joins Ford Motor Co. in 1948, he has no idea the part he'll play in automotive history. Morsey's arrival comes as Henry Ford II and other titans in the industry are about to kill the vaunted V-8 engine. He sees it as his sole mission to talk them out of it. In The Man Who Saved the V-8, he shares the never-before-told story of how his crusade saved the engine that would go on to power iconic cars like the Ford Thunderbird and Mustang. "To this day, I have no idea how a young, newly hired manager like myself...had the nerve to challenge the most powerful men inside Ford Motor Company and tell them they were wrong," Morsey says. "But that is exactly what I did." The twenty-nine-year-old executive embarks on massive market research. He works with manufacturing experts to find ways to produce the V-8 engine more efficiently. After finding success, he goes on to continue playing a central role in some of the most pivotal decisions that would ensure Ford remains one of the powerhouses in the automotive industry. The Man Who Saved the V-8 tells the story of his successes and lessons learned.

     Quantum Physics for Hippies shatters your perception of reality." - Dr. Mark Müller Bob, a spiritual hippie, meets the witty nerd Alice, who day-dreams about quantum physics all day long. This chance meeting starts them on a mind-blowing journey into the nature of reality that will change their lives forever. Written by quantum physicists and beautifully illustrated, Quantum Physics for Hippies takes the bizarre world of quantum physics and makes it understandable for everyone, hippies and nerds alike. Is this book for you? If you would love to know what quantum physics is really about, but complicated explanations or equations put you off, then this book is for you. Why? We found that there are two types of books about quantum physics. Type A is written by nerds. Usually, they have hundreds of pages, a lot of equations and bury you in useless details. They are mostly correct, but not fun to read. Type B is written by esoterics. They are easy to read, but often full of nonsense, not helping at all in your mission to find the truth. So we decided to write a new type of quantum physics book. Type Hippie-Nerd! Easy, fun to read and correct all at the same time, while still blowing your mind. Happy Readings!

    Download issues at no extra cost from Archived Items. The Economist is the premier source for the analysis of world business and current affairs, providing authoritative insight and opinion on international news, world politics, business, finance, science and technology, as well as overviews of cultural trends and regular Special reports on industries and countries. Established in 1843 to campaign against the protectionist corn laws, The Economist remains, in the second half of its second century, true to the liberal principles of its founder. James Wilson, a hat maker from the small Scottish town of Hawick, believed in free trade, internationalism and minimum interference by government, especially in the affairs of the market. The Economist also takes a fiercely independent stance on social issues, from gay marriage to the legalisation of drugs, but its main service to its readers is as a global newspaper: To uncover new ideas from all around the world. The Kindle Edition of The Economist contains all of the articles and graphics found in the print edition, but will not include all photos. For your convenience, issues are auto-delivered wirelessly to your Kindle each Friday at the same time the print edition hits the newsstand.

    This behavior is very much different from what we humans are used to dealing with in our everyday lives, so naturally this subject is quite hard to comprehend for many. We believed that the best way to introduce the subject reliably is to start at the beginning, presenting the observations, thoughts and conclusions of each of the world’s greatest physicists through their eyes, one at a time. In this way we hope that the reader may take an enjoyable journey through the strange truths of quantum theory and understand why the conclusions of these great minds are what they are. This book starts with the most general view of the world and gradually leads readers to those new, unbelievable but real facts about the very nature of our universe.

    The world you live in is stranger than fiction... as you read this, you exist in other places at the same time. Do not regret having missed the chance to realize your dreams, for you may just have fulfilled it in another universe.. * Are the trillions of atoms that make you, nothing but vibrations in 10 dimensions?* Is it true that we are all connected with each other?* Can you go into the future to change the present?* Why do scientists and philosophers struggle with the concept of Time?* Can science explain consciousness through physics?* Is our fate driven by the underlying randomness in nature?* Is nature hiding the best-kept secrets which can never be unravelled by humans?The Speed of Time approaches the most complex and esoteric theories of science in lucid, clear and simple language and in the style of a thriller, leaving you wanting more... while addressing questions through the enigmatic theories in Physics such as Quantum Mechanics, Einstein's Theory of Relativity, Time, Chaos, and much more. Just start reading and you will not put it down.

