We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    At the time few details of his crimes were made known. By his own confession he was a Soviet spy and rumours later circulated that his actions had endangered British agents, but the reasons for such a severe punishment were never revealed. To the public, Blake was simply the greatest traitor of the Cold War. Yet, as Roger Hermiston reveals in this thrilling new biography, his story touches not only the depths of treachery, but also the heights of heroism. In WWII the teenage Blake performed sterling deeds for the Dutch resistance, before making a dramatic bid for freedom across Nazi-occupied Europe. Later recruited by British Intelligence, he quickly earned an exemplary reputation and was entrusted with building up the Service's networks behind the Iron Curtain. And, following a posting to Seoul, he also suffered for his adopted country, when captured by North Korean soldiers at the height of their brutal war with the South. By the time of his release in 1953, Blake was a hero, one of the Service's brightest and best officers. But unbeknownst to SIS they were harbouring a mole. Week after week, year after year, Blake was assiduously gathering all the important documents he could lay his hands on and passing them to the KGB. Drawing on hitherto unpublished records from his trial, new revelations about his dramatic jailbreak from Wormwood Scrubs, and original interviews with former spies, friends and the man himself, 'The Greatest Traitor' sheds new light on this most complex of characters and presents a fascinating shadow history of the Cold War.

    Nobody appeared. Across all departments the stories were the same: Trump appointees were few and far between; those who did show up were shockingly uninformed about the functions of their new workplace.Michael Lewis’s brilliant narrative of the Trump administration’s botched presidential transition takes us into the engine rooms of a government under attack by its leaders through willful ignorance and greed. The government manages a vast array of critical services that keep us safe and underpin our lives, from ensuring the safety of our food and medications and predicting extreme weather events to tracking and locating black- market uranium before the terrorists do. The Fifth Risk masterfully and vividly unspools the consequences of what happens when the people given control over our government have no idea how it works.

    Until his surprise election as leader of the Labour Party in 2015, this seemingly unelectable oddball had not been a major political player. Since then, Corbyn has survived coup attempts and accusations of incompetence that would have felled most politicians, including grave charges of anti-Semitism, bullying and not being the master of his brief. Despite these shortcomings, as the Conservatives rip themselves apart over Europe, he is likely soon to become Britain's prime minister. Yet this hero of the far left has done his best to conceal much of his past and personal life from public scrutiny. In this book, best-selling investigative biographer Tom Bower reveals hidden truths about Corbyn's character, the causes and organisations he espouses, and Britain's likely fate under the Marxist-Trotskyist society he has championed since the early 1970s. Based on eyewitness accounts from those who have known Corbyn throughout his life, the book asks whether a Labour government led by Corbyn would transform the country for the better. Has capitalism, as he argues, run its course, and would our lives be improved by socialism? If so, what is Corbyn's brand of socialism? The same as that experienced under successive Labour governments since 1945, or something more extreme? Will his advocacy of more debt, tax hikes and renationalisation reproduce the fate of Venezuela as championed by his own hero Hugo Chávez? Is he a reformer or a revolutionary? Will he deliver a glowing new era or catastrophe? His supporters damn every opponent and critic, calling them 'traitors' or worse. Does this aggression, and the accusations that paint Corbyn as an entrenched anti-Semite and misogynist, override his image as an authentic 'good bloke'? Many are excited by the prospect of Corbyn’s arrival in Downing Street. Others believe that Corbyn as prime minister will prove to be a dangerous hero.

    Stan Powers finds himself at a crossroads. Poised to take the last step in his unlikely ascent to the top of conservative talk radio, his conscience may not let him. Set amid the backdrop of "the most important presidential election of our lifetime," Powers - as the most influential voice in Tampa's hotly contested I-4 Corridor - holds the key to Florida, and therefore the Oval Office. His on-air attacks singlehandedly put an abrupt end to the top candidates' main competitors in the primaries, and now he is in the singular position to influence who wins the highest elected office in the world. Will he continue playing the game according to his cynical advisors, or listen to his own conscience and drop an even bigger bomb than expected? With a story that could have been ripped from the headlines, deeply developed characters and interconnected plotlines, and one of the most shocking and rewarding denouements you'll ever experience, this is the perfect political thriller for today's America.

