Rare are the football innovations that have occurred without an owner, general manager, coach, or player up against the wall and reaching for a way to succeed anyway. In this meticulously researched, lively book, Bleacher Report lead NFL scout Doug Farrar traces the schematic history of the pro game through these “if this/then that” moments—paradigm shifts in the game from 1920 through the present. More than just a book about schemes and strategies, The Genius of Desperation: The Schematic Innovations that Made the Modern NFL also tells the stories of the game’s most prominent innovators, the adversities they endured, and the ways in which they learned to exceed their own expectations on the path to true greatness. Everyone from George Halas to Greasy Neale, Paul Brown to Sid Gillman, Bill Walsh to Chip Kelly is featured, as well as many more.

    They were run on the cheap and were once the very example of how not to manage a team. They hired inept coaches---one of whom (Clive Rush) was nearly electrocuted when he grabbed a microphone at his introductory press conference. In 1968 their scouting director, Ed McKeever, suggested they draft a wide receiver . . . before someone in the organization realized the player had been dead for six months. They plucked ex-players out of the stands minutes before kickoff---Bob Gladieux was enjoying a beer at the game when he heard his name called over the P.A. (The Patriots had cut a player earlier that morning and found themselves short. Gladieux, who would go on to spend four years in the league as a running back, made the tackle on the opening kickoff.) And they played in a run-down stadium that was one of the worst venues in professional sports. There were brief moments of success, but on each occasion, front-office infighting would invariably cause the franchise to slide back down to the basement again. But in the first four months of 2000, everything changed. The hiring of head coach Bill Belichick and Vice President of Player Personnel Scott Pioli and the drafting of quarterback Tom Brady turned the fortunes of the franchise around. And their nontraditional approach to acquiring personnel---remembering that it's not about collecting talent, it's about assembling a team---quickly led to three Super Bowl titles in four seasons. It's a feat that, in the salary cap era, with free agency, planned parity and balanced scheduling, is in many ways even more impressive than anything achieved by the past dynasties of Green Bay, Pittsburgh, Dallas, and San Francisco.Along the way, Christopher Price has had a front-row seat for football history, chronicling the rise to power of the NFL's unlikeliest superpower. Price takes the reader inside the franchise to give him a dynamic portrait of a mighty organization at the height of its power. Readers are immersed in the locker room during the strange and tumultuous days of 2001 and 2003, when major personnel moves involving a pair of the most popular players in franchise history---Drew Bledsoe and Lawyer Milloy---threatened to rock their championship foundation to the core. Readers get an up-close look at the team that dominated the league on the way to a record-setting winning streak in 2004. And Price analyzes what went wrong when they fell short in 2005 and 2006, and how they plan to return to Super Bowl form in 2007. The Blueprint  will explore how the Patriots went from the dregs to a dynasty, becoming the gold standard for professional sports franchises everywhere. It will prompt sports fans (and those who study organizations) to acknowledge what many football insiders have believed for a long time: when it comes to building a successful system, the Patriots have the Blueprint. Praise for Christopher Price's Baseball by the Beach: A History of America's National Pastime on Cape Cod "[Price] provides anecdotes bound to amuse some, astound others, and inform all."---Cape Cod Times "[Price] captures the true essence of the game and its people."---Front Row, New England Sports Network "An excellent job . . . a solid, definitive story of the Cape Cod Baseball League."---The Cape Codder

    250,000 first printing. $225,000 ad/promo.

