But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ‘n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.

    Lang Leav presents a completely new collection of poetry with a celestial theme in The Universe of Us.Planets, stars, and constellations feature prominently in this beautiful, original poetry collection from Lang Leav.  Inspired by the wonders of the universe, the best-selling poetess writes about love and loss, hope and hurt, being lost and found.  Lang's poetry encompasses the breadth of emotions we all experience and evokes universal feelings with her skillfully crafted words.

    Raised around diasporic Korean communities, E. J. Koh describes her work as deeply influenced by the idea of jeong, which can be translated as a deep attachment, bond, and reciprocity for places, people, and things. The spirit of jeong permeates this collection as each poem draws astonishing connections and illuminates the bonds that hold across time and place.With evocative lyricism, Koh mixes the languages of science and emotion to compose some poems like chemistry equations that convert light into "reasonable dioxide" and then further transmogrify the formula into a complex understanding of the parent-child relationship. Through this alchemy the poet allows readers to see through the eyes of mothers, fathers, daughters, aunts, friends, and lovers: we see the tragedy of a sinking ferry, the hypocrisies of government agencies, the aftermath of war, and a very wide view through the Hubble space telescope. Demonstrating an ability to elicit profound emotional intensity, Koh crafts a book of poems that challenge, delight, and enrich.

    Her work life is uneventful until trouble arises in the form of a predatory colleague.To forestall any disruption of business-as-usual, Jungle makes Yona a proposition: a paid "vacation" to the desert island of Mui. But Yona must pose as a tourist and assess whether Jungle should continue their partnership with the unprofitable destination.Yona travels to the remote island, whose major attraction is an underwhelming sinkhole, a huge disappointment to the customers who've paid a premium. Soon Yona discovers the resort's plan to fabricate a catastrophe in the interest of regaining their good standing with Jungle--and the manager enlists Yona's help. Yona must choose between the callous company to whom she's dedicated her life, or the possibility of a fresh start in a powerful new position. As she begins to understand the cost of the manufactured disaster, Yona realizes that the lives of Mui's citizens are in danger--and so is she.In The Disaster Tourist, Korean author Yun Ko-eun grapples with the consequences of our fascination with disaster, and questions an individual's culpability in the harm done by their industry.

    They’re as potent as a putrid peach. Listening to her words your head starts to droop with their sticky juice trickling down your ears, until all you can do is succumb to the saccharine flow."From one of South Korea’s most acclaimed young authors comes the story of two sisters, Sora and Nana. When Sora was ten years old, and Nana was nine, their father died in a freak accident at the factory where he worked, his body sucked under a huge cogwheel, crushed beyond recognition. Their mother Aeja, numb with grief, gives in to torpor, developing an unhealthy obsession with the paradoxical violence implicit in life.Now adults, Sora finds herself dreaming of the past when she discovers that Nana is pregnant. Her initial reaction is shock – though they live together, she never even realised her younger sister had a lover – and Nana’s icy response to her attempt at being considerate (‘You hate this, so don’t pretend like I’m some poor pregnant woman you have to pity’) drives a wedge between the two. Can Naghi – the boy who shared their childhood, and the simple, nourishing meals cooked by his mother – help the sisters break free of Aeja’s worldview in which life is ultimately futile and love is always doomed?A delicate stylist with an unflinching social gaze, in I’ll Go On Hwang Jungeun has crafted a poignant novel with an uncanny ear for the unspoken secrets and heartaches buried beneath daily life and family ritual. Above all, it is a stunning exploration of the intensity of early bonds – and the traces they leave on us as we grow up.

    For a few hours each night, she escapes her family’s makeshift home and tragic circumstances with her childhood friend, Kyunghwan.Focused on finishing school, Kyunghwan doesn’t realize his older and wealthier cousin, Jisoo, has his sights set on the beautiful and spirited Haemi—and is determined to marry her before joining the fight. But as Haemi becomes a wife, then a mother, her decision to forsake the boy she always loved for the security of her family sets off a dramatic saga that will have profound effects for generations to come.Richly told and deeply moving, If You Leave Me is a stunning portrait of war and refugee life, a passionate and timeless romance, and a heartrending exploration of one woman’s longing for autonomy in a rapidly changing world.

