For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

     Is it fantasy or reality? In this extraordinary and fascinating book, bestselling author Jess Stearn reveals that perfect love does exist--that you can find it, experience it . . . and with it, change your life forever. Here are the inspiring stories of many real-life soulmates Stearn has met, the innermost secrets of celebrities like Shirley MacLaine, Susan Strasberg, Howard Hughes, and Joan Hackett, who have sought and found the ultimate love.Now you can share in the drama and ecstasy of fulfilling your deepest and most powerful yearnings and desires. You too can find your own true soulmate.

    Johnson-Bennett shares real cases to illustrate various problems and explains how she arrives at an appropriate solution through behavior modification. Her method requires a positive approach to correcting the behavior rather than punishment. She also uses interactive toys, which she believes helps not only to correct the behavior problem, but also to put the cat/owner relationship back in sync.

    The preface, author's note, introduction, and early chapters of Person-to-Person Astrology lay the groundwork for serious consideration of astrology as a significant discipline. The following chapters detail the influence of the four elements--Fire, Earth, Water, Air--on the 12 signs, with a particular emphasis on the rising sign (Ascendant). The author shows readers how to experiment by comparing birth charts, and explains, through detailed descriptions, people's psychological motivations and needs based on the positions of their Moon, Venus, and Mars. Appendices include astrological definitions, keywords, and sign tables that allow readers quick access to the basics. Written in the author's trademark clear, accessible style, Person-to-Person Astrology presents a new approach to finding fulfillment in any kind of relationship.

    The three Toltec Masteries of Awareness, Transformation, and Intent are the key to transcending your limitations and experiencing yourself as the creator of your life.Designed to make Toltec wisdom accessible and simple, this book is about change, transforming yourself, and the wildly empowering freedom of personal responsibility. Included in each chapter are exercises and guided visualizations, along with parable-like stories that are powerful sources of wisdomThis new edition of The Toltec Way is part of the Essential Wisdom Library, a collection of books bringing sacred wisdom to modern readers. Refreshed with a new design and a new introduction by the author, along with a foreword by don Miguel Ruiz, The Toltec Way will introduce a new generation of readers to the power of Toltec wisdom.

         Taoism isn’t a spiritual extracurricular activity, it’s an integral practice for living all of  life to the fullest.  The modern Taoist adept Eva Wong is your guide to living well according to the wisdom of this ancient system.  She uses the ancient texts to demonstrate the Taoist masters’ approach to the traditional four aspects of life--the public, the domestic, the private, and the spiritual—and shows how learning to balance them is the secret to  infusing your life with health, harmony, and deep satisfaction.​

    Yet psychologists and philosophers agree that these commonplace approaches to creating happiness, success, and fulfillment make critical mistakes. Stop Chasing Carrots reveals how these mistakes begin with misconceptions about happiness and then presents a philosophy of life to achieve better results.Here is the rare book that creates a philosophy of life based on scientific evidence. Replacing self-help materialism, Eastern spiritualism/minimalism, and complex but insightful psychological studies with an accessible, balanced, and realistic concept, Stop Chasing Carrots empowers readers to lead lives based on proven ideas.

    This collection of essays and lectures spans his career, from his first essay on Zen Buddhism in 1955 to his final seminar, given only weeks before he died in 1973. The last essay The Practice of Meditation is written and illustrated in his own hand.

    You can not study human nature from a book, you must study yourself and your neighbors. This book may help you to know what to look for and to understand what you find, but it can do little more than this. It is true, this text gives you many facts learned by psychologists, but you must verify the statements, or at least see their significance to you, or they will be of no worth to you. However, the facts considered here, properly understood and assimilated, ought to prove of great value to you. But perhaps of greater value will be the psychological frame of mind or attitude which you should acquire. The psychological attitude is that of seeking to find and understand the causes of human action, and the causes, consequences, and significance of the processes of the human mind. If your first course in psychology teaches you to look for these things, gives you some skill in finding them and in using the knowledge after you have it, your study should be quite worth while.

    On the hunt for a new job? This book will show you exactly how to ace your next interview. Learn what to say, how to act, what to wear, and how to prepare for common interview questions. Discover the questions you should ask your would-be employers, and how to present your strengths and weaknesses in the best possible light. Furthermore, learn eight ways you can immediately improve your body language - and understand how to make sure it doesn't sabotage you during your next interview. Steven Fies is a business consultant who advises human resources departments on hiring the right people. He is also a certified professional behaviors and motivators analyst with TTI Success Insights, a recognized leader in workplace performance research. Job Interview Tips For Winners is his concise, no-nonsense guide to acing your next interview and landing the job. If you're in the market for a new job and want a clear strategy for sharpening your interviewing skills, Job Interview Tips For Winners is for you. Simple and to the point, it will teach you the most critical interviewing skills in no time.