    David Harris gives a stellar account of the silver-haired sophisticate from humble working-class roots who was hired as head coach and general manager of the San Francisco Forty Niners in January 1979 and became the architect of what is arguably the greatest ten-year run in NFL history. With unmatched access to players, fellow coaches, executives, the reporters who covered the Niners’ heyday, and Walsh himself, Harris recounts how Walsh, through tactical and organizational genius, created a football juggernaut. There were also the demons that pushed and haunted Walsh throughout his career: his clash with his former mentor, Paul Brown, who denied Walsh his first pro head-coaching job with the Cincinnati Bengals; Walsh’s struggle with self-doubt and criticism; the toll his single-minded devotion to football exacted on his family; and his complex relationship with the Forty Niners’ owner, Edward DeBartolo, Jr.Walsh’s pre-Niners coaching odyssey was arduous–a longtime assistant coach, he developed his legendary and now-standard pass-oriented West Coast offense during stops at all levels of the game. Despite never having run a team’s draft before, Walsh, along with his right-hand man John McVay, quickly built the foundation for a dynasty by drafting or trading for a durable core of stars, including Joe Montana, Fred Dean, Hacksaw Reynolds, Dwight Clark, and Ronnie Lott. (Walsh would later restock the team with such players as Jerry Rice, Steve Young, and Charles Haley.) The key to Walsh’s genius perhaps lay in his keen understanding of his athletes’ psyches–he knew what brought out the best in each of them. But the scope of Walsh’s impact on the game extended well beyond the field and locker room. The Forty Niners’ life-skills counseling program, which Walsh spearheaded with the sports sociologist and activist Dr. Harry Edwards, and the internship program Walsh devised to bring minority coaches into the game have since been adopted by the NFL for all league franchises.In the annals of sport, few individuals have had as great an impact on their game–or on its relevance to life outside the lines–as Bill Walsh. With knowledge, skill, passion, and a critical eye, David Harris reveals the brilliant man behind the coaching legend.The vision Bill Walsh brought to all his pioneering efforts was a function of his perception of himself as someone who was far more than a football coach. He cherished his standing and participation in the larger world outside the NFL and nurtured them at every opportunity.“Knowing Bill Walsh was kind of like the blind man describing an elephant,” one of the sportswriters who covered him observed. “We all knew just one little piece of him. But he had all these other areas we knew nothing about. He dealt with lots of people outside of football, outside of our scope entirely. He was able to deal with politicians, people who were intellects in other areas. They were impressed by him.”–from The GeniusFrom the Hardcover edition.

    Millions fill 100,000-seat stadiums every Saturday; tens of millions more watch on television every weekend. The 2013 Discover BCS National Championship game between Notre Dame and Alabama had a viewership of 26.4 million people, second only to the Super Bowl. Billions of dollars from television deals now flow into the game; the average budget for a top-ten team is $80 million; top coaches make more than $3 million a year; the highest paid, more than $5 million.     But behind this glittering success are darker truths: “athlete-students” working essentially full-time jobs with no share in the oceans of money; players who often don’t graduate and end their careers with broken bodies; “janitors” who clean up player misconduct; football “hostesses” willing to do whatever it takes to land a top recruit; seven-figure black box recruiting slush funds. And this: Despite the millions of dollars pouring into the game, 90 percent of major athletic departments still lose money. Yet schools remain caught up in an ever-escalating “arms race”—at the expense of academic scholarships, facilities and faculty.     Celebrated investigative journalists Jeff Benedict and Armen Keteyian were granted unprecedented access during the 2012 season to programs at the highest levels across the country at a time of convulsive change in college football. Through dogged reporting, they explored every nook and cranny of this high-powered machine, and reveal how it operates from the inside out. The result: the system through the eyes of athletic directors and coaches, high-flying boosters and high-profile TV stars, five-star recruits and tireless NCAA investigators and the kids on whom the whole vast enterprise depends.     Both a celebration of the power and pageantry of NCAA football and a groundbreaking, thought-provoking critique of its excesses, The System is the definitive book on the college game.

    With its pantheon of illustrious alumni like Bear Bryant, Herschel Walker, Peyton Manning, and Nick Saban, the SEC is the altar at which millions of Americans worship every Saturday, from Texas to Kentucky to Florida.If the SEC is a religion, its deity is radio talk-show host Paul Finebaum. In My Conference Can Beat Your Conference, Finebaum, chronicles the rise of the SEC and his own unlikely path to college football fame. Finebaum offers his blunt wisdom on everything from Joe Paterno and the Penn State scandal to the relevancy of Alabama quarterback AJ McCarron’s girlfriend, and chronicles the best of his beloved callers, and the worst of his haters.My Conference Can Beat Your Conference is illustrated with 8 pages of color photos.