    Now renewables are overtaking fossil fuels, with wind and solar energy becoming cheaper and more competitive every year. Growth in renewable energy will further accelerate as electric vehicles become less expensive than traditional automobiles. Understanding the implications of the energy transition will prepare us for the many changes ahead.This book is a primer for readers of all levels on the coming energy transition and its global consequences. Bruce Usher provides a concise yet comprehensive explanation for the extraordinary growth in wind and solar energy; the trajectory of the transition from fossil fuels to renewables; and the implications for industries, countries, and the climate. Written in a straightforward style with easy-to-understand visual aids, the book illuminates the strengths and weaknesses of renewable energy based on business fundamentals and analysis of the economic forces that have given renewables a tailwind. Usher dissects the winners and losers, illustrating how governments and businesses with a far-sighted approach will reap long-term benefits while others will trail behind. Alongside the business and finance case for renewable energy, he provides a timely illustration of the threat of catastrophic climate change and the perils of delay. A short and powerful guide to our energy present and future, this book makes it clear that, from both economic and environmental perspectives, there is no time to lose.

    But ask a physicist and there’s no doubt that James Clerk Maxwell will be near the top of the list.  Maxwell, an unassuming Victorian Scotsman, explained how we perceive colour. He uncovered the way gases behave. And, most significantly, he transformed the way physics was undertaken in his explanation of the interaction of electricity and magnetism, revealing the nature of light and laying the groundwork for everything from Einstein’s special relativity to modern electronics.   Along the way, he set up one of the most enduring challenges in physics, one that has taxed the best minds ever since. ‘Maxwell’s demon’ is a tiny but thoroughly disruptive thought experiment that suggests the second law of thermodynamics, the law that governs the flow of time itself, can be broken. This is the story of a groundbreaking scientist, a great contributor to our understanding of the way the world works, and his duplicitous demon.

    This is just as well, according to Mark Lynas in Nuclear 2.0, because nuclear energy is essential to avoid catastrophic global warming. Using the latest world energy statistics Lynas shows that with wind and solar still at only about 1 percent of global primary energy, asking renewables to deliver all the world’s power is “dangerously delusional”. Moreover, there is no possibility of using less energy, he reminds us, when the developing world is fast extricating itself from poverty and adding the equivalent of a new Brazil to global electricity consumption each year. The anti-nuclear movement of the 1970s and 80s succeeded only in making the world more dependent on fossil fuels, he shows: its history is “not lit by sunshine, but shrouded in coal smoke”. Instead of making the same mistake again, all those who want to see a low-carbon future need to join forces, he insists, concluding the book with an ambitious proposal for an Apollo Program-style combined investment in wind, solar and nuclear power. Mark Lynas is an environmental writer and campaigner. His previous books have drawn attention to the perils of global warming, and he was Climate Advisor to the President of the Maldives from 2009-2011. He is a Visiting Research Associate at Oxford University’s School of Geography and the Environment, and a member of the World Economic Forum’s Global Agenda Council on Emerging Technologies. He recently featured in the movie documentary Pandora’s Promise, which inspired the writing of this book.

