For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    The Seven Deadly Virtues sits down next to readers at the bar, buys them a drink, and an hour or three later, ushers them into the revival tent without them even realizing it.   The book’s contributors include Sonny Bunch, Christopher Buckley, David “Iowahawk” Burge, Christopher Caldwell, Andrew Ferguson, Jonah Goldberg, Michael Graham, Mollie Hemingway, Rita Koganzon, Matt Labash, James Lileks, Rob Long, Larry Miller, P. J. O’Rourke, Joe Queenan, Christine Rosen, and Andrew Stiles. Jonathan V. Last, senior writer at the Weekly Standard, editor of the collection, is also a contributor. All eighteen essays in this book are appearing for the first time anywhere.   In the book’s opening essay, P. J. O’Rourke observes: “Virtue has by no means disappeared. It’s as much in public view as ever. But it’s been strung up by the heels. Virtue is upside down. Virtue is uncomfortable. Virtue looks ridiculous. All the change and the house keys are falling out of Virtue’s pants pockets.”   Here are the virtues everyone (including the book’s contributors) was taught in Sunday school but have totally forgotten about until this very moment.  In this sanctimony-free zone:   • Joe Queenan observes: “In essence, thrift is a virtue that resembles being very good at Mahjong. You’ve heard about people who can do it, but you’ve never actually met any of them.” • P. J. O’Rourke notes: “Fortitude is quaint. We praise the greatest generation for having it, but they had aluminum siding, church on Sunday, and jobs that required them to wear neckties or nylons (but never at the same time). We don’t want those either.” • Christine Rosen writes: “A fellowship grounded in sociality means enjoying the company of those with whom you actually share physical space rather than those with whom you regularly and enthusiastically exchange cat videos.” • Rob Long offers his version of modern day justice: if you sleep late on the weekend, you are forced to wait thirty minutes in line at Costco. • Jonah Goldberg offers: “There was a time when this desire-to-do-good-in-all-things was considered the only kind of integrity: ‘Angels are better than mortals. They’re always certain about what is right because, by definition, they’re doing God’s will.’ Gabriel knew when it was okay to remove a mattress tag and Sandalphon always tipped the correct amount.” • Sonny Bunch dissects forbearance, observing that the fictional Two Minutes Hate of George Orwell’s 1984 is now actually a reality directed at living, breathing people. Thanks, in part, to the Internet, “Its targets are designated by a spontaneously created mob—one that, due to its hive-mind nature—is virtually impossible to call off.”   By the time readers have completed The Seven Deadly Virtues, they won’t even realize that they’ve just been catechized into an entirely different—and better—moral universe.

    The authors include such best sellers as Malcolm Gladwell, Seymour Hersh, and Jonathan Franzen - and the subjects range from the lives of short-order cooks to the secrets of college admissions.In all, there are nine stories:ANNALS OF TECHNOLOGY"The Bakeoff" by Malcolm Gladwell: Project Delta aims to create the perfect cookie. (Originally published Sept. 5, 2005)COMMENT"Mired" by Hendrik Hertzberg: Evolution vs. creationism vs. intelligent design. (Originally published Aug. 22, 2005)ANNALS OF MEDICINE"Bloodsuckers" by John Colapinto: Leeches are good for you after all. (Originally published July 25, 2005)BOOKS"A Cloud of Dust" by John Updike: A review of E. L. Doctorow's new novel, The March. (Originally published Sept. 12, 2005)THE TALK OF THE TOWN:"Watergate Days" by Seymour Hersh: The veteran investigative reporter writes about the revelation of the identity of "Deep Throat" and his own reporting experiences. (Originally published June 13 & 20, 2005)IN THE KITCHEN"The Egg Men" by Burkhard Bilger: What it takes to be a short-order cook in Las Vegas. (Originally published Sept. 5, 2005)A CRITIC AT LARGE"Getting In" by Malcolm Gladwell: The social logic of Ivy League admissions. (Originally published Oct. 10, 2005)ANNALS OF ADOLESCENCE"The Retreat" by Jonathan Franzen: Memories of a church youth group. (Originally published June 6, 2005)POP MUSIC"The Gift and the Curse" by Sasha Frere-Jones: The "vexing brilliance" of Jack White and the latest release by The White Stripes. (Originally published June 13 & 20, 2005)The articles in this collection were selected by Audible in cooperation with the editorial staff of The New Yorker. Narration by William Dufris, Todd Mundt, and Christine Marshall.(P) and ©2005 The New YorkerListening Length: 4 hours and 32 minutes

