But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

     In MATH WITH BAD DRAWINGS, Ben Orlin answers math's three big questions: Why do I need to learn this? When am I ever going to use it? Why is it so hard? The answers come in various forms-cartoons, drawings, jokes, and the stories and insights of an empathetic teacher who believes that math should belong to everyone.Eschewing the tired old curriculum that begins in the wading pool of addition and subtraction and progresses to the shark infested waters of calculus (AKA the Great Weed Out Course), Orlin instead shows us how to think like a mathematician by teaching us a new game of Tic-Tac-Toe, how to understand an economic crisis by rolling a pair of dice, and the mathematical reason why you should never buy a second lottery ticket. Every example in the book is illustrated with his trademark "bad drawings," which convey both his humor and his message with perfect pitch and clarity. Organized by unconventional but compelling topics such as "Statistics: The Fine Art of Honest Lying," "Design: The Geometry of Stuff That Works," and "Probability: The Mathematics of Maybe," MATH WITH BAD DRAWINGS is a perfect read for fans of illustrated popular science.

    With the stroke of a pen the Jesuit fathers banned the doctrine of infinitesimals, announcing that it could never be taught or even mentioned. The concept was deemed dangerous and subversive, a threat to the belief that the world was an orderly place, governed by a strict and unchanging set of rules. If infinitesimals were ever accepted, the Jesuits feared, the entire world would be plunged into chaos.In Infinitesimal, the award-winning historian Amir Alexander exposes the deep-seated reasons behind the rulings of the Jesuits and shows how the doctrine persisted, becoming the foundation of calculus and much of modern mathematics and technology. Indeed, not everyone agreed with the Jesuits. Philosophers, scientists, and mathematicians across Europe embraced infinitesimals as the key to scientific progress, freedom of thought, and a more tolerant society. As Alexander reveals, it wasn't long before the two camps set off on a war that pitted Europe's forces of hierarchy and order against those of pluralism and change.The story takes us from the bloody battlefields of Europe's religious wars and the English Civil War and into the lives of the greatest mathematicians and philosophers of the day, including Galileo and Isaac Newton, Cardinal Bellarmine and Thomas Hobbes, and Christopher Clavius and John Wallis. In Italy, the defeat of the infinitely small signaled an end to that land's reign as the cultural heart of Europe, and in England, the triumph of infinitesimals helped launch the island nation on a course that would make it the world's first modern state.From the imperial cities of Germany to the green hills of Surrey, from the papal palace in Rome to the halls of the Royal Society of London, Alexander demonstrates how a disagreement over a mathematical concept became a contest over the heavens and the earth. The legitimacy of popes and kings, as well as our beliefs in human liberty and progressive science, were at stake-the soul of the modern world hinged on the infinitesimal.

    From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy.Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world’s most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.

    Sold in over 85 countries and translated into more than 5 languages.---------------Want to get started on data science?Our promise: no math added.This book has been written in layman's terms as a gentle introduction to data science and its algorithms. Each algorithm has its own dedicated chapter that explains how it works, and shows an example of a real-world application. To help you grasp key concepts, we stick to intuitive explanations and visuals.Popular concepts covered include:- A/B Testing- Anomaly Detection- Association Rules- Clustering- Decision Trees and Random Forests- Regression Analysis- Social Network Analysis- Neural NetworksFeatures:- Intuitive explanations and visuals- Real-world applications to illustrate each algorithm- Point summaries at the end of each chapter- Reference sheets comparing the pros and cons of algorithms- Glossary list of commonly-used termsWith this book, we hope to give you a practical understanding of data science, so that you, too, can leverage its strengths in making better decisions.

    The book represents the first philosophically sound discussion of the concept of number in Western civilization. It profoundly influenced developments in the philosophy of mathematics and in general ontology.

    Each chapter is relatively self-contained and can be used as a unit of study. The algorithms are described in English and in a pseudocode designed to be readable by anyone who has done a little programming. The explanations have been kept elementary without sacrificing depth of coverage or mathematical rigor.

    Providing a concise introduction to abstract algebra, this work unfolds some of the fundamental systems with the aim of reaching applicable, significant results.