    The electrifying behind-the-scenes account of a year that brought Ireland to the brink and back - the inside story of Ireland’s struggle to contain Covid-19.Based on a wealth of original research and over a hundred interviews with cabinet members, public health officials, frontline workers, and ordinary people on whom the crisis exacted a personal toll, A State of Emergency is the incendiary untold story of Ireland’s response to the biggest public health emergency of the past century.Ranging from the halls of Government Buildings, where conflict between the new Cabinet and its public health advisors threatened to derail the official response, to the frontlines of the containment effort itself, where doctors, nurses, and the communities they served found themselves pushed to breaking point, A State of Emergency is a landmark work of journalism and a riveting insider account of the struggle to bring Ireland back from the brink.

    Its Internet community web site, Fox Nation, serves as the online gathering place for Fox viewers to absorb and spread the aggregated disinformation and conspiracy theories hatched by Fox News.Two years ago the first volume of Fox Nation vs. Reality was published revealing an Internet operation that was dedicated to fiercely partisan, right-wing distortions of the truth. Its mission was, and remains, to construct a safe haven for the broader Fox News community to reinforce their preferred fantasies and unfounded preconceptions. Since then Fox Nation has evolved into an even more sheltered environment that has taken on many characteristics of culthood. It is a pattern they adopted from their parent, Fox News, where the slogan “fair and balanced” was an implicit condemnation of all other news sources as being neither. Recognizing that the prime directive of a cult is to convince your followers that your version of reality is the only true version and that all others are agents of deception, Fox segregated their disciples to prevent them from being contaminated by impure thoughts, otherwise known as facts.In Fox Nation vs. Reality you will find a compilation of articles originally published on the media analysis web site News Corpse. They provide an eye-opening look into the lengths that committed propagandists will go in order to fabricate an alternative political reality. And remember that Fox Nation is not some remote outpost on the Internet Superhighway. It is an integral part of Fox News whose executives are wholly responsible for the stain it produces on journalism.

    Each standalone book presents the author's original vision of a singular aspect of the future which inspires in them hope or reticence, optimism or fear. Read individually, these essays will inform, entertain and challenge. Together, they form a picture of what might lie ahead, and ask the reader to imagine how we might make the transition from here to there, from now to then.In The Future of British Politics, comedian Frankie Boyle takes a characteristically acerbic look at some of the forces that will be key in coming years, from Scottish independence and post-colonial entitlement to big tech surveillance and the looming climate catastrophe. Despite his fears that 'soon the only red tape in this country will be across the finish line of the compulsory Food Bank Olympics', he manages to locate some hopeful signs amid the gloom, reminding us that 'despair is a moment that pretends to be permanent'.

     The highs and lows of Malcolm Turnbull's remarkable career are documented here in technicolour detail by journalist Paddy Manning. Based on countless interviews and painstaking research, it is a forensic investigation into one of Australia’s most celebrated overachievers, Turnbull's relentless energy and quest for achievement have taken him from exclusive Point Piper to Oxford University; from beating the Thatcher government in the Spycatcher trial to losing the referendum on the republic; from defending the late Kerry Packer - codenamed Goanna - in the Costigan Royal Commission to defending his own role in the failure of HIH, Australia's biggest corporate collapse. He was involved in the unravelling of the Tourang bid for Fairfax, struck it rich as co-founder of OzEmail, and fought his own hotly contested battle for Wentworth As Opposition leader he was duped by Godwin Grech's 'Utegate' fiasco; as the most tech-savvy communications minister he oversaw a nobbled NBN scheme. And now he has assumed the leadership of the Liberal Party for the second time after wrestling the prime ministership from first-term PM Tony Abbott. Will Turnbull crash and burn as he has before or has his entire tumultuous life been a rehearsal for this moment?

