The league had no business awarding a team to dying Park City, but it only took a little pressure—financial and otherwise—to bring the expansion franchise to town. At first, they’re worthless, playing in an empty stadium for slack-jawed fans, but the owners have a plan. Five years to financial security. Five years to complete domination of the sport. Five years to the Super Bowl. And it starts with Taylor Rusk. But Rusk, the finest college quarterback of his generation, is no fool, and he realizes quickly that all is not honest in Park City. He doesn’t want to stop the corruption; he wants a piece of it, and for a price he will lead his new team to glory. In Texas, football is life. But in Park City, it can mean death, too.

    In this book, Mari Grinde Arntzen asks how and why this is—how can fashion simultaneously attract us to its glamour and repel us with its superficiality and how being called “fashionable” can be at once a compliment and an insult. Arntzen guides us through the major figures and brands of today’s fashion industry, showing how they shape us and in turn why we love to be shaped by them. She examines both everyday, affordable “fast fashion” brands, as well as the luxury market, to show how fashion commands a powerful influence on every socioeconomic level of our society. Stepping into our closets with us, she thinks about what happens when we get dressed: why fashion can make us feel powerful, beautiful, and original at the same time that it forces us into conformity. Stripping off the layers of the world’s fifth largest industry, garment by garment, she holds fashion up as a phenomenon, business, and art, exploring the questions it forces us to ask about the body, image, celebrity, and self-obsession. Ultimately, Arntzen asks the most direct question: what is fashion? How has it taken such a powerful hold on the world, forever propelling us toward its concepts of beauty?

    They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.