Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits


Claire Díaz-Ortiz - 2019
    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

Fortune's Soldier


Alex Rutherford - 2018
    On board, he meets the spirited and mercurial Robert Clive, determined – at whatever cost – to make a fortune in a land of opportunity.Over the years that follow, their friendship sees many twists and turns as Clive’s restless hunger for wealth and power takes him from being a clerk to a commander in the Company’s forces, masterminding plans to snuff out rival French interests in Hindustan and eventually leading the company forces to victory at Plassey, the prelude to nearly two centuries of foreign rule in Hindustan.Brilliantly crafted, and bringing to life the momentous events that shook India in the mid-eighteenth century, Fortune’s Soldier is an epic tale of a fascinating era by a master storyteller.

Flipnosis: The Art of Split-Second Persuasion


Kevin Dutton - 2009
    It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. This is the kind of high-wire psychological espionage which, in the right hands, can dismantle any conflict- but which in the wrong hands can kill. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.*From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.*Fascinating, provocative, and ultimately inspiring, Flipnosis reveals, for the first time, the psychological DNA of instant influence - and how each of us can learn to be that little bit more persuasive.

How to Take Charge of Your Life: The User’s Guide to NLP


Richard Bandler - 2014
    Once again Bandler invites readers into his workshops and illustrates the theories and techniques he has spent years developing.Based around a three-day introductory course, this book will give you the tools you need to start making an effective change today. From explaining the importance of self-belief and how to change beliefs, to how to control your emotions and negative thinking, and how to create the life you want.This is an easy-to-read and inspiring account that readers can turn to time and again.‘The must have self-help book!’ Paul McKenna

The Big Book of Serial Killers Volume 2: Another 150 Serial Killer Files of the World's Worst Murderers (An Encyclopedia of Serial Killers)


Jack Rosewood - 2019
    Hunting in broad daylight or stalking from the shadows, we are their prey and their hunt is never done until they are caught or killed.With a worrying number of them living in our communities, working alongside us at our places of employment and sharing the same spaces where we spend time with our families, serial killers are typically just another neighbor that we barely think about. A worrying thought, to be honest.In The Big Book of Serial Killers Volume 2 we go through the lives of 150 serial killers who allowed themselves to fall under the influence of their darkest desires and took the lives anywhere from one to one hundred victims; we speak of their motives and how their stories ended (if they ended…), and remind you of the fear and pain that they left behind.But what can you expect from The Big Book of Serial Killers Volume 2? You will find such things as: An excellent A-Z list of all of these deadly killers, allowing you to reference the encyclopedia whenever you need to find out more about any single murderer. All of the uncensored details of their crimes, with much effort taking into account to describe their horrific acts. Important information on their date and place of birth, date of arrest and number of victims, among other facts. A list of Trivia facts for each killer, allowing you to learn more about their personalities and any films or documentaries made about them. So, with nothing more to add – it’s only time now for you purchase this book and begin learning about 150 of the sickest, most dangerous serial killers in world history. This is the next level in murder: are you ready to learn about the evilest men and women in history?

A History Of British Serial Killing


David Wilson - 2008
    David Wilson has worked as a prison governor & as a profiler, & has been described as the UK's leading expert on serial killers.

In Pursuit of Happiness: Better Living from Plato to Prozac


Mark Kingwell - 1998
    Ever a game little guinea pig, Kingwell put himself on Prozac and St. John's wort. He hired himself out as an expert to "help" marketers suss out material sources of happiness for the 18 to 29 cohort. He notices little things such as the fact that Pepperidge Farm has added smiley faces to their Goldfish crackers. (And for what? The fish are happy that you are happy when you eat them?) He ranges widely, writing about Roman Stoic Epictetus, Nick Hornby, The Honeymooners, Freud, Sir Thomas More, PMS, Plato, and much more. Kingwell, a philosophy professor at the University of Toronto, exceeds at making the personal philosophical--a skill that has earned him mild derision from academic contemporaries, but that lay readers will appreciate. His writing is clear, engaging, and thought-provoking, and, like fellow pop philosopher Alain de Botton (How Proust Can Change Your Life, The Consolations of Philosophy), Kingwell doffs his mortarboard at Montaigne, surely the most loose-limbed and least po-faced of philosophers--human, confused, and curious--who seems to be enjoying something of a revival. Your happiness does not depend on reading this book. But it's nice to know that for those of us who abjure books with titles like Become Happy in Eight Minutes, there are wry, funny, smart, and even uplifting reads such as In Pursuit of Happiness. --J.R.

