Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

    Running, starved and shoeless, through the streets of Budapest, ALL THE PRETTY SHOES is the story she survived to write.“Marika Roth’s narrative holds us captive throughout one hell of a ride: betrayal, sexual predators, love affairs, modeling career, kidnapping of her children... Not to be missed!” —Tova Laiter, Producer, The Scarlett Letter and Varsity Blues“A story about the indomitable spirit of a woman faced with unimaginable horrors and impossible odds. Roth tells her extraordinary tale with clarity and a remarkable lack of self-pity.” —Jillian Lauren, Author, SOME GIRLS: MY LIFE IN A HAREM“I remember Marika calling to say she’d discovered a memorial to the atrocity she’d witnessed … I googled it and suddenly the draft of her memoir in my hands felt very, very heavy. This is a powerful book about overcoming the ongoing, chronic victimization that is all too often the prolonged second act of the refugee ordeal.” —Robert Morgan Fisher, Award-Winning Writer“…plucks at an emotional inner chord and serves as a portrayal of hope for the human condition.” —Stefan Pollack, The Pollack PR Marketing Group“I have read books about how people suffered during WWII, like Imre Kertesz who won the Nobel Prize, but none moved me as much as ALL THE PRETTY SHOES. Roth’s style, the way she narrated how cruel life can be, without judging others, truly brought tears to my eyes.” —Vivian Nagy, Hungary“A story of self-discovery, wonderfully told, full of such drama that one can hardly believe that an innocent little girl could endure so much. I couldn’t put it down!” —Mary Stokes-Rees, China“The story of Anne Frank cannot even compare to what Marika went through. A book all teenagers and young adults should read.” —Shelia Durfey, Independent

    The Battle for Sanskrit seeks to alert traditional scholars of Sanskrit and sanskriti - Indian civilization - concerning an important school of thought that has its base in the US and that has started to dominate the discourse on the cultural, social and political aspects of India. This academic field is called Indology or Sanskrit studies. From their analysis of Sanskrit texts, the scholars of this field are intervening in modern Indian society with the explicitly stated purpose of removing 'poisons' allegedly built into these texts. They hold that many Sanskrit texts are socially oppressive and serve as political weapons in the hands of the ruling elite; that the sacred aspects need to be refuted; and that Sanskrit has long been dead. The traditional Indian experts would outright reject or at least question these positions.The start of Rajiv Malhotra's feisty exploration of where the new thrust in Western Indology goes wrong, and his defence of what he considers the traditional, Indian approach, began with a project related to the Sringeri Sharada Peetham in Karnataka, one of the most sacred institutions for Hindus. There was, as he saw it, a serious risk of distortion of the teachings of the peetham, and of sanatana dharma more broadly.Whichever side of the fence one may be on, The Battle for Sanskrit offers a spirited debate marshalling new insights and research. It is a valuable addition to an important subject, and in a larger context, on two ways of looking. Is each view exclusive of the other, or can there be a bridge between them? Readers can judge for themselves.

    This book puts together the information that shows:• How and why Max Muller started the theory,• The damage it has done,• Objections to it and lack of evidence for it,• The misleading dates for it,• The Sarasvati River described in the Rig Veda and geographical proof of its existence,• The date of its demise,• The false argument of no horse in Harappa,• The Urban or rural argument,• Deciphering the Indus seals,• How genetics show an east to west movement rather than a migration into India, and more.All of this proves there never was any Aryan Invasion, and that the advanced Vedic Aryan civilization was indigenous to India. (Taken from a chapter in “Advancements of Ancient India’s Vedic Culture”)

    Within are some of the most senior officers of the Allied army, guarded by almost two hundred Italian soldiers and a vicious fascist commando who answers directly to "Il Duce" Mussolini himself. Their unbelievable escape, told by Mark Felton in Castle of the Eagles, is a little-known marvel of World War II.By March 1943, the plan is ready: this extraordinary assemblage of middle-aged POWs has crafted civilian clothes, forged identity papers, gathered rations, and even constructed dummies to place in their beds, all in preparation for the moment they step into the tunnel they have been digging for six months.How they got to this point and what happens after is a story that reads like fiction, supported by an eccentric cast of characters, but is nonetheless true to its core.

    A disconcerting read, but indispensable.'-ASHLEY J. TELLISIndia's relations with the People's Republic of China have captured the popular imagination ever since the 1950s but have rarely merited a detailed understanding of the issues. Individual episodes tend to arouse lively debate, which often dissipates without a deeper exploration of the factors that shaped the outcomes. This book explores the dynamics of negotiation between the two countries, from the early years after Independence until the current times, through the prism of six historical and recent events in the India-China relationship. The purpose is to identify the strategy, tactics and tools that China employs in its diplomatic negotiations with India, and the learnings for India from its past dealings with China that may prove helpful in future negotiations with the country.

