Book picks similar to
Spychips: How Major Corporations and Government Plan to Track Your Every Move with RFID by Katherine Albrecht
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science
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The Entrepreneurial State: Debunking Public vs. Private Sector Myths
Mariana Mazzucato - 2011
Analysing various case studies of innovation-led growth, it describes the opposite situation, whereby the private sector only becomes bold enough to invest after the courageous State has made the high-risk investments.The volume argues that in the history of modern capitalism, the State has generated economic activity that would not otherwise have happened, and has actively opened up new technologies and markets that private investors can later move into. Far from the often heard criticisms of the State potentially 'crowding out' private investments, the State makes them happen, shaping and creating markets, not only 'fixing' them. Ignoring this reality only serves ideological ends, and hurts effective policymaking.This book examines case studies ranging from the advent of the Internet to the emergence of the biotechnology and nanotechnology industries. In particular, the volume debunks the myth that Silicon Valley was created by entrepreneurial venture capital. A key chapter focuses on the State investments behind Apple's success, and reveals that every major technology behind the iPhone owes its source to public funds. Thus, while entrepreneurial individuals like Steve Jobs are needed, their success is nearly impossible without their ability to ride the wave of State investments. And if Europe wants its own Googles, it needs more State action, not less.Two forward-looking chapters focus on the emergence of the next big thing after the internet: the 'green revolution'. Both solar and wind technology are currently being led by State spending, whether through the US ARPA-E programme or the Chinese and Brazilian State investment banks. The discussion refreshingly moves beyond the usual division between proponents of austerity vs. the proponents of fiscal stimulus. It argues that State investments not only help kick-start growth during periods of recession, but that they also, even in boom periods, lead to productive investments in radical new technologies which later foster decades of growth.The book ends with a fundamental question: if the State is so important to investments in high-risk innovation, why does it capture so little direct return?
The Power Surge: Energy, Opportunity, and the Battle for America’s Future
Michael Levi - 2013
In The Power Surge, Michael Levi takes readers inside these revolutions to find out what's really happening-and which side is right. From the back roads of Ohio where old friends are warring over fracking, to the wilds of Colorado where speculators are chasing the holy grail of oil, he shows how oil and gas production, after decades in decline, are being propelled upward by new technologies and high prices, prompting enthusiasts to predict an economic renaissance and impending energy independence. On the other side of the fight, he visits California eco-startups developing game-changing technologies and Midwest manufacturers betting on a new energy future, revealing how more efficient cars and trucks are increasingly dominating the road and costs for renewable energy have plummeted, leading many to herald a starkly different future that moves beyond fossil fuels and saves the planet.Armed with on-the-ground lessons, and drawing on insights from economics, politics, international relations, and climate science, The Power Surge takes on the big claims made by both sides in the fight over American energy, showing what the changes underway mean for the United States and the world and explaining why the purists are often wrong. Both unfolding revolutions in American energy offer big opportunities for the country to strengthen its economy, bolster its security, and protect the environment. Levi shows how to seize those with a new strategy that blends the best of old and new energy while avoiding the real dangers that each poses.Sweeping in scope, provocative yet thoughtful, The Power Surge is necessary reading for anyone who wants to understand the changes roiling American energy, and what they mean for our future.
Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Paul Adams - 2011
It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.
Integrity: The Courage to Meet the Demands of Reality
Henry Cloud - 2006
It is more than simple honesty. It's the key to success. A person with integrity has the -- often rare -- ability to pull everything together, to make it all happen no matter how challenging the circumstances.Drawing on experiences from his work with Fortune 500 companies, nonprofits, and individual leaders, Dr. Henry Cloud, a clinical psychologist and nationally syndicated radio host, shows how our character can keep us from achieving all we want to (or could) be.In Integrity, Dr. Cloud explores the six qualities of character that define integrity. He uses stories from well-known business leaders like Michael Dell and sports figures like Tiger Woods to illustrate each of these qualities. He shows us how people with integrity:Are able to connect with others and build trust Are oriented toward reality Finish well Embrace the negative Are oriented toward increase Have an understanding of the transcendentSuccess is not related to only talent or brains. There are a lot of bright, talented people who are never successful. And the most successful are not only the ones with the most talent. The real factor, Cloud demonstrates, is the makeup of the person. All of us can grow in the kinds of real character that bring about fruitful relationships and achievement of purpose, mission, and goals. Integrity is not something that you either have or don't, but instead is an exciting growth path that all of us can engage in and enjoy.
