats have in common, and how Ebenezer Scrooge's syntax hints at his self-deception and repressed emotion. Barack Obama, Sylvia Plath, and King Lear are among the figures who make cameo appearances in this sprightly, surprising tour of what our words are saying-whether we mean them to or not.

    Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the everyday activity of driving to uncover the surprisingly complex web of physical, psychological, and technical factors that explain how traffic works, why we drive the way we do, and what our driving says about us. Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He shows how roundabouts, which can feel dangerous and chaotic, actually make roads safer and reduce traffic in the bargain. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots. The car has long been a central part of American life; whether we see it as a symbol of freedom or a symptom of sprawl, we define ourselves by what and how we drive. As Vanderbilt shows, driving is a provocatively revealing prism for examining how our minds work and the ways in which we interact with one another. Ultimately, Traffic is about more than driving: it s about human nature. This book will change the way we see ourselves and the world around us. And who knows? It may even make us better drivers."

     The Athlete's Way program, focusing on cardio, strength, stretching, nutrition and sleep, uses neurobiology and behavioral models to enable you to think, train and behave like an athlete, making you more optimistic, resilient, and intense. You will want to get a glow on every day to increase your daily bliss quotient. Exercise will no longer be something to dread but something to enjoy and experience to the fullest. The Athlete's Way teaches you how to make exercise a source of joy and something you will want to engage in daily. Sweat will become a symbol of your striving for a standard of excellence and a solid work ethic that is synonymous with peak performance. The stamina, tenacity, and drive fortified through athletics--and this program--can be applied to any dream, obstacle, or goal you aspire to achieve. Christopher Bergland is a Manhattan-based world-class endurance athlete. He holds a Guinness World Record for treadmill running (153.76 miles in 24 hours) and has won the longest nonstop triathlon in the world three times. He completed The Triple Ironman, a 7.2-mile swim, 336-mile bike, followed by a 78.6-mile run (done consecutively) in a record breaking time of 38 hours and 46 minutes. He directs the triathlon program at Chelsea Piers and has been sponsored by Kiehl's since 1996. He has been featured in dozens of TV, magazine, and newspaper articles including CNN, PBS, ABC, CBS, Fox, Men's Journal, ESPN magazine, and the L.A. Times.  He currently manages a specialty sporting goods shop in New York City called "JackRabbit Sports." Inspiring Lessons from a World-class Endurance Athlete"I love to sweat.  All told, I have run distance equal to four trips around the world on a treadmill and on the streets of Manhattan where I live.  I have biked to the moon and back, dueling it out with a red, blinking pacer light on a LifeCycle control panel or logging countless laps in Central Park.  I've even crossed the Atlantic a few times - in the pool - and I've swum in almost every ocean around the world competing in Ironman triathlons.  When I am running, biking, or swimming, happiness pours out of me.  I am not alone.  Everyone who exercises regularly experiences this bliss.  And it is available to you, too, anytime you break a sweat.  The Athlete's Way is an individual process but ultimately a universal experience.  We feel good when we sweat.  I have learned how to find Nirvana on the treadmill, and I am going to teach you my secrets."            --Christopher Bergland

    Written by an award-winning journalist who has lived through her own parents’ midlife divorce, this practical, comforting guide includes advice on: • How to help your parents without getting caught in the middle• How to have tough conversations with your parents about money, property, and inheritance—theirs and yours• How to understand the complexities of infidelity and stepfamilies• How to rebuild relationships with each parent after the divorceFrom the Trade Paperback edition.

    At her rural homestead an adopted pony mingled with llamas, goats, emus, and dozens of other creatures, familiar and exotic. But Carole’s expressed desire to help others extended beyond the animals she took in. It extended beyond her meager resources, even beyond the children she insisted she loved, yet sometimes left neglected in a surreal world of danger. Finally, in the remote reaches of Utah’s Great Basin, Carole Alden shot and killed her husband. Dragging his heavy body from the house, she headed for a makeshift grave. Was the murder self-defense? Premeditated? Or was something else altogether at hand? In this searing exploration of deadly codependency, the author takes the reader on a spellbinding voyage of discovery that examines the questions: Are some people naturally too caring? Is caring sometimes a mask for darker motives? Can science help us understand how our concerns for others can hurt everything we hold dear? This gripping story brings extraordinary insight to our deepest questions. Is kindness always the right answer? Is kindness always what it seems?

    A cognitive anthropologist and psychologist, Scott Atran argues that religion is a by-product of human evolution just as the cognitive intervention, cultural selection, and historical survival of religion is an accommodation of certain existential and moral elements that have evolved in the human condition.