    No understanding of Western civilization is possible without it. Inevitably, Left-wing academics want to introduce gender studies and race theory to the field—and punish those who refuse to conform. When one University of Chicago professor dared to publicly celebrate the Christian identity of the Middle Ages, she was branded a ‘violent fascist’ and ‘white supremacist’ by her colleagues. Now Medieval Studies scholars are tearing their own discipline apart with witch-hunts, name-calling, boycotts and intimidation. The damage done to academia could be incalculable. In this influential essay, originally published to widespread online acclaim, New York Times-bestselling author and award-winning journalist Milo Yiannopoulos explains why we should all care about the newest front in the cultural war, the academic battle for the Middle Ages.

    But they wanted the one thing that no amount of money could buy: life. They wanted to create the Perfect Crime--to kidnap and murder a 14-year-old boy for the thrill of getting away with murder.The crime was so horrifying that even legendary filmmaker Alfred Hitchcock took notice, and directed his version of the story: Rope. But the real story of the Rope is much more brutal and suspenseful than even Hitchcock could do justice to. Read the real history in this thrilling true crime book.

    It is the quality of these, whatever the size of the organisation, which make the difference between organisations which thrive, and those which stagnate.This is not to argue for soft, easy and comfortable options. Instead it considers how top leaders manage to walk the line between the impossible and the possible, between the undoable and the doable, and to create conditions for productive work which transcend the difficulties which come towards us every day. Instead of dodging them, they embrace them. And by navigating high challenge, low threat, they show how others how to do the same.

    His presidency has been pored over minute by minute by historians. They lived their lives in the public eye and under a microscope that magnified all of their flaws, all of their scandals, all of their tragedies. Now Steven Levingston, nonfiction editor at the Washington Post, presents a devastating story in unprecedented detail, about a child John and Jackie Kennedy loved and lost.On August 7, 1963, heavily pregnant Jackie Kennedy collapsed, marking the beginning of a harrowing day and a half. The doctors and family went into full emergency mode, including a helicopter ride to a hospital, a scramble by the President to join her from the White House, and a C-section to deliver a baby boy, Patrick Bouvier Kennedy, five and a half weeks early with a severe respiratory ailment. The baby was so frail he was immediately baptized.Over the next thirty nine hours the nation watched and waited. The vigil was spread across the front pages of the newspapers; the country watched the life of Patrick unfold on the evening news. Within the Kennedy family, the drama was transforming the president and his marriage. Both he and Jackie, long known for their cool exteriors, were brought together by a shared sadness and love as they never had been. Although baby Patrick succumbed after 39 hours, his father was born anew through the tragedy.The Kennedy Baby is a vivid drama of a national tragedy and private trauma for the Kennedy family, taking readers through the lead up to the birth, the ordeal in the hospital, and JFK’s personal growth through his hardship and the progress toward a changed marriage – a breakthrough all the more acute in light of the tragedy that loomed only months away.

    She attended classes, hung out with students, listened to parents, and joined teachers on the front lines.She soon discovered that, post-Columbine, fears about loners and misfits, "Smoker's New Year" (a pot holiday), "Zero Tolerance" policies, and school lockdowns have become as much a part of a teen's high school experience as dating and Clearasil. But Burkett goes even deeper and makes some startling conclusions in this poignant exposé of the real problems facing educators, parents, and the children they try to teach.

    About one-quarter of the children on Kristof's old school bus died in adulthood from drugs, alcohol, suicide, or reckless accidents. And while these particular stories unfolded in one corner of the country, they are representative of many places the authors write about, ranging from the Dakotas and Oklahoma to New York and Virginia. But here too are stories about resurgence, among them: Annette Dove, who has devoted her life to helping the teenagers of Pine Bluff, Arkansas, as they navigate the chaotic reality of growing up poor; Daniel McDowell, of Baltimore, whose tale of opioid addiction and recovery suggests that there are viable ways to solve our nation's drug epidemic. Taken together, these accounts provide a picture of working-class families needlessly but profoundly damaged as a result of decades of policy mistakes. With their superb, nuanced reportage, Kristof and WuDunn have given us a book that is both riveting and impossible to ignore.