What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    Taking listeners behind the scenes of his research, Swanson discusses the origins of his boyhood passion for Lincoln, including his first visits to Springfield, Illinois, and Ford’s Theatre as a high school student; accounts for Booth’s movements during the manhunt; reveals how he authenticates Lincoln blood relics; and offers details about historic sites that remain little-known or obscure. Swanson describes the intrigue he continues to pursue - the women who aided Booth, lingering questions regarding other conspirators, and a timeline for both Lincoln and the conspirators on the night of April 14, 1865. The Lincoln Obsession is a uniquely personal look at how historical places and relics will forever shed new light on the first presidential assassination in America.

    The book captures hundreds of takes on the immigration experience, from every-day people as well as world-famous celebrities including Aziz Ansari, Chimamanda Ngozi Adichie, Julianne Moore, Mario Batali, George Takei, Neil Gaiman, Amanda Palmer, Billy Collins, Junot Díaz, and Dr. Sanjay Gupta. This book will have you thinking in sixes and challenging others to share six words about their lives.

    

    He was supposed to be home by four o’clock that afternoon. Two days later, police discovered his abandoned car in the small town of Darrington, Washington. As my mother desperately struggled to get law enforcement to help find her husband, his killer set out to cover up his crime and evade detection. Once he was eventually captured, the shocking truth about the killer’s violent past and early release from prison deepened my mother’s resolve on her relentless quest to ensure, that despite a favorable plea deal that would have released him on January 27, 2014, that he would never walk free again.

    

     ""It’s an astonishing performance. Wise goes through every piece of evidence, every report, every word and comes to the conclusion that investigators were deliberately and brilliantly misled by whoever took over the plane to look in the wrong place. Read this stunning piece of investigative journalism and see if he convinces you." -- John Podhoretz, Commentary magazine. Five years after a state-of-the-art Boeing 777 vanished into the night over the South China Sea, renowned science and aviation author Jeff Wise offers a compelling and detailed account of what happened that night and in the months and years that followed. In his follow-up to "The Plane That Wasn't There," named the Best Kindle Single of 2015, Wise walks readers through the many developments that have taken place in the meantime and explains why despite spending hundreds of millions of dollars and searching an area of seabed the size of Great Britain, authorities were unable to locate the plane's wreckage. Officials and independent experts were stunned by their failure, but Wise predicted it four years ago. Here he distills the fruits of exhaustive research and arrives at a conclusion that upends our understanding of what humans are capable of, both technologically and morally. Jeff Wise is a science journalist specializing in aviation and psychology. A licensed pilot of gliders and light airplanes, he has also written for New York, the New York Times, Time, Businessweek, Esquire, Popular Mechanics, and many others. He is also the author of Extreme Fear: The Science of Your Mind in Danger. A native of Massachusetts, he lives outside New York City with his wife and two sons.