If reason is so useful, why didn't it also evolve in other animals? If reason is that reliable, why do we produce so much thoroughly reasoned nonsense? In their groundbreaking account of the evolution and workings of reason, Hugo Mercier and Dan Sperber set out to solve this double enigma. Reason, they argue with a compelling mix of real-life and experimental evidence, is not geared to solitary use, to arriving at better beliefs and decisions on our own. What reason does, rather, is help us justify our beliefs and actions to others, convince them through argumentation, and evaluate the justifications and arguments that others address to us.In other words, reason helps humans better exploit their uniquely rich social environment. This interactionist interpretation explains why reason may have evolved and how it fits with other cognitive mechanisms. It makes sense of strengths and weaknesses that have long puzzled philosophers and psychologists--why reason is biased in favor of what we already believe, why it may lead to terrible ideas and yet is indispensable to spreading good ones.Ambitious, provocative, and entertaining, The Enigma of Reason will spark debate among psychologists and philosophers, and make many reasonable people rethink their own thinking.

    The meme is also one of the most important--and controversial--concepts to emerge since 'The Origin of the Species' appeared nearly 150 years ago.In 'The Meme Machine' Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive - making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more.With controversial implications for our religious beliefs, our free will, our very sense of "self," 'The Meme Machine' offers a provocative theory everyone will soon be talking about.

    Each entry deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when/where/why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. Originally published to great acclaim in 1985 as "The Book of Fallacy", this is a classic brought up-to-date for a whole new generation.

    Mark Lanier, one of America's top trial lawyers, uses his experienced legal eye to examine the plausibility of the Christian faith. Bringing science, current knowledge, and common sense together in a courtroom approach, this "trial" elucidates a rich understanding of God and a strong foundation for Christian faith. Following the format of a traditional legal trial, Lanier takes us from opening statement to closing summation by way of testimony from well-known witnesses--the scientist, the theologian, the linguist, the humanist, the philosopher, the psychologist and the ancient biblical eye-witness. These sources and many others investigate the sticky subjects of the Christian worldview that are commonly scrutinized by skeptics or overlooked by marginal believers:Who is God in light of astronomical and subatomic science? How could divine inspiration of Scripture or Christ's bodily resurrection be possible? How should we see the nature of reality, free will and choice, ethics, morality and the idea of heaven and afterlife? Lanier presents a persuasive case for the Christian faith and leaves it up to us to choose what is worthy of belief and what is not. Christianity on Trial provides a thought-p

    Most parents never forget the moment. But that first word is soon followed by a second and a third, and by the age of three, children are typically learning ten new words every day and speaking in complete sentences. The process seems effortless, and for children, it is. But how exactly does it happen? How do children learn language? And why is it so much harder to do later in life? Drawing on cutting-edge developments in biology, neurology, psychology, and linguistics, Charles Yang's "The Infinite Gift" takes us inside the astonishingly complex but largely subconscious process by which children learn to talk and to understand the spoken word.Yang illuminates the rich mysteries of language: why French newborns already prefer the sound of French to English; why baby-talk, though often unintelligible, makes perfect linguistic sense; why babies born deaf still babble -- but with their hands; why the grammars of some languages may be evolutionarily stronger than others; and why one of the brain's earliest achievements may in fact be its most complex.Yang also puts forth an exciting new theory. Building on Noam Chomsky's notion of a universal grammar -- the idea that every human being is born with an intuitive grasp of grammar -- Yang argues that we learn our native languages in part by unlearning the grammars of all the rest.This means that the next time you hear a child make a grammatical mistake, it may not be a mistake at all; his or her grammar may be perfectly correct in Chinese or Navajo or ancient Greek. This is the brain's way of testing its options as it searches for the local and thus correct grammar -- and then discards all the wrong ones.And we humans, Yang shows, are not the only creatures who learn this way. In fact, learning by unlearning may be an ancient evolutionary mechanism that runs throughout the animal kingdom. Thus, babies learn to talk in much the same way that birds learn to sing.Enlivened by Yang's experiences with his own young son, "The Infinite Gift" is as charming as it is challenging, as thoughtful as it is thought-provoking. An absorbing read for parents, educators, and anyone who has ever wondered about the origins of that uniquely human gift: our ability to speak and, just as miraculous, to understand one another.

    Beginning at the 'arts' end of the subject with the common origins of languages, and finishing at the 'science' end with the newest discoveries regarding language in the brain, this stimulating guide covers all the major aspects of linguistics from a refreshing and insightful angle. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    We see, hear, and feel Umberto Eco, the passionate reader who has gotten lost over and over again in the woods, loved it, and come back to tell the tale, The Tale of Tales. Eco tells us how fiction works, and he also tells us why we love fiction so much. This is no deconstructionist ripping the veil off the Wizard of Oz to reveal his paltry tricks, but the Wizard of Art himself inviting us to join him up at his level, the Sorcerer inviting us to become his apprentice.

