Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    He was born to race —some of the fastest cars ever to tear up a speedway.  Carroll Shelby wasn’t born to run. He was born to race—some of the fastest cars ever to tear up a speedway. The exciting new feature film Ford v Ferrari--starring Matt Damon as Shelby and Christian Bale as fellow racer Ken Miles--immortalizes the small-town Texas boy who won the notorious Le Mans 24-hour endurance challenge, and changed the face of auto racing with the legendary Shelby Cobra. But there’s much more to his high-velocity, history-making story.A wizard behind the wheel, he was also a visionary designer of speed machines that ruled the racetrack and the road. While his GT40s racked up victories in the world’s most prestigious professional racing showdowns, his masterpiece, the Ford Cobra, gave Europe’s formidable Ferrari an American--style run for its money. If you’ve got a need for speed, strap in next to the man who put his foot down on the pedal, kept his eyes on the prize, and never looked back.

    Staff nursing in a ward where she's challenged by an inventory driven ward sister, she reckons it's time to swap such trivialities for life as a district nurse.Independent thinking is one thing, but Jane's about to find that the drama on district can demand instant reaction; and without hospital back up, she's usually the one having to provide it. She meets a rich cast of patients all determined to follow their own individual star, and goes to Edinburgh where Queen Victoria's Jubilee Institute's nurse training is considered the cr me de la cr me of the district nursing world.Call Me Sister recalls Jane's challenging and often hilarious route to realizing her own particular dream.

    He was forced to choose which path he was going to take: continue the cycle of family poverty or break it. The Mindset is an inspirational memoir of Ace Bowers’ personal transformation from janitor to millionaire. Bowers began his journey uneducated, overweight, addicted to cigarettes, in debt, and depressed. Revealing the skeletons in his closet for the first time set the scene for how he got to the point of cleaning a motel for $6 an hour. Bowers’ detailed accounts of his turbulent and traumatizing childhood illustrated what it is like growing up in a poor, alcoholic, and abusive family. The metamorphosis began as soon as he changed his mindset. Within five years, Bowers was able to completely turn his life around, going from trash to technology. This memoir illuminates step by step his unconventional path to wealth, health, and happiness.

    I hated working for him and I hated being around him. I hated it when he walked through the front door at home. And we feared him from the moment he pulled up in front of the house in his car.” So writes conservative firebrand and popular radio host Larry Elder. For ten years Elder and his father did not talk to each other. When they finally did, the conversation went on for eight hours—eight hours that took Elder on his father’s journey from the Jim Crow South, to service in the Marine Corps, to starting a business in Southern California. Elder emerged not just reconciled with his dad, but admiring him, and realizing that he had never fully known him or understood him.  Heartfelt, beautifully written, compulsively readable, A Lot Like Me—originally published as Dear Father, Dear Son—is both a powerfully affecting memoir and a personal, provocative slice of American history.

    Born into a notorious London crime family, his uncle Micky was one of the key players in the legendary Brink's-Mat gold bullion caper. John bought his first gun at 16 and carved out a lucrative career in armed robbery. At one point he was one of Britain's most-wanted men. It took two spells in prison and the death of a friend on a botched heist to change his path. During his second stint in jail he discovered a miraculous natural talent while serving life in the Belmarsh high security unit - where fellow inmates included Abu Hamza, the hook-handed extremist cleric, and the 7/7 bombers. John broke three world rowing records while still an inmate and since his release has become one of the UK's leading Ironman competitors. He aims to turn pro in 2016 after competing in the European championships in Frankfurt. Redemption is the ultimate story of sporting salvation.

    His humor and short fiction appear in various publications throughout the Southeast.

    Autobiography

    

    Kirkland is a master at finding the small hidden bits of humor in events that the rest of us might just as easily overlook. His goal with his writing has always been to let his readers laugh with him and at him, and by doing so, finding a way to laugh at themselves. His previous books have been called "a must-have for all of us who love to just sit back and laugh." This book follows that tradition.Recipient of the 2006 Stephen Leacock Award of Merit for Humour (Canada.)

    

    Sometimes funny, sometimes poignant, this is the story of a young woman's accidental career as a cocktail lounge piano player, and the adventures and encounters that follow.

    He was a valued teammate whose very presence on the ice affected the way the game was played. As an enforcer and as a teammate, Nilan ranks among the greatest of all time; when the cheering stopped, however, Chris Nilan did not do well. The same qualities—his aggressiveness and high-emotion style—that proved so valuable on the ice did not serve him well when his career ended. Nilan turned to drugs and alcohol to dull his pain and nearly died from an overdose. His story is a fascinating and troubling exposé of the booze, bills, and drugs that destroy so many athletes after their careers are over. But it’s also a story of triumph, as Nilan has been the victor in his fight against his demons.

    The infectious excitement in his voice, his boyish love of the game, and his uncanny ability to anticipate the play have earned him the affection of generations of fans, induction into the Hall of Fame, and the unofficial title of best hockey broadcaster ever.Now, for the first time, readers will see Cole at the centre of the story rather than watching it from the broadcast booth. We meet the young man growing up in Newfoundland in the years before it joins Canada. We see him talk his way into Foster Hewitt's office and into his first job. And of course we see some of the most cherished players in the game backstage: on the plane back from Russia in 1972, rubbing elbows with Bobby Orr; in the hallway on the old Montreal Forum, running into Jean Beliveau; meeting young players like Steve Stamkos, who grew up listening to him on Hockey Night in Canada.Written with the expert help of massively bestselling author and respected broadcaster Stephen Brunt, these stories come to life with the charm and detail of a conversation with Cole. They sound like Cole.No one has been closer to the game over the years than Cole, and no one is more closely associated with all we love about the game than the man whose eyes we've seen it though. Now we will see so much more through those same eyes and in that unforgettable voice.

    From being the saviour of a man’s anus to being mistaken for the milkman, Tom describes the complexity and absurdity of today’s medical practice with humour and aplomb. Tom is a junior doctor working in the National Health Service. Tom Parsons is a pseudonym. * Amazon/Kindle/Fiction/Medical, March 2018