    Mia is “lucky”―she is spoiled by her mother and, as she explains, her two fathers. She gloats over her exotic imported color pencils and won’t be denied a coveted sweater. Then there is the Child who, by contrast, is neither lucky nor unlucky. She makes so little impression that she seems not even to merit a name.At school, their fellow students, whether lucky or luckless or unlucky, seem consumed by an almost murderous rage. Adults are nearly invisible, and the society the children create on their own is marked by cruelty and soul-crushing hierarchies. Then, one day, the Child sneaks into the classroom after hours and adds ominous sentences to her classmates’ notebooks. This sinister but initially inconsequential act unlocks a series of events that end in horrible violence.But that is not the end of this eerie, unpredictable novel. A teacher, who is also this book’s author, wakes from an intense dream. When she arrives at her next class, she recognizes a student: the Child, who knows about the events of the novel’s first half, which took place years earlier. Han Yujoo’s The Impossible Fairy Tale is a fresh and terrifying exploration of the ethics of art making and of the stinging consequences of neglect.

    But the racist bullies of Arkin, Minnesota, will never let her forget that she’s different—the youngest member of the only Korean-American family in town.At the start of senior year, Ellen finds herself falling for Tomper Sandel, a football player who is popular and blond and undeniably cute…and to her surprise, he falls for her, too. Now Ellen has a chance at life she never imagined, one that defies the expectations of hanging out with her core group of friends or pleasing her parents. But is her romance with Tomper strong enough to withstand hometown bigotry and her family’s disapproval?

    “What is a body in a stolen country,” Yoon asks. “What is right in war.”Moving readers through time, space, and different cultures, and bringing vivid life to the testimonies and confessions of the victims,Yoon takes possession of a painful and shameful history even while unearthing moments of rare beauty in acts of resistance and resilience, and in the instinct to survive and bear witness.

    This feeling only deepened when his family moved from Japan to North Korea when Ishikawa was just thirteen years old, and unwittingly became members of the lowest social caste. His father, himself a Korean national, was lured to the new Communist country by promises of abundant work, education for his children, and a higher station in society. But the reality of their new life was far from utopian.In this memoir translated from the original Japanese, Ishikawa candidly recounts his tumultuous upbringing and the brutal thirty-six years he spent living under a crushing totalitarian regime, as well as the challenges he faced repatriating to Japan after barely escaping North Korea with his life. A River in Darkness is not only a shocking portrait of life inside the country but a testament to the dignity—and indomitable nature—of the human spirit

    Five years prior, her parents--hardworking greengrocers who forfeited personal happiness for their children's gain--were brutally murdered in an apparent robbery of their store. But the glint of a new lead entices Suzy into the dangerous Korean underworld, and ultimately reveals the mystery of her parents' homicide.

    Their parents are absent, their teachers avert their eyes when they walk by. Everyone else in town acts like they live in Seoul even though it's painfully obvious they don’t. When Rang begins to be bullied horribly by the boys in baseball hats, b fends them off. But one day Rang unintentionally tells the whole class about b’s dying sister and how her family is poor, and each of them finds herself desperately alone. The only place they can reclaim themselves, and perhaps each other, is beyond the part of town where lunatics live―the End.In a piercing, heartbreaking, and astonishingly honest voice, Kim Sagwa’s b, Book, and Me walks the precipice between youth and adulthood, reminding us how perilous the edge can be.

    In the title story, a fraught friendship between an exchange student and her host sister follows them from adolescence to adulthood. In A Song from Afar, a young woman grapples with the death of her lover, traveling to Russia to search for information about the deceased. In Secret, the parents of a teacher killed in the Sewol ferry sinking hide the news of her death from her grandmother. In the tradition of Sally Rooney, Banana Yoshimoto, and Marilynne Robinson--writers from different cultures who all take an unvarnished look at human relationships and the female experience--Choi Eunyoung is a writer to watch.

    In I Would Leave Me If I Could, she reveals never-before-seen poetry of longing, love, and the nuances of bipolar disorder.

    Who Ate Up All the Shinga? is an extraordinary account of her experiences growing up during the Japanese occupation of Korea and the Korean War, a time of great oppression, deprivation, and social and political instability.Park Wan-suh was born in 1931 in a small village near Kaesong, a protected hamlet of no more than twenty families. Park was raised believing that "no matter how many hills and brooks you crossed, the whole world was Korea and everyone in it was Korean." But then the tendrils of the Japanese occupation, which had already worked their way through much of Korean society before her birth, began to encroach on Park's idyll, complicating her day-to-day life.With acerbic wit and brilliant insight, Park describes the characters and events that came to shape her young life, portraying the pervasive ways in which collaboration, assimilation, and resistance intertwined within the Korean social fabric before the outbreak of war. Most absorbing is Park's portrait of her mother, a sharp and resourceful widow who both resisted and conformed to stricture, becoming an enigmatic role model for her struggling daughter. Balancing period detail with universal themes, Park weaves a captivating tale that charms, moves, and wholly engrosses.