Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising


Corey Rabazinski - 2015
    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

Britain Alone: The Path from Suez to Brexit


Philip Stephens - 2021
    Nearly 60 years later, the rebuke rings true again. Britain's postwar search for its place in the world has vexed prime ministers and government since the nation's great victory in 1945: the cost of winning the war was giving up the empire. After the humiliation of Anthony Eden's Suez expedition, Britain seemed for a time to have found an answer. Clinging to its self-image as a great island nation, it would serve as America's best friend while acknowledging its geography by signing up to membership of the European Union. Never a comfortable balancing act, for 40 years it appeared to work. In 2016 David Cameron called the Brexit referendum and blew it up. Author Philip Stephens paints a fascinating portrait of a nation struggling to reconcile its waning power with past glory. Drawing on decades of personal contact and interviews with senior politicians and diplomats in Britain, the United States and across the capitals of Europe, Britain Alone is a vivid account of a proud nation struggling to admit it is no longer a great power. It is a guide to how we arrived at the state we are in.

Trade and Grow Rich : Adventurous Journey to Successful trading


Indrazith Shantharaj - 2018
    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

Europe's Last Chance: Why the European States Must Form a More Perfect Union


Guy Verhofstadt - 2017
    The catalog of ills seems endless: an economic crisis spread through most of Europe's Mediterranean tier that has crippled Greece and driven a wedge between northern and southern Europe; terrorist attacks in Paris, Cologne, Brussels, and Nice; growing aggression from Russia in Ukraine and the Baltic states; and refugees escaping war-torn neighbors. The European Union's inability to handle any of these disasters was a driving factor in Great Britain voting to leave, and others may soon follow. The result won't just be a continent in turmoil, but also a serious threat to American and British security-the Atlantic, let alone the Channel, simply isn't big enough to keep European troubles in Europe. For everyone's sake, Europe must survive. The question is how. In Europe's Last Chance, Guy Verhofstadt-former prime minister of Belgium and current leader of the liberal faction in the European Parliament-provides the essential framework for understanding Europe today, laying bare the absurdity of a system in which each member state can veto legislation, opt in or out of the Euro, or close borders on a whim. But Verhofstadt does not just indict the European Union, he also offers a powerful vision for how the continent can change for the better. The key, argues Verhofstadt, is to reform the European Union along the lines of America's federal government: a United States of Europe strong enough to stand with the United States of America in making a better, safer world. A visionary book from one of today's luminaries of European leadership, Europe's Last Chance is a clarion call to save the European Union, one of the world's greatest chances for peace and prosperity.

10 1/2 lessons from Experience: Perspectives on Fund Management


Paul Marshall - 2020
    

Alarums and Excursions: Improvising Politics on the European Stage


Luuk van Middelaar - 2019
    An organization originally designed to regulate and enforce rules about fishing rights, wheat quotas and product standards has found itself on the global stage forced to grapple with problems of identity, sovereignty and solidarity without a script or prompt. From Paris to Berlin, London to Athens, European leaders have had to improvise on issues that the Union was never set up to handle and which threaten to engulf this unique political entity. And they have had to do so in full view of an increasingly disenchanted and dissonant public audience.In this candid and revealing portrayal of a Europe improvising its way through a politics of events and not rules, Luuk van Middelaar makes sense of the EU’s political metamorphosis over its past ten years ofcrisis management. Forced into action by a tidal wave of emergencies, Van Middelaar shows how Europe has had to reinvent itself by casting off its legal straitjacket and confronting hard issues of power, territorial borders and public authority. Alarums and Excursions showcases the fascinating relationship between the Union and the European heads of government, and the stresses it must withstand in dealing with real world events. For anyone seekingto understand the inner power play and constitutional dynamics of this controversial, but no less remarkable, political institution, this book provides compelling reading.

