Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner--a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON'T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don't include praise.

    . . Everywhere, there were hucksters and geniuses, all trying to colonize the new world of the brain.”   “I’d never been a science person,” Casey Schwartz declares at the beginning of her far-reaching quest to understand how we define ourselves. Nevertheless, in her early twenties, she was drawn to the possibilities and insights emerging on the frontiers of brain research. Over the next decade she set out to meet the neuroscientists and psychoanalysts engaged with such questions as, How do we perceive the world, make decisions, or remember our childhoods? Are we using the brain? Or the mind? To what extent is it both?   Schwartz discovered that neuroscience and psychoanalysis are engaged in a conflict almost as old as the disciplines themselves. Many neuroscientists, if they think about psychoanalysis at all, view it as outdated, arbitrary, and subjective, while many psychoanalysts decry neuroscience as lacking the true texture of human experience. With passion and humor, Schwartz explores the surprising efforts to find common ground. Beginning among the tweedy Freudians of North London and proceeding to laboratories, consulting rooms, and hospital bedsides around the world, Schwartz introduces a cast of pioneering characters, from Mark Solms, a South African neuropsychoanalyst with an expertise in dreams, to David Silvers, a psychoanalyst practicing in New York, to Harry, a man who has lost his use of language in the wake of a stroke but who nevertheless benefits from Silvers’s analytic technique. In the Mind Fields is a riveting view of the convictions, obsessions, and struggles of those who dedicate themselves to the effort to understand the mysteries of inner life.From the Hardcover edition.

    But what is it that makes music so universally beloved and have such a powerful effect on us?In this sweeping and authoritative book, Dr. Nolan Gasser―a composer, pianist, and musicologist, and the chief architect of the Music Genome Project, which powers Pandora Radio―breaks down what musical taste is, where it comes from, and what our favorite songs say about us.Dr. Gasser delves into the science, psychology, and sociology that explains why humans love music so much; how our brains process music; and why you may love Queen but your best friend loves Kiss. He sheds light on why babies can clap along to rhythmic patterns and reveals the reason behind why different cultures across the globe identify the same kinds of music as happy, sad, or scary. Using easy-to-follow notated musical scores, Dr. Gasser teaches music fans how to become engaged listeners and provides them with the tools to enhance their musical preferences. He takes readers under the hood of their favorite genres―pop, rock, jazz, hip hop, electronica, world music, and classical―and covers songs from Taylor Swift to Led Zeppelin to Kendrick Lamar to Bill Evans to Beethoven―and through their work, introduces the musical concepts behind why you hum along, tap your foot, and feel deeply.Why You Like It will teach you how to follow the musical discourse happening within a song and thereby empower your musical taste, so you will never hear music the same way again.

    Here, word for word is that amazing speech to inspire you to find what it is that you "Love".

    You can become an expert at cleaning your home. All you need are the right tools and supplies, a little motivation, and the method that Beth McGee has perfected over 20 years as a home cleaning professional. Beth shares the products, process, and encouragement you need to make this seemingly daunting task manageable. Get Your House Clean Now: The Home Cleaning Method Anyone Can Master, is filled with unique information beyond the recycled cleaning tips you’ve seen on the Internet. This is not a seven day or 30 day course on getting your home clean. This book will prepare you to get your house clean as soon as you're ready to get started, no matter how dirty it is. Whether you just want your home to sparkle, start your own cleaning business, prepare your home to rent or flip, or help your house cleaner work most effectively for you, this book will help you do it. Beth will instill in you knowledge to last a lifetime for keeping your home clean.

    It provides explanations of biological, psychological and social factors in health issues, reinforced with case studies.

    But, fortunately, this is not the case. Like any other skill, mindfulness can be taught, though some will obviously take to it faster than others. In this book, author Stefan Cain teaches you how to train your brain to work more effectively in a variety of ways using several different exercises and methods. Stefan Cain has studied the human brain for years, particularly in regards to its functionality. His research and experiments have shown him that the brain, like other parts of the body, can be shaped, sculpted, and, eventually, trained in such a way as to promote increased mindfulness. By following the methods outlined in this book, and by coming to understand how the brain works, you will learn how to: • Improve your observational skills—you could be the next Sherlock Holmes! • Improve your memory • Increase your awareness • Become more creative • Make solid deductions • Use critical thinking • Use your intuition By reading, understanding, and then implementing the techniques described in this book, you can be a better, more productive, and less stressed you in no time at all.

     Stacey explores the common areas that women with Hashi's struggle: like perfectionism and self-rejection -- and common past experiences -- like abuse or injury. Stacey inspires women to look at their lives, and Hashimoto's differently, and to use this diagnosis as an opportunity for inner healing, greater happiness, and loving themselves.

    They even became friends over the years, but they parted ways when it came to psychology. While Freud's approach was clinical and scientific in the Western sense, Jung started to draw his inspiration from Eastern philosophies and religions. Because of Carl Jung we have today a bridge between the mythological and mysterious world and the world of psychology. His research into dreams and sub-conscious parts of the minds offers riveting insights into human psychology that none before him have been able to. While Freudian psychology is still the branch most taught within universities, there is a large undercurrent of Jungian psychology seeping into our society. Especially the spiritualists and the New Age movement have embraced Jung as a teacher to better understand their own "Shadows" and dark aspects of the psyche. In this short read you will be given a concise and insightful introduction into the world and psychology of Carl Jung.