A World Without Work: Technology, Automation, and How We Should Respond
Daniel Susskind - 2020
For centuries, such fears have been misplaced, and many economists maintain that they remain so today. But as Daniel Susskind demonstrates, this time really is different. Breakthroughs in artificial intelligence mean that all kinds of jobs are increasingly at risk.Drawing on almost a decade of research in the field, Susskind argues that machines no longer need to think like us in order to outperform us, as was once widely believed. As a result, more and more tasks that used to be far beyond the capability of computers – from diagnosing illnesses to drafting legal contracts, from writing news reports to composing music – are coming within their reach. The threat of technological unemployment is now real.This is not necessarily a bad thing, Susskind emphasizes. Technological progress could bring about unprecedented prosperity, solving one of humanity’s oldest problems: how to make sure that everyone has enough to live on. The challenges will be to distribute this prosperity fairly, to constrain the burgeoning power of Big Tech, and to provide meaning in a world where work is no longer the center of our lives. Perceptive, pragmatic, and ultimately hopeful, A World Without Work shows the way.
Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future
Sheldon Rampton - 2000
We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there’s too much information out there and not enough hours in a day to sort it all out.We should stop trusting them right this second.In their new book Trust Us, We’re Experts!: How Industry Manipulates Science and Gambles with Your Future, Sheldon Rampton and John Stauber, authors of Toxic Sludge Is Good For You, offer a chilling exposé on the manufacturing of "independent experts."Public relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell: Let you hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they have to say—preferably in an "objective" format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their "opinions."For example:You think that nonprofit organizations just give away their stamps of approval on products? Bristol-Myers Squibb paid $600,000 to the American Heart Association for the right to display AHA’s name and logo in ads for its cholesterol-lowering drug Pravachol. SmithKline Beecham paid the American Cancer Society $1 million for the right to use its logo in ads for Beecham’s Nicoderm CQ and Nicorette anti-smoking ads.You think that a study out of a prestigious university is completely unbiased? In 1997, Georgetown University’s Credit Research Center issued a study which concluded that many debtors are using bankruptcy as an excuse to wriggle out of their obligations to creditors. Former U.S. Treasury Secretary Lloyd Bentsen cited the study in a Washington Times column and advocated for changes in federal law to make it harder for consumers to file for bankruptcy relief. What Bentsen failed to mention was that the Credit Research Center is funded in its entirety by credit card companies, banks, retailers, and others in the credit industry; that the study itself was produced with a $100,000 grant from VISA USA, Inc. and MasterCard International; and that Bentsen himself had been hired to work as a credit-industry lobbyist.You think that all grassroots organizations are truly grassroots? In 1993, a group called Mothers Opposing Pollution (MOP) appeared, calling itself "the largest women’s environmental group in Australia, with thousands of supporters across the country." Their cause: A campaign against plastic milk bottles. It turned out that the group’s spokesperson, Alana Maloney, was in truth a woman named Janet Rundle, the business partner of a man who did P.R. for the Association of Liquidpaperboard Carton Manufacturers—the makers of paper milk cartons.You think that if a scientist says so, it must be true? In the early 1990s, tobacco companies secretly paid thirteen scientists a total of $156,000 to write a few letters to influential medical journals. One biostatistician received $10,000 for writing a single, eight-paragraph letter that was published in the Journal of the American Medical Association. A cancer researcher received $20,137 for writing four letters and an opinion piece to the Lancet, the Journal of the National Cancer Institute, and The Wall Street Journal.Rampton and Sta...