    As teen math prodigy Agnijo Banerjee and his teacher David Darling reveal, complex math surrounds us. If we think long enough about the universe, we're left not with material stuff, but a ghostly and beautiful set of equations. Packed with puzzles and paradoxes, mind-bending concepts, and surprising solutions, Weird Math leads us from a lyrical exploration of mathematics in our universe to profound questions about God, chance, and infinity. A magical introduction to the mysteries of math, it will entrance beginners and seasoned mathematicians alike.

      “An unexpectedly intimate look into a highly accomplished man, his colleagues and friends, the development of a new field of geometric analysis, and a glimpse into a truly uncommon mind.”—Nina MacLaughlin, Boston Globe “Engaging, eminently readable . . . For those with a taste for elegant and largely jargon-free explanations of mathematics, The Shape of a Life promises hours of rewarding reading.”—Judith Goodstein, American Scientist  Harvard geometer and Fields medalist Shing-Tung Yau has provided a mathematical foundation for string theory, offered new insights into black holes, and mathematically demonstrated the stability of our universe. In this autobiography, Yau reflects on his improbable journey to becoming one of the world’s most distinguished mathematicians. Beginning with an impoverished childhood in China and Hong Kong, Yau takes readers through his doctoral studies at Berkeley during the height of the Vietnam War protests, his Fields Medal–winning proof of the Calabi conjecture, his return to China, and his pioneering work in geometric analysis. This new branch of geometry, which Yau built up with his friends and colleagues, has paved the way for solutions to several important and previously intransigent problems. With complicated ideas explained for a broad audience, this book offers readers not only insights into the life of an eminent mathematician, but also an accessible way to understand advanced and highly abstract concepts in mathematics and theoretical physics.

    This book leads the reader from simple graphs through planar graphs, Euler's formula, Platonic graphs, coloring, the genus of a graph, Euler walks, Hamilton walks, more. Includes exercises. 1976 edition.

    This gorgeous book features clear, entertaining, and enlightening commentary alongside stunning full-color illustrations by Venezuelan artist and architect Rafael Araujo. From the pyramids of Giza, to quasicrystals, to the proportions of the human face, the golden ratio has an infinite capacity to generate shapes with exquisite properties.  With its lush format and layflat dimensions that closely approximate the golden ratio, this is the ultimate coffee table book for math enthusiasts, architects, designers, and fans of sacred geometry.

    More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you:  Practice problems with full explanations that reinforce knowledge Coverage of the most up-to-date developments in your course field In-depth review of practices and applications Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores! Schaum's Outlines-Problem Solved.

    It is so important that it provides the fundamental underpinning of all modern sciences. Without it, we'd have no nuclear power or nuclear bombs, no lasers, no TV, no computers, no science of molecular biology, no understanding of DNA, no genetic engineering—at all. John Gribbin tells the complete story of quantum mechanics, a truth far stranger than any fiction. He takes us step-by-step into an ever more bizarre and fascinating place—requiring only that we approach it with an open mind. He introduces the scientists who developed quantum theory. He investigates the atom, radiation, time travel, the birth of the universe, superconductors and life itself. And in a world full of its own delights, mysteries and surprises, he searches for Schrödinger's Cat—a search for quantum reality—as he brings every reader to a clear understanding of the most important area of scientific study today—quantum physics.

    Snyder exposes the political passions, religious impulses, friendships, rivalries, and love of knowledge—and power—that drove these extraordinary men.  Whewell (who not only invented the word “scientist,” but also founded the fields of crystallography, mathematical economics, and the science of tides), Babbage (a mathematical genius who invented the modern computer), Herschel (who mapped the skies of the Southern Hemisphere and contributed to the invention of photography), and Jones (a curate who shaped the science of economics) were at the vanguard of the modernization of science.  This absorbing narrative of people, science and ideas  chronicles the intellectual revolution inaugurated by these men, one that continues to mold our understanding of the world around us and of our place within it.  Drawing upon the voluminous correspondence between the four men over the fifty years of their work, Laura J. Snyder shows how friendship worked to spur the men on to greater accomplishments, and how it enabled them to transform science and help create the modern world.