Hard America, Soft America: Competition Vs. Coddling and the Battle for the Nation's Future


Michael Barone - 2004
    Indeed, American students lag behind their peers in other nations, but America remains on the leading edge economically, scientifically, technologically, and militarily. The reason for this paradox, explains Barone in this brilliant essay, is that “from ages six to eighteen Americans live mostly in what I call Soft America—the parts of our country where there is little competition and accountability. But from ages eighteen to thirty Americans live mostly in Hard America—the parts of American life subject to competition and accountability.” While Soft America coddles, Hard America plays for keeps. Educators, for example, protect children from the rigors of testing, ban dodgeball, and promote just about any student who shows up. But most adults quickly figure out that how they do depends on what they produce. Barone sweeps readers along, showing how we came to the current divide—for things weren’t always this way. In fact, no part of our society is all Hard or all Soft, and the boundary between Hard America and Soft America often moves back and forth. Barone also shows where America is headed—or should be headed. We don’t want to subject kindergartners to the rigors of the Marine Corps or leave old people uncared for. But Soft America lives off the productivity, creativity, and competence of Hard America, and we have the luxury of keeping part of our society Soft only if we keep most of it Hard.Hard America, Soft America reveals: • How the American situation is unique: In Europe, schooling is competitive and demanding, but adult life is Soft, with generous welfare benefits, short work hours, long vacations, and state pensions• How the American military has reclaimed the Hard goals and programs it abandoned in the Vietnam era• How Hardness drives America’s economy—an economy that businesses and economists nearly destroyed in the 1970s by spurning competition • How America’s schools have failed because they are bastions of Softness—but how they are finally showing signs of Hardening• The benefits of Softness: How government programs like Social Security were necessary in what was a harsh and unforgiving America• Hard America, Soft America is a stunningly original and provocative work of social commentary from one of this country’s most respected political analysts.From the Hardcover edition.

Steinheist: Markus Jooste, Steinhoff & SA's biggest corporate fraud


Rob Rose - 2018
    When this investors’ darling was exposed as a house of cards, tales of fraudulent accounting, a lavish lifestyle involving multimillion-rand racehorses and ructions in the ‘Stellenbosch mafia’ made headlines around the world. As regulators tally up the cost, 'Financial Mail' editor Rob Rose reveals the real inside story behind Steinhoff. Based on dozens of interviews with key players in South Africa, the UK, Germany and the Netherlands – and documents not yet public – Steinheist reveals: how Bruno Steinhoff formed the company by doing business in the Communist bloc and apartheid South Africa; how the ‘Markus myth’ started in the dusty streets of Ga-Rankuwa and grew thanks to a ‘bit of luck’ in a 1998 takeover; how Jooste insiders shifted nasty liabilities off Steinhoff’s balance sheet to secretive companies overseas in order to present a false picture of the profits; how Wiese was lucky to lose only R59bn and how Shoprite narrowly escaped getting caught in Steinhoff’s web; and what happened behind closed boardroom doors in the frantic week before Jooste resigned.

Become Your Own Financial Advisor: The real secrets to becoming financially independent


Warren Ingram - 2013
    This highly accessible book is aimed at anyone who wants to improve their financial situation, from the financial novice who needs clear basic guidelines on how to deal with money to those who are more financially savvy but want to supplement their knowledge. Covering a range of topics, from saving, investing, debt management, buying a house to blunders to avoid, Become Your Own Financial Advisor provides people of all ages and levels of wealth with practical information on how to improve their finances. And, in the process, proves that financial freedom is possible for everyone.