    He cites Nietzsche to the effect that deep issues are like cold baths; one should get into and out of them as quickly as possible. The deep issue here is the ancient Western specter of a presocial and antisocial human nature: a supposedly innate self-interest that is represented in our native folklore as the basis or nemesis of cultural order. Yet these Western notions of nature and culture ignore the one truly universal character of human sociality: namely, symbolically constructed kinship relations. Kinsmen are members of one another: they live each other's lives and die each other's deaths. But where the existence of the other is thus incorporated in the being of the self, neither interest, nor agency or even experience is an individual fact, let alone an egoistic disposition. "Sorry, beg your pardon," Sahlins concludes, Western society has been built on a perverse and mistaken idea of human nature.

    Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes?Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results.Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.In Mastering Fear, you will discover that:Stress can’t be cured, because stress as we know it does not exist.Fear plays a crucial role in undermining—or driving—all success.There is one skill you absolutely must see in others before you can trust them.You may already possess the single most critical skill for achieving and sustaining success in all key areas of life!

    It is a book for practitioners who will find here a profound and accessibly-presented analysis of the most important models, theories and results of research, with detailed links to coaching as well as guidelines on how to deal with the difficult situations and dilemmas faced by coaches." Dorota Porażka, Managing Partner of DORADCA Consultants Ltd" ""Jenny Rogers writes with enviable elegance and simplicity about the skills that coaches need. This third edition is a testament to her belief that coaches never stop learning. In this edition she shares the fruits of her recent reading and experiences. There is a good deal of new material, including a chapter on advances in neuroscience, new insights from the recent coaching literature and new models to consider. But Jenny wears her erudition lightly. She takes the reader by the hand through a complex journey, sharing the excitement of her discoveries but not overwhelming with detail. Her strong personal voice comes through in every sentence, understanding, encouraging, pragmatic. I read it from cover to cover in a weekend, and know I will be back to reread before long." Lis Paice, NHS Mentor of the Year, 2010" ""Jenny Roger's clear writing style, straight-forward approach and case examples allow for insight into the coaching process and a glimpse at the learning that occurs for both client and coach. This edition offers even more with enhancements to previous writing and a chapter specifically focused on the brain. Whether you are a coach - new or experienced, a manager or simply interested in learning more about what we do as coaches, this is a must have resource for your library." Diane Brennan, MBA, MCC, Past President of The International Coach Federation (2008) and coeditor, The handbook of knowledge-based coaching: From theory to practice" ""This book is a gem for anyone curious about executive coaching - what it is, how it works and how to do it well in practice. As a coaching pioneer and highly accomplished practitioner, Jenny draws upon her extensive experience in coaching, coach training and supervision and brings to life theory and approaches with rich case studies, humour and humility. The third edition benefits from a chapter on the fascinating emerging field of neuroscience and explores early implications for coaching. As with the rest of the book it is accessible, relevant and well researched. I consider "Coaching Skills" to be essential reading for novice and established coaches alike." Sandra Grealy, Director of Coaching, Management Futures Ltd" ""Among all the coaching books on the market this book stands out for its clarity and wisdom, and for its engaging and unpretentious voice. In designing a coaching course at Fielding Graduate University, I had no hesitation in making it required reading." Leni Wildflower, PhD, PCC, wildflower-consulting.com""Coaching Skills" is a popular text for coach training schools all over the world, brought to life with dozens of case studies and practical guidance, while also emphasizing the importance of underpinning psychological awareness and understanding.This book will support you whether you are an experienced coach working with senior executives, or a beginner taking your first steps on the journey to becoming a master-practitioner. The book answers questions such as:Which tools and techniques pay dividends every time and to avoid? What are the magic ingredients that determine whether the coach-client relationship works? Why are goal-setting and questioning such important skills for any coach and how can you acquire them? How as a coach can you work with clients to make truly transformational changes in their lives?Now includes new material on: coaching and the human brain, working with clients on their self-limiting beliefs, new models of understanding what coaching is and being a coach during the psychological stresses of a severe economic recession.Jenny Rogers is an executive coach with more than 20 years' experience. Her clients are typically senior leaders from a wide range of sectors. She has also trained many hundreds of coaches and managers in coaching skills. As a writer Jenny has published more than 70 books on topics which include adult learning, influencing, facilitation skills and career management.

    Is it?She says she agrees. Does she?The interview went great - or did it?He said he'd never do it again. But he did.Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover:The ancient survival instincts that drive body languageWhy the face is the least likely place to gauge a person's true feelingsWhat thumbs, feet, and eyelids reveal about moods and motivesThe most powerful behaviors that reveal our confidence and true sentimentsSimple nonverbals that instantly establish trustSimple nonverbals that instantly communicate authorityFilled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world.

    Talking Cock combines answers to questions about sexuality, circumcision, and strange behavior with a deeply researched history, poignant true-life confessions, and insights from the hilarious to the downright obscene.

    John McKnight shows how competent communities have been invaded and colonized by professionalized services -- often with devastating results. Overwhelmed by these social services, the spirit of community falters: families collapse, schools fail, violence spreads, and medical systems spiral out of control. Instead of more or better services, the basis for resolving many of America's social problems is the community capacity of the local citizens.