Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many befores and afters.* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

    Grammar Girl, is determined to wipe out bad grammar—but she's also determined to make the process as painless as possible. A couple of years ago, she created a weekly podcast to tackle some of the most common mistakes people make while communicating. The podcasts have now been downloaded more than twenty million times, and Mignon has dispensed grammar tips on Oprah and appeared on the pages of The New York Times, The Wall Street Journal, and USA Today.Written with the wit, warmth, and accessibility that the podcasts are known for, Grammar Girl's Quick and Dirty Tips for Better Writing covers the grammar rules and word-choice guidelines that can confound even the best writers. From "between vs. among" and "although vs. while" to comma splices and misplaced modifiers, Mignon offers memory tricks and clear explanations that will help readers recall and apply those troublesome grammar rules. Chock-full of tips on style, business writing, and effective e-mailing, Grammar Girl's print debut deserves a spot on every communicator's desk.

    Eponymous, adj. Giving one's name to a person, place, or thing.Anonymous, adj. Anonymous.Anonyponymous, adj. Anonymous and eponymous.The Earl of Sandwich, fond of salted beef and paired slices of toast, found a novel way to eat them all together. Etienne de Silhouette, a former French finance minister, was so notoriously cheap that his name became a byword for chintzy practices—such as substituting a darkened outline for a proper painted portrait. Both bequeathed their names to the language, but neither man is remembered.In this clever and funny book, John Bemelmans Marciano illuminates the lives of these anonyponymous persons. A kind of encyclopedia of linguistic biographies, the book is arranged alphabetically, giving the stories of everyone from Abu "algorithm" Al-Khwarizmi to Count Ferdinand von Zeppelin. Along with them you'll find the likes of Harry Shrapnel, Joseph-Ignace Guillotine, and many other people whose vernacular legacies have long outlived their memory.Accented by amusing line portraits and short etymological essays on subjects like "superhero eponyms," Anonyponymous is both a compendium of trivia and a window into the fascinating world of etymology. Carefully curated and unfailingly witty, this book is both a fantastic gift for language lovers and a true pleasure to read.

    How do you react to sandwich boards, road signs, laminated instructions, and other written missives that are just not exactly what their creator meant? If you've ever (gently) judged anyone else for their linguistic failures, if you find yourself guffawing about the frequent confusion between "incontinence" and "inconvenience," if you've ever been tempted to whip out your marker to add in or cross out apostrophes, and if you've refused to answer e-mails in which "your" and "you're" are used interchangeably, this book is for you. With pictures culled from the Facebook group by the same name, I Judge You When You Use Poor Grammar is a hilarious and eye-opening tour through restaurants and shops, through parking lots and along winding roads, and around the world.

    Learn terms for the sunlight that filters through the leaves of trees, for dancing awkwardly but with relish, and for the look shared by two people who each wish the other would speak first. Other-Wordly is an irresistible gift for lovers of words and those lost for words alike.

     Language learners of all levels can turn to this easy-to-navigate grammar guide again and again for quick and authoritative information. From conjugating verbs to crafting sentences to developing your own style, Grant Barrett provides you with the tools and motivation to improve the way you communicate. Perfect English Grammar helps you clearly say what you want to say—and the best way to say it. Never Be Wrong: Catchy examples help you remember core grammar rules Sharpen Your Style: Composition guidelines let you express yourself fully Look It Up: Seamless navigation makes it easy to find answers quickly Geek Out: Explore the tricky questions with Grant Barrett’s help Whether you’re a busy professional or on the job hunt, Perfect English Grammar makes it easier than ever to improve your grasp of grammar.

    In her groundbreaking first book, she brings together Zen meditation and writing in a new way. Writing practice, as she calls it, is no different from other forms of Zen practice--"it is backed by two thousand years of studying the mind." This edition includes a new preface and an interview with the author.

    The Lexicographer’s Dilemma offers the first narrative history of these endeavors, showing clearly that what we now regard as the only “correct” way to speak emerged out of specific historical and social conditions over the course of centuries.As literary historian Jack Lynch has discovered, every rule has a human history, and the characters peopling his narrative are as interesting for their obsession as for their erudition. The struggle between prescriptivists, who prescribe a correct approach, and descriptivists, who analyze how language works, is at the heart of Lynch’s story. From the sharp-tongued satirist Jonathan Swift, who called for a governmentsponsored academy to issue rulings on the language, and the polymath Samuel Johnson, who put dictionaries on a new footing, to John Horne Tooke, the crackpot linguist whose bizarre theories continue to baffle scholars; Joseph Priestley, whose political radicalism prompted riots; and the ever-crotchety Noah Webster, whose goal was to Americanize the English language—Lynch brings to life a varied cast as illuminating as it is entertaining.Grammatical “rules” or “laws” are not like the law of gravity, or laws against theft or murder—they’re more like rules of etiquette, made by fallible people and subject to change. Charting the evolution of English, Jack Lynch puts today’s debates—whether about Ebonics in the schools or split infinitives in the New York Times—in a rich historical context, and makes us appreciate anew the hard-won standards we now enjoy.