Life After the State


Dominic Frisby - 2013
    In every instance where government gets involved in people's lives with a desire to do good, it can always be relied on to make the situation much, much worse. Yet despite overwhelming evidence to the contrary, we imagine that a world without the state would be a wild and terrifying place. With wit and devastating clarity of argument, Frisby shows in this book that human nature proves the opposite to be true. Welcome to Life After the State. "Dominic Frisby has gone and done something extraordinary: written a page-turner on the economy. It's both readable and radical, a serious book that is, by turn, fascinating, alarming and contentious. At times, the book makes you want to shout its message from the rooftops; at others, it just makes you want to shout. Life after the State challenges so much of what we take for granted. It is a wake-up call for politicians, economists and us all, written with clarity, verve and, more than that, the restless passion of an intelligent, inquisitive malcontent. Read it." - James Harding, once editor of The Times now Director of BBC News and Current AffairsReviewThought-provoking and original, anyone concerned how big and bloated government has become must read this book. Dominic Frisby asks the kind of questions that those in Westminster need to start asking. - Douglas Carswell, MP We can't go on as we are. All politicians know that. But if they read Life After The State they might also start to understand what they might do about it. A must read for any thinking man or woman. - Merryn Somerset Webb, FT columnist and editor Moneyweek Magazine Things are so bad that in our time only a comedian can make sense of an economy based on printing money. Dominic Frisby's Life After the State is an accessible contemporary anarcho-capitalist critique of the mess we're in with pointers for our escape. - Guido Fawkes, political blogger It's incredibly readable and incredibly thought-provoking. - Al Murray, The Pub Landlord An entertaining cogent attack on state power, which should topple the centralist Trots once and for all. - Tom Hodgkinson, The IdlerAbout the AuthorDominic Frisby is now mostly a writer but has been a comedian, actor, voice-over artist, TV presenter, boxing ring announcer, florist, removal man, camp theatrical agent's PA, sports commentator and busker. The Guardian called his stand-up comedy 'viciously funny and inventive'.

BOMB DOORS OPEN: From East End boy to Lancaster Bomber Pilot with 617 'Dambuster' Squadron


Ken Trent - 2016
    From near fatal accidents during training in Canada, to dodging flak and fighters over Germany, not to mention trying to land with a ten ton 'Grand Slam' on board, his motto in life has been 'Just Do It'. Born in the East End of London, he left school as the Battle of Britain raged overhead. Determined to 'do his bit', he signed up for service in the RAF. Volunteering for special duties after completing his first tour, he became a member of the famous 617 'Dambusters' Squadron, flying to attack precision targets such as viaducts, submarine bases, and even Hitler's hideout at Berchtesgaden. When the War ended he tried to forget about his experiences, and told no-one of what he had been through; until fifty years later, when an unexpected phone call led to him taking the controls of a Lancaster bomber once more. He is one of the last of an extraordinary generation, one who flew through the unfriendly darkness of German skies, was hunted by fighters and shot up by flak, but pressed ahead with his duty knowing that his chances of survival dwindled every time he took off. His modesty and unfailing sense of humour are an inspiration. Just Do It. Ken is very kindly donating all of his royalties from the sale of this book to The Royal Air Force Benevolent Fund & Holidays for Heroes Jersey.

Hollywood The Skeletons Are Out!: Over 1,200 direct quotes by actors and directors about themselves, their colleagues and their films