    But few know that those lists were made possible by a secret strategy designed by a young Polish Jew at the Płaszow concentration camp. Mietek Pemper’s compelling and moving memoir tells the true story of how Schindler’s list really came to pass.Pemper was born in 1920 into a lively and cultivated Jewish family for whom everything changed in 1939 when the Germans invaded Poland. Evicted from their home, they were forced into the Krakow ghetto and, later, into the nearby camp of Płaszow where Pemper’s knowledge of the German language was put to use by the sadistic camp commandant Amon Goth. Forced to work as Goth’s personal stenographer from March 1943 to September 1944—an exceptional job for a Jewish prisoner—Pemper soon realized that he could use his position as the commandant’s private secretary to familiarize himself with the inner workings of the Nazi bureaucracy and exploit the system to his fellow detainees’ advantage. Once he gained access to classified documents, Pemper was able to pass on secret information for Schindler to compile his famous lists. After the war, Pemper was the key witness of the prosecution in the 1946 trial against Goth and several other SS officers. The Road to Rescue stands as a historically authentic testimony of one man’s unparalleled courage, wit, defiance, and bittersweet victory over the Nazi regime.

    He may have been an ordinary Luftwaffe pilot, but he served during an extraordinary time, with distinction. Serving for a decade through both peacetime and wartime, his memoir sheds light on the immense pressures of the job.In this never-before-seen translation of a rare account of life in the Luftwaffe, Kaufmann takes the reader through his time in service, from his involvement in the annexation of the Rhineland, the attack on Poland, fighting against American heavy bombers in the Defence of the Reich campaign. He also covers his role in the battles of Arnhem and the Ardennes, and the D-Day landings, detailing the intricacies of military tactics, flying fighter planes and the challenges of war.His graphic descriptions of being hopelessly lost in thick cloud above the Alps, and of following a line of telegraph poles half-buried in deep snow while searching for a place to land on the Stalingrad front are proof that the enemy was not the only danger he had to face during his long flying career.Kaufmann saw out the war from the early beginnings of German expansion right through to surrender to the British in 1945. An Eagle’s Odyssey is a compelling and enlightening read, Kaufmann’s account offers a rarely heard perspective on one of the core experiences of the Second World War.

    But Britain’s partitioning of Afghanistan will rank asthe greatest crime of the nineteenth century. That arbitrary line which Mortimer Durand drewin 1893 on a small piece of paper continues to bleed Afghanistan and hound the world. Alas,this story remained untold until now.Written in an inimitable style, Durand’s Curse is the result of deep research. Fascinating detailsfrom long-buried archives of history reveal for the first time a tale of intrigue and deceit againstAfghanistan. First the British and then Pakistan had taken away territory that originally belongedto Afghanistan. But the divided Pathan families refuse to accept this division even now and for thelast century and over, there has been a struggle to rub out the cursed line drawn across the sand.Rajiv Dogra brings alive the wars, the tragedies and the Afghan anger against injustice in thisheart-wrenching account of Afghanistan’s misfortunes. This is an absolutely riveting story of theIndian sub-continent's history told by an important writer of our generation.

    A harrowing true tale of fraud, mutiny, shipwreck, and cannibalism on the desolate rock known as Boon Island.

    K. Advani, an Indian politician who served as the Deputy Prime Minister of India from 2002 to 2004, and was the Leader of the Opposition in the 15th Lok Sabha. The book was released on 19 March 2008 by Abdul Kalam, the eleventh President of India. The book has 1,040 pages and narrates autobiographical accounts and events in the life of Advani. It became the best seller book in the non-fiction category and Advani joined Archer as a bestseller author. The book website claims the book sold an excess of 1,000,000 copies. The book alongside mentions the event in Indian politics and India's history from 1900 till date.

    In September 1939, when the Nazis began their reign of terror in Europe and invaded Poland, Aliza was eleven years old. In her diaries—furtively written on scraps of precious paper that she kept throughout the war—she described the history of her family, struggling to survive in the occupied Warsaw Ghetto. Those diaries and later writings formed the basis for this memoir. Becoming a member of Hashomer Hatzair, the noted youth movement in the Warsaw Ghetto, gave Aliza hope and encouraged her to fight for survival. As a result of an extraordinary series of “miracles,” Aliza managed to survive after being sent to the Bergen-Belsen concentration camp. She was among those liberated by American troops, and she has continued to tell the story throughout her life. Aliza is among the last of the Warsaw Ghetto survivors. She has been passionately lecturing around the world about the revolt, and she has escorted numerous youth groups on their visits to Poland. This book has been previously translated and published in Hungarian, Polish, and Hebrew.

    Religious, in the denigration of Hindu icons:2. Psychological; -e.g. in the foisting of a fraudulent version of our history;3. Physical- e.g. the Islamic terrorist-driven ethnic cleansing of Hindus in Kashmir and nBangladesh, and the money-induced conversion of Hindus to Christianity;4. Cultural- e.g. through globalisation of tastes, dress and interpersonal morality that are determind in the Anglo-saxon white Christian world ("The West").

    Petersburg for accompanying her husband Alexander on shooting and riding trips and for being outstandingly accurate with her gun. She was the daughter of a high-ranking Russian diplomat, and the mother of three young sons, destined to join the social and intellectual elite of imperial Russia. The Revolution of 1917 changed the course of these lives. By December 1918 her husband was dead, her children separated from her by the closing of the frontiers, and her own life was in danger. This is her account of how she faced these traumatic events, revealing the courage and determination she had shown in earlier times that helped her endure hunger, imprisonment, and loneliness. Her reunion with her sons in 1921 makes the months of danger and deprivation worthwhile. Illustrated with original family photographs this account will interest the serious academic and general reader alike.

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