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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies


Dan Zarrella - 2012
    It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

A Fortunate Life


Paddy Ashdown - 2009
    He has been an officer in the Royal Marine Commandos, a diplomat, an MP and leader of his party, and an international peacemaker in war-torn Bosnia. In this sprawling autobiography that addresses his years in politics, he writes with authority about topics as diverse as tracking down infiltrating Indonesian forces in the jungles of Sarawak; landing a raiding party from a submerged submarine; the difficulties of learning Chinese; negotiating with Tony Blair; and bringing stability to a country wracked by civil war. While deadly serious when discussing his family, his country, his party, and the Bosnian people, Ashdown also has a refreshing gift for self-deprecating wit and has wealth of anecdotes. This is the self-portrait of a man who has lived life to the fullest for the benefit of a nation.

Under Our Skin: A White Family's Journey through South Africa's Darkest Years


Donald McRae - 2012
    The McRaes, like so many white people, seemed oblivious to the violent injustices of apartheid. As the author grew up, the political differences between father and son widened and when Don refused to join up for National Service, risking imprisonment or exile overseas, the two were torn apart. It wasn't until years later that the author discovered that the father with whom he had fought so bitterly had later in his life transformed himself into a political hero. Risking everything one dark and rainy night Ian McRae travelled secretly into the black township of Soweto to meet members of Nelson Mandela's then banned African National Congress to discuss ways to bring power to black South Africa. He had no political ambitions; he was just a man trying to replace the worst in himself with something better.Under Our Skin is a memoir of these tumultuous years in South Africa's history, as told through the author's family story. It offers an intimate and penetrating perspective on life under apartheid, and tells a story of courage and fear, hope and desolation and love and pain, especially between a father and his son.

Fins: Harley Earl, the Rise of General Motors, and the Glory Days of Detroit


William Knoedelseder - 2018
    It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father’s carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business.As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM’s invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country’s premier product. His impact was profound. When he retired as GM’s VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business.Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America’s economy, culture, and national psyche.

"I'm just an ordinary girl." The Sharon Kinne Story


James C. Hays - 1997
    husband, her boyfriend's wife and a man in Mexico. All this before her twenty-fifth birthday.Sentenced to thirteen years in Mexican prison, she escaped and is still at large with an active murder warrant biting at her ass.This story has been featured on Unsolved Mysteries and Discovery I.D.'s Deadly Women series. (Episode-"Born Bad").

The Robert Heinlein Interview and Other Heinleiniana


J. Neil Schulman - 1999
    Heinlein was sixty-six, at the height of his literary career; J. Neil Schulman was twenty and hadn't yet started his first novel. Because he was looking for a way to meet his idol, Schulman wangled an assignment from the New York Daily News--at the time the largest circulation newspaper in the U.S.--to interview Heinlein for its Sunday Book Supplement. The resulting taped interview lasted three-and-a-half hours. This turned out to be the longest interview Heinlein ever granted, and the only one in which he talked freely and extensively about his personal philosophy and ideology. "The Robert Heinlein Interview" contains Heinlein you won't find anywhere else--even in Heinlein's own "Expanded Universe." If you wnat to know what Heinlein had to say about UFO's, life after death, epistemology, or libertarianism, this interview is the only source available. Also included in this collection are articles, reviews, and letters that J. Neil Schulman wrote about Heinlein, including the original article written for The Daily News, about which the Heinleins wrote Schulman that it was, "The best article--in style, content, and accuracy--of the many, many written about him over the years." This book is must-reading for any serious student of Heinlein, or any reader seeking to know him better.

Bannon: Trump's Rebel in the White House


Keith Koffler - 2017
    Born to working-class Democrats in Virginia, Bannon has barrelled through the Navy, Harvard, Wall Street, and Hollywood; he is fluent in esoteric philosophies and political theories; and he has diagnosed the problem with today's America---the rot that has eaten away at working Americans' hopes, opportunities, and freedoms---and developed a winning strategy for taking America back.With inside information on Bannon's current White House projects and his relationships with other figures in the Trump orbit---and with President Trump himself---Bannon: Trump's Rebel in the White House is not only a three-dimensional guide to one of the most fascinating figures of modern American history; it's also a guide to understanding the Trump administration's plans for our future.

Like Rain on a Dry Place: A Birth Mother's Story


Wendy Salisbury Howe - 2016
    What is it like? It is the best gift you can ever imagine, like rain falling on a dry place.This memoir is a great reunion journey, from Paris, to California, to Denmark! A coming together of a mother and son, the only two people who can answer all the questions the other one has.

