Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    Each topic illustrated with pointed examples. You’ll also get a thorough reference to the Underscore.js library and its idioms, including:ClosuresApplicative programmingLazinessImmutabilityHigher-order functionsPurityCombinatorsCurrying and partial application

    The problem is that all of those lines of JavaScript code can slow down your apps. This book reveals techniques and strategies to help you eliminate performance bottlenecks during development. You'll learn how to improve execution time, downloading, interaction with the DOM, page life cycle, and more. Yahoo! frontend engineer Nicholas C. Zakas and five other JavaScript experts -- Ross Harmes, Julien Lecomte, Steven Levithan, Stoyan Stefanov, and Matt Sweeney -- demonstrate optimal ways to load code onto a page, and offer programming tips to help your JavaScript run as efficiently and quickly as possible. You'll learn the best practices to build and deploy your files to a production environment, and tools that can help you find problems once your site goes live. Identify problem code and use faster alternatives to accomplish the same task Improve scripts by learning how JavaScript stores and accesses data Implement JavaScript code so that it doesn't slow down interaction with the DOM Use optimization techniques to improve runtime performance Learn ways to ensure the UI is responsive at all times Achieve faster client-server communication Use a build system to minify files, and HTTP compression to deliver them to the browser

    This beginner-friendly book opens with some basics of programming and helps you navigate Kali Linux, an operating system that comes preloaded with useful computer security tools like Wireshark and Metasploit. You'll learn about gathering information on a target, social engineering, capturing network traffic, analyzing vulnerabilities, developing exploits, and more. Hands-on examples discuss even advanced topics like mobile device security and bypassing anti-virus software.

    Black Light is nothing like the Punishment Pit, but this exclusive club has something Lukus might need to take back to Chicago, and if he gets to use his lovely wife as a test subject, well that only makes it more fun. And just how much trouble can one bad boy Dom get into on his pit stop in L.A.?

    Assuming a minimum of mathematical preparation, Basic Category Theory for Computer Scientists provides a straightforward presentation of the basic constructions and terminology of category theory, including limits, functors, natural transformations, adjoints, and cartesian closed categories. Four case studies illustrate applications of category theory to programming language design, semantics, and the solution of recursive domain equations. A brief literature survey offers suggestions for further study in more advanced texts.

    Sure, HTML started as a mere markup language, but more recently HTML’s put on some major muscle. Now we’ve got a language tuned for building web applications with Web storage, 2D drawing, offline support, sockets and threads, and more. And to speak this language you’ve got to go beyond HTML5 markup and into the world of the DOM, events, and JavaScript APIs. Now you probably already know all about HTML markup (otherwise known as structure) and you know all aboutCSS style (presentation), but what you’ve been missing is JavaScript (behavior). If all you know about are structure and presentation, you can create some great looking pages, but they’re still just pages. When you add behavior with JavaScript, you can create an interactive experience; even better, you can create full blown web applications.Head First HTML5 Programming is your ultimate tour guide to creating web applications with HTML5 and JavaScript, and we give you everything you need to know to build them, including: how to add interactivity to your pages, how to communicate with the world of Web services, and how to use the great new APIs being developed for HTML5. Here are just some of the things you’ll learn in Head First HTML5 Programing:Learn how to make your pages truly interactive by using the power of the DOM.Finally understand how JavaScript works and take yourself from novice to well-informed in just a few chapters.Learn how JavaScript APIs fit into the HTML5 ecosystem, and how to use any API in your web pages.Use the Geolocation API to know where your users are.Bring out your inner artist with Canvas, HTML5’s new 2D drawing surface.Go beyond just plugging a video into your pages, and create custom video experiences.Learn the secret to grabbing five megabytes of storage in every user’s browser.Improve your page’s responsiveness and performance with Web workers.And much more.

    The authors explain each category of vulnerability using real-world examples, screen shots and code extracts. The book is extremely practical in focus, and describes in detail the steps involved in detecting and exploiting each kind of security weakness found within a variety of applications such as online banking, e-commerce and other web applications. The topics covered include bypassing login mechanisms, injecting code, exploiting logic flaws and compromising other users. Because every web application is different, attacking them entails bringing to bear various general principles, techniques and experience in an imaginative way. The most successful hackers go beyond this, and find ways to automate their bespoke attacks. This handbook describes a proven methodology that combines the virtues of human intelligence and computerized brute force, often with devastating results.The authors are professional penetration testers who have been involved in web application security for nearly a decade. They have presented training courses at the Black Hat security conferences throughout the world. Under the alias "PortSwigger," Dafydd developed the popular Burp Suite of web application hack tools.