     While most of us might take dictionaries for granted, the process of writing them is in fact as lively and dynamic as language itself. With sharp wit and irreverence, Kory Stamper cracks open the complex, obsessive world of lexicography--from the agonizing decisions about what and how to define, to the knotty questions of usage in an ever-changing language. She explains why small words are the most difficult to define (have you ever tried to define is ?), how it can take nine months to define a single word, and how our biases about language and pronunciation can have tremendous social influence. Throughout, Stamper brings to life the hallowed halls (and highly idiosyncratic cubicles) of Merriam-Webster, a world inhabited by quirky, erudite individuals who quietly shape the way we communicate. A sure delight for all lovers of words, Word by Word might also quietly improve readers grasp and use of the English language."

    In 1989, when Dr. Betty Edwards revised the book, it went straight to the Times list again. Now Dr. Edwards celebrates the twentieth anniversary of her classic book with a second revised edition.Over the last decade, Dr. Edwards has refined her material through teaching hundreds of workshops and seminars. Truly The New Drawing on the Right Side of the Brain, this edition includes:the very latest developments in brain researchnew material on using drawing techniques in the corporate world and in educationinstruction on self-expression through drawingan updated section on using colordetailed information on using the five basic skills of drawing for problem solving

    You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Randy J. Hunt of Etsy, Sarah Richards of GOV.UK, and more.Topics:* Write marketing copy, interface flows, blog posts, legal policies, and emails* Develop behind-the-scenes documents like mission statements, survey questions, and project briefs* Find your voice and adapt your tone for different situations* Build trust and foster relationships with readers* Make a simple style guide and collaborate with your team

    Veteran editor and proofreader Laura Anderson arms you with all the tools of the proofreader's trade and walks you step-by-step through the entire proofreading process.

    THE GRAMMAR BOOK, Second Edition helps teachers and future teachers grasp the linguistic system and details of English grammar, providing more information on how structures are used at the discourse level.

    Discover how to successfully transform your first draft into a polished final draft readers won't be able to forget.In Write Great Fiction: Revision & Self-Editing, James Scott Bell draws on his experience as a novelist and instructor to provide specific revision tips geared toward the first read-through, as well as targeted self-editing instruction focusing on the individual elements of a novel like plot, structure, characters, theme, voice, style, setting, and endings. You'll learn how to:•Write a cleaner first draft right out of the gate using Bell's plotting principles•Get the most out of revision and self-editing techniques by honing your skills with detailed exercises•Systematically revise a completed draft using the ultimate revision checklist that talks you through the core story elementsWhether you're in the process of writing a novel, have a finished draft you don't know what to do with, or have a rejected manuscript you don't know how to fix, Revision & Self-Editing gives you the guidance you need to write and revise like a pro.

    It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult.) The Story Grid is a tool with many applications: 1. It will tell a writer if a Story "works" or "doesn't work." 2. It pinpoints story problems but does not emotionally abuse the writer, revealing exactly where a Story (not the person creating the Story...the Story) has failed. 3. It will tell the writer the specific work necessary to fix that Story's problems. 4. It is a tool to re-envision and resuscitate a seemingly irredeemable pile of paper stuck in an attic drawer. 5. It is a tool that can inspire an original creation. Shawn Coyne is a twenty-five year book-publishing veteran. He's acquired, edited, published or represented works from James Bamford, John Brenkus, James Lee Burke, Barbara Bush, Dick Butkus, Harlan Coben, Nellie Connally, Michael Connelly, Robert Crais, Ben Crenshaw, Catherine Crier, Brett Favre, David Feherty, John Feinstein, Tyler Florence, Jim Gant, Col. David H. Hackworth, Jamie Harrison, Mo Hayder, William Hjortsberg, Stephen Graham Jones, Jon Krakauer, David Leadbetter, Alan Lomax, David Mamet, Troon McAllister, Robert McKee, Matthew Modine, Bill Murray, Joe Namath, John J. Nance, Jack Olsen, Scott Patterson, Steven Pressfield, Matthew Quirk, Anita Raghavan, Ian Rankin, Ruth Rendell, Jerry Rice, Giora Romm, Tim Rosaforte, William Safire, Dava Sobel, Michael Thomas, Nick Tosches, Ann Scott Tyson, Minette Walters, Betty White, Randy Wayne White, Steven White, and Don Winslow among many others. During his years as an editor at the Big Five publishing houses, as an independent publisher, as a literary agent both at a major Hollywood talent agency and as head of Genre Management Inc., and as a bestselling co-writer and ghostwriter, Coyne created a methodology called The Story Grid to teach the editing craft.