Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

    DESTINY CAN BE CHANGED.Jutland, Denmark: a billionaire industrialist seizes control of a top-secret project that the European Defence Agency calls Destiny, manipulating it for his own ends.Edinburgh, Scotland: physicist Neil Aldridge’s life is saved by an elite EU special forces team, codenamed KESTREL, drawing him into a race against time to prevent a disaster that will claim millions of lives.As the chase leads to London, Amsterdam and beyond, Aldridge and his allies must battle a ruthless adversary: a trained killer with an unnatural ability, who seeks to hasten the cataclysm.With time running out, Aldridge discovers that he and his enemy share an astonishing secret, which may be the key to salvation — or cause death on an unprecedented scale…

    Everyone wants to feel good about what they are eating, serving guests, and feeding their families, but most of us don't do our weekly shopping at pricey specialty stores-- we do it at the local supermarket and we don't want it to break the bank. In her second book, Melissa demystifies the task of preparing nutritious and delicious food by showing exactly how you can make your grocery store work for you. She offers helpful strategies for shopping, cooking, and entertaining, as well as meal blueprints and nutritional information throughout. This book will make you confident about the food you're buying, preparing, and eating. Delicious recipes like Almond Waffles with Raspberry-Basil Sauce, Kale and White Bean Caesar Salad in a Jar, Slow-Roasted Tomato Spaghettini, Flatiron Steaks with Quick Cauliflower Kimchi, and Flourless Fudgy Dream Cookies have something for every type of eater at every meal of the day. No matter your favorite flavors or dietary needs, cooking on a budget is empowering-- and now you can learn how to make every bite count. If cooking at home is the key to healthy living, Supermarket Healthy is the only tool you'll need.

    The calls to ban it were more or less instant.Re:cyclists is the tale of what happened next, of how we have spent two centuries wheeling our way about town and country on bikes--or on two-wheeled things that vaguely resembled what we now call bikes. Michael Hutchinson picks his way through those 200 years, discovering how cycling became a kinky vaudeville act for Parisians, how it became an American business empire, and how it went on to find a unique home in the British Isles. He considers the penny-farthing riders exploring the abandoned and lonely coaching roads during the railway era, and the Victorian high-society cyclists of the 1890s bicycle craze--a time when no aristocratic house party was without bicycles and when the Prince of Wales used to give himself an illicit thrill on a weekday afternoon by watching the women's riding-school in the Royal Albert Hall.Re:cyclists looks at how cycling became the sport, the pastime and the social life of millions of ordinary people, how it grew and how it suffered through the 1960s and '70s, and how at the dawn of the twenty-first century it rose again, much changed but still ultimately just someone careering along on two wheels.

