Public Opinion


Walter Lippmann - 1922
    As Michael Curtis indicates in his introduction to this edition. Public Opinion qualifies as a classic by virtue of its systematic brilliance and literary grace. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads, " a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. The work is a showcase for Lippmann's vast erudition. He easily integrated the historical, psychological, and philosophical literature of his day, and in every instance showed how relevant intellectual formations were to the ordinary operations of everyday life. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists.

Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

Present Shock: When Everything Happens Now


Douglas Rushkoff - 2013
    Instead we remain poised and frozen, overwhelmed by an always-on, live-streamed reality that our human bodies and minds can never truly inhabit. And our failure to do so has had wide-ranging effects on every aspect of our lives.People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, compile knowledge, and connect with anyone, at anytime. We strove for an instantaneous network where time and space could be compressed.Well, the future's arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this now is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.Rushkoff weaves together seemingly disparate events and trends into a rich, nuanced portrait of how life in the eternal present has affected our biology, behavior, politics, and culture. He explains how the rise of zombie apocalypse fiction signals our intense desire for an ending; how the Tea Party and Occupy Wall Street form two sides of the same post-narrative coin; how corporate investing in the future has been replaced by futile efforts to game the stock market in real time; why social networks make people anxious and email can feel like an assault. He examines how the tragedy of 9/11 disconnected an entire generation from a sense of history, and delves into why conspiracy theories actually comfort us.As both individuals and communities, we have a choice. We can struggle through the onslaught of information and play an eternal game of catch-up. Or we can choose to live in the present: favor eye contact over texting; quality over speed; and human quirks over digital perfection. Rushkoff offers hope for anyone seeking to transcend the false now.Absorbing and thought-provoking, Present Shock is a wide-ranging, deeply thought meditation on what it means to be human in real-time.

The QI Annual: E


John Lloyd - 2007
    This work is packed with original contributions from Stephen Fry, Alan Davies, Jo Brand, Bill Bailey and other regular guests on the show, with games to play at home, puzzles, cartoon strips, mini-encyclopaedias, how-to diagrams and masses of QI facts. If you want to read Julian Clary's poetry about the Queen, Roger Law's musings on flatulent kangaroos, or have often wondered how you might make a waterproof apron out of a whale's foreskin, your Christmas gift dilemma has just been solved. Warning: very silly indeed. Will offend dullards, whales and parents in no particular order.

Holy Smoke: How Christianity Smothered the American Dream


Rick Snedeker - 2020
    This is completely contrary to the Founding Fathers’ original vision of America; it was designed by them to be a secular democratic republic built on evidence-based Enlightenment values, emphatically not religious faith.Indeed, the Founders purposefully intended that a high, strong “wall of separation” keep church and state apart in the new nation, while allowing individual religious freedom untrammeled by government—and vice versa. But Christians with theocratic dreams keep trying to breach the wall. Through their efforts, God is now in evidence everywhere in the country—on our money, in our schools, even in high-level-government officials’ speeches. Freedom of — and from — religion is the American promise to all its people whatever their belief—or disbelief. This is how the Founding Fathers wanted it to be, not the undemocratic theocracy zealous evangelicals are trying to force on American society.

Middle Rages: Why the Battle for Medieval Studies Matters to America


Milo Yiannopoulos - 2019
    No understanding of Western civilization is possible without it. Inevitably, Left-wing academics want to introduce gender studies and race theory to the field—and punish those who refuse to conform. When one University of Chicago professor dared to publicly celebrate the Christian identity of the Middle Ages, she was branded a ‘violent fascist’ and ‘white supremacist’ by her colleagues. Now Medieval Studies scholars are tearing their own discipline apart with witch-hunts, name-calling, boycotts and intimidation. The damage done to academia could be incalculable. In this influential essay, originally published to widespread online acclaim, New York Times-bestselling author and award-winning journalist Milo Yiannopoulos explains why we should all care about the newest front in the cultural war, the academic battle for the Middle Ages.

The Social Animal: The Hidden Sources of Love, Character, and Achievement


David Brooks - 2011
    Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

Apollo 1: The Tragedy That Put Us on the Moon


Ryan S. Walters - 2021
    All three astronauts were experienced pilots and had dreams of one day walking on the moon, but little did they know, nor did anyone else, that once they entered the spacecraft that cold winter day they would never leave it alive. The Apollo program would be perilously close to failure before it ever got off the ground. But rather than dooming the space program, this tragedy caused the spacecraft to be completely overhauled, creating a stellar flying machine to achieve the program’s primary goal: putting man on the moon. Apollo 1 is a candid portrayal of the astronauts, the disaster that killed them, and its aftermath. In it, readers will learn: How the Apollo 1 spacecraft was doomed from the start, with miles of uninsulated wiring and tons of flammable materials in a pure oxygen atmosphere, along with a hatch that wouldn’t open How, due to political pressure, the government contract to build the Apollo 1 craft went to a bidder with an inferior plan How public opinion polls were beginning to turn against the space control before the tragedy and got much worse after Apollo 1 is about America fulfilling its destiny of man setting foot on the moon. It’s also about the three American heroes who lost their lives in the tragedy, but whose lives were not lost in vain.

The Enthusiasms of Robertson Davies


Robertson Davies - 1979
    last year, this updated collection contains the best of Robertson Davies' newspaper and magazine articles written over the past 50 years. "Each piece is entertaining and enlightening. . . ".--Publishers Weekly.

