Today, nine out of ten Americans live in places at significant risk of earthquakes, hurricanes, tornadoes, terrorism, or other disasters. Tomorrow, some of us will have to make split-second choices to save ourselves and our families. How will we react? What will it feel like? Will we be heroes or victims? Will our upbringing, our gender, our personality–anything we’ve ever learned, thought, or dreamed of–ultimately matter?    Amanda Ripley, an award-winning journalist for Time magazine who has covered some of the most devastating disasters of our age, set out to discover what lies beyond fear and speculation. In this magnificent work of investigative journalism, Ripley retraces the human response to some of history’s epic disasters, from the explosion of the Mont Blanc munitions ship in 1917–one of the biggest explosions before the invention of the atomic bomb–to a plane crash in England in 1985 that mystified investigators for years, to the journeys of the 15,000 people who found their way out of the World Trade Center on September 11, 2001. Then, to understand the science behind the stories, Ripley turns to leading brain scientists, trauma psychologists, and other disaster experts, formal and informal, from a Holocaust survivor who studies heroism to a master gunfighter who learned to overcome the effects of extreme fear. Finally, Ripley steps into the dark corners of her own imagination, having her brain examined by military researchers and experiencing through realistic simulations what it might be like to survive a plane crash into the ocean or to escape a raging fire.     Ripley comes back with precious wisdom about the surprising humanity of crowds, the elegance of the brain’s fear circuits, and the stunning inadequacy of many of our evolutionary responses. Most unexpectedly, she discovers the brain’s ability to do much, much better, with just a little help.The Unthinkable escorts us into the bleakest regions of our nightmares, flicks on a flashlight, and takes a steady look around. Then it leads us home, smarter and stronger than we were before.

    The calls to ban it were more or less instant.Re:cyclists is the tale of what happened next, of how we have spent two centuries wheeling our way about town and country on bikes--or on two-wheeled things that vaguely resembled what we now call bikes. Michael Hutchinson picks his way through those 200 years, discovering how cycling became a kinky vaudeville act for Parisians, how it became an American business empire, and how it went on to find a unique home in the British Isles. He considers the penny-farthing riders exploring the abandoned and lonely coaching roads during the railway era, and the Victorian high-society cyclists of the 1890s bicycle craze--a time when no aristocratic house party was without bicycles and when the Prince of Wales used to give himself an illicit thrill on a weekday afternoon by watching the women's riding-school in the Royal Albert Hall.Re:cyclists looks at how cycling became the sport, the pastime and the social life of millions of ordinary people, how it grew and how it suffered through the 1960s and '70s, and how at the dawn of the twenty-first century it rose again, much changed but still ultimately just someone careering along on two wheels.

    Radiation: What could go wrong? In short, plenty. From Marie Curie carrying around a vial of radium salt because she liked the pretty blue glow to the large-scale disasters at Chernobyl and Fukushima, dating back to the late nineteenth century, nuclear science has had a rich history of innovative exploration and discovery, coupled with mistakes, accidents, and downright disasters. In this lively book, long-time advocate of continued nuclear research and nuclear energy James Mahaffey looks at each incident in turn and analyzes what happened and why, often discovering where scientists went wrong when analyzing past meltdowns. Every incident, while taking its toll, has led to new understanding of the mighty atom—and the fascinating frontier of science that still holds both incredible risk and great promise.

    Charles Perrow argues that the conventional engineering approach to ensuring safety--building in more warnings and safeguards--fails because systems complexity makes failures inevitable. He asserts that typical precautions, by adding to complexity, may help create new categories of accidents. (At Chernobyl, tests of a new safety system helped produce the meltdown and subsequent fire.) By recognizing two dimensions of risk--complex versus linear interactions, and tight versus loose coupling--this book provides a powerful framework for analyzing risks and the organizations that insist we run them.The first edition fulfilled one reviewer's prediction that it may mark the beginning of accident research. In the new afterword to this edition Perrow reviews the extensive work on the major accidents of the last fifteen years, including Bhopal, Chernobyl, and the Challenger disaster. The new postscript probes what the author considers to be the quintessential 'Normal Accident' of our time: the Y2K computer problem.

    Whenyou upgrade to Extra Class, you gain access to the entire Amateur Radio frequency spectrum. Ues this book to ace the top-level ham radio licensing exam. Our expert instruction will lead you through all of the knowledge you need to pass the exam: rules, specific operating skills and more advanced electronics theory.

    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

    The British expected R.101 to spearhead a fleet of imperial airships that would dominate the skies as British naval ships, a century earlier, had ruled the seas. The dream ended when, on its demonstration flight to India, R.101 crashed in France, tragically killing nearly all aboard.Combining meticulous research with superb storytelling, Fatal Flight guides us from the moment the great airship emerged from its giant shed—nearly the largest building in the British Empire—to soar on its first flight, to its last fateful voyage. The full story behind R.101 shows that, although it was a failure, it was nevertheless a supremely imaginative human creation. The technical achievement of creating R.101 reveals the beauty, majesty, and, of course, the sorrow of the human experience.The narrative follows First Officer Noel Atherstone and his crew from the ship’s first test flight in 1929 to its fiery crash on October 5, 1930. It reveals in graphic detail the heroic actions of Atherstone as he battled tremendous obstacles. He fought political pressures to hurry the ship into the air, fended off Britain’s most feted airship pilot, who used his influence to take command of the ship and nearly crashed it, and, a scant two months before departing for India, guided the rebuilding of the ship to correct its faulty design. After this tragic accident, Britain abandoned airships, but R.101 flew again, its scrap melted down and sold to the Zeppelin Company, who used it to create LZ 129, an airship even more mighty than R.101—and better known as the Hindenburg. Set against the backdrop of the British Empire at the height of its power in the early twentieth century,Fatal Flight portrays an extraordinary age in technology, fueled by humankind’s obsession with flight.

