From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    Among graphic artists and commercial designers, Mucha is praised for the innovative style books that pioneered the use of Art Nouveau in commercial packaging, design, and ornament.The most important of these style books was Documents Décoratifs, published in 1901 at the height of Mucha's fame as the high priest of the Art Nouveau movement. While the artist's fame rests largely on his posters, it is in the smaller works of the style books, or design portfolios, that the refinement of his technique can best be appreciated. The present volume, carefully reproduced from an extremely rare and valuable set of originals, contains all 72 plates of the Documents Décoratifs portfolio. Included are designs for jewelry, wallpaper, stained glass, furniture, and tableware; figure and botanical studies; and a selection of Mucha's famous panneaux décoratifs. Eighteen of the plates are in full color, while the remaining 54 are reproduced in two or more color tones.In addition to numerous innovative designs for practical and decorative objects, the elegant draftsmanship and meticulous execution that characterized all of Mucha's work is evident in studies of langorous nudes, portrait sketches, delicately rendered plant and animal motifs, exquisite modeling of drapery and cloth, and the flowing, fantastic forms created as experiments in pure design. In the Foreword by Gabriel Mourey, specially translated for this edition, Mucha's own philosophy of art, and the relation of the Documents to the rest of his work, receive an appreciative and informative discussion.Hitherto available only in scattered sources, or in the libraries of wealthy collectors, the complete Documents Décoratifs is now available in this inexpensive one-volume edition. Lovers of Mucha's work, admirers of Art Nouveau, and the application of that style to the decorative arts, will want to own this fine royalty-free collection by one of the greatest masters of the technique."[Documents Décoratifs is] . . . an encyclopedic source for Mucha's style in every branch of decorative and applied art and one of the few books on design where even individual plates are sought after by collectors." — Marina Henderson, The Graphic Style of Alphonse Mucha

     Homeowners and renters of all means dream of having a beautiful home. The media makes it look so easy, but many of us have less to work with and still long to live in style. Affordable Interior Design makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for choosing colors, creating a gallery wall, how to use accent tables, entry benches, rugs, and more! Helmuth has shared her affordable design advice and step-by-step approaches with millions through live teaching workshops, guest columns, television appearances, and interviews. Now, she has distilled her expertise into this practical guide. The chapters follow her secret design formula and include creating a design budget, mapping out floor plans, selecting a color palette, and accessorizing like a stylist. It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!

    Slight of build, shy by nature, prone to fits of depression, the 28-year-old Beijing photographer was nonetheless at the forefront of Chinese artists' battle for creative freedom. Like his champion Ai Weiwei, Ren was controversial in his homeland and wildly popular in the rest of the world. He said, -I don't really view my work as taboo, because I don't think so much in cultural context, or political context. I don't intentionally push boundaries, I just do what I do.- Why? Because his models, friends, and increasingly, fans, are naked, often outdoors, high in the trees or on the terrifyingly vertiginous rooftops of Beijing, stacked like building blocks, heads wrapped in octopi, body cavities sprouting phone cords and flowers, whatever enters his mind at the moment. He denies his intentions are sexual, and there is a clean detachment about even his most extreme images: the urine, the insertions, the many, many erections. In a 2013 interview VICE magazine asked, -there are a lot of dicks ... do you just like dicks?- Ren responded, -It's not just dicks I'm interested in, I like to portray every organ in a fresh, vivid and emotional way.- True though that may be, the penises Ren photographed are not just fresh and vivid, but unusually large, making one wonder just where he met his friends. In the same piece, Hang also stated, -Gender isn't important when I'm taking pictures, it only matters to me when I'm having sex, - making him a pioneer of gender inclusiveness. Young fans still eagerly flock to his website, Facebook, Instagram, and Flickr accounts. His photographs, all produced on film, have been the subject of over 20 solo and 70 group shows in his brief six-year career, in cities as disparate as Tokyo, Athens, Paris, New York, Copenhagen, Frankfurt, Vienna, and yes, even Beijing. He self-published 16 monographs, in tiny print runs, that now sell for up to $600. TASCHEN's Ren Hang is his only international collection, covering his entire career, with well-loved favorites and many never-before-seen photos of men, women, Beijing, and those many, many erections. We take solace remembering Ren's joy when he first held the book, shared by his long-time partner Jiaqi, featured on the cover.Text in English, French, and German

    Concerned not with art calligraphy and beautiful forms, The Stroke is a description of the phenomenon of letters and how they are made in writing. Starting from basic principles, Noordzij begins with the white space that creates definition by surrounding letters. Then, using simple geometrical concepts, he describes in minute detail how the strokes of writing can be formed. His theory serves to repair the split that grew up, with the invention of printing, between written and typographic letters. With The Stroke, Noordzij can be seen as a prophet of digital typography committed to freeing typefaces from the constraints of their embodiment in metal.

    Covering history of design, along with current trends, methods for customizing fonts, techniques for setting type, common mistakes to avoid, and guidelines for selecting the right type for the job, the book is fully illustrated with smart, relevant images.