    That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Written by Paul Boag. Designed by Veerle Pieters. 176 pages. YOU'LL LEARN TO: • Tackle bureaucracy and overcome legacy culture, • Develop a flexible and effective digital strategy, • Use responsibility matrix to minimize delays and costs, • Adopt a digital culture and become digital by default, • Apply techniques from mid-sized and large organizations, • Avoid toxic working practices and improve internal processes, • Organize teams and boost their efficiency, • Embrace social media and use them effectively, • Understand the value of a digital team and invest in them, • Break down the walls and nourish collaboration, ownership and innovation.

    Pack your bags and get ready to hit the road with this latest installment of family fun! You can help create car songs, spot some historical sights, even stop at a roadside diner--with a Mad Libs? twist, of course!Many have tried to imitate the world's most popular word game, but they just can't ___VERB___ the mustard! With Mad Libs? on the Road, traveling has never been so wacky!Book Details: Format: Paperback Publication Date: 6/7/1999 Pages: 48 Reading Level: Age 8 and Up

    Objects are introduced early, right after control structures and before arrays and pointers. The STL string class is used throughout. As with all Gaddis books, there is a strong emphasis on problem solving and program design, a careful step-by-step introduction of each new topic, clear and easy to read code listings, concise and practical real world examples, and an abundance of exercises in each chapter.

    Clojure's clean, careful design lets you write programs that get right to the essence of a problem, without a lot of clutter and ceremony. Clojure is Lisp reloaded. Clojure has the power inherent in Lisp, but is not constrained by the history of Lisp. Clojure is a functional language. Data structures are immutable, and functions tend to be side-effect free. This makes it easier to write correct programs, and to compose large programs from smaller ones. Clojure is concurrent. Rather than error-prone locking, Clojure provides software transactional memory. Clojure embraces Java. Calling from Clojure to Java is direct, and goes through no translation layer. Clojure is fast. Wherever you need it, you can get the exact same performance that you could get from hand-written Java code. Many other languages offer some of these features, but the combination of them all makes Clojure sparkle. Programming Clojure shows you why these features are so important, and how you can use Clojure to build powerful programs quickly.

    Author John Myles White shows you how this powerful class of algorithms can help you boost website traffic, convert visitors to customers, and increase many other measures of success.This is the first developer-focused book on bandit algorithms, which were previously described only in research papers. You’ll quickly learn the benefits of several simple algorithms—including the epsilon-Greedy, Softmax, and Upper Confidence Bound (UCB) algorithms—by working through code examples written in Python, which you can easily adapt for deployment on your own website.Learn the basics of A/B testing—and recognize when it’s better to use bandit algorithmsDevelop a unit testing framework for debugging bandit algorithmsGet additional code examples written in Julia, Ruby, and JavaScript with supplemental online materials

    This concise introduction shows you how OAuth provides a single authorization technology across numerous APIs on the Web, so you can securely access users’ data—such as user profiles, photos, videos, and contact lists—to improve their experience of your application.Through code examples, step-by-step instructions, and use-case examples, you’ll learn how to apply OAuth 2.0 to your server-side web application, client-side app, or mobile app. Find out what it takes to access social graphs, store data in a user’s online filesystem, and perform many other tasks.Understand OAuth 2.0’s role in authentication and authorizationLearn how OAuth’s Authorization Code flow helps you integrate data from different business applicationsDiscover why native mobile apps use OAuth differently than mobile web appsUse OpenID Connect and eliminate the need to build your own authentication system

    Written by a panel of expert authors, the book covers every aspect of Drupal, from planning a successful project all the way up to making a living from designing Drupal sites and to contributing to the Drupal community yourself. With this book you will:Follow practical approaches to solving many online communication needs with Drupal with real examples. Learn how to keep learning about Drupal: administration, development, theming, design, and architecture. Go beyond the code to engage with the Drupal community as a contributing member and to do Drupal sustainably as a business.The Definitive Guide to Drupal 7 was written by the following team of expert Drupal authors:Benjamin Melançon, Jacine Luisi, Károly Négyesi, Greg Anderson, Bojhan Somers, Stéphane Corlosquet, Stefan Freudenberg, Michelle Lauer, Ed Carlevale, Florian Lorétan, Dani Nordin, Ryan Szrama, Susan Stewart, Jake Strawn, Brian Travis, Dan Hakimzadeh, Amye Scavarda, Albert Albala, Allie Micka, Robert Douglass, Robin Monks, Roy Scholten, Peter Wolanin, Kay VanValkenburgh, Greg Stout, Kasey Qynn Dolin, Mike Gifford, Claudina Sarahe, Sam Boyer, and Forest Mars, with contributions from George Cassie, Mike Ryan, Nathaniel Catchpole, and Dmitri Gaskin.For more information, check out the Drupaleasy podcast #63, in which author Benjamin Melançon discusses The Definitive Guide to Drupal 7 in great detail:http: //drupaleasy.com/podcast/2011/08/drupal...