The Age of Em: Work, Love and Life When Robots Rule the Earth
Robin Hanson - 2016
Train an em to do some job and copy it a million times: an army of workers is at your disposal. When they can be made cheaply, within perhaps a century, ems will displace humans in most jobs. In this new economic era, the world economy may double in size every few weeks. Some say we can't know the future, especially following such a disruptive new technology, but Professor Robin Hanson sets out to prove them wrong. Applying decades of expertise in physics, computer science, and economics, he uses standard theories to paint a detailed picture of a world dominated by ems. While human lives don't change greatly in the em era, em lives are as different from ours as our lives are from those of our farmer and forager ancestors. Ems make us question common assumptions of moral progress, because they reject many of the values we hold dear. Read about em mind speeds, body sizes, job training and career paths, energy use and cooling infrastructure, virtual reality, aging and retirement, death and immortality, security, wealth inequality, religion, teleportation, identity, cities, politics, law, war, status, friendship and love. This book shows you just how strange your descendants may be, though ems are no stranger than we would appear to our ancestors. To most ems, it seems good to be an em.
Anti-Vaxxers: How to Challenge a Misinformed Movement
Jonathan M. Berman - 2020
After providing background information on vaccines and how they work, Berman describes resistance to Britain's Vaccination Act of 1853, showing that the arguments anticipate those made by today's anti-vaxxers. He discusses the development of new vaccines in the twentieth century, including those protecting against polio and MMR (measles, mumps, rubella), and the debunked paper that linked the MMR vaccine to autism; the CDC conspiracy theory promoted in the documentary Vaxxed; recommendations for an alternative vaccination schedule; Kennedy's misinformed campaign against thimerosal; and the much-abused religious exemption to vaccination. Anti-vaxxers have changed their minds, but rarely because someone has given them a list of facts. Berman argues that anti-vaccination activism is tied closely to how people see themselves as parents and community members. Effective pro-vaccination efforts should emphasize these cultural aspects rather than battling social media posts.
The Perfect Weapon: How the Cyber Arms Race Set the World Afire
David E. Sanger - 2018
The Perfect Weapon is the riveting story of how, in less than a decade, cyberwarfare displaced terrorism and nuclear attacks as the greatest threat to American national security. Cheap to acquire, difficult to defend against, and designed to shield their user's identities so as to complicate retaliation, these weapons are capable of an unprecedented range of offensive tactics; they can take us just short of war, allowing for everything from disruption to theft to the cause of widespread damage of essential infrastructure systems. And the vulnerability of those systems has created a related but equally urgent conflict: American companies like Apple and Cisco must claim allegiance to no government in the name of selling secure products around the globe yet the US intelligence agencies want the help of such companies in defending against future cyberattacks. Reported and written with unprecedented access by New York Times chief Washington correspondent and bestselling author David Sanger, The Perfect Weapon takes readers inside war rooms and boardrooms, into the secret cyberdens of American and Chinese military, to give the deep-background story of the increasingly pitched battle between nations, their governments, their cyberwarriors, and their corporations.
Reset: Reclaiming the Internet for Civil Society
Ronald J. Deibert - 2020
Deibert exposes the disturbing influence and impact of the internet on politics, the economy, the environment, and humanity.Digital technologies have given rise to a new machine-based civilization that is increasingly linked to a growing number of social and political maladies. Accountability is weak and insecurity is endemic, creating disturbing opportunities for exploitation. Drawing from the cutting-edge research of the Citizen Lab, the world-renowned digital security research group which he founded and directs, Ronald J. Deibert exposes the impacts of this communications ecosystem on civil society. He tracks a mostly unregulated surveillance industry, innovations in technologies of remote control, superpower policing practices, dark PR firms, and highly profitable hack-for-hire services feeding off rivers of poorly secured personal data. Deibert also unearths how dependence on social media and its expanding universe of consumer electronics creates immense pressure on the natural environment. In order to combat authoritarian practices, environmental degradation, and rampant electronic consumerism, he urges restraints on tech platforms and governments to reclaim the internet for civil society.
No Filter: The Inside Story of Instagram
Sarah Frier - 2020
Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.