    A history of the evolution and ideals of Islam, with a life of the prophecy. Contents: Life and Ministry of the Prophet: Mohammed the prophet; Hegira; prophet at Medina; hostility of the Koreish and the Jews; invasion of Medina; prophets clemency; diffusion of the faith; year of deputations; fulfillment of the prophet's work; apostolical succession; Spirit of Islam: ideal of Islam; religious spirit of Islam; idea of future life in Islam; church militant of Islam; status of women in Islam; bondage in Islam; political spirit of Islam; political divisions and schisms of Islam; literary and scientific sprit of Islam; rationalistic and philosophical spirit of Islam; idealistic and mystical spirit in Islam.

    It's a great project for families and foodies alike, and all you need to start off is this book, a specialist mushroom growing kit, and a small space in which to grow them!In this book I aim to teach you the basics that you need to know to grow mushrooms at home. You'll take a step back in time and learn about the history of mushrooms as food, and why it has taken centuries for home mushroom growing to really catch on. I'll let you know exactly which are the best types of mushrooms for you to start with. If you aren't sure what tools you'll need, don't worry - this book has that covered too. And I'll explain how to make sure that your mushrooms grow quickly and pest free, and the best ways to harvest, preserve and store your crop.But where should you grow your mushrooms? That's a good question! Contained within the pages of this book are tips on how to set up a mushroom patch in your back yard, as well as how to grow them inside. Is it really better to grow them completely in the dark? You are about to find out!So, whether you like shiitakes, portobellos or oyster mushrooms, stop buying them in stores. I'll teach you how to grow your own and keep your entire family well supplied.In as little as a few weeks you can have the perfect fresh mushrooms grown and ready to eat. Yum!This easy to read, beginners book, summarizes the essential information I have learned over the years, and is written to help you decide if mycology is for you, and if so, which route to take.

    But the Muslim world seemed far away, remote, and irrelevant to our daily lives. Then came the terrorist attacks of 9/11, followed by attacks at Fort Hood, the Boston Marathon, San Bernardino, and more. Now terrorists seem to be emerging everywhere, unleashing senseless death and destruction on our nation. They are here, and their goal is nothing less than global conquest. Motivated by ancient prophecies, they are flooding into Western countries determined to conquer our countries and establish a global Muslim caliphate. In The Barbarians Are Here, Dr. Michael Youssef provides clear insight into the motives and mission of the Islamic extremists. He offers practical steps we can take right now to begin a New Reformation that will restore the hope of Western civilization. It's not too late. We are not doomed to destruction, even though the barbarians are already here. But we haven't a moment to lose. "Let this book shape how you think, pray, and take the Gospel to the ends of the earth." -- R. Albert Mohler, Jr., President of The Southern Baptist Theological Seminary "I want every American, every citizen, and every member of my family to read this book. It is foolhardy not to." -- Pat Boone, Entertainer, Pat Boone Enterprises

    From the Middle Ages onwards the island of Britain has been shaped by the unique dynamic between Edinburgh and London, exchanging inhabitants, monarchs, money and ideas, sometimes in a spirit of friendship and at others in a spirit of murderous dislike.Tom Devine's seminal new book explores this extraordinary history in all its ambiguity, from the seventeenth century to the present. When not undermining each other with invading armies, both Scotland and England have broadly benefitted from each other's presence - indeed for long periods of time nobody questioned the union which joined them. But as Devine makes clear, it has for the most part been a relationship based on consent, not force, on mutual advantage, rather than antagonism - and it has always held the possibility of a political parting of the ways.With the United Kingdom under a level of scrutiny unmatched since the eighteenth century Independence or Union is the essential guide.

    In this linear construct, you go to work for a week and at week’s end you are compensated for that work. The next week you do more work and are compensated for that work, and so on. This is a common agreement between employers and employees in many countries, including the United States. The purpose of this book is to challenge that construct. It is the author's intent to suggest a more profitable arrangement for the creator of the product — the worker. The notion is that one could work on a project for a certain amount of time but the product of that project could pay dividends for a longer term. One might work for a week and be paid for the product of that work every week for many years. Imagine how this construct would compound income week after week, project after project. At some point, with numerous streams of income from a growing number of completed projects, one would be able to discontinue taking on new projects if he or she desired, living off the residuals of the projects he or she created to that point. Indeed, one could take a vacation, still earning income from work he or she completed long ago. With the help of Dr. Frederick Von Greensburg, Thaddeus Cooper breaks down the concept of passive income and outlines a strategy for creating streams of this revenue to supplement or replace traditional income. A self-help book for the masses and a manifesto for the most creative among us, Don't Give Your Work Away For Free: A free ebook by Thaddeus Cooper is a MUST READ!

