Indeed our ability to do so is what separates we humans from the rest of the animal world. The moment man first converted a stone to a useful tool set him on a relentless path toward greater power over his environment. But have our creative ideas always produced desirable results in line with their original good intention? Have they really served us well?BAD IDEAS? traces the fascinating history of our attempts at self-improvement but also questions their value. The dubious consequences of the development of weaponry, for example, is self-evident. But what of apparently more innocuous inventions such as farming, writing or medicine? All started off for the greater good but have since produced unforeseen fallout that continues to this day. What are their undesirable side-effects, when did they emerge and where will they take us in the future?Written against a huge historical canvas, we join Robert Winston on a thrilling journey from our earliest days to the present. We learn about the history of modern science, engineering, IT and much more. We meet the individuals who played a key role in their development, and share quirky anecdotes about their lives and brainwaves. Inspiring, unusual, and at times controversial, BAD IDEAS? assesses the past and also looks forward to the opportunities and ethical challenges of the future. In so doing it celebrates man's extraordinary capacity for achievement whilst warning us that his good intentions can sometimes end up as thoroughly bad ideas.

    In the years that followed, she published other notable monographs, including "Aila" (2004), "The Eyes, the Ear" (2005) and "Semear" (2007). And now, ten years after her precipitous entry onto the international stage, Aperture has published "Illuminance," the latest volume of Kawauchi's work and the first to be published outside of Japan. Kawauchi's photography has frequently been lauded for its nuanced palette and offhand compositional mastery, as well as its ability to incite wonder via careful attention to tiny gestures and the incidental details of her everyday environment. As Sean O'Hagan, writing in "The Guardian" in 2006, noted, "there is always some glimmer of hope and humanity, some sense of wonder at work in the rendering of the intimate and fragile." In "Illuminance," Kawauchi continues her exploration of the extraordinary in the mundane, drawn to the fundamental cycles of life and the seemingly inadvertent, fractal-like organization of the natural world into formal patterns. Gorgeously produced as a clothbound volume with Japanese binding, this impressive compilation of previously unpublished images is proof of Kawauchi's unique sensibility and her ongoing appeal to lovers of photography.

    Written by the lead technical writer at one of Silicon Valley's most exciting companies, Modern Technical Writing is a set of guiding principles and thoughtful recommendations for new and experienced technical writers alike. Not a reference manual, and not comprehensive, it instead serves as an introduction to a sensible writing and publishing process, one that has eluded the profession for too long.

    His journal has become a classic of photographic literature. Weston was a towering figure in twentieth-century photography, whose restless quest for beauty and the mystical presence behind it resulted in a body of work unrivaled in the medium. John Szarkowski observes that "It was as though the things of everyday experience had been transformed... into organic sculptures, the forms of which were both the expression and the justification of the life within... He had freed his eyes of conventional expectation, and had taught them to see the statement of intent that resides in natural form."