This book covers those and a slew of other questions that shed light onto what constrains people, what motivates them, and ultimately what makes them happy.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    

    Easy to Understand. Latest Edition of Macro Economic theory. 13 Edition with more knowledge. More understandable. Good for reading. Enjoy Economics of Ml Jhingan with free book notes. "ShopByHeart"

    Everything around us, including matter, is energy. A deep look into the mysteries of the subatomic world – the particles that make up the atom – provides answers to basic questions about how the universe works. To solve the future of mankind’s energy needs we need to understand the basic building blocks of the universe, including the atom and its parts. By exploring the subatomic world we’ll find more answers to our questions about time, forces like gravity and the matter that surrounds us. More importantly, we’ll find new ways to tap into the energy that exists around us to power our growing needs. In a new branch of particle physics, where tiny particles are thought of as energy waves, we find new answers that may help us in our quest to find alternative energy sources.

    Its inspiring, down-to-earth nine-step program has empowered hundreds of thousands to transform their relationship with money, reorder material priorities, achieve financial freedom, and live well for less. Now, in Getting a Life, authors Jacqueline Blix and David Heitmiller, a married couple, explain how they gradually transformed their lives over the past six years by using the program. Jacque and David tell how they left their hectic, fast-track lives - two corporate jobs, expensive cars, exotic trips, thoughtless overspending - for an existence that reflects their true values and life purpose. These self-styled "reformed yuppies" are joined by more than two dozen individuals and families of diverse backgrounds who share their own stories of frugality and fulfillment. Here, with an inspiring introduction by the authors of Your Money or Your Life, are dispatches from the front on such issues as paying for health care, raising children in a materialistic world, and breaking the link between what you do for a living and who you are. Here too are proven, practical ideas on how to use each step of the program: the toughest challenges, the most common pitfalls. And here are frank insights into some of the deepest philosophical issues that arise when one adopts this wholeness of livelihood and lifestyle called Getting a Life.

    The most common way this manifests is in a persistent sense of discontentment. Something just doesn’t feel quite right. That something is usually hard to put a finger on. It’s often just a feeling that haunts us in the background, one that leads to endless soul searching and goal striving. Although it can disappear when a desire is achieved, or a piece of our life that was believed to be missing falls into place, ultimately the relief is only temporary. Before long, the background feeling that something is not okay returns and the search begins anew. You may be surprised to learn that life doesn’t have to be this way. Since 2006, our global scientific research project has been on the trail of the tiny fraction of the population that seems to have escaped this fate. We found thousands of them, and what we learned has been nothing short of astonishing. It will revolutionize your life for the better, if you’ll let it. Praise For The Finders "If a Nobel Prize existed for Psychology, the work done by Jeffery Martin and his team and described in this book would be a strong contender. The book is about people who have managed to fulfil one of the most sought after but rarely achieved human needs – true happiness, a deep and fundamental sense of wellbeing." ~ Dr. Peter Fenwick, internationally renowned neuropsychiatrist and Fellow of the Royal College of Psychiatrists "Dr. Jeffery Martin's work on non-symbolic states of awareness has helped create the most lucid map for understanding higher states of consciousness. I have personally gained a deeper understanding of the universality of human sacred experience from his research and have been able to replicate and publish it. For anyone who is interested in getting scientific knowledge of the range and evolution of human experience in the direction of expanded awareness and ultimately that which wisdom traditions call 'enlightenment' Jeffery's book and research are must reads." ~ Deepak Chopra, MD, FACP, founder of The Chopra Foundation and co-founder of The Chopra Center for Wellbeing, author of over 85 books including dozens of best sellers "In this book Dr. Martin takes his place beside William James and Abraham Maslow to give us one of the most important and ground-breaking works on consciousness and human potential in recent memory." ~ Allan Leslie Combs, Ph.D., CIIS Professor of Consciousness Studies, author of The Radiance of Being and Consciousness Explained Better "Dr. Jeffery Martin and his colleagues have produced a landmark study, one not only relevant to transpersonal psychology but to psychology in general. Maslow wrote of 'self-actualized' persons. Dr. Martin goes a step further, describing the phenomenology of Maslow's highest level, namely the self-transcendent or enlightened. This book contains a schema by which its readers can more deeply appreciate the development of these men and women. It is not often that rigorous research can be inspirational, but Dr. Martin has come through. Indeed, readers on a spiritual path are now able to chart their own development on a continuum of experiences, one that many writers once pathologized." ~ Stanley Krippner, PhD, Professor of Psychology at Saybrook University; past-President of two and Fellow in five divisions of the American Psychological Association, and winner of its lifetime achievement award for Distinguished Contributions to the International Advancement of Psychology; 50+ year veteran researcher and pioneer in the scientific study of consciousness