    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    But what sort of person was the young Albert Einstein, before he became universally acclaimed as the archetypal genius? And how did his genius unfold? In this brilliant new Kindle Single, scientist Robyn Arianrhod blends biography with popular science to tell the story of how young Albert developed a theory that – unknown to him at first – contained the seeds of his extraordinary equation E = mc2. Arianrhod, who wrote her PhD on Einstein’s general theory of relativity, makes the ideas behind the equation accessible to the lay reader, and sets young Einstein’s exploration of these ideas against the backdrop of his first loves, his family and marriage, and, above all, his childlike wonder at the nature of the universe. She introduces his heroes and scientific inspirations, and the friends who believed in him when no one else did. In personalising Einstein, she brings to life both the man and his science, in a short, easy-to-read narrative. In showing how he discovered his famous equation, and what it means, she draws a compelling portrait of this prodigious intellect whose unfathomable grasp of the building blocks of physics would change our world forever. About the Author: Dr Robyn Arianrhod is the author of two critically acclaimed works of popular science and scientific history: Einstein’s Heroes: Imagining the World Through the Language of Mathematics, and Seduced by Logic: Émilie du Châtelet, Mary Somerville and the Newtonian Revolution. Both were shortlisted for major book awards and are published in the USA. Einstein’s Heroes was translated into several languages. Robyn was awarded her PhD for research on Einstein’s general theory of relativity and has lectured in applied mathematics (including special relativity) for many years. She is currently an Adjunct Research Fellow in the School of Mathematical Sciences at Monash University in Melbourne, where she is undertaking research on the structure of relativistic space-times. She is also a technical reviewer for the American Mathematical Society. Praise for Robyn Arianrhod's books: Einstein’s Heroes ‘Arianrhod’s achievement is to so masterfully combine history, biography, and mathematics as to absorb and enlighten even the mathematically maladroit’ – Booklist ‘An intriguing blend of science, history, and biography . . . Arianrhod’s well-written, fascinating discussion of intertwined topics is highly recommended’ – Library Journal (starred review) ‘A thrilling story . . . Arianrhod brings out the human side of the scientists’ – Bloombergnews ‘Offers readers an engaging intellectual exercise combining physics, language, mathematics, and biography’ – Science News Seduced by Logic ‘Seduced by Logic offers the lay reader an easy and agreeable introduction to the evolution of some crucial scientific debates . . . One cannot help be captivated by her intellectual honesty and enthusiasm’ – Times Higher Education ‘An elegant and inspiring history of how scientific revolutions make their way’ – Edward Dolnick, The Clockwork Universe ‘Here is a skillfully written tapestry of the science, history and portrayal of two of the most charismatic women of mathematical science. Robyn Arianrhod has produced a captivating masterpiece’ – Joseph Mazur, author of Euclid in the Rainforest and What’s Luck Got to Do with It?

    Laughlin transports us two centuries into the future, when we've ceased to use carbon from the ground--either because humans have banned carbon burning or because fuel has simply run out. Boldly, Laughlin predicts no earth-shattering transformations will have taken place. Six generations from now, there will still be soccer moms, shopping malls, and business trips. Firesides will still be snug and warm.How will we do it? Not by discovering a magic bullet to slay our energy problems, but through a slew of fascinating technologies, drawing on wind, water, and fire. Powering the Future is an objective yet optimistic tour through alternative fuel sources, set in a world where we've burned every last drop of petroleum and every last shovelful of coal.The Predictable: Fossil fuels will run out. The present flow of crude oil out of the ground equals in one day the average flow of the Mississippi River past New Orleans in thirteen minutes. If you add the energy equivalents of gas and coal, it's thirty-six minutes. At the present rate of consumption, we'll be out of fossil fuels in two centuries' time. We always choose the cheapest gas. From the nineteenth-century consolidation of the oil business to the California energy crisis of 2000-2001, the energy business has shown, time and again, how low prices dominate market share. Market forces--not green technology--will be the driver of energy innovation in the next 200 years. The laws of physics remain fixed. Energy will still be conserved, degrade entropically with use, and have to be disposed of as waste heat into outer space. How much energy a fuel can pack away in a given space is fixed by quantum mechanics--and if we want to keep flying jet planes, we will need carbon-based fuels. The Potential: Animal waste. If dried and burned, the world's agricultural manure would supply about one-third as much energy as all the coal we presently consume. Trash. The United States disposes of 88 million tons of carbon in its trash per year. While the incineration of waste trash is not enough to contribute meaningfully to the global demand for energy, it will constrain fuel prices by providing a cheap supply of carbon. Solar energy. The power used to light all the cities around the world is only one-millionth of the total power of sunlight pouring down on earth's daytime side. And the amount of hydropump storage required to store the world's daily electrical surge is equal to only eight times the volume of Lake Mead. PRAISE FOR ROBERT B. LAUGHLIN -Perhaps the most brilliant theoretical physicist since Richard Feynman---George Chapline, Lawrence Livermore National Laboratory -Powerful but controversial.--- Financial Times -[Laughlin's] company ... is inspirational.- --New Scientist

