The Empathic Civilization: The Race To Global Consciousness In A World In Crisis


Jeremy Rifkin - 2009
    Today we face unparalleled challenges in an energy–intensive and interconnected world that will demand an unprecedented level of mutual understanding among diverse peoples and nations. Do we have the capacity and collective will to come together in a way that will enable us to cope with the great challenges of our time? In this remarkable book Jeremy Rifkin tells the dramatic story of the extension of human empathy from the rise of the first great theological civilizations, to the ideological age that dominated the 18th and 19th centuries, the psychological era that characterized much of the 20th century and the emerging dramaturgical period of the 21st century. The result is a new social tapestry–The Empathic Civilization–woven from a wide range of fields. Rifkin argues that at the very core of the human story is the paradoxical relationship between empathy and entropy. At various times in history new energy regimes have converged with new communication revolutions, creating ever more complex societies that heightened empathic sensitivity and expanded human consciousness. But these increasingly complicated milieus require extensive energy use and speed us toward resource depletion. The irony is that our growing empathic awareness has been made possible by an ever–greater consumption of the Earth′s resources, resulting in a dramatic deterioration of the health of the planet. If we are to avert a catastrophic destruction of the Earth′s ecosystems, the collapse of the global economy and the possible extinction of the human race, we will need to change human consciousness itself–and in less than a generation. Rifkin challenges us to address what may be the most important question facing humanity today: Can we achieve global empathy in time to avoid the collapse of civilization and save the planet? One of the most popular social thinkers of our time, Jeremy Rifkin is the bestselling author of The European Dream, The Hydrogen Economy¸ The End of Work, The Biotech Century, and The Age of Access. He is the president of the Foundation on Economic Trends in Washington, D.C.

Day Trading Made Easy: A Simple Strategy for Day Trading Stocks


Matthew R. Kratter - 2017
    Amazon best-selling author and professional trader, Matthew Kratter will teach you everything you need to know to day trade stocks-- and to avoid getting wiped out. And if you ever get stuck, you can always reach out to him by email (provided inside of the book), and he will help you. To start making money today, scroll to the top of this page and click BUY NOW.

Moral Calculations: Game Theory, Logic, and Human Frailty


Mérő László - 1998
    This ideal guide shows us how mathematics can illuminate the human condition.

Eyes Wide Open


Noreena Hertz - 2013
    Who should we trust? Who should we believe? How can we make sure we make the right choices This is the book that will help you through that data deluge and show you how to make better and smarter decisions.Internationally renowned thinker, forecaster, and bestselling author Noreena Hertz reveals the extent to which life's big decisions are made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge. Taking us on a journey that reveals the extent to which we cede our intellectual power at our peril, Hertz shows how errors in decision-making lead young people to under-save for retirement, doctors to miss tumors, CEOs to make catastrophic investments, governments to adopt the wrong economic policies, and parents to irreversibly traumatize their children.To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.By weaving together cutting-edge research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, Hertz constructs a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counterintuitive, actionable guidance for making better choices-whether you are a business-person, a professional, a patient , or a parent.

The Meme Machine


Susan Blackmore - 1999
    The meme is also one of the most important--and controversial--concepts to emerge since 'The Origin of the Species' appeared nearly 150 years ago.In 'The Meme Machine' Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive - making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more.With controversial implications for our religious beliefs, our free will, our very sense of "self," 'The Meme Machine' offers a provocative theory everyone will soon be talking about.

Readings for Foundations of Communication


Steven D. Levitt - 2004
    

The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics


Michael Shermer - 2007
    Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.

The Moral Basis of a Backward Society


Edward C. Banfield - 1958
    Banfield uses a study of the people of southern Italy to argue how self-interested families can lead to poverty.Analyzing families in southern Italy in 1955, Moral Basis of a Backward Society discusses how poverty is a result of the inability to trust or associate strongly outside of immediate family. Challenged and argued for years, Edward C. Banfield’s study has become accept by many people in the modern age.

Fractals


John P. Briggs - 1992
    Describes how fractals were discovered, explains their unique properties, and discusses the mathematical foundation of fractals.

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies


Geoffrey B. West - 2017
    The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by issues of aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science, creating a new understanding of energy use and metabolism: West found that despite the riotous diversity in the sizes of mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. This speaks to everything from how long we can expect to live to how many hours of sleep we need. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism's body. West's work has been game-changing for biologists, but then he made the even bolder move of exploring his work's applicability to cities. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. For every doubling in a city's size, the city needs 15% less road, electrical wire, and gas stations to support the same population. More amazingly, for every doubling in size, cities produce 15% more patents and more wealth, as well as 15% more crime and disease. This broad pattern lays the groundwork for a new science of cities. Recently, West has applied his revolutionary work on cities and biological life to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune, however diverse and unrelated they are to each other.From the Hardcover edition.

