But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? And why are disinformation campaigns so effective? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it.Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.

    Paul Watson, a Pulitzer Prize–winning journalist who was on the icebreaker that led one of the discovery expeditions, tells a fast-paced historical adventure story and reveals how a combination of faith in Inuit knowledge and the latest science yielded a discovery for the ages.

    How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions.And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

    And this language is mathematics." In The Language of Mathematics, award-winning author Keith Devlin reveals the vital role mathematics plays in our eternal quest to understand who we are and the world we live in. More than just the study of numbers, mathematics provides us with the eyes to recognize and describe the hidden patterns of life—patterns that exist in the physical, biological, and social worlds without, and the realm of ideas and thoughts within.Taking the reader on a wondrous journey through the invisible universe that surrounds us—a universe made visible by mathematics—Devlin shows us what keeps a jumbo jet in the air, explains how we can see and hear a football game on TV, allows us to predict the weather, the behavior of the stock market, and the outcome of elections. Microwave ovens, telephone cables, children's toys, pacemakers, automobiles, and computers—all operate on mathematical principles. Far from a dry and esoteric subject, mathematics is a rich and living part of our culture. An exploration of an often woefully misunderstood subject, The Language of Mathematics celebrates the simplicity, the precision, the purity, and the elegance of mathematics.

    Why do we recognize patterns? Is there such a thing as positive stress? Are we genetically programmed to be in conflict with each other? Those are just some of the 150 questions that the world's best scientific minds answer with elegant simplicity.With contributions from Jared Diamond, Richard Dawkins, Nassim Taleb, Brian Eno, Steven Pinker, and more, everything is explained in fun, uncomplicated terms that make the most complex concepts easy to comprehend.

    Set in Edwardian London and on the stormy coasts of Cornwall, Cape Cod, and Nova Scotia, Thunderstruck evokes the dynamism of those years when great shipping companies competed to build the biggest, fastest ocean liners, scientific advances dazzled the public with visions of a world transformed, and the rich outdid one another with ostentatious displays of wealth. Against this background, Marconi races against incredible odds and relentless skepticism to perfect his invention: the wireless, a prime catalyst for the emergence of the world we know today. Meanwhile, Crippen, “the kindest of men,” nearly commits the perfect crime. With his superb narrative skills, Erik Larson guides these parallel narratives toward a relentlessly suspenseful meeting on the waters of the North Atlantic. Along the way, he tells of a sad and tragic love affair that was described on the front pages of newspapers around the world, a chief inspector who found himself strangely sympathetic to the killer and his lover, and a driven and compelling inventor who transformed the way we communicate. Thunderstruck presents a vibrant portrait of an era of séances, science, and fog, inhabited by inventors, magicians, and Scotland Yard detectives, all presided over by the amiable and fun-loving Edward VII as the world slid inevitably toward the first great war of the twentieth century. Gripping from the first page, and rich with fascinating detail about the time, the people, and the new inventions that connect and divide us, Thunderstruck is splendid narrative history from a master of the form.

    In Turing’s Cathedral, George Dyson focuses on a small group of men and women, led by John von Neumann at the Institute for Advanced Study in Princeton, New Jersey, who built one of the first computers to realize Alan Turing’s vision of a Universal Machine. Their work would break the distinction between numbers that mean things and numbers that do things—and our universe would never be the same. Using five kilobytes of memory (the amount allocated to displaying the cursor on a computer desktop of today), they achieved unprecedented success in both weather prediction and nuclear weapons design, while tackling, in their spare time, problems ranging from the evolution of viruses to the evolution of stars. Dyson’s account, both historic and prophetic, sheds important new light on how the digital universe exploded in the aftermath of World War II. The proliferation of both codes and machines was paralleled by two historic developments: the decoding of self-replicating sequences in biology and the invention of the hydrogen bomb. It’s no coincidence that the most destructive and the most constructive of human inventions appeared at exactly the same time.  How did code take over the world? In retracing how Alan Turing’s one-dimensional model became John von Neumann’s two-dimensional implementation, Turing’s Cathedral offers a series of provocative suggestions as to where the digital universe, now fully three-dimensional, may be heading next.

    Learning all the tongue twisting names, picking favorites based on ferocity, armor, or sheer size. For many kids this love of ‘terrible lizards’ fizzles out at some point between starting and leaving primary school. All those fancy names slowly forgotten, no longer any need for a favorite.For all those child dino fanatics who didn’t grow up to become paleontologists, dinosaurs seem like something out of mythology. They are dragons, pictures in books, abstract, other, extinct.They are at the same time familiar and mysterious. And yet we’re in an age of rapid discovery—new dinosaur species and genera are being discovered at an accelerating rate, we’re learning more about what they looked like, how they lived, how they evolved and where they all went.This series isn’t just a top trumps list of dino facts—we’re interested in the why and the how and like all areas of science there is plenty of controversy and debate.

