Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture.Shifman discusses a series of well-known Internet memes—including “Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's “We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization.Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.

    Anne Ross is a Gaelic-speaking scholar and archaeologist who has lived and worked in crofting communities, which has enabled her to collect information firsthand and assess the veracity of material already published. In this substantially revised edition of a classic work first published 25 years ago, she portrays the beliefs and customs of Scottish Gaelic society, including seasonal customs deriving from Celtic festivals, the famous waulking songs, the Highland tradition of seers and second sight, omens and taboos, chilling experiences of witchcraft, and rituals associated with birth and death.

    Is the yeti just a phantasm of our imagination, or is it a real creature? A survivor from our own savage ancestry? This is the mystery that Bryan Sykes set out to unlock.Three hair samples from the remote Himalayan kingdom of Bhutan are the cause of the investigation. The hair samples were from the miogi, the Bhutanese yeti, that legendary creature of the high snows that has haunted the imagination of travellers for centuries. Professor Sykes was asked to identify the hairs using DNA analysis. The miogi hairs did not surrender their secrets easily, but eventually two were identified as known species of bear. The third remained a mystery. Ten years later two scientific developments caused the migoi to enter Professor Sykes' thoughts again. The first, a purely technical improvement, meant that it was now possible to get a very good DNA signal from a single hair. The second development came from the surprising conclusion of an article published in 2010. This paper contained the details of the DNA sequence from another human species, Homo neanderthalensis, the Neanderthals, widely thought to be extinct. One of the many theories to account for the yeti legend is that there were small groups of Neanderthals that had managed to survive until recent times, or maybe even until the present day. If so, would it be possible to detect recent interbreeding between our own species and Neanderthals in the genomes of indigenous people living in remote regions. Locations where the yeti legends are strongest and the sightings most numerous?Professor Sykes set a goal to locate and analyse as many hair samples as possible, with links the yeti. In doing so Professor Sykes found himself entering a strange world of mystery and sensationalism, fraud and obsession and even the supernatural. Protected by the ruthless vigour of genetic analysis he was able to listen to the stories of the yeti without having to form an opinion. The only opinion that mattered was the DNA.Two years on the project is almost complete, and there have been some surprising and significant discoveries. The yeti remains an enigma. There is something out there. But what?

    Each entry provides a full commentary which examines problems of interpretation in both historical and anthropological terms, and in light of contemporary research.

    There is no more proper instrument of analysis of our contemporary myths than this book—one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, and happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize–winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic—a lesson in clairvoyance that is more relevant now than ever.

    Helplessness in the face of disease and human disaster helped to perpetuate this belief in magic and the supernatural. As Keith Thomas shows, England during these years resembled in many ways today's underdeveloped areas. The English population was exceedingly liable to pain, sickness, and premature death; many were illiterate; epidemics such as the bubonic plague plowed through English towns, at times cutting the number of London's inhabitants by a sixth; fire was a constant threat; the food supply was precarious; and for most diseases there was no effective medical remedy. In this fascinating and detailed book, Keith Thomas shows how magic, like the medieval Church, offered an explanation for misfortune and a means of redress in times of adversity. The supernatural thus had its own practical utility in daily life. Some forms of magic were challenged by the Protestant Reformation, but only with the increased search for scientific explanation of the universe did the English people begin to abandon their recourse to the supernatural. Science and technology have made us less vulnerable to some of the hazards which confronted the people of the past. Yet Religion and the Decline of Magic concludes that if magic is defined as the employment of ineffective techniques to allay anxiety when effective ones are not available, then we must recognize that no society will ever be free from it.

    Includes historical and cultural notes.

    Includes practical exercises drawn from the Celtic tradition.

    Americans all, they were among the famous figures whose paths intertwined with the mystical and esoteric movement broadly known as the occult. Brought over from the Old World and spread throughout the New by some of the most obscure but gifted men and women of early U.S. history, this “hidden wisdom” transformed the spiritual life of the still-young nation and, through it, much of the Western world.Yet the story of the American occult has remained largely untold. Now a leading writer on the subject of alternative spirituality brings it out of the shadows. Here is a rich, fascinating, and colorful history of a religious revolution and an epic of offbeat history. From the meaning of the symbols on the one-dollar bill to the origins of the Ouija board, Occult America briskly sweeps from the nation’s earliest days to the birth of the New Age era and traces many people and episodes, including:•The spirit medium who became America’s first female religious leader in 1776 •The supernatural passions that marked the career of Mormon prophet Joseph Smith •The rural Sunday-school teacher whose clairvoyant visions instigated the dawn of the New Age •The prominence of mind-power mysticism in the black-nationalist politics of Marcus Garvey•The Idaho druggist whose mail-order mystical religion ranked as the eighth-largest faith in the world during the Great Depression Here, too, are America’s homegrown religious movements, from transcendentalism to spiritualism to Christian Science to the positive-thinking philosophy that continues to exert such a powerful pull on the public today. A feast for believers in alternative spirituality, an eye-opener for anyone curious about the unknown byroads of American history, Occult America is an engaging, long-overdue portrait of one nation, under many gods, whose revolutionary influence is still being felt in every corner of the globe.