Nathuram Godse: The Hidden Untold Truth


Anup SarDesai - 2017
    This person is Nathuram Vinayakrao Godse, India’s most hated criminal. Yes …. Nathuram Godse is the very man who assassinated ‘Mahatma’ Gandhi, the ‘Father of the Nation’ on 30th January 1948 as he was walking towards his prayer ground at the Birla House, New Delhi. He was arrested at the scene of the crime and sentenced to death by hanging after a trial that lasted for over a year. Almost seven decades have passed since the ‘Apostle of Peace’ was assassinated but, even today the story of his murder continues to remain one of the most closely guarded secrets in Indian history. Since independence, various political organizations in India have resorted to a total misuse of state machinery to suppress information on the life of Nathuram Godse and have made the people of India believe in fictional cooked up stories based on unfound theories that the murder of the ‘Mahatma’ was an act of religious fanaticism. Through extensive research the author of this book has succeeded in unearthing facts that lay suppressed for almost seven decades and has managed to uncover the truth that the murder of ‘Mahatma Gandhi’ was not an act of religious fanaticism but an act of devout patriotism. This book covers the entire lifespan of Nathuram Godse, from his birth till his death. The motive behind writing this book is neither to denigrate the Mahatma nor to glorify his assassin but to unmask the people of India from the delusion that the ‘Mahatma’ was a victim of religious fanaticism.

Jeffrey Archer: Stranger than Fiction


Michael Crick - 1995
    

Things I Have Learned In My Life So Far


Stefan Sagmeister - 2008
    And we need constant reminders to keep us on the right path.With the support of his clients, Sagmeister transformed these sentences into typographic works, from billboards in France to sign-toting inflatable monkeys on the streets of Scotland. Accompanied by essays from design historian Steven Heller, Guggenheim chief curator Nancy Spector, and UK psychologist Daniel Nettle, as well as Sagmeister's own words, the series is revealed as a complex blend of personal revelation, art, and design--an eclectic mix of visual audacity and sound advice.This book consists of 15 unbound signatures in a laser-cut slipcase. Shuffling the sequence of the signatures will produce 15 different covers.

Becoming Hannah: A Personal Journey


Hannah Yeoh - 2014
    There is great hope for Malaysia if many more Hannahs could be replicated in politics.Dr. Daniel HoSenior Pastor, DUMC, Petaling JayaHannah’s story grips you with its refreshing honesty. From finding God to rediscovering her confidence, to the miracle of her marriage proposal and her amazing journey into politics, it speaks about God. It fired me to pray for such a generation to rise up and rebuild our land! It will inspire you to always seek God’s best in the face of many “good” options; for it is in surrender to Him that the best will be given to us.Dr. Philip LynSenior Pastor, Skyline SIB, Kota KinabaluHannah Yeoh Tseow Suan is the Speaker of the Selangor State Legislative Assembly and State Assemblyman for Subang Jaya, Selangor. Hannah won the N31 state seat in the General Elections 2008 as a DAP candidate at the age of 29. She was elected as the Speaker at the age of 34, making her the first woman and youngest Speaker in Malaysia. She obtained her Bachelor of Laws from University of Tasmania. She is married to Ramachandran M, an IT entrepreneur. They are now proud parents of two baby girls Shay Adora Ram and Kayleigh Imani Ram. The couple is passionate about nation-building and seeks to inspire Malaysians to play their respective parts in establishing a righteous nation free from corruption and racial discrimination.

जूठन: पहला खंड [Joothan]


Omprakash Valmiki - 1997
    "Joothan" refers to scraps of food left on a plate, destined for the garbage or animals. India's untouchables have been forced to accept and eat joothan for centuries, and the word encapsulates the pain, humiliation, and poverty of a community forced to live at the bottom of India's social pyramid.Although untouchability was abolished in 1949, Dalits continued to face discrimination, economic deprivation, violence, and ridicule. Valmiki shares his heroic struggle to survive a preordained life of perpetual physical and mental persecution and his transformation into a speaking subject under the influence of the great Dalit political leader, B. R. Ambedkar. A document of the long-silenced and long-denied sufferings of the Dalits, Joothan is a major contribution to the archives of Dalit history and a manifesto for the revolutionary transformation of society and human consciousness.

A Clean Break: My Story


Christophe Bassons - 2014
    His career was a successful one albeit never in the full glare of the media. That all changed when, in 1998, the Festina doping scandal broke and Bassons shot to fame as one of the handful of clean riders in the peloton - and as the only professional who dared to speak openly about the topic.Having been seen as a possible champion, his instinctive and stubborn refusal to dope saw him outstripped in physique, stamina and speed by men he'd once equalled or exceeded. His willingness to denounce the doping culture set him against the entire ethos of professional cycling: owners, management and his peers - the likes of Lance Armstrong, Richard Virenque, Christophe Moreau. A year later, Bassons' career was over. Having clashed publicly with other riders - notably with Armstrong during the 1999 Tour de France - and written in French newspapers of his disbelief and disgust, Bassons found himself exhausted and exiled - chewed up and spat out by the sport he loved.First published in French in 2000 and now updated following recent revelations from Armstrong, Tyler Hamilton and other high-profile figures, A Clean Break is unmissable reading for all cycling fans. It offers a unique and heartbreaking take on the subject.

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois


George Lois - 2012
    Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.