    It’s for those who like to laugh at the absurdity, magic, and madness of human existence. It's been called the next Brave New World, with a touch of Kurt Vonnegut and a hint of Philip K. Dick. You won’t be able to put it down.” Joe Sokolinsky, TV Channel 29, San Francisco, 2010The Future Perfect is a wild ride into the future, unknown like anything I have ever envisioned. Mustard’s imagination is remarkable, knowing no boundaries and yet holding this reader within his genius virtual reality. The characters are likable, funny, determined and yet quirky. The world-building is unbelievable and so detail oriented, I could quickly build the world in my mind, down to the finest pebble. Glass flowers and linoleum deserts are just the tip of what this futuristic novel has to offer. Romance, suspense, competitive science and excellent writing, The Future Perfect is genius! I totally enjoyed it! Minding Spot (Book Review Blog), Wendy 9/18/11“This book is an absolutely fantastic, humorous and dark satirical look at a dystopian future where humankind simultaneously wages war against nature while pining for its renewal, glories in a shallow sterile consumerist society obsessed with dreams of true happiness, computer simulated immortality and the eradication of all danger via technology.” The Goth "Darkness Visible” October 19, 2010“If you like your sci-fi quirky and off the wall, you can't go wrong with this one. You'll never guess what's coming next. As I drew near the end, I found myself eager to see how it all turns out, but dreading the end of the adventure. And that ending? Near perfect. A laugh out loud page-turner.” LrockyB 2012“In this amazing science fiction/fantasy treatise, Mustard portrays a hyperactive world where artificial intelligence has progressed to the point that no one dies and technology has everyone and everything moving at a frenetic pace. More than a novel, The Future Perfect is a gut wrenching experience that causes readers to question the parameters of human existence while satirizing those who tend toward navel gazing. I found myself laughing derisively one moment then shrieking in horror at recognizing myself in this fun house distortion. Truly, Mustard has held up a mirror to the disastrous collision course upon which humanity has embarked and its inevitable end. Like a train wreck, it's hard to watch yet impossible to turn away from. Even as you're aware of what you think will be the inevitable and horrifying outcome, you continue to gape at this pitch perfect rendering of humanity's mad dash to extinction. I loved reading this novel, and I don't usually like science fiction.” Mary Reilly, Booknookclub (Book Review Blog) 2011“This is one of the best sci-fi books I have ever read. It has a great plot; actually, it has an amazing plot. I especially love the ending.” Mom2Four 2011“There seems to be all sorts of influences, not just Vonnegut, Adams and Huxley, but also more than a bit of Arthur C. Clarke and Margaret Atwood. It bundles all these influences together into a classic piece of predictive science fiction. It's done in a silly and light hearted way, so it gets you thinking without feeling too heavy handed or getting in the way of the narrative.” Robin Hartley 2010“This is a classic. The turn of phrase, hilarity with pathos, and sheer creative ability in his writing is astonishing. I place this work alongside all the best predictive sci-fi I've ever read.” Shakti 2010“The future portrayed here is not too distant or far removed from reality.

    He announced to the public his grandiose plans for the thousands of acres he had secretly purchased.For the eighteen months prior to the announcement, Walt entrusted a small group of men to covertly make these purchases. Next, they were tasked with drafting a legislative act to submit to the state of Florida that would allow Disney to wield nearly absolute legal control over the property under a quasi-government municipality.Staying true to its storytelling roots, Disney wove a tale of mystery centered around a high-ranking CIA operative, who was rumored to have been, just a few short years before, the paymaster behind the Bay of Pigs Invasion in Cuba.This savvy and well-connected CIA agent became the de facto leader for the group of Disney executives and attorneys who orchestrated and executed a nearly perfect plan to keep Disney’s identity a secret from the public by utilizing aliases, shell corporations, and meandering travel itineraries, all in an effort to protect the company’s identity during the land acquisition process.As told through the personal notes and files from the key figures involved in the project, Buying Disney’s World details the story of how Walt Disney World came to be, like you’ve never heard before.From conception to construction and everything in between—including how a parcel of land within Disney’s Fort Wilderness Resort was acquired during a high-stakes poker game—explore how the company most famous for creating Mickey Mouse acquired central Florida’s swamps, orange groves, and cow pastures to build a Disney fiefdom and a Magic Kingdom.

    Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became commoditized IBM could only compete by offshoring the work and quality suffered. The other negative impact of Gerstner was his compensation which was for the first time in IBM history very high. Only the Watson family had become rich running IBM with later CEOs like John Opel and John Akers living comfortable lives with lots of perks, but they never got BIG RICH. That changed with Gerstner. Sam Palmisano an IBM lifer followed Gerstner as CEO and followed, too, the Gerstner playbook. Palmisano retired three years ago with a retirement package worth $241 million, replaced by IBM's first woman CEO, Ginni Rometty, who certainly expects a comparable golden parachute. In order to achieve these numbers, though, IBM has essentially sacrificed both its customers and employees. In order to have ever growing earnings per share the company has cut labor to the bone, off-shored everything it can, dropped quality, deliberately underbid contracts to win them then not performed. IBM's acquisition policy is one of buying companies to get their sales then cutting costs to the bone and under-delivering. This and share buybacks have kept earnings growing until this house of cards recently began to fall. Ginni Rometty, who will end up taking the fall for Palmisano's flawed strategy, has stated a very specific earnings goal for 2015 that she will destroy the company to achieve if she must. This book how IBM fell from grace, where it is headed, and what specifically can be done to save the company before it is too late.

