They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    Home to one of the largest ornithological collections in the world, the Tring museum was full of rare bird specimens whose gorgeous feathers were worth staggering amounts of money to the men who shared Edwin's obsession: the Victorian art of salmon fly-tying. Once inside the museum, the champion fly-tier grabbed hundreds of bird skins--some collected 150 years earlier by a contemporary of Darwin's, Alfred Russel Wallace, who'd risked everything to gather them--and escaped into the darkness. Two years later, Kirk Wallace Johnson was waist high in a river in northern New Mexico when his fly-fishing guide told him about the heist. He was soon consumed by the strange case of the feather thief. What would possess a person to steal dead birds? Had Edwin paid the price for his crime? What became of the missing skins? In his search for answers, Johnson was catapulted into a years-long, worldwide investigation. The gripping story of a bizarre and shocking crime, and one man's relentless pursuit of justice, The Feather Thief is also a fascinating exploration of obsession, and man's destructive instinct to harvest the beauty of nature.

    Lee Radziwill offers a unique perspective of happy times -- from the Bouvier sisters' first trip to Europe to fond memories of Christmas in Palm Beach with President Kennedy, from her years in London to summer days in Conca, Lee Radziwill has enjoyed a very colorful and successful life. With anecdotes, pictures, notes, and drawings, Happy Times is a very personal look at a highly publicized life.

    Eliot Porter's photographs of the natural world, spanning thirty-five years and five continents -- from an Antarctic ice floe to an American desert to an Icelandic lava field -- reveal in mesmerizing ways what scientists are beginning to see for themselves: the patterns, relations, and interactions present in nature's disorder and wildness. This is the perfect marriage of image and text -- brilliant full-color photographs by the preeminent nature photographer of his generation together with an illuminating essay by the widely praised author of Chaos.

    Since her well-being is linked to the well-being of the entire colony, the ability to find her among the residents of the hive is an essential beekeeping skill. In QueenSpotting, experienced beekeeper and professional "swarm catcher" Hilary Kearney challenges readers to 'spot the queen' with 48 fold-out queenspotting puzzles - vivid up-close photos of the queen hidden among her many subjects. QueenSpotting celebrates the unique, fascinating life of the queen bee chronicles of royal hive happenings such as The Virgin Death Match, The Nuptual Flight - when the queen mates with a cloud of male drones high in the air - and the dramatic Exodus of the Swarm from the hive. Readers will thrill at Kearney's adventures in capturing these swarms from the strange places they settle, including a Jet Ski, a couch, a speed boat, and an owl's nesting box. Fascinating, fun, and instructive, backyard beekeepers and nature lovers alike will find reason to return to the pages again and again.

    RUNNING NORTH is the true story of how Ann Cook, her husband, George, and their young daughter, Kathleen, moved to Alaska and how their Siberians became the first team from the lower forty-eight states to finish the Yukon Quest. It tracks George on his horrific journey through the Yukon, recording the frostbite, the hallucinations that come with exhaustion, the wolves, and the nights out on the ice at minus ninety degrees Fahrenheit. This is the great story of man struggling against nature and surviving. But unlike most accounts of high adventure that center solely on the adventurer and the quest, RUNNING NORTH is also the story of Ann Cook, who drove the truck and carried the gear and kept the family together. In the tradition of MY OLD MAN AND THE SEA, she tells both stories in simple, elegant prose that reveals the tragedy, joy, and folly that lie on either side of the curtain separating the adventurer from the world left behind. They run up against crazy landlords, win over gruff neighbors, drive a broken-down truck that sucks oil like Alaskans suck coffee, listen to a radio show that keeps trappers in contact with the world, meet mysterious fishermen who appear without notice and disappear without a sign, fight with a young cousin who will betray them in the end, protect their young daughter from the dangers of their new wild world, and stare awestruck at the wide sweep of Alaskan landscape. RUNNING NORTH is the story of two very different adventures on the edge: one among the racers braving the Yukon and the other among the people they leave behind.