    That's where I come in. Written from the rare perspective of one who has struggled with, and eventually overcome, intense jealousy surrounding my partner's past, "Overcoming Retroactive Jealousy" is the only guide you will ever need to letting go of jealous thoughts and anxiety about your partner’s past, overcoming constant unrest and worry, and finding greater peace. You might currently feel hopeless; like retroactive jealousy is something that you’ll just be forced to “live with” until you die. You might even be severely depressed, mired in obsessive jealous thoughts and confusion. I used to feel the same way. I'm here to tell you that you are suffering needlessly. In nineteen chapters, I outline effective strategies, practices, and exercises for confronting, and eventually overcoming, jealousy regarding your partner’s past as painlessly and efficiently as possible. After reading this guidebook you will: - have access to a new multi-step program that will help you to let go of your jealousy and anxiety - begin incorporating coping exercises into your daily routine which will reduce your jealous thoughts as soon as they appear - feel a new sense of optimism and confidence in your ability to grow and overcome retroactive jealousy - understand what your jealousy is really trying to tell you Overcoming retroactive jealousy wasn’t easy, but I am undoubtedly a stronger, more confident, more loving and overall better man for having gone through it. My jealousy turned out to be a blessing in disguise -- seriously. It might not seem like it now, but you too can use jealousy to your advantage. As you progress, you will emerge a stronger, more confident, more attractive, and more loving person and partner — and it’s my pleasure to guide you every step of the way. What my readers are saying: "Thanks for writing such a great book… It’s superb. Your advice has already given me instant help. I see the problem clearly and feel empowered to start the battle." - Ryan, UK "I cannot express to you how grateful I am for your book… The help that your book has given me, and the hope you instilled in me is priceless. It would be an understatement to say I would recommend this book to sufferers of RJ. This should be compulsory reading for all sufferers of jealousy." - Jeremy, USA "Your book was better than professional therapy... I’ve gone from crying and feeling helpless all day, to functioning at about 90%, with reassurance that I WILL get back to 100%. - Nick, USA Visit http://www.retroactivejealousy.com/ov... for more testimonials. You need to know that you can move on from retroactive jealousy, and reassert control over your life. You can get a hold on your brain, and patterns of compulsive questioning and obsessive thoughts. You can be the partner you want to be — you just have to understand where retroactive jealousy comes from, and how to deal with it. So let’s get started!

    Emphasising the need for compassionate, relational responses to these often misunderstood young people, Betsy offers an array of practical strategies and insights to enable those responses, whilst conveying her core subject with confidence and clarity. An important, generous and timely publication.Louise Michelle Bombèr, Strategic Attachment Lead Teacher Therapist0600As a parent myself I have found this book to be such a useful tool. To have a basic understanding of how the brain works has given me greater confidence as a parent in handling my children calmly and remaining empathetic even when I don't always understand the reasons behind their behaviour. I value the comprehensible and practical tips that are listed in this book of how you can develop the connection and healing relationship with the child in your care. It's beautifully written with such profound insight that is essential for any caring person working with children.Dannii Gray, Parent0600This book is easy to read using plain, clear language - free of jargon. It has really helpful suggestions that could be used in both professional and home settings.Liz Hall, Parent and Police Child Protection Investigator and Trainer0600Simplifying and condensing the complex world of childhood trauma into tangible, easy to grasp terms, de Thierry shows her mastery of the field in this handy guide. Her conversational style translates the neuroscience of trauma into supportive, concrete steps that any helping adult can apply to the children in his or her life. Empathy for the reader and patience for these vulnerable youth are ever-present as de Thierry herself models the restorative power of relationships. Such a hopeful and comforting read!Kendra Morris-Jacobson, Oregon Post Adoption Resource Center (ORPARC)0600What this 'simple guide' does elegantly and quickly is bring a large amount of research - from psychology, social work, neuroscience, biochemistry and genetics - directly to the busy but interested professionals, parents and carers working in this field. It translates complex ideas into 'practice-rich' language for adults who need to understand the inner worlds of children, rather than simply explore their 'wishes and feelings'.From the foreword by Professor David Shemmings OBE0200Full of helpful information and advice, this is the perfect introduction to child trauma for any adult caring for or working with a child who has experienced trauma. It explains what trauma is, how it affects children and what adults can do to facilitate recovery.04001: Understanding trauma. 2: The impact of trauma. 3: Helping a child become calm. 4: Frustrating behaviour from traumatised children. 5: Key approaches to help children recover. 6: Important things to consider when offering support. 7: Getting your head around different therapies.01000301http://www.biblioimages.com/jkp/getim...

