The FatherThe SonThe BrothersThe CousinsEpilogueBibliographical NoteNotesThe FamilyAcknowledgmentsIndexIllustrations

    One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.

    No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    Generations have been told Burr was a betrayer of Hamilton, of his country, of those who had nobler ideas. All untrue. He did not turn on Hamilton; rather, the politically aggressive Hamilton was preoccupied with Burr and subverted Burr's career at every turn for more than a decade through outright lies and slanderous letters. In Fallen Founder, Nancy Isenberg portrays the founders as they all really were and proves that Burr was no less a patriot and no less a principled thinker than those who debased him. He was an inspired politician who promoted decency at a moment when factionalism and ugly party politics were coalescing. He was a genuine hero of the Revolution, as much an Enlightenment figure as Jefferson, and a feminist generations ahead of his time. A brilliant orator and lawyer, he was New York's attorney general, a senator, and vice president. Denounced as a man of extreme tastes, he in fact pursued a moderate course, and his political assassination was accomplished by rivals who feared his power and who promoted the notion of his sexual perversions. Fallen Founder is an antidote to the worshipful biographies far too prevalent in the histories of the revolutionary era. Burr's story returns us to reality: to the cunning politicians our nation's founders really were and to a world of political maneuvering, cutthroat politicking, and media slander that is stunningly modern.

    From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent. And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories: Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globeSigning the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil CollinsFighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishmentSwimming two miles to safety during a violent storm off the coast of MexicoSelling Virgin Records to save Virgin AtlanticStaging a rescue flight into Baghdad before the start of the Gulf War . . .And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

    The Great Investors will have a permanent place on my desk.'Mark Sheridan, Executive Director, Nomura International PLCLeading investors such as Warren Buffett, Benjamin Graham, Sir John Templeton, George Soros and Anthony Bolton are known throughout the world. How did these people come to be so successful? Which strategies have they used to make their fortunes? And what can you learn from their techniques?In The Great Investors, Glen Arnold succinctly and accurately describes the investment philosophies of the world's greatest investors. He explains why they are the best, gives details of their tactics for accumulating wealth, captures the key elements that led to their market-beating successes and teaches you key lessons that you can apply to your own investing strategies.From the foreword:'There are some very special people who seem to possess an exceptional talent for acquiring wealth. I want to explore not just the past triumphs of these masters, but also the key factors they look for as well as the personality traits that allow them to control emotion and think rationally about where to place funds. How does a master of investment hone skills through bitter experience and triumph to develop their approach to accumulating wealth?'Glen Arnold The Great Investors is the story of a number of remarkable men: John Templeton, George Soros, Warren Buffett, Benjamin Graham, Philip Fisher, Peter Lynch, Anthony Bolton and John Neff. Whether you're new to investing, have had success in the markets, or you're a professional investor or fund manger, you'll benefit from reading about their proven, and successful, trading philosophies.The Great Investorswill show you how to:- Be a business analyst rather than a security analyst- Do your homework and develop a broad social, economic and political awareness- Control emotion so as not to get swept away by the market- Be consistent in your approach, even when you have bad years- See the wood for the trees and not over complicate your portfolio- Learn from your investing- Be self reliant, stand aside from the crowd and follow your own logic- Take reasonable risk

    But Ted Kennedy -- the youngest of the Kennedy children and the son who felt the least pressure to satisfy his father's enormous ambitions -- would go on to live a life that no one could have predicted: dismissed as a spent force in politics by the time he reached middle age, Ted became the most powerful senator of the last half century and the nation's keeper of traditional liberalism.As Peter S. Canellos and his team of "Boston Globe" reporters show in this revealing and intimate biography, the gregarious, pudgy, and least academically successful of the Kennedy boys has witnessed greater tragedy and suffered greater pressure than any of his siblings. At the age of thirty-six, Ted Kennedy found himself the last brother, the champion of a generation's dreams and ambitions. He would be expected to give the nation the confidence to confront its problems and to build a fairer society at home and abroad.He quickly failed in spectacular fashion. Late one night in the summer of 1969, he left the scene of a fatal automobile accident on Chappaquiddick Island. The death there of a young woman from his brother's campaign would haunt and ultimately doom his presidential ambitions. Political rivals turned his all-too-human failings -- drinking, philandering, and divorce -- into a condemnation of his liberal politics.But as the presidency eluded his grasp, Kennedy was finally liberated from the expectations of others, free to become his own man. Once a symbol of youthful folly and nepotism, he transformed himself in his later years into a symbol of wisdom and perseverance. He built a deeply loving marriage with his second wife, Victoria Reggie. He embraced his role as the family patriarch. And as his health failed, he anointed the young and ambitious presidential candidate Barack Obama, whom many commentators compared to his brother Jack. The Kennedy brand of liberalism was rediscovered by a new generation of Americans.Perceptive and carefully reported, drawing heavily from candid interviews with the Kennedy family and inner circle, "Last Lion" captures magnificently the life and historic achievements of Ted Kennedy, as well as the personal redemption that he found.