    Now he gathers the best of his best, updated and expanded upon, to guide readers on a mind-bending tour of the far frontier, and how these advances are radically transforming our lives. From the ways science and technology are fundamentally altering our bodies and our world (the world’s first bionic soldier, the future of evolution) to those explosive collisions between science and culture (life extension and bioweapons), we’re crossing moral and ethical lines we’ve never faced before.As Kotler writes, “Life is tricky sport—and that's the emotional core of this story, the real reason we can’t put Pandora back in the box. When you strip everything else away, technology is nothing more than the promise of an easier tomorrow. It’s the promise of hope. And how do you stop hope?”Join Kotler in this fascinating exploration of our incredible next: a deep dive into those future technologies happening now—and what it means to be a part of this brave new world.

    . . Everything Is Going to Kill Everybody is bringing panic back. Twenty illustrated, hilariously fear-inducing 
essays reveal the chilling and very real experiments, dangerous emerging technologies, and terrifying natural disasters that soon could—or very nearly already did—bring about the end of humanity. In short, everything in here will kill you and everyone you love. At any moment. And nobody’s told you about it—until now: •   Experiments in green energy like the HiPER, which uses massive lasers to create a tiny “contained” sun; it’s an idea that could save the world if it doesn’t consume us all in a fiery fusion reaction first. •   Global disasters like the hypercane—a hurricane so large it could cover all of North America and shoot trailer parks into space!•   Terrifying new developments in robotics like the EATR, which powers itself on meat—an invention in the running for “Worst Decision Made by Anybody.”

    Tony goes beyond teaching you how to use Lightroom. Tony shows you why and when to use each feature to create stunning, natural photos. When Lightroom isn t the best tool, Tony suggests better alternatives. Combining the benefits of video training and book learning, this video book gives you over 14 hours of video and dozens of free presets and raw images to practice with. If you learn better with video, watch the video training and refer to the book for quick reference. If you prefer reading, the book is concise and practical, and each chapter links to relevant videos when you want to understand a topic more deeply or see it used in the real world. Tony covers every aspect of Lightroom in-depth, but structures his teaching so that both beginner and advanced photographers can learn as efficiently as possible. If you just want a quick start, you can watch the first video or read the first chapter and you'll be organizing and editing your pictures in less than an hour. If you want to know more about a specific feature, switch to that video or jump to that chapter in the ebook. If you want to know everything about Lightroom, watch the videos and read the book from start to finish.

    Combining firsthand accounts of employees' escapes with an in-depth look at the structural reasons behind the towers' collapse, Chiles addresses the question, Were the towers "two tall heroes" or structures with a fatal flaw?

    A large stone Venus. Nothing unusual about it_except that it was found on an island in the Pacific Northwest. Archaeologist Hannah Green and her shovelbum nephew find themselves in a tangled web of competing interests avaricious land owners, hungry media, and a cult of goddess worshippers while investigating one of the finds of the century. In untangling the mystery of the Washington Venus, Hannah and Sean have to confront questions of archaeological evidence, of ethics, of conflicting interpretation of data, and of the very nature of archaeological truths. Helping them are a cadre of disdainful graduate students who propose various theories processualist, marxist, feminist, postmodernist to explain the bizarre events. Teach your students archaeological theory in a fashion they'll enjoy, while they solve the mystery in Adrian Praetzellis's delightful textbook-as-novel.

    And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines. It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.

    The army blamed “human error†and a sordid love triangle. Though overshadowed by Three Mile Island, SL-1 remains the only fatal nuclear reactor incident in American history. Todd Tucker, who first heard the rumors about the Idaho Falls explosion as a trainee in the navy’s nuclear program, suspected there was more to the accident than rumors suggested. Poring over hundreds of pages of primary sources and interviewing survivors revealed that the army and its contractors had deliberately obscured the true cause of the accident, which resulted from poor engineering as much as uncontrolled passions. The National Reactor Testing Station, where the meltdown occurred, had been a proving ground where engineers, generals, and admirals attempted to realize the Atomic Age dream of unlimited power—amid the frantic race for nuclear power between the army, the navy, and the air force. The fruit of those ambitious plans included that of the nation’s unofficial nuclear patriarch, Admiral Rickover, whose “true submarine,†the USS Nautilus, would forever change naval warfare. But with the meltdown in Idaho came the end of the army’s program and the beginning of the navy’s long-standing monopoly on military nuclear power. Atomic America provides a fast-paced narrative history, advocating caution and accountability in harnessing nuclear energy.

    They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust. Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade—far longer than the term has even existed. This essential guide provides an in-depth look into IoT—how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy. IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you. This is your playbook for transforming your company into a major player in the IoT Outcome economy.