"You need tools, not rules." His book distills decades of experience into 50 tools that will help any writer become more fluent and effective. WRITING TOOLS covers everything from the most basic ("Tool 5: Watch those adverbs") to the more complex ("Tool 34: Turn your notebook into a camera") and provides more than 200 examples from literature and journalism to illustrate the concepts. For students, aspiring novelists, and writers of memos, e-mails, PowerPoint presentations, and love letters, here are 50 indispensable, memorable, and usable tools. "Pull out a favorite novel or short story, and read it with the guidance of Clark's ideas. . . . Readers will find new worlds in familiar places. And writers will be inspired to pick up their pens." -Boston Globe"For all the aspiring writers out there-whether you're writing a novel or a technical report-a respected scholar pulls back the curtain on the art." -Atlanta Journal-Constitution"This is a useful tool for writers at all levels of experience, and it's entertainingly written, with plenty of helpful examples." -Booklist

    He has forty children, and all of them have different mothers..."Jack Woodson was a thermal design engineer for four years until he was laid off from his job. Now, as a teacher, he faces new challenges. Conference calls have been replaced with parent conferences. Product testing has given way to standardized testing. Instead of business cards, Jack now passes out report cards. The only thing that hasn't changed noticeably is the maturity level of the people surrounding him all day.Learn Me Good is Jack's hilarious retelling of his harrowing rookie year, written as a series of emails to Fred Bommerson, his former engineering coworker. Inspired by real-life experiences of rambunctious and precocious children, lesson plans gone awry, and incredibly outrageous quotes, this laugh a minute page turner will give you a new appreciation for educators. Jack holds a March Mathness tournament, he faces a child's urgent declaration of "My bowels be runnin'!", and he mistakenly asks one girl's mother if she is her brother. With subject lines such as "Irritable Vowel Syndrome," "In math class, no one can hear you scream," and "I love the smell of Lysol in the morning," Jack fills each email with sarcastic (yet loving) humor, insightful observations, and plenty of irreverent wit.If you've ever taught, you will undoubtedly recognize aspects of your own students in Jack's classroom. If you've never set foot in a classroom, you will still appreciate the funny quirks, behaviors, and quotes from the kids and adults alike."I teach, therefore I am...poor!"

    Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing--Develop a Content Marketing Strategy that Works for Your Business--Tell a Consistent Story that Engages Your Customers--Determine the Right Marketing Channels to Implement--Create an Internal and External Workflow for Content Marketing--Measure Content Marketing and Communicate Results to Internal Stakeholders

    But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

    Dobbs Jolt Award Finalist since Bruce Schneier's Secrets and Lies and Applied Cryptography!Adam Shostack is responsible for security development lifecycle threat modeling at Microsoft and is one of a handful of threat modeling experts in the world. Now, he is sharing his considerable expertise into this unique book. With pages of specific actionable advice, he details how to build better security into the design of systems, software, or services from the outset. You'll explore various threat modeling approaches, find out how to test your designs against threats, and learn effective ways to address threats that have been validated at Microsoft and other top companies.Systems security managers, you'll find tools and a framework for structured thinking about what can go wrong. Software developers, you'll appreciate the jargon-free and accessible introduction to this essential skill. Security professionals, you'll learn to discern changing threats and discover the easiest ways to adopt a structured approach to threat modeling.Provides a unique how-to for security and software developers who need to design secure products and systems and test their designs Explains how to threat model and explores various threat modeling approaches, such as asset-centric, attacker-centric and software-centric Provides effective approaches and techniques that have been proven at Microsoft and elsewhere Offers actionable how-to advice not tied to any specific software, operating system, or programming language Authored by a Microsoft professional who is one of the most prominent threat modeling experts in the world As more software is delivered on the Internet or operates on Internet-connected devices, the design of secure software is absolutely critical. Make sure you're ready with Threat Modeling: Designing for Security.

    Programming courses usually start with theory, but this book lets you jump right into creative and fun projects. It's ideal for anyone who wants to learn basic programming, and serves as a simple introduction to graphics for people with some programming skills.Written by the founders of Processing, this book takes you through the learning process one step at a time to help you grasp core programming concepts. You'll learn how to sketch with code -- creating a program with one a line of code, observing the result, and then adding to it. Join the thousands of hobbyists, students, and professionals who have discovered this free and educational community platform.Quickly learn programming basics, from variables to objectsUnderstand the fundamentals of computer graphicsGet acquainted with the Processing software development environmentCreate interactive graphics with easy-to-follow projectsUse the Arduino open source prototyping platform to control your Processing graphics