    Windows Presentation Foundation (WPF) is a key component of the .NET Framework 3.0, giving you the power to create richer and more compelling applications than you dreamed possible. Whether you want to develop traditional user interfaces or integrate 3D graphics, audio/video, animation, dynamic skinning, rich document support, speech recognition, or more, WPF enables you to do so in a seamless, resolution-independent manner. Windows Presentation Foundation Unleashed is the authoritative book that covers it all, in a practical and approachable fashion, authored by .NET guru and Microsoft developer Adam Nathan. - Covers everything you need to know about Extensible Application Markup Language (XAML) - Examines the WPF feature areas in incredible depth: controls, layout, resources, data binding, styling, graphics, animation, and more - Features a chapter on 3D graphics by Daniel Lehenbauer, lead developer responsible for WPF 3D - Delves into non-mainstream topics: speech, audio/video, documents, bitmap effects, and more - Shows how to create popular UI elements, such as features introduced in the 2007 Microsoft Office System: Galleries, ScreenTips, custom control layouts, and more - Demonstrates how to create sophisticated UI mechanisms, such as Visual Studio-like collapsible/dockable panes - Explains how to develop and deploy all types of applications, including navigation-based applications, applications hosted in a Web browser, and applications with great-looking non-rectangular windows - Explains how to create first-class custom controls for WPF - Demonstrates how to create hybrid WPF software that leverages Windows Forms, ActiveX, or other non-WPF technologies - Explains how to exploit new Windows Vista features in WPF applications

     Rails(TM) AntiPatterns identifies these widespread Rails code and design problems, explains why they're bad and why they happen--and shows exactly what to do instead.The book is organized into concise, modular chapters--each outlines a single common AntiPattern and offers detailed, cookbook-style code solutions that were previously difficult or impossible to find. Leading Rails developers Chad Pytel and Tammer Saleh also offer specific guidance for refactoring existing bad code or design to reflect sound object-oriented principles and established Rails best practices. With their help, developers, architects, and testers can dramatically improve new and existing applications, avoid future problems, and establish superior Rails coding standards throughout their organizations.This book will help you understand, avoid, and solve problems withModel layer code, from general object-oriented programming violations to complex SQL and excessive redundancy Domain modeling, including schema and database issues such as normalization and serialization View layer tools and conventions Controller-layer code, including RESTful code Service-related APIs, including timeouts, exceptions, backgrounding, and response codes Third-party code, including plug-ins and gems Testing, from test suites to test-driven development processes Scaling and deployment Database issues, including migrations and validations System design for "graceful degradation" in the real world