The Genetic Lottery: Why DNA Matters for Social Equality


Kathryn Paige Harden - 2021
    In recent years, scientists like Kathryn Paige Harden have shown that DNA makes us different, in our personalities and in our health--and in ways that matter for educational and economic success in our current society.In The Genetic Lottery, Harden introduces readers to the latest genetic science, dismantling dangerous ideas about racial superiority and challenging us to grapple with what equality really means in a world where people are born different. Weaving together personal stories with scientific evidence, Harden shows why our refusal to recognize the power of DNA perpetuates the myth of meritocracy, and argues that we must acknowledge the role of genetic luck if we are ever to create a fair society.Reclaiming genetic science from the legacy of eugenics, this groundbreaking book offers a bold new vision of a society where everyone thrives, regardless of how one fares in the genetic lottery.

How to Make $1,000 Per Day Clear Profit on Amazon with One Single $35 Product You Choose: - and - How to Become an After-Tax Cash Millionaire in 3 Simple ... Make Money on the Internet, Small Business)


Bradford Sullivan - 2014
     * Compelling evidence that selling products on Amazon may be the best home-based business opportunity ever created * The Simple Profit Blueprint – How to Make $1,000 Per Day Clear Profit on Amazon with One Single $35 Product You Choose * The biggest obstacle in your way of achieving that goal and how I will help you overcome it (Hint: It's all in your head) * What selling products on Amazon is all about * The common misconceptions about selling products on Amazon * The powerful advantages to selling on Amazon as opposed to trying to sell products online on your own * The PRICELESS benefits to “Partnering” with Amazon * The basics of selling products on Amazon * The basics of finding profitable products to sell on Amazon * The two distinctly different methods to find the products you’ll be selling on Amazon * The “Retail Arbitrage” method of sourcing products to sell on Amazon * The “Private Label” method of sourcing products to sell on Amazon * Two distinctly different methods of Private Labeling products to sell on Amazon * Two distinctly different ways to sell your products on Amazon * Our (my partner and I) experience in our first year as Amazon sellers, exactly how much money we made and what it taught us * Retail Arbitrage vs. Private Label * The two major obstacles to making really big money with Retail Arbitrage * How to sign-up as an Amazon seller today for free and why you'll soon want to pay $39.99 per month to go "Pro" * You're creating "AZ Money Machines" (AMMs instead of ATMs) * How Amazon pays you and the breakdown of the check Amazon would be sending you every two weeks (or depositing directly into your bank account) * How the blueprint creates a self-perpetuating NET annual income of $360,720 * Why you should NOT make your goal $1,000 per day * How to become a cash millionaire in 3 simple steps * How building an enormously successful Amazon business is a simple step-by-step process * How to earn insanely high annualized returns on your product investments * How you can “fail” your way to success * The “Beyond Amazon” Bonus * How to scale your business up with three simple steps to where you are a bona fide cash millionaire * Can you really make more money in one week than you've ever made on your old job in one year? (Simple answer – YES!) * Where to get 100% of the money you need to grow your Amazon business as large as you want – at 0% interest * Where to find MORE money to build your business * Your Free* Training * Your Shortcut to the BIG Money * Your action steps to get started today * Chart your success to $1,000 per day – and more * The "Secret Sauce" that will supercharge your motivation and determination to succeed in this business Tags: Amazon Private Label FBA, FBA, Private Label FBA, Amazon FBA, Amazon FBA Secrets, Sell on Amazon, Retail Arbitrage, Physical Products, Private Label, FBA, Private Label, Home-Based Business, Amazing Selling Machine, Fulfillment by Amazon, Private La

