Book picks similar to
Direct and Digital Marketing in Practice by Brian Thomas
marketing
communication
industry
internet-marketing
HBR Guide to Better Business Writing
Bryan A. Garner - 2005
But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.The
HBR Guide to Better Business Writing
, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:• Push past writer’s block• Grab—and keep—readers’ attention• Earn credibility with tough audiences• Trim the fat from your writing• Strike the right tone• Brush up on grammar, punctuation, and usage