    Wendell Berry just as easily steps into Kentucky’s Red River Gorge and makes the observations of a poet as he does step away to view his subject with the keen, unflinching eye of an essayist. The inimitable voice of Wendell Berry—at once frank and lovely—is our guide as we explore this unique wilderness.Located in eastern Kentucky and home to 26,000 acres of untamed river, rock formations, historical sites, unusual vegetation and wildlife, the Gorge very nearly fell victim to a man-made lake thirty years ago. “No place is to be learned like a textbook,” Berry tells us, and so through revealing the Gorge’s corners and crevices, its ridges and rapids, his words not only implore us to know more but to venture there ourselves. Infused with his very personal perspective and enhanced by the startling photographs of Ralph Eugene Meatyard, The Unforeseen Wilderness draws the reader in to celebrate an extraordinary natural beauty and to better understand what threatens it.

    A natural storyteller, Seal takes readers from the Meander's source in the uplands of central Turkey to its mouth on the Aegean Sea, with as many historical, cultural, and personal asides as there are bends in the river.In a rapidly industrializing Turkey, the river itself has been largely forgotten, but the Meander was the original conduit by which the cultures of Europe and Asia first met, then clashed. The city at the river's mouth, Miletus, was home to the earliest Western philosophers, while the one at its source, Dinar, commanded the mountain pass that carried the earliest roads east. All manner of legendary adventurers, soldiers, and visionaries passed through: the Persian king Xerxes, Alexander the Great, Saint Paul, and Crusader kings, to name just a few.In the course of his travels, Seal meets any number of people eager to share stories with a stranger. This rich mix creates a portrait of extraordinary insight and sweep at a time when Turkey is busy rediscovering her historic significance. An enchanting blend of past and present, at once epic and intimate, Meander is an atmospheric, incident-rich, and free-flowing portrayal of the essential meeting point between East and West.

    She has been called every conceivable name in the book by the media (and authors of unauthorized biographies about her), pilloried for her extravagant lifestyle and sometimes regrettable quotes to the press ("My extravagance knows no bounds," for instance, to Vogue), not to mention her outspoken conservative political views as stated in her weekly newspaper columns around the world. It's no surprise she remains to this day a subject of utter fascination after over four decades in the public eye. But until now, very few people actually know her real story—the break-up of her family when she was a child, her bouts of debilitating depression and other chronic health issues, her thoughts on feminism and #MeToo, her travels with the international jet set and A-list celebrities, and, of course, her unvarnished views on the trial and conviction (since overturned) of Conrad Black and the iron-clad bond they have shared since they were married in 1992.  Whether you are an admirer or critic of Amiel’s, you will be completely engrossed in her operatic life, one that seems ripped from the pages of a scandalous novel. She also distinguishes herself as a woman well ahead of her time—the first female editor of a national newspaper in Canada, she challenged the sexual mores of society while also angering the feminist establishment. She has certainly had many friends and enemies over the years—Henry and Nancy Kissinger, Elton John, Tom Stoppard, David Frost, Anna Wintour, Oscar de la Renta, Margaret Thatcher, Princess Diana, Marie Jose Kravis, to name but a few—and she brings these personalties into the spotlight in this larger-than-life memoir that is sure to cause a sensation with readers everywhere.

    in his home.Dan recounts the first trip day by day, the highs of being a homeowner where every room has a view that can change daily, the lows of having steam burst from below deck and an overheating engine and everything in between from the perfect natural surrounds to the long hard days of lock working.After the long trip home we are then given a view of his first year onboard as Tilly the narrowboat is transformed into a full time home and the seasons bring their own tint to boat life, particularly a winter that wont soon be forgotten.Written with honesty and humour Dan gives readers an insight into living on a boat, his own life and personality and why people in his local area instantly know who someone is referring to when they say "The Narrowboat Lad".

    And as temperatures rise and the ice retreats, Vladimir Putin orders Russia’s oil rigs to move north. But one early September morning in 2013 thirty men and women from eighteen countries—the crew of Greenpeace’s Arctic Sunrise—decide to draw a line in the ice and protest the drilling in the Arctic.Thrown together by a common cause, they are determined to stop Putin and the oligarchs. But their protest is met with brutal force as Putin’s commandos seize the Arctic Sunrise. Held under armed guard by masked men, they are charged with piracy and face fifteen years in Russia’s nightmarish prison system.Ben Stewart—a key member of the campaign to release the Arctic 30—tells an astonishing tale of passion, courage, brutality, and survival. With wit, verve, and candor, he chronicles the extraordinary friendships the activists made with their often murderous cellmates, their battle to outwit the prison guards, and the struggle to stay true to the cause that brought them there.

