Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face."In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things."Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors.Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.

    Brimming with examples, quotes, and case studies that include an illuminating discussion of Max Perkins's editorial collaboration with F. Scott Fitzgerald on The Great Gatsby, this book proves how fundamental editing is to great writing. Bell also offers strategic tips and exercises for self-editing, and a series of remarkable interviews, that take us into the studios of established authors such as Michael Ondaatje, Tracy Kidder, and Ann Patchett to learn from their various approaches to shaping their work after its initial creation. Much more than a manual, The Artful Edit inspires readers to think about both the discipline and the creativity of editing and how editing can enhance their work. A vigorous investigation into the history and meaning of the edit, this book, like The Triggering Town and The Elements of Style, is a must-have companion for every writer.

    Attorney and published author Helen Sedwick uses 30 years of legal experience to cut through the legalese and show writers how to stay out of court and at their desks. Topics include--Business set-up. From DBAs to sales taxes to crowd-funding, Self-Publisher’s Legal Handbook walks writers through the process of setting up their self-publishing ventures.Moving from Manuscript to Book. Self-Publisher’s Legal Handbook compares the options of engaging a self-publishing service company to doing it yourself using a print-on-demand provider. It lists which contract provisions are acceptable and which are not. It explains the mechanics of hiring designers, editors, and other freelancers.Intellectual Property Issues. Copyrights, trademark, fair use, and public domain are explained in practical, useful terms, including how to find copyright holders and ask permission. Self-Publisher’s Legal Handbook provide tips on licensing images and music for little or no money.Internet Regulations. Any writer with a blog needs to know about privacy policies, SPAM, COPPA, and DMCA. Self-Publisher’s Legal Handbook explains these regulations in easy-to-understand language.Spotting Scams. Writers are e-blasted by businesses promoting overpriced services, if not outright frauds. Self-Publisher’s Legal Handbook shows writers how to spot aggressive sales techniques and scams.The Scary Stuff. Self-Publisher’s Legal Handbook provides needed guidance on avoiding the dangers of defamation, invasion of privacy, and infringement.Writing and publishing a book is a significant investment. Writers should not be losing money (and sleep) by hiring the wrong self-publishing company or getting sued for copyright infringement. Sedwick’s Self-Publisher’s Legal Handbook will help writers safely navigate the legal minefield.

    She followed with two other smash bestsellers: Cherry and Lit, which were critical hits as well.For thirty years Karr has also taught the form, winning graduate teaching prizes for her highly selective seminar at Syracuse, where she mentored such future hit authors as Cheryl Strayed, Keith Gessen, and Koren Zailckas. In The Art of Memoir, she synthesizes her expertise as professor and therapy patient, writer and spiritual seeker, recovered alcoholic and “black belt sinner,” providing a unique window into the mechanics and art of the form that is as irreverent, insightful, and entertaining as her own work in the genre.Anchored by excerpts from her favorite memoirs and anecdotes from fellow writers’ experience, The Art of Memoir lays bare Karr’s own process. (Plus all those inside stories about how she dealt with family and friends get told— and the dark spaces in her own skull probed in depth.) As she breaks down the key elements of great literary memoir, she breaks open our concepts of memory and identity, and illuminates the cathartic power of reflecting on the past; anybody with an inner life or complicated history, whether writer or reader, will relate.Joining such classics as Stephen King’s On Writing and Anne Lamott’s Bird by Bird, The Art of Memoir is an elegant and accessible exploration of one of today’s most popular literary forms—a tour de force from an accomplished master pulling back the curtain on her craft.