    They resurrected the careers of players like John Riggins, Joe Theismann, Doug Williams, Everson Walls and Hacksaw Reynolds. They did so with a combination of guts and genius, built championship teams in their own likeness, and revolutionized pro football like few others. Their influence is still evident in today's game, with coaches who either worked directly for them or are part of their coaching trees now winning Super Bowls and using strategy the three men devised and perfected.In interviews with more than 150 players, coaches, family members and friends, GUTS AND GENIUS digs into the careers of three men who overcame their own insecurities and doubts to build Hall of Fame legacies that transformed their generation and continue to impact today's NFL.

    They have become part of the sport's vernacular, and yet for many fans they remain just names, often confusing ones. To rectify that, Tim Layden has drilled deep into the core of the game to reveal not only how these chalkboard X's and O's really work on the field, but also where they came from and who dreamed them up. These playbook schemes, many of them illuminated by diagrams, bear the insignia of some of the game's great innovators, men like Vince Lombardi, Don Coryell, Tom Osborne, Bill Walsh, Tony Dungy and Buddy Ryan. But football has also been radically altered by the ingenious work of men with more obscure names, like Tiger Ellison, Emory Bellard and Mouse Davis.In Blood, Sweat and Chalk, Layden takes readers into the meeting rooms-and in some cases the living rooms-where the game's most significant ideas were hatched. He goes to the coaches and to the players who inspired them, and lets them tell their stories. In candid conversations with some of football's most intriguing characters, Layden provides a fascinating guide to the game, helping fans to better see the subtleties of America's favorite sport.The game of football is cyclical. Coaches today are getting too much credit for formations and offenses that were dreamed up years ago. Tim Layden does a wonderful job of tracing the origin of those ideas in Blood, Sweat and Chalk.- Urban Meyer, Head Football Coach, University of FloridaTim Layden explores the minds and ambitions of the game's formative thinkers. Serious students of football must have this on their bookshelves!- Steve Sabol, President, NFL FilmsBlood, Sweat and Chalk is a must-read for all football aficionados. I, of course, especially enjoyed reading about the great Don Coryell, a true innovator in the game we all love. His ideas changed football-and this book shows you how.- Dan Fouts, Hall of Fame Quarterback, San Diego ChargersTim has created a playbook that's instructional, a history book that's fascinating and a football bible that's a must-read for anybody who loves the game. All in one. - Dan Patrick, Host, NBC's Football Night in AmericaTim Layden does a great job telling the story of the people and the ideas that had a major impact on the game of football as we know it.- Mack Brown, Head Football Coach, University of TexasThis is one of the most important sports books of our generation-and a lot of fun too. The formations and philosophies that win Super Bowls and national titles are made crystal clear. If you live for fall weekends, this is your book. - Peter King, Author, Monday Morning Quarterback

    Belichick and Pioli have been friends since the 1980s, when Belichick was a young coordinator for the New York Giants. They worked together in Cleveland, New York (Jets) and New England. In 2008, Pioli left for Kansas City to build a Midwestern Patriots model. A year before Pioli left, Dimitroff was the surprising top GM choice of the Falcons, who dreamed of building Patriots South in Atlanta.The culmination of the narrative will be all three men preparing their teams for the lifeblood of the NFL, which is the draft, as all three franchises seek to improve themselves through similar philosophies but perhaps different strategies.

    The celebrated coach shares his philosophy of football, profiles players he has coached, and recounts key moments in his career.

    This new edition has been revised to reflect today's game, giving football fans up-to-the-minute information on all the rules and regulations, positions, plays, and penalties. Featuring coverage of the newest stadium technologies, revised greatest players and legends, and pro-football must-do experiences, it also includes expert advice on training and gearing up for those who play the game. Fans will discover the best ways to enjoy football-at home or at the stadium.