    "My dear boys," it began, "when you are twenty-one, you will receive what now seems to be a large sum of money. It may either be a blessing or a curse." "Above all," he cautioned, "be kind and generous to one another."In the ensuing decades, Fred's legacy became a blessing and a curse.Two of his sons, Charles and David, joined forces to build Koch Industries, one of the largest private corporations in the world. But they ended up in an epic feud with brothers Bill and Frederick that spanned nearly two decades, tearing the family apart--and nearly Koch Industries along with it. Bill would start his own energy company and attain a modicum of fame as a litigious wine collector and yachtsman. After being marginalized by the patriarch because of his effete manner, Frederick became a patron of the arts and a fastidious refurbisher of historic estates.Starting with their boyhood when fraternal disputes were sometimes settled in the boxing ring, Sons of Wichita takes you inside this highly private family and traces the evolution of these four distinct personalities, as well as their corporate, philosophical, social, and political ambitions. Influenced by the conservative, anticommunist sentiments of their father, a founding member of the John Birch Society, Charles and David devised an ambitious strategy to foist their ideological agenda upon the nation--quietly channeling millions of dollars of their fortune into a web of free market think tanks, academic programs, advocacy groups, and more, while also building what amounts to a shadow Republican Party, replete with a donor network capable of raising as much in an election cycle as the Republican National Committee. Never before did they flex their political muscles as vigorously as they did during the 2012 campaign, when Charles and David clashed with the Obama administration in what Charles described as the "mother of all wars."Like the Rockefellers before them, the Koch brothers are a great American dynasty. Unlike the Rockefellers, they have never before been the subject of a major biography.

    But the full impact of the crises we have recently faced will create far more problems, and unless you're prepared, you'll struggle to regain your financial footing.In The Great Reflation, author Tony Boeckh helps you understand how these crises, and the policies passed to jumpstart the economy, will play out for investments and business, and provides you with the tools to excel in today's rapidly evolving financial landscape. He reveals how similar episodes compare with the current crises and what this could mean for your financial future.Arms you with practical insights that will allow you to evaluate different investment options Explores the implications of the end of the private debt cycle, the possible rise of a new age of thrift, and the new government debt crisis Reveals how you can profit from once-in-a-lifetime opportunities as well as proper portfolio allocation strategies While things may never return to "normal," you can still make choices that will allow you to prosper. This book will show you how.

    Tom Hayes, a brilliant but troubled mathematician, became the lynchpin of a wild alliance that included a prickly French trader nicknamed “Gollum”; the broker “Abbo,” who liked to publicly strip naked when drinking; a nervous Kazakh chicken farmer known as “Derka Derka”; a broker known as “Village” (short for “Village Idiot”) who racked up huge expense account bills; an executive called “Clumpy” because of his patchwork hair loss; and a broker uncreatively nicknamed “Big Nose” who had once been a semi-professional boxer. This group generated incredible riches —until it all unraveled in spectacularly vicious, backstabbing fashion.With exclusive access to key characters and evidence, The Spider Network is not only a rollicking account of the scam, but also a provocative examination of a financial system that was crooked throughout.

    But the speculative frenzy of the eighties didn't just happen. It was the culmination of a long cycle of slow relaxation of credit practices--the subject of James Grant's brilliant, clear-eyed history of American finance. Two long-running trends converged in the 1980s to create one of our greatest speculative booms: the democratization of credit and the socialization of risk. At the turn of the century, it was almost impossible for the average working person to get a loan. In the 1980s, it was almost impossible to refuse one. As the pace of lending grew, the government undertook to bear more and more of the creditors' risk--a pattern, begun in the Progressive era, which reached full flower in the "conservative" administration of Ronald Reagan. Based on original scholarship as well as firsthand observation, Grant's book puts our recent love affair with debt in an entirely fresh, often chilling, perspective. The result is required--and wickedly entertaining--reading for everyone who wants or needs to understand how the world really works."A brilliantly eccentric, kaleidoscopic tour of our credit lunacy. . . . A splendid, tooth-gnashing saga that should be savored for its ghoulish humor and passionately debated for its iconoclastic analysis. It is a fitting epitaph to the credit binge of the '80s."--Ron Chernow, The Wall Street Journal.

    Rockefeller, J. P. Morgan, Cornelius Vanderbilt, Andrew Carnegie, E. H. Harriman, Jay Gould, Henry Clay Frick . . . their names carry a powerful historical ring, still echoing today in the countless institutions that are part of their legacy, from universities to museums to banks. But who were the people behind the legends, and how did they rise to their positions of vast wealth and influence in the latter half of the nineteenth century? The Robber Barons is a classic work on the financiers and industrialists of the Gilded Age, who shaped their own era as well as the future of the United States—“not a mere series of biographies but a genuine history” (The New York Times Book Review).

    Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

    What we may not realize is that the United States was born out of debt. After the Revolution, the brilliant Alexander Hamilton was less interested in paying down the Revolutionary war debt than in using it to create a vibrant national economy. If it is not excessive, he declared, a national debt will be to us a national blessing.In a fascinating narrative brimming with colorful characters, historical accidents, and American ingenuity, business historian John Steele Gordon leads us on a tour of an American institution whose largely unknown story has been integrally entwined with our country's destiny. At key points in U.S. history, Gordon shows how the national debt has been a potent instrument of fiscal policy in keeping the world safe for democracy.But how much debt is too much? At a time when we despair of balancing even a single year's budget, Hamilton's Blessing provides much needed perspective -- and hope.

    District Judge Stanley Sporkin. Teamed with the daughter of one of Bill Gates's closest associates, thirteen-year Microsoft veteran Marlin Eller shows us what it was like at every step along Gates's route to world domination, making all that's been written before seem like a rough guess. If the Justice Department had Eller and Edstrom investigating the current-headline-making antitrust case, they would have on the record many of Microsoft's most respected developers directly contradicting the "authorized" version of events being presented in court. They would know the real scoop on how Windows was developed in the first place, shedding new light on the 1988 Apple v. Microsoft lawsuit over the alleged copying of the Mac. They would even know the real story of how Microsoft killed off Go Corporation, told for the first time by the man who did the deed, Marlin Eller himself. Revealing the smoke-and-mirror deals, the palms greased to help launch a product that didn't exist, and the boneyard of once-thriving competitors targeted by the Gates juggernaut, this book demonstrates with often hilariously damning detail the Microsoft muddle that passes for strategic direction, offset by Gates's uncanny ability to come from behind to crush whoever's on top.