    Even just one missing link in an otherwise perfect plan can kill your results. The easiest way to avoid these mistakes is to learn from those who have made the mistakes for you, found a way to overcome them, and can take you by the hand to show you the principles you need to follow to guarantee long-term success. Can Anyone Become A Successful Author? I was once a broke valet parker and struggling writer. Through years of study, experimentation, and a lot of mistakes, I eventually cracked the code to becoming a multiple #1 bestselling author. My own experience combined with coaching students from all over the world has revealed the hidden mistakes most authors don't even realize they're making. I hate seeing passionate authors missing out on their chance for success simply because no one took the time to share these insights. I wanted to write the book I wish I had when I first started my journey of self-publishing that would have saved me endless headaches and frustration. What All Authors Must Know This is not strictly a book on marketing strategies, how to write a better book, or a technical guide to self-publishing. Instead, this book gives you what you really need to succeed - the real world principles all successful authors follow. Inside you'll discover... • Why struggling authors sabotage any chance of success before they write a single word… and how to virtually guarantee you’ll have a bestselling book, before you even begin. • Why struggling authors spend countless hours and hundreds of dollars publishing their dream book, only to find it gets lost among all the other self-published “wannabe” books… and how you can make sure your book stands out from the competition. • Why struggling authors can have the best written book on a topic... but still fail to make it a best selling book. • Why struggling authors often never get their book or series finished… and how you hack your motivation and creative inspiration to get your book done fast. • Why struggling authors’ creativity can be what leads to their failure… and how you can combine one simple thing with creativity to give you an edge no one else has. • Why struggling self publishing authors turn off potential readers before they’ve even had a chance to read their book… and how you can utilize simple psychological tactics that practically force browsers to purchase your book. • Why struggling authors can’t create a long-term business… and how you can set things up from the start to ensure you’re thriving off of book sales for years to come. You can either unknowingly make these mistakes and wonder why you're not seeing the results you want as an author, or you can learn from a #1 best selling author and publishing coach saving yourself countless hours and headaches. After getting your copy of "Why Authors Fail," you'll never again have to worry you don't know what it takes to become the successful author you were meant to be. “If failure is not on your author's checklist then this book is a must read! A powerful, business-saving wealth of knowledge for the serious, result driven author.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

     It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us-even the accountants-have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements: *Focus: Begin with your end goal in mind. *Relationships: Build stimulating relationships and ideas will follow. *Energy: Manage it as your most valuable resource. *Stimuli: Structure the right "inputs" to maximize creative output. *Hours: Focus on effectiveness, not efficiency. This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible.

    This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results. The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books. Here's what you'll learn in the Smashwords Book Marketing Guide:Table of ContentsIntroduction: About the Smashwords Book Marketing Guide Background on SmashwordsSetting expectationsHow Smashwords helps authors and publishers market booksAdopting a proactive marketing mindsetMarketing starts nowHyperlinks help readers discover booksThe importance of authors helping authors41 Marketing Tips (all free to implement!)Tip #1 – Update your email signatureTip #2 – Post a notice on your web site or blogTip #3 – Contact your friends, family, co-workers and fansTip #4 – Post a notice to your social networksTip #5 – Update your message board signaturesTip #6 – How to reach readers with TwitterTip #7 – Publish more than one book to create a multiplier effectTip #8 – Advertise your other books in each book you publishTip #9 – Make it easy for your readers to connect with youTip #10 – Issue a press release on a free PR wire serviceTip #11 – Join HARO, Help-a-reporter-online for free press leadsTip #12 – Encourage fans to purchase and review your bookTip #13 – Write thoughtful reviews for other booksTip #14 – Participate in online forumsTip #15 – Experiment with couponsTip #16 – Write a blogTip #17 – Write guest columns for blogsTip #18 – Invite other authors to post to your blogTip #19 – Do Q&A interviews of other authors on your blogTip #20 – Join the conversation on blogsTip #21 – Organize a blog tourTip #22 – Use Google Alerts to discover where the conversations are taking placeTip #23 – Leverage YouTube videos to reach readersTip #24 – Print up business cardsTip #25 – Encourage your fans to become affiliate marketers of your bookTip #26 – Create a reader’s guide at the end of your bookTip #27 – Insert sample chapters from your other booksTip #28 – Do a sample chapters swap with another authorTip #29 – Invite other authors to join you at SmashwordsTip #30 – Promote your book to the top ebook listing sitesTip #31 – Read the Secrets to Ebook Publishing SuccessTip #32 – Upgrade your cover imageTip #33 – Share these marketing tips with your fellow authors! Tip #34 – Create an online calling card with About.meTip #35 – Create a presentation and upload it to SlideShare.netTip #36 – Join LinkedIn, post links to your booksTip #37 – Do a presentation at your local library on ebook publishingTip #38 – Tweak your Viral Catalysts to make your book more discoverable and desirableTip #39 – Link to every retailer to reach more readersTip #40 – Distribute your book as a preorderTip #41 – Publish a Smashwords InterviewOther Kindle Books by Mark Coker Smashwords Style Guide (how to format and produce an ebook)

    Book in a Month shows you how to: Set realistic goals and monitor your progress Manage your time so that your writing life has room to flourish Select a story topic that will continue to inspire you throughout the writing process Quickly outline your entire story so that you have a clear idea of how your plot and characters are going to develop before you start writing Draft each act of your story by focusing on specific turning points Keep track of the areas you want to revise without losing your momentum in the middle of your story Relax and have fun-you are, after all, doing something you love So what are you waiting for? If you've been putting off your book project, let Book in a Month be your guide and find out just how much you can accomplish.