    Find your favourite pop-culture character in this collection of silhouettes from well-known movie, television, comics and video game characters!

     Blended learning allows a partnership that gives teachers more time and energy to innovate and personalize learning while providing students the opportunity to be active agents driving their own growth. Balance With Blended Learning provides teachers with strategies to actively engage students in setting goals, monitoring development, reflecting on growth, using feedback, assessing work quality, and communicating their progress with parents. It includes Practical strategies for teachers who are overwhelmed by their workloads Vignettes written by teachers across disciplines Ready-to-use templates to help students track their progress Stories from the author's experience as a teacher and blended learning coach

    First published in 1970, the book seeks to explain the causes for the 13 May 1969 riots in Kuala Lumpur.Dr Mahathir sets out his view as to why the Malays are economically backward and why they feel they must insist upon immigrants becoming real Malaysians speaking in due course nothing but Malay, as do immigrants to America or Australia speak nothing but the language of what the author calls “the definitive people”. He argues that the Malays are the rightful owners of Malaya. He also argues that immigrants are guests until properly absorbed, and that they are not properly absorbed until they have abandoned the language and culture of their past.

    An analysis of letter forms, from Garamond and Bembo to the design and manufacture of sans-serif and newspaper type.

    But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our visual landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade. In 2010 filmmakers Faythe Levine, coauthor of Handmade Nation, and Sam Macon began documenting these dedicated practitioners, their time-honored methods, and their appreciation for quality and craftsmanship. Sign Painters, the first anecdotal history of the craft, features stories and photographs of more than two dozen sign painters working in cities throughout the United States.

    Worldwide sensation One Direction is back to share all their secrets, dreams and stories from the past year with the fans they love.Packed full of exclusive interviews and never-before-seen photos of the boys, discover everything you’ve ever wanted to know about Harry, Liam, Louis, Niall and Zayn, from their passions and influences to all the crazy on tour goss.With juicier info than ever before, this is the ultimate Christmas gift for all Directioners!

    But despite his lack of recognition, Mr. Hennen...has simply gone about his calling with humility and gratitude in a culture whose primary crop has become fame. He just watches, waits and then strikes, delivering heart-buckling lines.” —Dana Jennings, The New York Times"As with Ted Kooser, Tom Hennen is a genius of the common touch. . . . They are amazingly modest men who early accepted poetry as a calling in ancient terms and never let up despite being ignored early on. They return to the readers a thousandfold for their attentions."—Jim Harrison, from the introduction"Many readers will appreciate this evocation of a life not as commonly portrayed in contemporary verse."—Library Journal"There is something of the ancient Chinese poets in Hennen, of Clare and Thoreau, although he is very much a contemporary poet."—Willow Springs"One of the most charming things about Tom Hennen's poems is his strange ability to bring immense amounts of space, often uninhabited space, into his mind and so into the whole poem."—Robert Bly"America is a country that loves its advertising. That loves its boxes we can put people and places into. We love 'Heartland' as opposed to 'Dustbowl.' We also love to be surprised. Rural Minnesota, as written by Tom Hennen in Darkness Sticks to Everything, is a world of realistic loneliness and lessons. It’s a collection of sincere poems about man and the land."—The Rumpus"Hennen is a master of the prose poem [who] can take little details, tiny details and make them universal."—River Falls Journal"What separates Hennen from many of his contemporaries is his willingness to identify with the natural world in a way that feels neither possessive nor self-serving, but simply (once again) sincere."—Basalt Magazine"There is something strong in all Tom Hennen's poems, an awareness and a clear, sure voice... I don't usually want to end by saying 'Buy this book,' but I'm going to say it this time: 'You should buy this book.'"—Fleda Brown, Interlochen Public Radio, "Michigan Writers on the Air"Tom Hennen gives voice to the prairie and to rural communities, celebrating—with sadness, praise, and astute observations—the land, weather, and inhabitants. In short lyrics and prose poems, he reveals the detailed strangeness of ordinary things. Gathered from six chapbooks that were regionally distributed, this volume is Hennen's long-overdue introduction to a national audience. Includes an introduction by Jim Harrison and an afterword by Thomas R. Smith."In Falling Snow at a Farm Auction"Straight pine chairComfortableIn anyone's company,Older than grandmotherIt enters the presentIts arms wide openWanting to hold another young wife.Tom Hennen, author of six books of poetry, was born and raised in rural Minnesota. After abandoning college, he married and began work as a letterpress and offset printer. He helped found the Minnesota Writer's Publishing House, then worked for the Department of Natural Resources wildlife section, and later at the Sand Lake National Wildlife Refuge in South Dakota. Now retired, he lives in Minnesota.

    Minutes to Midnight is the ambitious photographic record of that adventure, in which Parke presents a proud but uneasy nation struggling to craft its identity from different cultures and traditions. Minutes to Midnight merges traditional documentary techniques and imagination to create a dark visual narrative portraying Australia with a mix of nostalgia, romanticism and brooding realism. This is not a record of the physical landscape but of an emotional one. It is a story of human anxiety and intensity which, although told from Australia, represents a universal human condition in the world today.

    Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.