At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book-Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users-Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns-Demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it-Details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology-Takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions-Shows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

    Grassian and Joan R. Kaplowitz have revised, expanded, and updated their comprehensive guide to the theory and practice of library instruction. This second edition covers all aspects and modes of information literacy instruction, including history and psychology, as well as how to create and design teaching materials, how to use new technology to support pedagogy, and how to utilize new developments in the field since the publication of the previous edition. The recommended readings and exercises at the end of each chapter help put ideas and concepts into practice. The companion CD-ROM includes institutional and library mission statements related to information literacy, a table listing pros and cons of assessment tools, a brief overview of learning styles table, examples of minimalist documentation, a sample PowerPoint slide show, a sample class outline, a two-minute yoga exercise, suggestions for further reading and the complete book bibliography, both with links to web pages.

    Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library.

    Because MLIS education tends to offer less-than-comprehensive preparation in pedagogy and instructional design, this much-needed book tackles the challenge of effective teaching and training head-on. Char Booth, an avid library education and technology advocate, introduces a series of concepts that will empower readers at any level of experience to become better designers and presenters, as well as building their confidence and satisfaction as library educators.

    Throughout these pages, she catalogs her encounters with local eccentrics as well as the questions that plague her, such as, "What is the standard length of eyebrow hairs?" Whether she's helping someone scan his face onto an online dating site or explaining why the library doesn't have any dragon autobiographies, Sheridan's bizarre tales prove that she's truly seen it all.Stacked high with hundreds of strange-but-true stories, I Work at a Public Library celebrates librarians and the unforgettable patrons that roam the stacks every day.

    In defiance of doomsayers, Johnson finds librarians more vital and necessary than ever, as they fuse the tools of the digital age with love for the written word and the enduring values of truth, service to all, and free speech. This Book Is Overdue! is a romp through the ranks of information professionals who organize our messy world and offer old-fashioned human help through the maze.

    Today, libraries have become free-for-all entertainment complexes filled with rowdy teens, deviants, drugs, and even sex toys. Lockdowns and chaperones are often necessary. What happened? Don Borchert was a short-order cook, door-to-door salesman, telemarketer, and Christmas-tree-chopper before landing a job in a California library. He never could have predicted his encounters with the colorful kooks, touching adolescents, threatening bullies, and tricksters who fill the pages of this hilarious memoir. Borchert offers readers a ringside seat for the unlikely spectacle of mayhem and absurdity that is business as usual at the public library--cops bust drug dealers who've set up shop in the men's restroom, a burka-wearing employee suffers a curse-ridden nervous breakdown, and a lonely, neglected kid who grew up in the library and still sends postcards to his surrogate parents--the librarians. In fact, from the first page of this comic debut to the last, you'll learn everything about the world of the modern-day library that you never expected.

    Since then, Cassidy has made it his mission to remind us of how essential librarians and libraries are to our communities. His subjects are men and women of all ages, backgrounds, and personal style-from pink hair and leather jackets to button-downs and blazers. In short, not necessarily what one thinks a librarian looks like. The nearly 220 librarians photographed also share their personal thoughts on what it means to be a librarian. This is What A Librarian Looks Like also includes original essay by some of our most beloved writers, journalists, and commentators including Neil Gaiman, George R.R. Martin, Nancy Pearl, Cory Doctorow, Paula Poundstone, Amanda Palmer, Peter Sagal, Jeff VanderMeer, John Scalzi, Sara Farizan, Amy Dickinson, and others. Cassidy also profiles a handful of especially influential librarians and libraries.

    Now they are in crisis. Former rare books librarian and Harvard metaLAB visionary Matthew Battles takes us from Boston to Baghdad, from classical scriptoria to medieval monasteries and on to the Information Age, to explore how libraries are built and how they are destroyed: from the scroll burnings in ancient China to the burning of libraries in Europe and Bosnia to the latest revolutionary upheavals of the digital age. A new afterword elucidates how knowledge is preserved amid the creative destruction of twenty-first-century technology.

    (No doubt seminars were organized by the Alexandria Librarians Association on the future of the scroll and what to do about the rising barbarian tide.) At no time in our memory, though, have these discussions and conversations been so profound and critical. Here one of today's leading thinkers and speakers about the future of libraries brings together 30 leaders from all types of libraries and from outside librarianship to describe their vision of what the library will be in 2020. Contributors including Stephen Abram, Susan Hildreth, Marie Radford, Clifford Lynch, and Library Journal's The Annoyed Librarian were asked to describe the "library of 2020," in whatever terms they wanted, either a specific library or situation or libraries in general. They were told: "be bold, be inspirational, be hopeful, be true, be provocative, be realistic, be depressing, be light-hearted, be thoughtful, be fun...be yourself, and for heaven's sake, don't be boring." Not that they could be. Broadly representative of important perspectives and aspects within the profession as well as featuring important voices beyond the professional realm, Library 2020 presents thought-provoking and illuminating visions from many points of view. It is both required reading for library leaders and trustees as well as an ideal supplemental text for LIS classes looking at the future of the profession.

    Basbanes continues the lively, richly anecdotal exploration of book people, places, and culture he began in 1995 with A Gentle Madness (a finalist that year for the National Book Critics Circle Award) and expanded in 2001 with Patience & Fortitude, a companion work that prompted the two-time Pulitzer Prize-winning historian and biographer David McCullough to proclaim him "the leading authority of books about books." In this beautifully packaged edition, Basbanes brings to a close his wonderful trilogy on the remarkable world of books and bibliophiles.

    Featuring more than 200 full-color images of original catalog cards, first edition book covers, and photographs from the library's magnificent archives, this collection is a visual celebration of the rarely seen treasures in one of the world's most famous libraries and the brilliant catalog system that has kept it organized for hundreds of years. Packed with engaging facts on literary classics—from Ulysses to The Cat in the Hat to Shakespeare's First Folio to The Catcher in the Rye—this package is an ode to the enduring magic and importance of books.

    In The Accidental Library Manager, author Rachel Singer Gordon provides support and background for new managers, aspiring managers, and those who find themselves in unexpected management roles. Gordon fills in the gaps left by brief and overly theoretical library school coursework, showing library managers how to be more effective in their positions and how to think about their work in terms of the goals of their larger institutions. Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate-- and the styles and attitudes they find counterproductive-- in their own bosses.

    With help from Stacks, the Grand Dewey Daddy Shelf Elf, Skoob explains the three kinds of addresses a book might have. He elaborates on the addresses from the zero hundreds to the 900s, and includes his trademark rhyme with each category. The included library lessons booklet includes fun ideas and activities for each Dewey Decimal category.

    Writers from Shakespeare to Ray Bradbury and librarians from John Cotton Dana to Nancy Pearl are gathered together to sing the praises of librarians' skills, values, and the amazing institutions they support. Citations are provided to the original source material, and a handy biographical dictionary provides background on individuals who may not be household names. With its broad selection of sayings that pay honor to their work and commitment, "The Librarian's Book of Quotes" is a perfect gift for information professionals and lovers of libraries.