    In the era of its game-changing dominance, how can any company compete?We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business. In  The Shopping Revolution , Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.Kahn, also the author of  Global Brand Power: Leveraging Branding for Long-Term Growth , examines: How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them?  How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica’s lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion? Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment.“A brisk and thought-provoking anatomy of shopping in the 21st century.”—Kirkus Reviews“A must-read for anyone who aspires to reach customers today—and tomorrow.”—Marc Lore, CEO, Walmart eCommerce US “A masterful storyteller, Barbara Kahn expertly unpacks the strategies of today’s seemingly unbeatable retailers. An indispensable guide for anyone who has a product to sell.”—Stuart Weitzman, Founder, Stuart Weitzman LLC

    We continually demand that life be fair, yet we’re well aware that it’s not. Life can leave you at a loss for words. It has a way of suddenly casting you into the darkness of doubt. In these desperate moments, you find your soul being drained dry . . . you’re empty . . . and faith just doesn’t seem to matter anymore. Faith loses out when you realize that God could have done something . . . and He did nothing. Your life is further emptied when you realize that even if you live the “Christian” life, things don’t always turn out the way you’d like them to . . . and that’s not the way you hoped faith worked. You don’t want God to comfort you in your troubles . . . you want Him to take them from you. As God continually frustrates our faith with His constant inconsistency and ridiculously draining unpredictability, we resolve in the truth that He is the only one who understands our hurting hearts, empty lives, and searching souls. We find the ongoing trials of life continually draining us and . . . we’re thirsty. Yet, through our endless efforts to quench our undying thirst, nothing satisfies. Our souls seem to be insatiable, and we know we desperately need something to fill us, completely . . . but it’s not what we think. You’ve been waiting for God to show up, yet He’s actually been waiting for you. He’s ready to meet with you . . . one on one . . . at the well.

    Such background knowledge will help you understand why couponing works for not only couponers but also the stores that accept them. You'll feel confident going into the store for your first real deal because of the well-rounded knowledge, couponing advice as well as the online coupon tips you will receive from Couponing for the Beginner: A Guide to Couponing for the Uninitiated. The sensible approach in Couponing for the Beginner: A Guide to Couponing for the Uninitiated will help you shop for free for some of your favorite items at some of your favorite stores like CVS, Rite Aid, Target, and Walgreens. You'll also learn how to find the best savings on items you use every day in your home - learn how to combine them with store sales and promotions, store rewards/loyalty programs, rebates and more.All you have to do is follow Dean's step-by-step guide that teaches you how to get stuff for free and you'll be shopping for free in no time. In fact, you'll be wondering why you didn't shop like this sooner!

    Master Python Programming with a unique Hands-On Project Have you always wanted to learn computer programming but are afraid it'll be too difficult for you? Or perhaps you know other programming languages but are interested in learning the Python language fast? This book is for you. You no longer have to waste your time and money learning Python from lengthy books, expensive online courses or complicated Python tutorials. What this book offers... Python for Beginners Complex concepts are broken down into simple steps to ensure that you can easily master the Python language even if you have never coded before. Carefully Chosen Python Examples Examples are carefully chosen to illustrate all concepts. In addition, the output for all examples are provided immediately so you do not have to wait till you have access to your computer to test the examples. Careful selection of topics Topics are carefully selected to give you a broad exposure to Python, while not overwhelming you with information overload. These topics include object-oriented programming concepts, error handling techniques, file handling techniques and more. Learn The Python Programming Language Fast Concepts are presented in a "to-the-point" style to cater to the busy individual. With this book, you can learn Python in just one day and start coding immediately. How is this book different... The best way to learn Python is by doing. This book includes a complete project at the end of the book that requires the application of all the concepts taught previously. Working through the project will not only give you an immense sense of achievement, it"ll also help you retain the knowledge and master the language. Are you ready to dip your toes into the exciting world of Python coding? This book is for you. With the first edition of this book being a #1 best-selling programming ebook on Amazon for more than a year, you can rest assured that this new and improved edition is the perfect book for you to learn the Python programming language fast. Click the BUY button and download it now. What you'll learn: - What is Python? - What software you need to code and run Python programs? - What are variables? - What are the common data types in Python? - What are Lists and Tuples? - How to format strings - How to accept user inputs and display outputs - How to control the flow of program with loops - How to handle errors and exceptions - What are functions and modules? - How to define your own functions and modules - How to work with external files - What are objects and classes - How to write your own class - What is inheritance - What are properties - What is name mangling .. and more... Finally, you'll be guided through a hands-on project that requires the application of all the topics covered. Click the BUY button and download the book now to start learning Python. Learn it fast and learn it well. Tags: ------------ Python, Object-oriented Python, Python course, Python book, learning Python, Python language, Python examples, Python tutorials, Python programming language, Python coding, Pyth

    Levitin shifts his keen insights from your brain on music to your brain in a sea of details.The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and faster—decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing car keys or reading glasses, missing appointments, and feeling worn out by the effort required just to keep up.But somehow some people become quite accomplished at managing information flow. In The Organized Mind, Daniel J. Levitin, PhD, uses the latest brain science to demonstrate how those people excel—and how readers can use their methods to regain a sense of mastery over the way they organize their homes, workplaces, and time.With lively, entertaining chapters on everything from the kitchen junk drawer to health care to executive office workflow, Levitin reveals how new research into the cognitive neuroscience of attention and memory can be applied to the challenges of our daily lives. This Is Your Brain on Music showed how to better play and appreciate music through an understanding of how the brain works. The Organized Mind shows how to navigate the churning flood of information in the twenty-first century with the same neuroscientific perspective.