    Their conclusion stems from Svensmark's research which has shown the previously unsuspected role that cosmic rays play in creating clouds. During the last 100 years cosmic rays became scarcer because unusually vigorous action by the Sun batted away many of them. Fewer cosmic rays meant fewer clouds--and a warmer world. The theory, simply put here but explained in fascinating detail, emerges at a time of intense public and political concern about climate change. Motivated only by their concern that science must be trustworthy, Svensmark and Calder invite their readers to put aside their preconceptions about manmade global warming and look afresh at the role of Nature in this hottest of world issues.

    Only thirty-six Americans have competed in the Tour de France since the world’s greatest bicycle race began in 1903. That’s not too many more than the twelve Americans who have walked on the moon. It’s far fewer than the hundreds of Americans who have reached the summit of Mount Everest.But rising stars such as Lawson Craddock of Texas, Benjamin King of Virginia, Taylor Phinney of Colorado, Daniel Holloway of California, and Tyler Farrar of Washington state are doing just that as they endure crashes, cold rain, cobblestones, crosswinds, and culture shock on their road to cycling stardom, which starts in Belgium.This is the story of the next generation—of riders not yet tainted by drug scandals, of riders still bursting with hope and potential. This is the story American cycling fans need right now. -------------------“People, get ready for great stories written well. The Belgian Hammer captures cycling culture.” —Benjamin King, 2010 U.S. Pro Road Racing Champion“The Belgian Hammer is the unique story of professional cycling that hasn’t yet been told until now. Daniel Lee has revealed the road map for the next generation of Americans hoping to become successful in Europe, where cycling is king.” —Jim Ochowicz, President/General Manager of the BMC Racing Team.“All of us who left our tire prints on the European circuits remember how racing there shaped us forever. With passion, Daniel Lee gives substance and perspective to the experience of young Americans trying to make it in Europe; and bicycle racing is illuminated by his craft.”—John Howard, three-time Olympic cyclist, who set a bicycle speed record of 152.2 mph in 1985“For those who admire images of cyclists flashing with arms spread wide in triumph over the finish line on blue-sky days, Daniel Lee gives us an insightful, forceful, and gritty account of the rigorous―and frequently perilous―route that cyclists take to force their way up the ranks and develop skills to win. A former racer himself, Dan Lee puts his passion for the sport into his newspaper reporter experience and writing talent. In The Belgian Hammer he follows Taylor Phinney, Benjamin King, Daniel Holloway, and other legends in the making on the USA Cycling national team living in Belgium, where the young bloods from around the world go to test themselves against the best of their generation. They compete in tight packs exceeding 150 riders pumping over narrow wind-blown roads slick from rain while threading through the countryside at unrelenting speed. To spectators cycling matches the grace of ballet. Daniel Lee reveals its uncompromising demands and brutality and heroics.” ―Peter Joffre Nye, author of The Six-Day Bicycle Races: America’s Jazz Age Sport and a Trustee of the U.S. Bicycling Hall of Fame

    In First You Build a Cloud, K. C. Cole provides cogent explanations through animated prose, metaphors, and anecdotes, allowing us to comprehend the nuances of physics-gravity and light, color and shape, quarks and quasars, particles and stars, force and strength. We also come to see how the physical world is so deeply intertwined with the ways in which we think about culture, poetry, and philosophy. Cole, one of our preeminent science writers, serves as a guide into the world of such legendary scientific minds as Richard Feynman, Victor Weisskopf, brothers Frank Oppenheimer and J. Robert Oppenheimer, Philip Morrison, Vera Kistiakowsky, and Stephen Jay Gould.