Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

     At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun. You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code. You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead). You want to learn how those principles will help the next time you're up a creek without a design pattern. Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter. With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep! We think your time is too important (and too short) to spend it struggling with academic texts. If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team.

    It also gives readers the opportunity to test their understanding with multiple exercises. Readers can test their knowledge of individual concepts, and then test their comprehension of the topic in a larger setting.

    There can be so much information available that you can't even decide where to start. Or worse, you start down the path of learning and quickly discover too many concepts, commands, and nuances that aren't explained. This kind of experience is frustrating and leaves you with more questions than answers.Python Programming for Beginners doesn't make any assumptions about your background or knowledge of Python or computer programming. You need no prior knowledge to benefit from this book. You will be guided step by step using a logical and systematic approach. As new concepts, commands, or jargon are encountered they are explained in plain language, making it easy for anyone to understand. Here is what you will learn by reading Python Programming for Beginners: When to use Python 2 and when to use Python 3. How to install Python on Windows, Mac, and Linux. Screenshots included. How to prepare your computer for programming in Python. The various ways to run a Python program on Windows, Mac, and Linux. Suggested text editors and integrated development environments to use when coding in Python. How to work with various data types including strings, lists, tuples, dictionaries, booleans, and more. What variables are and when to use them. How to perform mathematical operations using Python. How to capture input from a user. Ways to control the flow of your programs. The importance of white space in Python. How to organize your Python programs -- Learn what goes where. What modules are, when you should use them, and how to create your own. How to define and use functions. Important built-in Python functions that you'll use often. How to read from and write to files. The difference between binary and text files. Various ways of getting help and find Python documentation. Much more... Every single code example in the book is available to download, providing you with all the Python code you need at your fingertips! Scroll up, click the Buy Now With 1 Click button and get started learning Python today!

    Identity Theft. Corporate Espionage. National secrets compromised. Can anyone promise security in our digital world?The man who introduced cryptography to the boardroom says no. But in this fascinating read, he shows us how to come closer by developing security measures in terms of context, tools, and strategy. Security is a process, not a product – one that system administrators and corporate executives alike must understand to survive.This edition updated with new information about post-9/11 security.

    Private detectives Eva Roberts and Dan Bradley are hired to investigate cult activity at an ancient ruin.Blood is spilled. Lives are ruined. And for one young girl, it's a matter of life or death. But the darkness hides the awful truth.The investigators must discover who they can trust stop the cult from harming all those it touches. First they must survive the night - and one of its darkest sons...

    Published first in 1984, it could be among the timeless classics of computer books, such as Fred Brooks' The Mythical Man-Month and Donald Knuth's The Art of Computer Programming. Many software engineering principles discussed here have been rediscovered in eXtreme Programming, including (re)factoring, modularity, bottom-up and incremental design. Here you'll find all of those and more, such as the value of analysis and design, described in Leo Brodie's down-to-earth, humorous style, with illustrations, code examples, practical real life applications, illustrative cartoons, and interviews with Forth's inventor, Charles H. Moore as well as other Forth thinkers.

    Apple's machines have legions of loyal, sometimes demented fans. The Cult of Mac surveys the devoted following that has grown up around Macintosh computers. Like fans of a football team or a rock group, Macintosh fanatics have their own subculture, with clearly defined obsessions, rites, and passages. Famously dedicated to their computers, many Mac fans eat, sleep, and breathe the Macintosh. Fans who get Mac tattoos and haircuts, people who attend Apple Store openings like they are Grateful Dead shows, counterculture icons who love the Mac, people who turn old Macs into aquariums (or bongs), Ellen Fein lookalike contests, erotic fiction featuring Steve Jobs; it's all here. Technology reporter Leander Kahney exposes all sides of Mac fanaticism, from the innocuous to the insane.

    It describes 11 interpreters and 2 compilers, including very recent techniques of interpretation and compilation. The book is in two parts. The first starts from a simple evaluation function and enriches it with multiple name spaces, continuations and side-effects with commented variants, while at the same time the language used to define these features is reduced to a simple lambda-calculus. Denotational semantics is then naturally introduced. The second part focuses more on implementation techniques and discusses precompilation for fast interpretation: threaded code or bytecode; compilation towards C. Some extensions are also described such as dynamic evaluation, reflection, macros and objects. This will become the new standard reference for people wanting to know more about the Lisp family of languages: how they work, how they are implemented, what their variants are and why such variants exist. The full code is supplied (and also available over the Net). A large bibliography is given as well as a considerable number of exercises. Thus it may also be used by students to accompany second courses on Lisp or Scheme.

    

    Available here:readmeaway.com/download?i=1593279523The Linux Command Line, 2nd Edition: A Complete Introduction PDF by William ShottsRead The Linux Command Line, 2nd Edition: A Complete Introduction PDF from No Starch Press,William ShottsDownload William Shotts’s PDF E-book The Linux Command Line, 2nd Edition: A Complete Introduction

    With countless satisfied developers, tens of thousands of freely available libraries, and continual improvements to the language and its ecosystem, modern Perl development can be easy, reliable, and fun. To take advantage of the full power of Perl 5--to become a true expert, capable of solving any problem put before you--you must understand the language. Modern Perl explains Perl 5 from theory to implementation, including Perl 5.12.

     Bradley Austin I’m the captain of the Stokeworth Fire Department, known as the Phoenix Unit. We serve our community in more ways than just by putting out fires, but when a stranger from my hometown shows up at our cookout, she threatens to light a fire that will consume me forever. Will I let this flame die or while I let our love consume me in the inferno? Patrick Conner I have dedicated my life to the Phoenix Unit and the town of Stokeworth, but when my waitress shows up with a tear-streaked face, my life takes a turn. Will getting caught in Taryn’s life destroy mine, or will I be able to save her from the one thing holding her back? Corey Moore I fight fires and play music. There isn’t any time for much else. When a beautiful face comes out of the crowd to tell me she can help me bring justice to a man we’ve been trying to stop for years, I realize there’s more to life than work. Now I have to defend her and help her come to the same realization as our life’s work threatens to tear us apart. Cameron Grimes While seeking a change of scenery to get away from the fire station and break up the monotony of living at work, I run into the beautiful Sienna Wilkinson. I learn that she is in the process of starting her life over and trying new things as well. As we push our bodies to new limits at the gym, we push our hearts in our personal lives. But will we be able to overcome the walls we’ve put around ourselves before our lives come crashing in on us? Jude Garrison I’ve been walking the line between my professional life as a firefighter and the troubled youth of my past life. When I meet Lainey, a hot little teacher at the school where I’m doing a presentation on fire safety, I have no idea this sheltered little woman is going to end up teaching me more about life than I ever learned living and working on the street.

    It is a humorous book--pure entertainment--that maintains that UNIX is a computer virus with a user interface. It features letters from the thousands posted on the Internet's "UNIX-Haters" mailing list. It is not a computer handbook, tutorial, or reference. It is a self-help book that will let readers know they are not alone.

    Already used by people and companies around the world, many forecast that Bitcoin could radically transform the global economy. The value of a bitcoin has soared from less than a dollar in 2011 to well over $1000 in 2013, with many spikes and crashes along the way. The rise in value has brought Bitcoin into the public eye, but the cryptocurrency still confuses many people. Bitcoin for the Befuddled covers everything you need to know about Bitcoin—what it is, how it works, and how to acquire, store, and use bitcoins safely and securely. You'll also learn about Bitcoin's history, its complex cryptography, and its potential impact on trade and commerce. The book includes a humorous, full-color comic explaining Bitcoin concepts, plus a glossary of terms for easy reference.