    Presented in an eye-popping package and filled with hyperdetailed photography of individual buds, this essential guide to marijuana is smart, practical, and exceedingly beautiful. The "Primer" section explores the culture of this complex flower and explains the botany that makes each strain unique. The "Buds" section describes the variations of lineage, flavor, and mental or physical high that define 170 exceptional strains. Poised to become the go-to marijuana guide for recreational and medicinal users alike, Green is easy to pick up and impossible to put down.

    To create Drunk Stoned Brilliant Dead, former Lampoon illustrator Rick Meyerowitz selected the funniest material from the magazine and sought out the survivors of its first electrifying decade to gather their most revealing and outrageous stories. The result is a mind-boggling tour through the early days of an institution whose alumni left their fingerprints all over popular culture: Animal House, Caddyshack, Saturday Night Live, Ghostbusters, SCTV, Spinal Tap, In Living Color, Ren & Stimpy, The Simpsons--even Sesame Street counts a few Lampooners among its ranks. Long before there was The Onion and Comedy Central news shows, there was the National Lampoon, setting the bar in comedy impossibly high!A very similar title, differing only in the subtitle, was used for the 2015 documentary film, Drunk Stoned Brilliant Dead: The Story of the National Lampoon, for which Rick Meyerowitz designed the poster, as he also did for the 1978 film National Lampoon's Animal House.Praise for the documentary Drunk Stoned Brilliant Dead (2015): This film looks longingly back at the 1970s when a smart, tasteless joke could make you laugh out loud without worrying about hurting someone's feelings or being attacked on social media. --The New York Times It all looks like more fun than you or I will ever have in our lives, and Chevy Chase and Ivan Reitman are on hand to tell some of the stories. --Hollywood Reporter

    They can sulk, hold grudges, and they have preferences and can be vain. All these characteristics and more have been observed, documented, interpreted and retold by Rosamund Young based on her experiences looking after the family farm's herd on Kite's Nest Farm in Worcestershire, England. Here the cows, sheep, hens and pigs all roam free. There is no forced weaning, no separation of young from siblings or mother. They seek and are given help when they request it and supplement their own diets by browsing and nibbling leaves, shoots, flowers and herbs. Rosamund Young provides a fascinating insight into a secret world - secret because many modern farming practices leave no room for displays of natural behavior yet, ironically, a happy herd produces better quality beef and milk.

    The word “pig” was written in blood on the headboard in the master bedroom. As MacDonald was being loaded into the ambulance, he accused a band of drug-crazed hippies of the crime.So began one of the most notorious and mysterious murder cases of the twentieth century. Jeffrey MacDonald was finally convicted in 1979 and remains in prison today. Since then a number of bestselling books—including Joe McGinniss’s Fatal Vision and Janet Malcolm’s The Journalist and the Murderer—and a blockbuster television miniseries have told their versions of the MacDonald case and what it all means.Errol Morris has been investigating the MacDonald case for over twenty years. A Wilderness of Error is the culmination of his efforts. It is a shocking book, because it shows us that almost everything we have been told about the case is deeply unreliable, and crucial elements of the case against MacDonald simply are not true. It is a masterful reinvention of the true-crime thriller, a book that pierces the haze of myth surrounding these murders with the sort of brilliant light that can only be produced by years of dogged and careful investigation and hard, lucid thinking. By this book’s end, we know several things: that there are two very different narratives we can create about what happened at 544 Castle Drive, and that the one that led to the conviction and imprisonment for life of this man for butchering his wife and two young daughters is almost certainly wrong.  Along the way Morris poses bracing questions about the nature of proof, criminal justice, and the media, showing us how MacDonald has been condemned, not only to prison, but to the stories that have been created around him. In this profoundly original meditation on truth and justice, Errol Morris reopens one of America’s most famous cases and forces us to confront the unimaginable. Morris has spent his career unsettling our complacent assumptions that we know what we’re looking at, that the stories we tell ourselves are true. This book is his finest and most important achievement to date.