Trust Me, I'm Lying: Confessions of a Media Manipulator


Ryan Holiday - 2012
    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

The Revolt of the Public and the Crisis of Authority


Martin Gurri - 2014
    In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming.Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age government, political parties, the media.The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world.Originally published in 2014, this updated edition of The Revolt of the Public includes an extensive analysis of Donald Trump's improbable rise to the presidency and the electoral triumphs of Brexit and concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.

Age of Anger: A History of the Present


Pankaj Mishra - 2017
    Today, however, botched experiments in nation-building, democracy, industrialization, and urbanization visibly scar much of the world.As once happened in Europe, the wider embrace of revolutionary politics, mass movements, technology, the pursuit of wealth, and individualism has cast billions adrift in a literally demoralized world.It was from among the ranks of the disaffected and the spiritually disorientated, that the militants of the nineteenth century arose—angry young men who became cultural nationalists in Germany, messianic revolutionaries in Russia, bellicose chauvinists in Italy, and anarchist terrorists internationally.Many more people today, unable to fulfill the promises—freedom, stability, and prosperity—of a globalized economy, are increasingly susceptible to demagogues and their simplifications. A common reaction among them is intense hatred of supposed villains, the invention of enemies, attempts to recapture a lost golden age, unfocused fury and self-empowerment through spectacular violence.In Age of Anger, Pankaj Mishra explores the origins of the great wave of paranoid hatreds that seem inescapable in our close-knit world—from American “shooters” and ISIS to Trump, Modi, and racism and misogyny on social media.

If Walls Could Talk: An Intimate History of the Home


Lucy Worsley - 2011
    Lucy Worsley takes us through the bedroom, bathroom, living room and kitchen, covering the architectural history of each room, but concentrating on what people actually did in bed, in the bath, at the table, and at the stove.

The Pity of War: Explaining World War I


Niall Ferguson - 1998
    Britain, according to Ferguson, entered into war based on naïve assumptions of German aims—and England's entry into the war transformed a Continental conflict into a world war, which they then badly mishandled, necessitating American involvement. The war was not inevitable, Ferguson argues, but rather the result of the mistaken decisions of individuals who would later claim to have been in the grip of huge impersonal forces. That the war was wicked, horrific, inhuman,is memorialized in part by the poetry of men like Wilfred Owen and Siegfried Sassoon, but also by cold statistics. More British soldiers were killed in the first day of the Battle of the Somme than Americans in the Vietnam War; indeed, the total British fatalities in that single battle—some 420,000—exceeds the entire American fatalities for both World Wars. And yet, as Ferguson writes, while the war itself was a disastrous folly, the great majority of men who fought it did so with enthusiasm. Ferguson vividly brings back to life this terrifying period, not through dry citation of chronological chapter and verse but through a series of brilliant chapters focusing on key ways in which we now view the First World War.For anyone wanting to understand why wars are fought, why men are willing to fight them, and why the world is as it is today, there is no sharper nor more stimulating guide than Niall Ferguson's The Pity of War.

The Perfectionists: How Precision Engineers Created the Modern World


Simon Winchester - 2018
    At the dawn of the Industrial Revolution in eighteenth-century England, standards of measurement were established, giving way to the development of machine tools—machines that make machines. Eventually, the application of precision tools and methods resulted in the creation and mass production of items from guns and glass to mirrors, lenses, and cameras—and eventually gave way to further breakthroughs, including gene splicing, microchips, and the Hadron Collider.Simon Winchester takes us back to origins of the Industrial Age, to England where he introduces the scientific minds that helped usher in modern production: John Wilkinson, Henry Maudslay, Joseph Bramah, Jesse Ramsden, and Joseph Whitworth. It was Thomas Jefferson who later exported their discoveries to the fledgling United States, setting the nation on its course to become a manufacturing titan. Winchester moves forward through time, to today’s cutting-edge developments occurring around the world, from America to Western Europe to Asia.As he introduces the minds and methods that have changed the modern world, Winchester explores fundamental questions. Why is precision important? What are the different tools we use to measure it? Who has invented and perfected it? Has the pursuit of the ultra-precise in so many facets of human life blinded us to other things of equal value, such as an appreciation for the age-old traditions of craftsmanship, art, and high culture? Are we missing something that reflects the world as it is, rather than the world as we think we would wish it to be? And can the precise and the natural co-exist in society?

