Authorpreneur: Build the Brand, Business, and Lifestyle You Deserve. It's Time to Write Your Book


Jesse Tevelow - 2018
     Jesse has self-published two books, which are both #1 bestsellers on track to generate $30,000 per year in passive income. Beyond book sales, Jesse has leveraged his books to build a business that earned over six figures in its first year. Other part-time authors are doing far better, earning six, or even seven figures per year. Many have leveraged their books to build multimillion-dollar business ventures. This wasn't possible ten years ago, but the publishing industry has changed. People are finding unparalleled freedom and wealth through writing, and you can too. Authorpreneur will show you how. Inside Authorpreneur, you’ll learn: Why writing a book is the new PhD How a book can make you rich, credible, and immortal The three critical traits to succeed as a writer Why everyone is a salesman The 50% Rule The three approaches to finding a marketable topic to write about How to find contractors for quality book production How to choose a title that doesn’t suck How to get reviews before launching When to launch, and what to do AFTER it’s over ...plus so much more. What are you waiting for? It’s time to write your book.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

A CEO Only Does Three Things: Finding Your Focus in the C-Suite


Trey Taylor - 2020
    Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

Making It in the Art World: New Approaches to Galleries, Shows, and Raising Money


Brainard Carey - 2011
    Whether you re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career. Topics include how to evaluate your own work, how to submit art, how to present work to the public, how to avoid distractions in the studio, and much more.

The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing


Kyle Gray - 2017
    Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: • How to set yourself up for content marketing success early, and how to avoid common pitfalls • Content strategy for both B2B and B2C businesses • How to use content as an influencer marketing and relationship building tool • Simple metrics to understand how your content is performing • How to use brand storytelling and transparency to drive growth for your business • Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers • How to automate and delegate time-consuming parts of creation, and still feel secure knowing that your content fits your unique brand. All without breaking your budget. This book also includes easy-to-use content marketing templates to help you take action right away and to get the results you want. Available free at thestoryengine.co/resources.