You can finally stop fear from being your boss and put an end to your lifelong social suckage. Have you spent your life shrinking from opportunities you were dying to seize but feel "that's just who I am"? Well, screw that! You actually can change, and it doesn't take exceptional intelligence or a therapist who's looking forward to finally buying Aruba after decades of listening to you yammer on.Transforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In Unf*ckology, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won't need a psych prof on speed-dial to understand--and with the biting dark humor that made Good Manners for Nice People Who Sometimes Say F*ck such a great read. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that:- Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it.- The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you.- Fear is not just the problem; it's also the solution.- By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them.Follow Amy Alkon's groundbreaking advice in Unf*ckology, and eventually, you'll no longer need to act like the new you; you'll become the new you. And how totally f*cking cool is that?

    In an era of seemingly unprecedented feminist activism, enlightenment, and change, data show that one area of gender inequality stubbornly remains: the unequal amount of parental work that falls on women, no matter their class or professional status. All the Rage investigates the cause of this pervasive inequity to answer why, in households where both parents work full-time, mothers’ contributions—even those women who earn more than their partners—still outweigh fathers’ when it comes to raising children and maintaining a home.How can this be? How, in a culture that has studied and lauded the benefits of fathers’ being active, present partners in child-rearing—benefits that extend far beyond the well-being of the kids themselves—can a commitment to fairness in marriage melt away upon the arrival of children?Darcy Lockman drills deep to find answers, exploring how the feminist promise of true domestic partnership almost never, in fact, comes to pass. Starting with her own case-study as Ground Zero, she moves outward, chronicling the experiences of a diverse cross-section of women raising children with men; visiting new mothers’ groups and pioneering co-parenting specialists; and interviewing experts across academic fields, from gender studies professors and anthropologists to neuroscientists and primatologists. Lockman identifies three tenets that have upheld the cultural gender division of labor and peels back the reasons both men and women are culpable. Her findings are startling—and offer a catalyst for true change.