    The QB is the story of a year in the making of those star players, and of the most significant year in QB development in sport’s history… with the meteoric rise of various quarterback gurus finally coming to light. George Whitfield, profiled in the New Yorker and called the “Quarterback Whisperer,” gets a regular spot on ESPN’s College GameDay, Trent Dilfer, former Super Bowl quarterback, starts his own qb business, Steve Clarkson, another qb maker, gets profiled on 60 minutes, among many others. It is also the year 5’10” Russell Wilson wins the Super Bowl and for the first time in over 60 years a sub-6-foot QB, Johnny Manziel, gets drafted in the first round, forcing NFL power brokers to re-examine how they look at the position—and the game.          To tell the story of all that goes on to create the perfect quarterback, bestselling author Bruce Feldman gained unique access to "Johnny Football" (that's Johnny Manziel), George Whitfield and many other players in what has become a specialized and high-stakes business. In the past decade the boom of the private quarterback-coach business, with its pageant-world-for-boys vibe, has changed the position and the game. The QB tells the story of the interlocking paths of the most fascinating characters involved in this secretive world, examining how advanced analysis has taken root in football. Manziel’s portrait is the most intimate look at him yet, detailing all his talents and antics.  His guru is a man who has come to be known for making QBs--George Whitfield, unparalleled in the business. And then there is Trent Dilfer, the quarterback who never could get to the superstar level, despite winning the Super Bowl.  He is the Salieri to Manziel's Mozart. There is the computer/brain analysis company trying to quantify how playmakers think, the biomechanics expert who saved Drew Brees’s career, and many more fascinating behind-the-scenes looks into this world. Never before has the game so relied on the development of the quarterback. In The QB, the stories of these men illustrate how high the stakes of the quarterback’s game really are, taking readers on a compelling journey into the heart of America's beloved game.

    No passing, running, tackling, or kicking. Hey, there isn't even a field. Yet the draft has become more popular than many other sporting events, including the National Basketball Association (NBA) and National Hockey League (NHL) playoff games, against which it goes head-to-head for viewers. In fact, the draft has spawned its own cottage industry in which names such as Gil Brandt, Mel Kiper, Jr., and Mike Mayock become as well-known as any of the first-round selections.In On the Clock, Ken Rappoport and Barry Wilner chronicle the history of the proceedings. The veteran sports writers take you from the first grab bag in 1936, when Philadelphia chose Heisman Trophy winner Jay Berwanger of the University of Chicago and saw him decline to play in the NFL, to the 2014 draft—considered one of the deepest in talent ever.Along the 78-year journey, learn about the competitions for the top overall spot (Peyton Manning vs. Ryan Leaf), the unhappy No. 1s (John Elway and Tom Cousineau), the big flops (JaMarcus Russell) and the late-rounders-turned-superstars (Tom Brady).Meet the draft wizards, from Paul Brown to Bill Walsh and Jimmy Johnson. And the draft whiffs that cost personnel executives their jobs.On the Clock takes you behind the scenes at one of pro football’s yearly major events. Barry Wilner has been a sportswriter for the Associated Press since 1975. He has covered virtually every major sporting event, including twelve Olympics, nine World Cups, twenty-six Super Bowls, the World Series, and the Stanley Cup finals, and has written thirty-nine books. He lives in Garnerville, New York.Ken Rappoport is the author of more than sixty sports books for adults and young readers. Working for the Associated Press in New York for thirty years, he has written about every major sport. His assignments included the World Series, the NBA Finals, and, as the AP’s national hockey writer, the Stanley Cup Finals and the Olympics. He lives in Egg Harbor Township, New Jersey.

    Bacon unrestricted access to Michigan’s program.  Bacon saw it all, from the meals and the meetings, to the practices and the games, to the sidelines and the locker rooms.  Nothing and no one was off limits.  John U. Bacon’s Three and Out is the definitive account of a football marriage seemingly made in heaven that broke up after just three years, and lifts the lid on the best and the worst of college football.