    Using sample charts, graphics, case studies, and war stories, Yankee Group Security Expert Andrew Jaquith demonstrates exactly how to establish effective metrics based on your organization's unique requirements. You'll discover how to quantify hard-to-measure security activities, compile and analyze all relevant data, identify strengths and weaknesses, set cost-effective priorities for improvement, and craft compelling messages for senior management. Security Metrics successfully bridges management's quantitative viewpoint with the nuts-and-bolts approach typically taken by security professionals. It brings together expert solutions drawn from Jaquith's extensive consulting work in the software, aerospace, and financial services industries, including new metrics presented nowhere else. You'll learn how to: - Replace nonstop crisis response with a systematic approach to security improvement - Understand the differences between "good" and "bad" metrics - Measure coverage and control, vulnerability management, password quality, patch latency, benchmark scoring, and business-adjusted risk - Quantify the effectiveness of security acquisition, implementation, and other program activities - Organize, aggregate, and analyze your data to bring out key insights - Use visualization to understand and communicate security issues more clearly - Capture valuable data from firewalls and antivirus logs, third-party auditor reports, and other resources - Implement balanced scorecards that present compact, holistic views of organizational security effectiveness Whether you're an engineer or consultant responsible for security and reporting to management-or an executive who needs better information for decision-making-Security Metrics is the resource you have been searching for. Andrew Jaquith, program manager for Yankee Group's Security Solutions and Services Decision Service, advises enterprise clients on prioritizing and managing security resources. He also helps security vendors develop product, service, and go-to-market strategies for reaching enterprise customers. He co-founded @stake, Inc., a security consulting pioneer acquired by Symantec Corporation in 2004. His application security and metrics research has been featured in CIO, CSO, InformationWeek, IEEE Security and Privacy, and The Economist. Foreword Preface Acknowledgments About the Author Chapter 1 Introduction: Escaping the Hamster Wheel of Pain Chapter 2 Defining Security Metrics Chapter 3 Diagnosing Problems and Measuring Technical Security Chapter 4 Measuring Program Effectiveness Chapter 5 Analysis Techniques Chapter 6 Visualization Chapter 7 Automating Metrics Calculations Chapter 8 Designing Security Scorecards Index

    You'll read about humans who are invisible to computers, how a default password once caused a zombie apocalypse and why airlines sometimes give away free tickets. This is also a book on how to prevent, avoid and reduce the impact of such problems. Our lives are increasingly tracked, monitored and categorised by software, driving a flood of information into the vast sea of big data. In this brave new world, humans can't cope with information overload. Governments and companies alike rely on computers to automatically detect fraud, predict behaviour and enforce laws. Inflexible automatons, barely smarter than a fridge, now make life-changing decisions. Clever marketing tricks us into believing that phones, TV sets and even cars are somehow smart. Yet all those computer systems were created by people - people who are well-meaning but fallible and biased, clever but forgetful, and who have grand plans but are pressed for time. Digitising a piece of work doesn't mean there will be no mistakes, but instead guarantees that when mistakes happen, they'll run at a massive scale. The next time you bang your head against a digital wall, the stories in this book will help you understand better what's going on and show you where to look for problems. If nothing else, when it seems as if you're under a black-magic spell, these stories will at least allow you to see the lighter side of the binary chaos. For people involved in software delivery, this book will help you find more empathy for people suffering from our mistakes, and discover heuristics to use during analysis, development or testing to make your software less error prone. <

    Techniques for using simple accessories such as bounce cards and diffusers, as well as how to improve a lighting scenario by enhancing it rather than overwhelming it, show photographers how to master this challenging aspect of portraiture.

    Up until now, the most dangerous become fiery protesters or literary fanatics.Times have changed. A new threat has emerged, insidious and hell bent on capitalizing on the naivete of coming-of-age youths ensconced in higher learning. How will one young woman’s death start to unravel the mystery, and will a broken spy figure it out in time?

    So long as he can keep his ship floating, he's free to live the life he wants.But that all changes when he meets Abigail Pryar, a nun looking for safe passage out of the system.Too bad there's something off about the cargo she's carrying.Jace knows he shouldn't ask too many questions, but when odd sounds start coming from inside the large, metal box, he can't help but check it out.Big mistake.This boxset contains the first six books of the Renegade Star series, plus a bonus prequel book:Renegade StarRenegade AtlasRenegade MoonRenegade LostRenegade FleetRenegade EarthNameless: Abigail’s Story

    But behind it were real men whose hard work and hard play, stoic toughness, and code of honor helped tame the American West. The epic cattle drives that were so much a part of the cowboys' heyday lasted only an astonishingly brief two decades. But the cowboy is still a basic part of the American character. Here, from historian Grayson Wyatt, is their surprising and little-told story.