    His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

    But here’s the good news: Amazing success has been achieved by people who once fell flat on their faces. The secret lies in how we respond to life’s bumps and pot holes and unwelcome detours—from getting fired or losing a business to enduring a professional rejection or pursuing a passion that fails to pan out. Misfortune, it turns out, can be a springboard to success.   In Rebounders, U.S. News & World Report journalist Rick Newman examines the rise and fall—and rise again—of some of our most prolific and productive figures in order to demystify the anatomy of resilience. He identifies nine key traits found in people who bounce back that can transform a setback into the first step toward great accomplishment. Newman turns many well-worn axioms on their head as he shows how virtually anybody can improve their resilience and get better at turning adversity into personal and professional achievement.  • Setbacks can be a secret weapon: They often teach vital things you’ll never learn in school, on the job, or from others.• There are smart ways to fail: Once familiar with them, you’ll be more comfortable taking risks and less discouraged if they don’t pan out.• “Defensive pessimism” trumps optimism: Planning for what could go wrong is often the best way to ensure that it doesn’t.• Know when to quit: Walking away at the right time can free the resources you need to exploit better opportunities.• “Own the suck”: When faced with true hardship, taking command of the pain and sorrow—rather than letting it command you—lays the groundwork for ultimately rising above it.   Each lesson is highlighted by candid and inspiring stories from notable people, including musician Lucinda Williams, tennis champ James Blake, inventor Thomas Edison, army veteran and double-amputee Tammy Duckworth, and Joe Torre, former manager of the New York Yankees.   In this uncertain and unstable time, Rebounders lays out the new rules for success and equips you with the tools you need to get ahead and thrive.

    Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us--such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.

    Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist and New York Times best-selling author of Give and Take, Originals, and Option B, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.In interviews with two dozen leaders and thinkers - from top executives at Google, GM, Slack, and Goldman Sachs, to the CEO of the Gates Foundation and NASA's former chief scientist - Grant shares hard-earned insight on how to succeed in this new era of hyper-linked power. He also explores how it's reshaping everything from how employees work to how employers manage their workers, from how women rise in the office to how scientists influence policy.The combination of captivating interviews, compelling data, and Grant's unmistakably incisive and actionable analysis results in an inspiring crash course from the frontlines on the changing nature of power today.

    A collection of 25 essays examining the neuroses of white supremacy.

     Does the thought of flying fill you with dread? Do panic attacks leave you feeling scared and vulnerable? If so, this book could change your life. Written by top flying experts from British Airways' 'Flying with Confidence' course, this reassuring guide explains everything you need to know about air travel alongside techniques for feeling confident and in control from take off to landing. In easy-to-follow sections, you'll learn how to recognise cabin noises, manage turbulence and fly in bad weather conditions. As your knowledge grows, so will your confidence, with the fear of the unknown removed.

    She needed to get inside the groups to truly understand them. So she decided to go undercover in her spare hours – late nights, holidays, weekends – adopting five different identities, and joining a dozen extremist groups from across the ideological spectrum.Her journey would take her from a Generation Identity global strategy meeting in a pub in Mayfair, to a Neo-Nazi Music Festival on the border of Germany and Poland. She would get relationship advice from 'Trad Wives' and Jihadi Brides and hacking lessons from ISIS. She was in the channels when the alt-right began planning the lethal Charlottesville rally, and spent time in the networks that would radicalise the Christchurch terrorist.In Going Dark, Ebner takes the reader on a deeply compulsive, terrifying, illuminating journey into the darkest recesses of extremist thinking, exposing how closely we are surrounded by their fanatical ideology every day, the changing nature and practice of these groups, and what is being done to counter them.

    How do they do it? Why are they successful? And what keeps us falling for it, over and over again? These are the questions that journalist and psychologist Maria Konnikova tackles in her mesmerizing new book.   From multimillion-dollar Ponzi schemes to small-time frauds, Konnikova pulls together a selection of fascinating stories to demonstrate what all cons share in common, drawing on scientific, dramatic, and psychological perspectives. Insightful and gripping, the book brings readers into the world of the con, examining the relationship between artist and victim. The Confidence Game asks not only why we believe con artists, but also examines the very act of believing and how our sense of truth can be manipulated by those around us.

    Some of the most potent beliefs among brilliant minds are based on supposition alone -- yet that is enough to push those minds toward making the theory viable.Eminent cultural impresario, editor, and publisher of Edge (www.edge.org), John Brockman asked a group of leading scientists and thinkers to answer the question: What do you believe to be true even though you cannot prove it? This book brings together the very best answers from the most distinguished contributors. Thought-provoking and hugely compelling, this collection of bite-size thought-experiments is a fascinating insight into the instinctive beliefs of some of the most brilliant minds today.