    It isn't because God is angry with you. It isn't because you're weak, not grateful enough or not religious enough"Human being generally are very educated on how to treat a broken leg. We are very educated on how to treat a gunshot wound. But we are not very educated on how to treat a broken heart.Emotional trauma is something that as a human race, we are handicapped in. We do not teach, we do not have tools, and beyond that, we are not very supportive of the healing process that is necessary for healing a broken heart.When you get a wound or when you get hurt by something, how do you get yourself treated? What or who helps you in the healing process?

    He showed that, far from being an exotic novelty, Hinduism was an important, legitimate spiritual tradition with valuable lessons for the West. Pathways to Joy is a selection of 108 of his sacred teachings on Vedanta philosophy. In accessible and powerful prose, Vivekananda illuminates the four classical yoga paths — karma, bhakti, raja, and jnana — for the different natures of humankind. The messages focus on the oneness of existence; the divinity of the soul; the truth in all religions; and unifying with the Divine within. Invaluable and inspiring, the selections also explore karma, maya, rebirth, and other great revelations of Hinduism.

    

    It has crippled the country’s economy for a long time to come. In this book, Arun Kumar, the country’s leading authority on the black economy, tells us why Modi’s gambit failed. He shows us the way in which the problem can be rooted out, provided the government has the political will and determination to act.Today, the black economy is estimated to be 62 per cent of GDP—or about `93 lakh crore ($1.4 trillion). Corrupt businessmen, corrupt politicians, and corrupt members of the executive (bureaucrats, police and the judiciary) are responsible for controlling the black economy and enabling its growth. If the black economy were to be dismantled and turned into a part of the ‘white’ economy, the country’s rate of growth would be 12 per cent. If it had not grown the way it has since the 1970s, India’s per capita income today would be approximately `7 lakh per annum ($11,000) and India would become the second largest economy in the world. If the black economy were taxed at current rates, it would generate `37 lakh crore in additional taxes and the union budget would show a surplus of `31 lakh crore instead of a deficit.The failure of successive governments to tackle the problem effectively has been the single biggest obstacle to eradicating poverty. It is the cause of both widespread policy failure and the inability of the nation to improve its living conditions rapidly.

    Do that, and the whole world becomes your teacher, you wake up to the sacredness of every aspect of existence, and compassion for others arises without even thinking about it. It's indeed just that simple, says Zen teacher Ezra Bayda, but that doesn't necessarily mean it's easy—especially when being present brings us up against the painful parts of life. Bayda provides a wealth of practical advice for making difficult experiences a valued part of the path and for making mindulness a daily habit. He breaks practice down into three phases:    •  The Me Phase, in which we uncover our most basic and tightly-clung-to beliefs about ourselves, observe our emotions, and become intimate with our fears    •  Being Awareness, in which we cultivate a larger sense of what life is, transforming our limited experience into a more spacious sense of being    •  Being Kindness, in which we learn to connect with the love that is our true nature, and learn to live from that place of kindness and compassion

    You've reached major milestones and accumulated more assets than you dreamed possible, and yet you hesitate. “Can I retire?” This book will help answer that question by showing you…. The tools you need to live a secure and independent retirement, without worrying about money What you must know before leaving a career behind How much it will cost you to live in retirement, and how to manage your cash flow The current choices for retirement health care, including lesser-known but effective options The threat from inflation: two secrets that politicians and bankers will never admit A realistic assessment of the impact that income taxes will have on your retirement Social Security’s role in your retirement: when you should claim and how much it’s worth to you How to construct and manage an investment portfolio for income and growth in retirement About immediate annuities and why you need multiple sources of retirement income The key variables and unknowns in your retirement withdrawal equation Reviews of the best retirement calculators, and tips for how to use them accurately Beyond the simplistic 4% Rule to the latest research on safe withdrawal rates Realistic bracketing of your retirement savings needs, without over caution or overconfidence The history of economic cycles and the related asset classes for optimal retirement security A survey of strategies plus original research for how to orchestrate your retirement distributions A practical retirement fuel gauge alerting you to problems while you still have time to act Backup plans: the lifeboat strategies for ensuring you'll never be without essential income The 6 crucial questions to answer before you can retire The one, simple, powerful, non-financial reason that you can and should retire earlier than later