Blood Work: A Tale of Medicine and Murder in the Scientific Revolution


Holly Tucker - 2010
    Days later, the madman was dead and Denis was framed for murder. A riveting exposé of the fierce debates, deadly politics, and cutthroat rivalries behind the first transfusion experiments, Blood Work takes us from dissection rooms in palaces to the streets of Paris, providing an unforgettable portrait of an era that wrestled with the same questions about morality and experimentation that haunt medical science today.

IBM and the Holocaust


Edwin Black - 1999
    As the 3rd Reich embarked upon its plan of conquest & genocide, IBM & its subsidiaries helped create enabling technologies, step-by-step, from the identification & cataloging programs of the 30s to the selections of the 40s. Only after Jews were identified--a massively complex task Hitler wanted done immediately--could they be targeted for efficient asset confiscation, ghettoization, deportation, enslaved labor & annihilation. It was a cross-tabulation & organizational challenge so monumental, it called for a computer. Of course, in the 30s no computer existed. But IBM's Hollerith punch card technology did exist. Aided by the company's custom-designed & constantly updated Hollerith systems, Hitler was able to automate the persecution of the Jews.Historians were amazed at the speed & accuracy with which the Nazis were able to identify & locate European Jewry. Until now, the pieces of this puzzle have never been fully assembled. The fact is, IBM technology was used to organize nearly everything in Germany & then Nazi Europe, from the identification of the Jews in censuses, registrations & ancestral tracing programs to the running of railroads & organizing of concentration camp slave labor. IBM & its German subsidiary custom-designed complex solutions, anticipating the Reich's needs. They didn't merely sell the machines & walk away. Instead, IBM leased these machines for high fees & became the sole source of the billions of punch cards needed. IBM & the Holocaust details the carefully crafted corporate collusion with the 3rd Reich, as well as the structured deniability of oral agreements, undated letters & the Geneva intermediaries--all undertaken as the newspapers blazed with accounts of persecution & destruction. Just as compelling is the human drama of one of our century's greatest minds, IBM founder Thomas Watson, who cooperated with the Nazis for the sake of profit. Only with IBM's technologic assistance was Hitler able to achieve the staggering numbers of the Holocaust. Edwin Black has now uncovered one of the last great mysteries of Germany's war against the Jews: how Hitler got the names.

How the Irish Saved Civilization: The Untold Story of Ireland's Heroic Role from the Fall of Rome to the Rise of Medieval Europe


Thomas Cahill - 1995
    The great heritage of western civilization - from the Greek and Roman classics to Jewish and Christian works - would have been utterly lost were it not for the holy men and women of unconquered Ireland. In this delightful and illuminating look into a crucial but little-known "hinge" of history, Thomas Cahill takes us to the "island of saints and scholars, " the Ireland of St. Patrick and the Book of Kells. Here, far from the barbarian despoliation of the continent, monks and scribes laboriously, lovingly, even playfully preserved the west's written treasures. With the return of stability in Europe, these Irish scholars were instrumental in spreading learning. Thus the Irish not only were conservators of civilization, but became shapers of the medieval mind, putting their unique stamp on western culture.

Iron Kingdom: The Rise and Downfall of Prussia, 1600–1947


Christopher Clark - 2006
    Iron Kingdom traces Prussia's involvement in the continent's foundational religious and political conflagrations: from the devastations of the Thirty Years War through centuries of political machinations to the dissolution of the Holy Roman Empire, from the enlightenment of Frederick the Great to the destructive conquests of Napoleon, and from the "iron and blood" policies of Bismarck to the creation of the German Empire in 1871, with all that implied for the tumultuous twentieth century.

