He became a self-made millionaire before he was 25.But, life wasn't always this grand for him. He was the only person in his family earning an income. And, he came from an oppressed family that grew up in the slums. Regardless, the apps he published were downloaded by over 15 million people.His apps have been featured in many places, including Wired.com, NBC News, and CNN. Now he's sharing the story on how he did it, the crises he struggled with, and what his father taught him to be successful.App companies have paid him thousands of dollars for consultant work, and he has helped them increase their download numbers by over 1000%. One of those apps was downloaded by over 100,000 users in one day. And now he is revealing his marketing secrets for the first time in this book.Note: This book was written with non-technical people in mind. The book covers both life and entrepreneurial lessons, and not all of the book is about app development.

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    develop a plan for one's life, prepare a budget that actually works (for both steady income AND irregular/seasonal/cyclical income), calculate a debt freedom date, calculate how much money you will need to retire, capture the power of compound interest, investing, and insurance! Even more, this book will inspire and motivate you to take control of your own finances. You CAN do this!

    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    

    He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!

    DFS is fantasy sports on steroids. It’s the domain of bitter rivals FanDuel and DraftKings, online juggernauts who turned a legal loophole into a billion-dollar industry by allowing sports fans bet piles of cash constructing fantasy teams. Yet as Barbarisi quickly realized, what should have been a fun companion to casual sports viewing was instead a ferocious environment infested with sharks, a top tier of pros wielding complex algorithms, drafting hundreds of lineups, and wagering six figures daily as they bludgeon unsuspecting amateur “fish.” Barbarisi embeds himself inside the world of DFS, befriending and joining its rogue’s gallery as he tries to beat them at their own game. In a work equal parts adventure and rigorously reported investigation, Barbarisi wades into this chaotic industry at the very moment its existence is threatened by lawmakers sick of its Wild West atmosphere and pushy advertising. All their money made FanDuel and DraftKings seem invincible; but, as Barbarisi reports, they made plenty of dubious—perhaps even scandalous—moves as they vied for market supremacy. In Dueling with Kings, Barbarisi uncovers the tumultuous inside story of DFS, all while capturing its peculiar cast of characters, from wide-eyed newly minted millionaires, to sun-starved math geeks, to bros living an endless frat party of keggers and Playboy Bunnies. Can he outwit them all and make it to the top?

    Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records. Def Jam, Inc. traces the company's incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandals-including The Beastie Boys's departure from the label and Rubin's and Simmons's eventual parting-to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX. Stacy Gueraseva, former editor in chief of Russell Simmons's magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade-and a company-that turned the music world upside down. She takes you back to New York in the '80s, when late-night spots such as Danceteria and Nell's were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge. Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam-a must read for any fan of hip-hop as well as all popular-culture junkies.

    Golf enthusiast Mike Keiser had the dream of building this British-style "links" course on a stretch of Oregon's rugged coast, and Dream Golf is the first all-inclusive account of how he turned his passion into a reality. Now, in this updated and expanded edition, golf writer Stephen Goodwin revisits Bandon Dunes and introduces readers to Keiser's latest effort there, a new course named Old Macdonald that will present golfers with a more rugged, untamed version of the game. This "new" approach to the sport is, in fact, a return to the game's origins, with a very deep bow to Charles Blair Macdonald (1856 –1939), the father of American golf course architecture and one of the founders of the U.S. Golf Association. This highly anticipated fourth course, designed by renowned golf course architect Tom Doak along with Jim Urbina — as detailed in Dream Golf — will further enhance Bandon Dunes' reputation as a place where golf really does seem to capture the ancient magic of the game.

    

    Their clockwork precision and incredibly low error rate has got the world to sit up and take note of this awesome army of 5000 men, who make sure office-goers get a hot, home-cooked meal every day, come rain or shine. It is a stupendous feat of coordination, efficiency, honesty and sheer hard work that could teach many a corporate honcho a lesson or two in running a business successfully. The humble dabbawalas of Mumbai shot into fame when Prince Charles requested a meeting with them on a visit to the city in 2003, after having seen a BBC documentary on them. It was a meeting that the heir to the British throne did not forget. In April 2005, the Dabbawalas Association received an invitation to the wedding of Prince Charles and the Duchess of Cornwall, Camilla Parker-Bowles. A few days later, Sopan Rao Rao Mare and Raghunath Medge attended the royal wedding as representatives of the Dabbawalas Association. The story is narrated alternately by the man who has made it happen – Raghunath Medge, president of the Dabbawalas Association, and the author Shobha Bondre. .

    Feared, loathed, and admired in equal measure, early on he drew the wrath of many fans, who literally wore their emotions on their sleeve, donning tee-shirts that read: I hate warm beer, cold women, and Darrell Waltrip. As the decade progressed, he won over their hearts and was voted NASCAR's most popular driver in 1989 and 1990-and his popularity has continued to soar ever since. Waltrip retired in 2000, tied for third all-time with eighty-four career victories, and immediately began attracting new fans with his folksy style as a color commentator for FOX Sports' NASCAR coverage. Now, with that same inimitable charm, he shares his memories of his life in racing. It's the tale of a man who lived his dream every time he stepped into a race car, and whose dreams got better every time he climbed out in Victory Lane. But it's also the story of NASCAR, as Waltrip serves as a bridge between its earlier days and its explosion into one of the world's most popular sports. Having raced against immortals like Richard Petty and David Pearson, modern-day legends Dale Earnhardt and Jeff Gordon, and rising stars Tony Stewart and Dale Earnhardt, Jr., Waltrip provides a knowing look at the evolution of the sport and its greatest drivers and personalities.

    She was determined to find a better life for herself, away from the oppression and isolation of her Satmar upbringing in Williamsburg, Brooklyn. And in Exodus, Revisited she delves into what happened next--taking the reader on a journey that starts with her beginning life anew as a single mother, a religious refugee, and an independent woman in search of a place and a community where she can belong. Originally published in 2014, Deborah has now revisited and significantly expanded her story, and the result is greater insight into her quest to discover herself and the true meaning of home. Travels that start with making her way in New York expand into an exploration of America and eventually lead to trips across Europe to retrace her grandmother's life during the Holocaust, before she finds a landing place in the unlikeliest of cities. Exodus, Revisited is a deeply moving examination of the nature of memory and generational trauma, and of reconciliation with both yourself and the world.

    The behaviors are not created from a place of fear or even traditional discipline, but from 20 simple principles parents can implement in a variety of circumstances from infancy to young adulthood. Following these principles parents can positively impact the behavior of their children, enhance the parent-child relationship, increase their parenting-esteem, and promote lifelong relational skills in their children. The principles come from the perspectives of children, and have an inherent simplicity that is focused on the parent-child relationship. Following these child-centered principles fosters parent-child relationships based in love and respect.