How Mumbo-Jumbo Conquered the World
Francis Wheen - 2004
In How Mumbo-Jumbo Conquered the World, Francis Wheen brilliantly laments the extraordinary rise of superstition, relativism and emotional hysteria. From Middle Eastern fundamentalism to the rise of lotteries, astrology to mysticism, poststructuralism to the Third Way, Wheen shows that there has been a pervasive erosion of Enlightenment values, which have been displaced by nonsense. And no country has a more vivid parade of the bogus and bizarre than the one founded to embody Enlightenment values: the USA. In turn comic, indignant, outraged, and just plain baffled by the idiocy of it all, How Mumbo-Jumbo Conquered the World is a masterful depiction of the absurdity of our times and a plea that we might just think a little more and believe a little less.
Cheap: The High Cost of Discount Culture
Ellen Ruppel Shell - 2009
This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time-the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world. Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship. The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a host of other socioeconomic ills. That's a long list of charges, and it runs counter to orthodox economics which argues that low price powers productivity by stimulating a brisk free market. But Shell marshals evidence from a wide range of fields-history, sociology, marketing, psychology, even economics itself-to upend the conventional wisdom. Cheap also unveils the fascinating and unsettling illogic that underpins our bargain-hunting reflex and explains how our deep-rooted need for bargains colors every aspect of our psyches and social lives. In this myth-shattering, closely reasoned, and exhaustively reported investigation, Shell exposes the astronomically high cost of cheap.
League of Denial: The NFL, Concussions and the Battle for Truth
Mark Fainaru-Wada - 2013
That judgment, implausible even to a casual fan, also contradicted the opinion of a growing cadre of neuroscientists who worked in vain to convince the NFL that it was facing a deadly new scourge: A chronic brain disease that was driving an alarming number of players -- including some of the all-time greats -- to madness.League of Denial reveals how the NFL, over a period of nearly two decades, sought to cover up and deny mounting evidence of the connection between football and brain damage.Comprehensively, and for the first time, award-winning ESPN investigative reporters Mark Fainaru-Wada and Steve Fainaru tell the story of a public health crisis that emerged from the playing fields of our 21st century pastime. Everyone knew that football is violent and dangerous. But what the players who built the NFL into a $10 billion industry didn’t know – and what the league sought to shield from them – is that no amount of padding could protect the human brain from the force generated by modern football; that the very essence of the game could be exposing these players to brain damage.In a fast-paced narrative that moves between the NFL trenches, America’s research labs and the boardrooms where the NFL went to war against science, League of Denial examines how the league used its power and resources to attack independent scientists and elevate its own flawed research -- a campaign with echoes of Big Tobacco’s fight to deny the connection between smoking and lung cancer. It chronicles the tragic fates of players like Hall of Fame Pittsburgh Steelers center Mike Webster, who was so disturbed at the time of his death he fantasized about shooting NFL executives; and former Chargers great Junior Seau, whose diseased brain became the target of an unseemly scientific battle between researchers and the NFL. Based on exclusive interviews, previously undisclosed documents and private emails, this is the story of what the NFL knew and when it knew it – questions at the heart of crisis that threatens football, from the highest levels all the way down to Pop Warner.
The Cigarette: A Political History
Sarah Milov - 2019
From Jamestown to the Marlboro Man, the plant occupied the heart of the nation’s economy and expressed its enduring myths. But today smoking rates have declined and smokers are exiled from many public spaces. The story of tobacco’s fortunes may seem straightforward: science triumphed over our addictive habits and the cynical machinations of tobacco executives. Yet the reality is more complicated. Both the cigarette’s popularity and its eventual decline reflect a parallel course of shifting political priorities. The tobacco industry flourished with the help of the state, but it was the concerted efforts of citizen nonsmokers who organized to fight for their right to clean air that led to its undoing.After the Great Depression, public officials and organized tobacco farmers worked together to ensure that the government’s regulatory muscle was more often deployed to promote tobacco than to protect the public from its harms. Even as evidence of the cigarette’s connection to cancer grew, medical experts could not convince officials to change their stance. What turned the tide, Sarah Milov argues, was a new kind of politics: a movement for nonsmokers’ rights. Activists and public-interest lawyers took to the courts, the streets, city councils, and boardrooms to argue for smoke-free workplaces and allied with scientists to lobby elected officials.The Cigarette restores politics to its rightful place in the tale of tobacco’s rise and fall, illustrating America’s continuing battles over corporate influence, individual responsibility, collective choice, and the scope of governmental power.