    Publish. Repeat., Fiction Unboxed offers something that’s never been offered before: a naked look into two writer’s process, as they wrote and published a book in 30 days, from scratch, in front of the world.In 2013 Sean Platt & Johnny B. Truant wrote and published 1.5 million words (a Harry Potter series and a half worth of fiction). The next year they showed the world how they did it.In May 2014, Johnny and Sean, along with their third partner David Wright, launched a Kickstarter campaign to see if their fans wanted to see how they wrote behind closed doors. They promised to start their newest project without knowing their story, characters, or even their genre, and publish the final draft before their 30 days were up. They promised to capture every email, every story meeting, and every word from every draft. They promised to show every molecule of their process, warts and all.They had 30 days for their fans to green light the campaign. It fully funded in 11 hours. Fiction Unboxed is as revealing as it is inspiring, empowering readers and writers as much as it will entertain them. With actionable advice that will benefit any writer, this book is a true gem for anyone who loves a well told story.

     All her books reached #1 within just a few days of publishing and over time, she developed a Step-by-Step, proven and easy-to-follow System that can help you reach Bestseller status with your very first book. "Kindle Bestseller Publishing" is part 5 of the “The Sassy Way…..when you have NO CLUE!” series, that teaches Internet Marketing to total beginners. You might not think of Kindle Publishing as a marketing tool, but it is actually: One of the fastest, most efficient ways to build a following online! For your blog, your social media platforms, your business or any service you are offering. In addition, KINDLE PUBLISHING offers the following BENEFITS: - The Prestige of being a published - or even Bestselling - Author - Instant Authority in your Field - New clients and customers on auto-pilot who will trust you a lot more, because you have already proven yourself - Passive Income - Automatic List Building. Email marketing is widely considered the most powerful marketing technique of all, more than Facebook and Google Ads combined. Publishing a book on Amazon can help you build your mailing list on auto-pilot - and Amazon even pays you to do it….. This book will teach you STEP-BY-STEP how to go from zero to published - and - possibly a Bestseller! It is NOT an in-depth WRITING COURSE although some basic instructions and tips are provided. “Kindle Bestseller Publishing” focuses on the Marketing aspects of publishing a book on Amazon and in particular, what it takes to reach Bestseller status - the “science” behind it. Important areas that will be covered include:: - Researching profitable Book Ideas - Understanding Amazon’s Algorithm and how new readers can find you - How to optimize your meta data, including your book title to trigger Amazon’s algorithm to promote your book heavily - Category and Keyword Research and how Bestseller ranking on Amazon works - How to market your book during Launch Week and much more….

    McCann asks his readers to constantly push the boundaries of experience, to see empathy and wonder in the stories we craft and hear.A paean to the power of language, both by argument and by example, Letters to a Young Writer is fierce and honest in its testament to the bruises delivered by writing as both a profession and a calling. It charges aspiring writers to learn the rules and even break them.These fifty-two essays are ultimately a profound challenge to a new generation to bring truth and light to a dark world through their art.

    But the truth is that the world's most successful artists did not starve. In fact, they capitalized on the power of their creative strength. In Real Artists Don't Starve, Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with timeless strategies for thriving, including:steal from your influences (don't wait for inspiration),collaborate with others (working alone is a surefire way to starve),take strategic risks (instead of reckless ones),make money in order to make more art (it's not selling out), andapprentice under a master (a "lone genius" can never reach full potential).Through inspiring anecdotes of successful creatives both past and present, Goins shows that living by these rules is not only doable but it's also a fulfilling way to thrive.From graphic designers and writers to artists and business professionals, creatives already know that no one is born an artist. Goins' revolutionary rules celebrate the process of becoming an artist, a person who utilizes the imagination in fundamental ways. He reminds creatives that business and art are not mutually exclusive pursuits. In fact, success in business and in life flow from a healthy exercise of creativity.Expanding upon the groundbreaking work in his previous bestseller The Art of Work, Goins explores the tension every creative person and organization faces in an effort to blend the inspired life with a practical path to success. Being creative isn't a disadvantage for success; rather, it is a powerful tool to be harnessed.

    

    Build your brand. Change your life. Mastering Amazon Ads will let you reach your goals. You'll learn what it takes to understand how to manage your ad dollars to maximize your return-on-investment. Whether you're an Indie author self-publishing for the first time or an experienced author working on your book marketing skills, this book will help you build an advertising and marketing plan that will find readers and end up selling lots of books. Learn how to: - run ads - manage ads - analyze ads - optimize your description for improved conversions - build a long-term plan This book will give you the road map to success you need to quit your day job and get back to writing.