    How Does That Make You Feel? obliterates the boundaries between the shrink and the one being shrunk with unabashedly candid writers breaking confidentiality and telling all about their experiences in therapy.This revelatory, no-punches-pulled book brings to light both sides of the “relationship” between therapist and client—a bond that can feel pure and profound, even if it is, at times, illusory.Contributors include an array of essayists, authors, TV/film writers and therapists, including Patti Davis, Beverly Donofrio, Royal Young, Molly Peacock, Susan Shapiro, Charlie Rubin, Estelle Erasmus, and Dennis Palumbo.Full list of contributors:Sherry AmatensteinLaura BogartMargaret CrawfordPatti DavisMegan DevineBeverly DonofrioJanice EidusEstelle ErasmusJuli FragaNina GabyMindy GreensteinJenine HolmesDiane JosefowiczJean KimAmy KleinBinnie KleinAnna MarchAllison McCarthyKurt NemesDennis PalumboMolly PeacockPamela Rafalow GrossmanCharlie RubinJonathan SchiffBarbara SchoichetAdam SextonSusan ShapiroBeth SloanElisabeth TurnerKate WalterPriscilla WarnerLinda YellinRoyal YoungJessica Zucker

    You can’t buy it! The price is your own application of the seven existing laws.

    My Hidden Chimp is an effective and powerful new educational book that offers parents, teachers and carers some ideas and thoughts on how to help children to develop healthy habits for life. The science behind the habits is discussed in a practical way with exercises and activities to help children think the habits through and start putting them into practice. The neuroscience of the mind is simplified for children to understand and then use to their advantage. Written as a companion to The Silent Guides, these two interconnected books tackle how we can best manage our mind from childhood and into adulthood.Professor Steve Peters explains neuroscience in a straightforward and intuitive way - offering up 10 simple habits that we as adults and children should have in our arsenal to deal with everyday life. They include: - Smiling- The importance of talking through your feelings- Learning how to say sorry- Knowing how to ask for helpBy also explaining the developing 'chimp' brain in children, he shows us how 10 habits can help children to understand and manage their emotions and behaviour. These 10 habits should and can be retained for life.This is an important and another groundbreaking new book from the bestselling author of The Chimp Paradox and the creator of the chimp management mind model.

    At 70,000 words and 450 pages, The Anxious Truth goes well beyond just telling that that you'll get better. It actually shows you exactly how! You're anxious all the time, experiencing panic attacks over and over, and maybe afraid to leave your house or to be left alone for even a few minutes. You are avoiding simple things like driving, eating in restaurants, attending family functions, or going to the supermarket. You are terrified of the next wave of anxiety or the next panic attack. Your anxiety problems are ruining your relationships, your family life, and your career. Your anxiety problems have you afraid, confused, lost, and feeling hopeless. How did you get here? What went wrong? You've tried so many things, but nothing has cured your anxiety? What can you do now?This book, written by a former anxiety sufferer, best-selling author of "An Anxiety Story", and host of The Anxious Truth podcast will walk you through exactly how you got to where you are today, why you are not broken or ill, and what the true nature of your anxiety disorder is. Next, the book will walk you through what it takes to solve your anxiety problems, how to make an anxiety recovery plan, then how to correctly execute that plan.The Anxious Truth isn't always what you want to hear, but it's what you NEED to hear in order to solve this problem once and for all and move toward the life you so desperately want. Based firmly on the principles of cognitive behavioral therapies that have been shown over decades to be most effective in treating anxiety problems, the Anxious Truth will teach you how to move past your anxiety symptoms, past endless digging for hidden "root causes", and into an action oriented plan that will help your brain un-learn the bad reaction and fear habits that have gotten you into this predicament. The Anxious Truth will take the cognitive mechanism that got you into a corner, throw it in reverse, and use it to your advantage, backing you out of this jam and into a life free from irrational fear and needless avoidance.More than just a book, The Anxious Truth goes hand-in-hand with The Anxious Truth podcast (theanxioustruth.com) and the growing and vibrant social media community surrounding it. Read the book, listen to five years worth of free podcasts chock full of helpful advice and information, and join a large online community of fellow anxiety sufferers that are done talking about this problem and ready to actually take action to solve it. Change is possible. No matter how long you've suffered with your anxiety issues, you can get better. The Anxious Truth will tell you what you need to hear and will arm you with the information, understanding, and skills you need to get the job done.Let's do this together!

    Known throughout the world as the guru who encouraged an entire generation to "turn on, tune in, and drop out," he draws on wit, humor, and skepticism to debunk the power of psychotherapy and to advocate reprogramming the brain with psychedelics. Discussing how various drugs affect the brain, how to change behavior, and how to develop creativity, he also delves into psychopharmacological catalyzing, fear of potential, symbol and language imprinting, and brain reimprinting with Hinduism, Buddhism, and LSD.