    Since then, the ways we process written language have changed dramatically with many concerned about both their own changes and that of children. New research on the reading brain chronicles these changes in the brains of children and adults as they learn to read while immersed in a digitally dominated medium.Drawing deeply on this research, this book comprises a series of letters Wolf writes to us—her beloved readers—to describe her concerns and her hopes about what is happening to the reading brain as it unavoidably changes to adapt to digital mediums. Wolf raises difficult questions, including:Will children learn to incorporate the full range of "deep reading" processes that are at the core of the expert reading brain?Will the mix of a seemingly infinite set of distractions for children’s attention and their quick access to immediate, voluminous information alter their ability to think for themselves?With information at their fingertips, will the next generation learn to build their own storehouse of knowledge, which could impede the ability to make analogies and draw inferences from what they know?Will all these influences, in turn, change the formation in children and the use in adults of "slower" cognitive processes like critical thinking, personal reflection, imagination, and empathy that comprise deep reading and that influence both how we think and how we live our lives?Will the chain of digital influences ultimately influence the use of the critical analytical and empathic capacities necessary for a democratic society?How can we preserve deep reading processes in future iterations of the reading brain?Who are the "good readers" of every epoch?Concerns about attention span, critical reasoning, and over-reliance on technology are never just about children—Wolf herself has found that, though she is a reading expert, her ability to read deeply has been impacted as she has become, inevitably, increasingly dependent on screens.Wolf draws on neuroscience, literature, education, technology, and philosophy and blends historical, literary, and scientific facts with down-to-earth examples and warm anecdotes to illuminate complex ideas that culminate in a proposal for a biliterate reading brain. Provocative and intriguing, Reader, Come Home is a roadmap that provides a cautionary but hopeful perspective on the impact of technology on our brains and our most essential intellectual capacities—and what this could mean for our future.

    It provides proven strategies for finding greater savings in every room of your home. With sensible and cost-effective solutions, this book will assist you in:• Saving money• Caring for your home for less• Running an affordable home• Organizing your home• Decorating on a dime• Preparing inexpensive meals• Trimming utility costs• Freeing up resources• And much more!In short, this book will make you a pro at keeping your home comfortable for less.

    The focus is on understanding why and how we sabotage our own best intentions with needless delay, and how we can reduce this procrastination in our lives. Based on psychological research, and supplemented with short stories and comics to help make the content memorable, the digest format of the book provides a concise summary of key concepts and strategies for change. You will learn about the psychology of self-regulation failure and how to more successfully achieve your goals.

    This is a book about LEARNING! Technology is not a magic solution for education. It is an opportunity! An opportunity to shake things up, to connect and grow, and to create dynamic learning experiences for our students!   In this three-part book, you will explore WHY it's time to Shake Up Learning, WHAT changes we can make in our classrooms to support dynamic learning experiences, and HOW to plan meaningful lessons for your classroom. Rapidly evolving technology and the demands of the digital age are transforming not only the way we live but also the way we learn. The tools students are using are newer, sleeker, and faster than ever before. In some cases, the medium is even changing the message. One thing is certain: Educators cannot continue the status quo if they expect to equip young people for the world to come.  Here's the good news: With digital tools that are available 24/7, learning doesn't have to stop when the bell rings. Learning can take on a life of its own! Even better, technology can help you connect with students and empower them to grow and develop a lifelong love for learning--and it doesn't have to be scary or complicated.  Shake Up Learning is a powerful guide and planning tool to help educators at all grade levels make the most of technology. Educator and blogger Kasey Bell guides you through the process of using technology and proven techniques to make learning dynamic. You'll discover . . .  Practical strategies to help move from static teaching to dynamic learning Straightforward and easy-to-use templates for crafting engaging learning opportunities  Tips and tricks for fearless implementation of powerful lesson plans Advice for moving from one-and-done activities to learning that evolves and inspires throughout the school year--and beyond!  This is MORE than just a book! This is a full LEARNING EXPERIENCE! This book is jammed packed with ideas, lessons, and resources, but you can bring it all to life with the companion website, ShakeUpLearningBook.com, and the companion online course, The Dynamic Learning Workshop! Be dynamic! Shake up learning in your classroom this year.