    It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose towards machine guns.In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practised and thought about rhetoric from its Attic origins to its twenty-first century apotheosis. Along the way, he tells the stories of its heroes and villains, from Cicero and Erasmus, to Hitler, Obama - and Gyles Brandreth.

    I'm sure it will be ...

    Employing examples of world literature from ancient times to the present, he provides a conceptual framework for the examination of literature. In four brilliant essays on historical, ethical, archetypical, and rhetorical criticism, he applies "scientific" method in an effort to change the character of criticism from the casual to the causal, from the random and intuitive to the systematic.Harold Bloom contributes a fascinating and highly personal preface that examines Frye's mode of criticism and thought (as opposed to Frye's criticism itself) as being indispensable in the modern literary world.

    Readers familiar with the previous edition will find a text that retains all the features that make Rulebook ideally suited for use as a supplementary course book -- including its modest price and compact size. Unlike most textbooks on argumentative writing, Rulebook is organised around specific rules, illustrated and explained soundly and briefly. It is not a textbook, but a rulebook, whose goal is to help students get on with writing a paper or assessing an argument.

    Should it?Reflecting on two millennia of debates about the value of anger, Agnes Callard contends that efforts to distinguish righteous forms of anger from unjust vengeance, or appropriate responses to wrongdoing from inappropriate ones, are misguided. What if, she asks, anger is not a bug of human life, but a feature—an emotion that, for all its troubling qualities, is an essential part of being a moral agent in an imperfect world? And if anger is both troubling and essential, what then do we do with the implications: that angry victims of injustice are themselves morally compromised, and that it might not be possible to respond rightly to being treated wrongly? As Callard concludes, “We can’t be good in a bad world.”The contributions that follow explore anger in its many forms—public and private, personal and political—raising an issue that we must grapple with: Does the vast well of public anger compromise us all?

    L. Mencken's book about the English language as spoken in the United States. Mencken was inspired by "the argot of the colored waiters" in Washington, as well as one of his favorite authors, Mark Twain, and his experiences on the streets of Baltimore. In 1902, Mencken remarked on the "queer words which go into the making of 'United States.'" The book was preceded by several columns in The Evening Sun. Mencken eventually asked "Why doesn't some painstaking pundit attempt a grammar of the American language... English, that is, as spoken by the great masses of the plain people of this fair land?" It would appear that he answered his own question. In the tradition of Noah Webster, who wrote the first American dictionary, Mencken wanted to defend "Americanisms" against a steady stream of English critics, who usually isolated Americanisms as borderline barbarous perversions of the mother tongue. Mencken assaulted the prescriptive grammar of these critics and American "schoolmarms", arguing, like Samuel Johnson in the preface to his dictionary, that language evolves independently of textbooks. The book discusses the beginnings of "American" variations from "English", the spread of these variations, American names and slang over the course of its 374 pages. According to Mencken, American English was more colorful, vivid, and creative than its British counterpart. The book sold exceptionally well by Mencken's standards-1400 copies in the first two months. Reviews of the book praised it lavishly, with the exception of one by Mencken's old nemesis, Stuart Sherman. source: Wikipedia

    What is the strongest opening for a motion or brief? How to draft winning headings? How to tell a persuasive story when the record is dry and dense? The answers are more science than art, says Guberman, who has analyzed stellar arguments by distinguished attorneys to develop step-by-step instructions for achieving the results you want. The author takes an empirical approach, drawing heavily on the writings of the nation's 50 most influential lawyers, including Barack Obama, John Roberts, Elena Kagan, Ted Olson, and David Boies. Their strategies, demystified and broken down into specific, learnable techniques, become a detailed writing guide full of practical models. In FCC v. Fox, for example, Kathleen Sullivan conjures the potentially dangerous, unintended consequences of finding for the other side (the Why Should I Care? technique). Arguing against allowing the FCC to continue fining broadcasters that let the F-word slip out, she highlights the chilling effect these fines have on America's radio and TV stations, discouraging live programming altogether, with attendant loss to valuable and vibrant programming that has long been part of American culture. Each chapter of Point Made focuses on a typically tough challenge, providing a strategic roadmap and practical tips along with annotated examples of how prominent attorneys have resolved that challenge in varied trial and appellate briefs. Short examples and explanations with engaging titles--Brass Tacks, Talk to Yourself, Russian Doll--deliver weighty materials with a light tone, making the guidelines easy to remember and apply.

    The world's foremost expert on the English language takes us on an entertaining and eye-opening tour of the history of our vernacular through the ages.In this entertaining history of the world's most ubiquitous language, David Crystal draws on one hundred words that best illustrate the huge variety of sources, influences and events that have helped to shape our vernacular since the first definitively English word — ‘roe’ — was written down on the femur of a roe deer in the fifth century.Featuring ancient words ('loaf'), cutting edge terms that reflect our world ('twittersphere'), indispensable words that shape our tongue ('and', 'what'), fanciful words ('fopdoodle') and even obscene expressions (the "c word"...), David Crystal takes readers on a tour of the winding byways of our language via the rude, the obscure and the downright surprising.