    Grab it while it's practically FREE.Thanks to your support, "How to Master Lucid Dreaming" became a #1 Bestseller in 6 different categories including: Spirituality, Personal Growth, Self-Help. You're missing out on an ABSOLUTELY INCREDIBLE part of your life. It's time to change that. There are a ridiculous amount of techniques online for lucid dreaming. Too many. Enough to overwhelm any beginner and annoy any expert. This book is a journey into mastery of lucid dreaming. No more trying random techniques from forums. It's time to build a sustainable practice and delve into the depths of your consciousness.I've helped thousands of people with lucid dreaming over the past 9 years. It's your turn. What's Included in the Book - The Biggest Obstacle to Lucid Dreaming and How to Overcome It- How to Achieve Anything You Set Your Mind To- How to Use Your Mind as a Rocket Booster Instead of Dead Weight- How to Remember More of Your Life With a Stupidly Simple Practice- The Forgotten Jewel of a Hidden Type of Memory- Why You've Been Doing Reality Checks Completely Wrong (and totally wasting your time)- How to Completely Let Go of Your Stressful Day- How Not To Waste Time With Lucid Dreaming Techniques- The 5 Things Every Good Lucid Dreaming Technique Has in Common- 5 Steps to Mastering Your TechniqueIf you just want to experience lucid dreaming once, then move on, this book isn't for you. But if you want to master lucid dreaming and be able to experience it any time you want, get this book. What are the Benefits of Lucid Dreaming? - Deep personal and spiritual exploration into the nature of consciousness and who you really are- Receive life-changing information from your subconscious- Artistic and creative Inspiration (imagine composing music while flying in the sky with rainbow colored sound streaming all around you...)- Wipe away years of minor depression- FUN! Fun! FUN! Tons of fun- Overcome fears that are holding you back in life- Explore different realms that you'll suddenly have access to- Heal emotional traumas through interacting directly with your subconscious mind- Overcome nasty nightmares that leave you feeling crappy in the morning- Add more hours of actually being ALIVE every day- Shift your entire perspective on life, reality, consciousness and what it's all about- Soar like a bird in the sky, feeling the wind against your skin (one of the most amazing experiences ever) What people are saying about the book "I'm on day 3 of the program today and had my first lucid dream last night! Thank you sooooo much for this book, I am loooving it and soo excited about my own lucid journey!"- Jess Webb"I’ve got LaBerge’s course, Lucid Dreaming Secrets Unveiled by Darius Thomas, Robert Waggoner’s Lucid Dream Workshop, etc. etc...

    A Course given by Neville Goddard over 5 evenings, to include: Consciousness Is The Only Reality - Assumptions Harden Into Fact - Thinking Fourth - Dimensionally - No One To Change But Self - Remain Faithful To Your Idea

    

    The ancient laws of attraction are explained in plain language and applied in an economic framework—a new perspective not found in other popular explications of these principles. A path to prosperity is offered in tandem with guidance for achieving harmony in both professional and personal spheres while strategies to overcome destructive thinking patterns and to sustain the flow of wealth while channeling it constructively are delineated. Profiles of individuals who pursued their passion rather than profit, and subsequently reaped immense rewards, will inspire those seeking to transform their lives.

    The Deals of Warren Buffett - Volume 1 charts the series of investments that made up that journey. In revealing detail, and with a lucid descriptive style, experienced author and investor Glen Arnold explains Buffett's thinking behind these investment deals and shows how his cumulative returns compounded his wealth over time. In this formative period, from 1941-78, Buffett developed and honed the investment philosophy that would lead him to become so successful as his career progressed. But it was not all plain sailing - Buffett made mistakes along the way - and Arnold shows how Buffett learned through success and failure how to select companies worth backing. Arnold also includes insightful 'learning points' at the end of each chapter, which reveal how investors can learn from the craft of Warren Buffett to improve their own investing. Investments featured in this first volume include: GEICO, American Express, Disney, Berkshire Hathaway, See's Candies, and The Washington Post. With stories and analysis drawn from decades of investing experience, join Glen Arnold and delve deeper in The Deals of Warren Buffett!

    The participants in the controversy which raged during June–July this year forgot that as many four previous governors of the RBI have had their terms cut short. The recent debate has to be seen in this context. This volume focuses on all the governors of the RBI since 1935 and describes how almost all of them had problems with the government. It is inherent in the tasks they are charged with. It also shows how, after 1957, when Jawaharlal Nehru accepted the resignation of Benegal Rama Rau after the latter’s quarrel with the finance minister, T. T. Krishnamachari, the RBI virtually became a department of the finance ministry. Its claims to independence have been revived only after 2002, when financial sector reform changed the structure of a large part of the financial economy. The book ends with advice to future governors about what they should remember: they are the servants of the sovereign, not independent Wu-li masters. They have to manage the government, not fight it. Theirs, as a former governor sensibly pointed out, is a circumscribed independence, the perimeters of which are defined by the government.