Conquerors: How Portugal Forged the First Global Empire


Roger Crowley - 2015
    But Portugal's navigators cracked the code of the Atlantic winds, launched the expedition of Vasco da Gama to India and beat the Spanish to the spice kingdoms of the East - then set about creating the first long-range maritime empire. In an astonishing blitz of thirty years, a handful of visionary and utterly ruthless empire builders, with few resources but breathtaking ambition, attempted to seize the Indian Ocean, destroy Islam and take control of world trade.Told with Roger Crowley's customary skill and verve, this is narrative history at its most vivid - an epic tale of navigation, trade and technology, money and religious zealotry, political diplomacy and espionage, sea battles and shipwrecks, endurance, courage and terrifying brutality. Drawing on extensive first-hand accounts, it brings to life the exploits of an extraordinary band of conquerors - men such as Afonso de Albuquerque, the first European since Alexander the Great to found an Asian empire - who set in motion five hundred years of European colonisation and unleashed the forces of globalisation.

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger


Marc Levinson - 2006
    From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. "The Box" tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.

1848: Year of Revolution


Mike Rapport - 2008
    The torrent all but swept away the conservative order that had kept peace on the continent since Napoleon’s defeat at Waterloo in 1815—but which in many countries had also suppressed dreams of national freedom. Political events so dramatic had not been seen in Europe since the French Revolution, and they would not be witnessed again until 1989, with the revolutions in Eastern and Central Europe.In 1848, historian Mike Rapport examines the roots of the ferment and then, with breathtaking pace, chronicles the explosive spread of violence across Europe. A vivid narrative of a complex chain of interconnected revolutions, 1848 tells the exhilarating story of Europe’s violent “Spring of Nations” and traces its reverberations to the present day.

The Clockwork Universe: Isaac Newton, the Royal Society, and the Birth of the Modern World


Edward Dolnick - 2011
    A meld of history and science, this book is a group portrait of some of the greatest minds who ever lived as they wrestled with nature’s most sweeping mysteries. The answers they uncovered still hold the key to how we understand the world.At the end of the seventeenth century—an age of religious wars, plague, and the Great Fire of London—when most people saw the world as falling apart, these earliest scientists saw a world of perfect order. They declared that, chaotic as it looked, the universe was in fact as intricate and perfectly regulated as a clock. This was the tail end of Shakespeare’s century, when the natural land the supernatural still twined around each other. Disease was a punishment ordained by God, astronomy had not yet broken free from astrology, and the sky was filled with omens. It was a time when little was known and everything was new. These brilliant, ambitious, curious men believed in angels, alchemy, and the devil, and they also believed that the universe followed precise, mathematical laws—-a contradiction that tormented them and changed the course of history.The Clockwork Universe is the fascinating and compelling story of the bewildered geniuses of the Royal Society, the men who made the modern world.

Vermeer's Hat: The Seventeenth Century and the Dawn of the Global World


Timothy Brook - 2007
    A painting shows a military officer in a Dutch sitting room, talking to a laughing girl. In another, a woman at a window weighs pieces of silver. Vermeer's images captivate us with their beauty and mystery: What stories lie behind these stunningly rendered moments? As Timothy Brook shows us, these pictures, which seem so intimate, actually offer a remarkable view of a rapidly expanding world. The officer's dashing hat is made of beaver fur, which European explorers got from Native Americans in exchange for weapons. Those beaver pelts, in turn, financed the voyages of sailors seeking new routes to China. There--with silver mined in Peru--Europeans would purchase, by the thousands, the porcelains so often shown in Dutch paintings of this time. Moving outward from Vermeer's studio, Brook traces the web of trade that was spreading across the globe. The wharves of Holland, wrote a French visitor, were an inventory of the possible. Vermeer's Hat shows just how rich this inventory was, and how the urge to acquire the goods of distant lands was refashioning the world more powerfully than we have yet understood.