    An estimated 74,000 people died within the first five months, and another 75,000 were injured.Published on the seventieth anniversary of the bombing, Nagasaki takes readers from the morning of the bombing to the city today, telling the first-hand experiences of five survivors, all of whom were teenagers at the time of the devastation. Susan Southard has spent years interviewing hibakusha (“bomb-affected people”) and researching the physical, emotional, and social challenges of post-atomic life. She weaves together dramatic eyewitness accounts with searing analysis of the policies of censorship and denial that colored much of what was reported about the bombing both in the United States and Japan.A gripping narrative of human resilience, Nagasaki will help shape public discussion and debate over one of the most controversial wartime acts in history.

    A lifelong friendship and enormously productive collaboration was born, despite sharp differences in personality. The soft-spoken Wheeler, though conservative in appearance, was a raging nonconformist full of wild ideas about the universe. The boisterous Feynman was a cautious physicist who believed only what could be tested. Yet they were complementary spirits. Their collaboration led to a complete rethinking of the nature of time and reality. It enabled Feynman to show how quantum reality is a combination of alternative, contradictory possibilities, and inspired Wheeler to develop his landmark concept of wormholes, portals to the future and past. Together, Feynman and Wheeler made sure that quantum physics would never be the same again.

    As a lifelong member of "The Nerd Herd," as he calls it, Chris Hardwick has learned all there is to know about Nerds. Developing a system, blog, and podcasts, Hardwick shares hard-earned wisdom about turning seeming weakness into world-dominating strengths in the hilarious self-help book, "The Nerdist Way."From keeping their heart rate below hummingbird levels to managing the avalanche of sadness that is their in-boxes; from becoming evil geniuses to attracting wealth by turning down work, Hardwick reveals the secrets that can help readers achieve their goals by tapping into their true nerdtastic selves.Here Nerds will learn how to: Become their own time cop Tell panic attacks to go suck it Use incremental fitness to ward off predatorsA Nerd's brain is a laser-it's time they learn to point and fire!

    In this masterfully written and brilliantly informed work of scientific history and explanation, Dr. Thorne, the Feynman Professor of Theoretical Physics at Caltech, leads his readers through an elegant, always human, tapestry of interlocking themes, coming finally to a uniquely informed answer to the great question: what principles control our universe and why do physicists think they know the things they think they know? Stephen Hawking's A Brief History of Time has been one of the greatest best-sellers in publishing history. Anyone who struggled with that book will find here a more slowly paced but equally mind-stretching experience, with the added fascination of a rich historical and human component.

    Tobias Dantzig shows that the development of math—from the invention of counting to the discovery of infinity—is a profoundly human story that progressed by “trying and erring, by groping and stumbling.” He shows how commerce, war, and religion led to advances in math, and he recounts the stories of individuals whose breakthroughs expanded the concept of number and created the mathematics that we know today.

    Yet now, Ferguson shows how the Rest have downloaded the killer apps the West once monopolized, while the West has literally lost faith in itself. Chronicling the rise and fall of empires alongside clashes (and fusions) of civilizations, Civilization: The West and the Rest recasts world history with force and wit. Boldly argued and teeming with memorable characters, this is Ferguson at his very best.

    By introducing us to the major characters and leading us through many historical twists and turns, Johnny slowly unravels the tale of how humanity built up a knowledge and understanding of shapes, numbers and patterns from ancient times, a story that leads directly to the technological wonderland we live in today. As Galileo said, 'Everything in the universe is written in the language of mathematics', and Wonders Beyond Numbers is your guide to this language.Mathematics is only one part of this rich and varied tale; we meet many fascinating personalities along the way, such as a mathematician who everyone has heard of but who may not have existed; a Greek philosopher who made so many mistakes that many wanted his books destroyed; a mathematical artist who built the largest masonry dome on earth, which builders had previously declared impossible; a world-renowned painter who discovered mathematics and decided he could no longer stand the sight of a brush; and a philosopher who lost his head, but only after he had died.Enriched with tales of colourful personalities and remarkable discoveries, there is also plenty of mathematics for keen readers to get stuck into. Written in Johnny Ball's characteristically light-hearted and engaging style, this book is packed with historical insight and mathematical marvels; join Johnny and uncover the wonders found beyond the numbers.