Meditations on Violence: A Comparison of Martial Arts Training & Real World Violence


Rory Miller - 2008
    Rory Miller distills what he has learned from jailhouse brawls, tactical operations and ambushes to explore the differences between martial arts and the subject martial arts were designed to deal with: Violence. Sgt. Miller introduces the myths, metaphors and expectations that most martial artists have about what they will ultimately learn in their dojo. This is then compared with the complexity of the reality of violence. Complexity is one of the recurring themes throughout this work. Section Two examines how to think critically about violence, how to evaluate sources of knowledge and clearly explains the concepts of strategy and tactics. Sections Three and Four focus on the dynamics of violence itself and the predators who perpetuate it. Drawing on hundreds of encounters and thousands of hours spent with criminals Sgt. Miller explains the types of violence; how, where, when and why it develops; the effects of adrenaline; how criminals think, and even the effects of drugs and altered states of consciousness in a fight. Section Five centers on training for violence, and adapting your present training methods to that reality. It discusses the pros and cons of modern and ancient martial arts training and gives a unique insight into early Japanese kata as a military training method. Section Six is all about how to make self-defense work. Miller examines how to look at defense in a broader context, and how to overcome some of your own subconscious resistance to meeting violence with violence. The last section deals with the aftermath--the cost of surviving sudden violence or violent environments, how it can change you for good or bad. It gives advice for supervisors and even for instructors on how to help a student/survivor. You'll even learn a bit about enlightenment.

Inside the Mind of a Teen Killer


Phil Chalmers - 2009
    Why? In Inside the Mind of a Teen Killer, Chalmers, who has been interviewing teen murderers and serial killers for over a decade, recounts Woodham's gripping and horrifying story, plumbing his motives, and peering into the killer's mind. Chalmers also weaves into the narrative his reasearch about teen culture, including comparisons with other teen killers, to analyze the disturbing ascent of teen violence and offer ways that we, as individuals, leaders, and communities, can help defuse this alarming trend. Inside the Mind of a Teen Killer is a culmination of Phil Chalmers' fifteen-year study on teen murder and school violence.? This is an anti-violence project aimed at teens, parents, youth workers, teachers, and law enforcement. The most unique part of the book is the words of the killers themselves, explaining why they committed the crimes, what led them to murder, and how we could have helped them. The goal of this book is to educate America and the world on the growing problem of teen murder and school violence, and hopefully stop teen murder and save innocent lives. Phil interviewed nearly 200 teen killers and school shooters for this book, and it's sure to change the way America and the world thinks about the growing trend of juvenile homicide. Book release date to coincide with the 10-year anniversary of Columbine, April 20, 2009."Phil Chalmers has interviewed the killers. He has corresponded with them extensively. He has exhaustively researched their crimes

The Enlightened Gardener


Sydney Banks - 1991
    So, too, do the characters in this wonderful story by Sydney Banks. In this simple but profound tale, four colleagues meet a remarkable gardener whose unique philosophy will forever change their lives. That philosophy is equally powerful for the reader. The wisdom within these pages comes in the form of a straightforward message that is accessible to all who open their hearts to it.

The Mafia: The First 100 Years


William Balsamo - 1997
    trace the Black Hand's coalescence into an organisation whose insidious influence reached across the Atlantic and into a presidential administration. And they go behind the headlines to reveal with chilling clarity the true extent of the Mafia's influence today.

Homicide: A Year on the Killing Streets


David Simon - 1991
    Twice every three days another citizen is shot, stabbed, or bludgeoned to death. At the center of this hurricane of crime is the city's homicide unit, a small brotherhood of hard men who fight for whatever justice is possible in a deadly world.David Simon was the first reporter ever to gain unlimited access to a homicide unit, and this electrifying book tells the true story of a year on the violent streets of an American city. The narrative follows Donald Worden, a veteran investigator; Harry Edgerton, a black detective in a mostly white unit; and Tom Pellegrini, an earnest rookie who takes on the year's most difficult case, the brutal rape and murder of an eleven-year-old girl.Originally published fifteen years ago, Homicide became the basis for the acclaimed television show of the same name. This new edition--which includes a new introduction, an afterword, and photographs--revives this classic, riveting tale about the men who work on the dark side of the American experience.

TWA 800: The Crash, the Cover-Up, and the Conspiracy


Jack Cashill - 2016
    Although initial reports suggested a terrorist attack, FBI and NTSB investigators blamed a fuel tank explosion. But skeptics have long questioned the official story, and new evidence has surfaced that suggests a widespread conspiracy... In TWA 800, historian Jack Cashill introduces new documents and testimonies that reveal the shocking true chain of events: from the disastrous crash to the high-level decision to create a cover story and the attempts to silence anyone who dared speak the truth.

Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World


Tom Wright - 2018
    The dust had yet to settle on the global financial crisis in 2009 when an unlikely Wharton grad was setting in motion a fraud of unprecedented gall and magnitude--one that would come to symbolize the next great threat to the global financial system. Billion Dollar Whale will become a classic, harrowing parable about the financial world in the twenty-first century.

Psycho.com: serial killers on the internet


Eileen Ormsby - 2020
    The internet has put them in our pocketsPsycho.com is a chilling look at what happens when murderous minds meet modern technology by the bestselling author of The Darkest WebThis book expands on three cases originally released in edited form for the Casefile True Crime podcast:Pedro Rodrigues Filho, aka Pedrinho Matador, aka Killer PeteyDnepropetrovsk Maniacs, aka the Hammer ManiacsMark Twitchell, aka Dexter Serial Killer