Alan Royle - 2016
    She also tries to kill herself every few years, without success. I hope she never succeeds, but one wonders if she is any good at anything.’ BARKIN, Ellen Ellen boasted of having an affair with George Clooney: ‘Yes, I have fucked George Clooney. I’m very proud of it, actually. If you don’t have chemistry with George Clooney, you need to check your pulse.’ BARRYMORE, John A very young Anne Baxter worked with Barrymore on ‘The Great Profile’ in 1940: ‘He was in terrible shape. In the morning, he was so wasted that his man would have to carry him in and set him down in an easy chair. Then he’d pour Barrymore a Coke. No response. Then he’d shake in some rum flavouring and this great actor would suddenly spring to life. Amazing. Once we were waiting for a take and I asked him why he read his lines from chalkboards. Couldn’t he remember his lines? And he stood up and recited a Hamlet soliloquy. He never made a pass at me, but it was hard going for our resident vamp, Mary Beth Hughes. She bent over once to fix her stockings and he instantly leapt up to pinch her behind.’ BEATTY, Warren Cher slept with him when she was a teenager: ‘Warren has probably been with everybody I know, and unfortunately I am one of them. But since I was only 16 maybe I can get out of it with that. I don’t know if I was a bimbo then, but I had pretty low self-esteem. He was technically good, but I felt nothing.’ He rather ungallantly told of Jane Fonda’s extraordinary sexual prowess: ‘…her ability to virtually unhinge her jaw. Like a python that swallows prey much larger than itself.’ BOW, Clara Louise Brooks’ husband considered Clara to be beneath them: ‘She wasn’t acceptable socially. Eddie Sutherland, my husband, gave absolutely the best parties in Hollywood. So I asked him one day to invite Clara Bow and he said, ‘Oh, good heavens, no! We can’t have her. We don’t know what she’d do. She’s from Brooklyn.’ BOYD, Stephen Brigitte Bardot once asked him to marry her: ‘I don’t know if she was joking, but I said no. I did not explain that I couldn’t marry an actress who could never be faithful to me. Or at least try. Like, I would at least try, for the first year or two.’ BRANDO, Marlon A drunken Brando disgraced himself on national television when he guested alongside Zsa Zsa Gabor on Johnny Carson’s Tonight Show and propositioned her: ‘Do you know what I want to do with that girl, Johnny? I want to fuck her! Zsa Zsa, a man can only do one thing with you: throw you down and fuck you!’ BRYNNER, Yul Ingrid Bergman and Brynner did not get along making ‘Anastasia’ (1956): ‘Yul Brynner was shorter, I suggested putting a little block under him. ‘You think I want to play it standing on a box? I’ll show the world what a big horse you are!’ I never had a complex about my height after that.’ After Steve McQueen up-staged him one too many times during the filming of ‘The Magnificent 7’ in 1960, Brynner issued him a warning: ‘If you don’t stop that I’m going to take off my hat, and then no-one will look at you for the rest of the film.

Sensational Scenes for Teens: The Scene Studyguide for Teen Actors!


Chambers Stevens - 2001
    Chambers introduces young actors to the challenges of performing scenes written in true industry-standard style in preparation for professional stage and screen auditions. +30 teen-friendly scenes are incorporated. An interview with the commercial casting agents of Felicity and the Practice gives kids/teens the one-up on current industry requirements for young actors. A glossary of industry terms, index and extensive bibliography of basic to challenging plays teens should read are also included as a study aid. The scenes in the book are all original, and focus on teen lifestyle and experiences.

1000 Shocking Facts You Might Not Have Known


John Brown - 2015
    The facts range from strange historical events to breakthrough scientific discoveries. The book is also a continuation of my previous works, 1000 Things You Might Not Have Known and 1000 More Things You Might Now Have Known. 1000 Shocking Facts You Might Not Have Known is packed with interesting, entertaining, educational and fun things to read. You'll get everything from the weird to the wonderful and from the horrible to the hilarious. Facts such as: Starbucks spends more money on health insurance for its employees than on coffee beans. Walt Disney lost the ability to speak and used pen and paper to communicate before passing away. The last words he wrote on pen and paper was the famous actor "Kurt Russell".

You are my sunshine


Anna Gray - 2017
    The book details her interactions with the medical staff and the progression of her condition; tests and more tests, appointments with different consultants and doctors and ultimately time spent in hospital. However, alongside all the medical issues is the story of the love and support of her children, family and friends which makes this book so special. You are my sunshine will make you laugh and cry, it will move you and inspire you to be your best and to be there for others. 'My advice to each and everyone is not to leave it till it's too late, treasure your friends and family, don't leave it to tell people that you love them, make time for people who you care about; I guarantee that your life will be enriched and happier if you do. People can surprise you in all manner of fantastic ways!'