Manthropology


Peter Mcallister - 2009
    Spanning continents and centuries, it is an in-depth look into the history and science of manliness. From speed and strength, to beauty and sex appeal, to bravado and wit, it examines how man today compares to his masculine ancestors. Peter McAllister set out to rebut the claim that man today is suffering from feminization and emasculation. He planned to use his skills as a paleoanthropologist and journalist to write a book demonstrating unequivocally that man today is a triumph---the result of a hard-fought evolutionary struggle toward greatness. As you will see, he failed. In nearly every category of manliness, modern man turned out to be not just matched, but bested, by his ancestors. Stung, McAllister embarked on a new mission. If his book couldn’t be a testament to modern male achievement, he decided, it would be a record of his failures. Manthropology, then, is a globe-spanning tour of the science of masculinity. It kicks off in Ice Age France, where a biomechanical analysis demonstrates that La Ferrassie 2, a Neanderthal woman discovered in the early 1900s, would cream 2004 World Arm Wrestling Federation champion Alexey Voyevoda in an arm wrestle. Then it moves on to medieval Serbia, showing how Slavic guslar poets (who were famously able to repeat a two thousand-line verse after just one hearing) would have destroyed Curtis Jackson, aka 50 Cent, in a battle rap. Finally, it takes the reader to the steaming jungles of modern equatorial Africa, where Aka Pygmy men are such super-dads, they even grow breasts to suckle their children. Now, that’s commitment. For modern man, the results of these investigations aren’t always pretty. But in its look at the history of men, Manthropology is unfailingly smart, informative, surprising, and entertaining.                         *** HOW DOES MODERN MAN STACK UP? Russian arm wrestling champion Alexey Voyevoda has a twenty-two-inch bicep and has curled more than two hundred and fifty pounds---with just one arm. But could he stand up in an arm wrestling match with an average Neanderthal male? Or, for that matter, a female? (p. 10)                       *** Today’s Ultimate Fighters compete in a sport where bouts routinely end with an unconscious loser splayed out on a blood-soaked canvas. But what would a match in the Octagon look like next to the Pankration bouts of the Ancient Greeks: a battleground or a playground? (p. 77)                       *** A modern army goes into battle with state-of-the-art technology and centuries of strategical insight. But for sheer determination, could they have bested Nero’s legions, who marched nearly two marathons a day for six days straight---each legionary carrying hundred-pound packs? (p. 99)                       *** There’s philological evidence that suggests Homer may not have written the Iliad; he may have rapped it. If 50 Cent had to face Homer in a rap battle, would he come out on top? (p. 160)                       *** Wilt Chamberlain is known for scoring on more than just the court. He claimed to have had as many as twenty thousand sexual encounters in his lifetime. Such conquest could only be matched by one of the world’s greatest conquerors: There is the evidence that approximately 32 million people are descended from Genghis Khan. (p. 248)

Smart Power: Climate Change, the Smart Grid, and the Future of Electric Utilities


Peter Fox-Penner - 2010
    This and other developments will prompt utilities to undergo the largest changes in their history. Smart Power examines the many facets of this unprecedented transformation. This enlightening book begins with a look back on the deregulatory efforts of the 1990s and their gradual replacement by concerns over climate change, promoting new technologies, and developing stable prices and supplies. In thorough but non-technical terms it explains the revolutionary changes that the Smart Grid is bringing to utility operations. It also examines the options for low-carbon emissions along with the real-world challenges the industry and its regulators must face as the industry retools and finances its new sources and systems. Throughout the book, Peter Fox-Penner provides insights into the policy choices and regulatory reform needed to face these challenges. He not only weighs the costs and benefits of every option, but presents interviews with informed experts, including economists, utility CEOs, and engineers. He gives a brief history of the development of the current utility business model and examines possible new business models that are focused on energy efficiency.Smart Power explains every aspect of the coming energy revolution for utilities in lively prose that will captivate even the most techno-phobic readers.

Flights of Fancy: Defying Gravity by Design and Evolution


Richard Dawkins - 2021
    The Science of Evolution. From both, Richard Dawkins weaves a fascinating and beautifully illustrated account of how nature and humans have learned to overcome the pull of gravity and take to the skies.Do you sometimes dream you can fly like a bird? Gliding effortlessly above the treetops, soaring and swooping, playing and dodging through the third dimension. Computer games, virtual reality headsets, and some drugs can lift our imagination and fly us through fabled, magical spaces. But it's not the real thing. No wonder some of the past's greatest minds, including Leonardo da Vinci's, have yearned for flying machines and struggled to design them.Flights of Fancy is a book about flying – all the different ways of defying gravity that have been discovered by humans over the centuries and by other animals over the millions of years, from the mythical Icarus, to the sadly extinct but magnificent bird Argentavis magnificens, to the Wright Flyer and the 747. But it also means flights of digression into more general ideas and principles that take off from a discussion about actual flight.Fascinating and elegantly written, this is a unique collaboration between one of the world's leading zoologists and a talented artist, and perfect for enquiring teenage minds.