Boris Johnson: The Gambler


Tom Bower - 2020
    His ruthless ambition was evident from his insistence, as a three-year-old, that he would one day be 'world king'. Eton and Oxford prepared him well for a frantic career straddling the dog-eat-dog worlds of journalism and politics. His transformation from bumbling stooge on Have I Got New for You to a triumphant Mayor of London was overshadowed only by his colourful personal life, brimming with affairs, scandals and transgressions. His ascent to Number 10 in the wake of the acrimonious, era-defining Brexit referendum would prove to be only the first act in an epic drama that saw him play both hero and villain - from proroguing parliament to his controversial leadership of the Covid-19 Crisis, all against the backdrop of divorce, marriage, the birth of his sixth child, revolts among Tory MPs and the countdown to Brexit.Yet despite his celebrity, decades of media scrutiny, the endless vitriol of his critics and the enduring adoration of his supporters, there is so much we've never understood about Boris - until now. Previous biographies have either dismissed him as a lazy, deceitful opportunist or been transfixed by his charm, wit and drive. Both approaches fall short, and so many questions about Boris remain unanswered.What seismic events of his childhood have evaded scrutiny? How has he so consistently defied the odds, proved his critics wrong, and got away with increasingly reckless gambles? What were his real achievements and failures as Mayor of London, what was really going on during his time as Foreign Secretary, and why did he write two articles for the Telegraph, one in favour of Leave and the other for Remain? How have the women in his life exerted more influence than any of us realise, and why is his story ultimately one overshadowed by family secrets?Based on a wealth of new interviews and research, this is the deepest, most rounded and most comprehensive portrait to date of the man, the mind, the politics, the affairs, the family - of a loner, a lover, a leader.Revelatory, unsettling and compulsively readable, it is the most timely and indispensable book yet from Britain's leading investigative biographer.

The True Story of Fake News: How Mainstream Media Manipulates Millions


Mark Dice - 2017
     You will see the powerful and deceptive methods of manipulation that affect us all, as numerous organizations and political activists cunningly plot to have their stories seen, heard, and believed by as many people as possible. The depths of lies, distortions, and omissions from traditional mainstream media will shock you; and now they’re colluding with the top tech companies trying to maintain their information monopolies. This is The True Story of Fake News.

Jackpot: How the Super-Rich Really Live—and How Their Wealth Harms Us All


Michael Mechanic - 2021
    Striking it rich is among the most resilient of American fantasies, surviving war and peace, expansions and recessions, economic meltdowns and global pandemics. We dream of the jackpot, the big exit, the life-altering payday, in whatever form that takes. (Americans spent $81 billion on lottery tickets in 2019, more than the GDPs of most nations.) We would escape “essential” day jobs and cramped living spaces, bury our debts, buy that sweet spread, and bail out struggling friends and relations. But rarely do we follow the fantasy to its conclusion—to ponder the social, psychological, and societal downsides of great affluence and the fact that so few possess it.What is it actually like to be blessed with riches in an era of plagues, political rancor, and near-Dickensian economic differences? How mind-boggling are the opportunities and access, how problematic the downsides? Does the experience differ depending on whether the money is earned or unearned, where it comes from, and whether you are male or female, white or black? Finally, how does our collective lust for affluence, and our stubborn belief in social mobility, explain how we got to the point where forty percent of Americans have literally no wealth at all?These are all questions that Jackpot sets out to explore. The result of deep reporting and dozens of interviews with fortunate citizens—company founders and executives, superstar coders, investors, inheritors, lottery winners, lobbyists, lawmakers, academics, sports agents, wealth and philanthropy professionals, concierges, luxury realtors, Bentley dealers, and even a woman who trains billionaires’ nannies in physical combat, Jackpot is a compassionate, character-rich, perversely humorous, and ultimately troubling journey into the American wealth fantasy and where it has taken us.

I Told You So: Gore Vidal Talks Politics


Gore Vidal - 2012
    But Vidal was also a terrific conversationalist; indeed Dick Cavett once described him as “the best talker since Oscar Wilde.” Vidal was never more eloquent, or caustic, than when let loose on his favorite topic: the history and politics of the United States.This book is made up from four interviews conducted with his long-time interlocutor, the writer and radio host Jon Wiener, in which Vidal grapples with matters evidently close to his heart: the history of the American Empire, the rise of the National Security State, and his own life in politics, both as a commentator and candidate.The interviews cover a twenty-year span, from 1988 to 2008, when Vidal was at the height of his powers. His extraordinary facility for developing an argument, tracing connections between past and present, and drawing on an encyclopedic knowledge of America’s place in the world, are all on full display. And, of course, it being Gore Vidal, an ample sprinkling of gloriously acerbic one-liners is also provided.

Ad Nauseam: A Survivor's Guide to American Consumer Culture


Carrie McLaren - 2009
    The book questions, in the broadest sense, what happens to human beings when their brains are constantly assaulted by advertising and corporate messages. Most people assert that advertising is easily ignored and doesn't have any effect on them or their decision making, but Ad Nauseam shows that consumer pop culture does take its toll.In an engaging, accessible, and graphically appealing style, Carrie McLaren and Jason Torchinsky (as well as contributors such as David Cross, The Onion's Joe Garden, The New York Times's Julie Scelfo, and others) discuss everything from why the TV program CSI affects jury selection, to the methods by which market researchers stalk shoppers, to how advertising strategy is like dog training. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.

In Trump Time: A Journal of America's Plague Year


Peter Navarro - 2021
    Always moving In Trump Time as was his signature, Dr. Navarro was the first to sound the alarm within the West Wing about the pandemic. He played a pivotal role in the rapid development of both vaccines and therapeutics like Remdesivir. As Defense Production Act Policy Coordinator, Navarro was at the center of ramping up domestic production of critically needed Personal Protective Equipment and while helping President Trump insure that every American who needed a ventilator had a ventilator.A compelling, page-turner of a book that tells the story of America 2020 from inside the White House.