    Illustrated with visual artifacts of the period. With the long-awaited publication of this book, we have for the first time in any modern literary form one of the most vital and important of ancient myths: that of Inanna, the world's first goddess of recorded history and the beloved deity of the ancient Sumerians.The stories and hymns of Inanna (known to the Semites as Ishtar) are inscribed on clay tablets which date back to 2,000 B.C. Over the past forty years, these cuneiform tablets have gradually been restored and deciphered by a small group of international scholars. In this groundbreaking book, Samuel Noah Kramer, the preeminent living expert on Sumer, and Diane Wolkstein, a gifted storyteller and folklorist, have retranslated, ordered, and combined the fragmented pieces of the Cycle of Inanna into a unified whole that presents for the first time an authentic portrait of the goddess from her adolescence to her completed womanhood and godship. We see Inanna in all her aspects: as girl, lover, wife, seeker, decision maker, ruler; we witness the Queen of Heaven and Earth as the voluptuous center and source of all fertile power and the unequaled goddess of love.Illustrated throughout with cylinder seals and other artifacts of the period, the beautifully rendered images guide the reader through Inanna's realm on a journey parallel to the one evoked by the text. And the carefully wrought commentaries providing an historical overview, textual interpretations, and aannotations on the art at once explicate and amplify the power, wonder, and mystery embedded in these ancient tales.Inanna--the world's first love story, two thousand years older than the Bible--is tender, erotic, frightening, and compassionate. It is a compelling myth that is timely in its rediscovery."A great masterpiece of universal literature."--Mircea Eliade

    But how are they being heard? In this book, Damon Krukowski examines how the switch from analog to digital audio is changing our perceptions of time, space, love, money, and power. In Ways of Hearing--modeled on Ways of Seeing, John Berger's influential 1972 book on visual culture--Krukowski offers readers a set of tools for critical listening in the digital age. Just as Ways of Seeing began as a BBC television series, Ways of Hearing is based on a six-part podcast produced for the groundbreaking public radio podcast network Radiotopia. Inventive uses of text and design help bring the message beyond the range of earbuds.Each chapter of Ways of Hearing explores a different aspect of listening in the digital age: time, space, love, money, and power. Digital time, for example, is designed for machines. When we trade broadcast for podcast, or analog for digital in the recording studio, we give up the opportunity to perceive time together through our media. On the street, we experience public space privately, as our headphones allow us to avoid "ear contact" with the city. Heard on a cell phone, our loved ones' voices are compressed, stripped of context by digital technology. Music has been dematerialized, no longer an object to be bought and sold. With recommendation algorithms and playlists, digital corporations have created a media universe that adapts to us, eliminating the pleasures of brick-and-mortar browsing. Krukowski lays out a choice: do we want a world enriched by the messiness of noise, or one that strives toward the purity of signal only?

    Collected from people of all walks of life, they include parables and allegories about life, luck, and wisdom; tales of magic and wonder; stories about rebbes and their disciples; and tales whose only purpose is to entertain. Long after the culture that produced them has disappeared, these enchanting Yiddish folktales continue to work their magic today.Part of the Pantheon Fairy Tale and Folklore Library

    He walks the Alps, shepherd’s stick in hand, singing lullabies to his 625 sheep. Sometimes he even gives concerts in historically anti-Semitic towns, showing slides of the flock as he belts out Yiddish ditties. When New York-based writer Sam Apple hears about this one-of-a-kind eccentric, he flies overseas and signs on as a shepherd’s apprentice. For thoroughly urban, slightly neurotic Sam, stumbling along in borrowed boots and burdened with a lot more baggage than his backpack, the task is far from a walk in Central Park. Demonstrating no immediate natural talent for shepherding, he tries to earn the respect of Breuer’s sheep, while keeping a safe distance from the shepherd’s fierce herding dogs.As this strange and hilarious adventure unfolds, the unlikely duo of Sam and Hans meander through a paradise of woods and high meadows toward awkward encounters with Austrians of many stripes. Apple is determined to find out if there are really as many anti-Semites in Austria as he fears and to understand how Hans, who grew up fighting the lingering Nazism in Vienna, became a wandering shepherd. What Apple discovers turns out to be far more fascinating than he had imagined.With this odd and wonderful book, Sam Apple joins the august tradition of Tony Horwitz and Bill Bryson. Schlepping Through the Alps is as funny as it is moving.From the Hardcover edition.

    Marshall’s thoughtful, illuminating account of how the spiritual beliefs of the Lakota people can help us all lead more meaningful, ethical lives.Rich with storytelling, history, and folklore, The Lakota Way expresses the heart of Native American philosophy and reveals the path to a fulfilling and meaningful life. Joseph Marshall is a member of the Sicunga Lakota Sioux and has dedicated his entire life to the wisdom he learned from his elders. Here he focuses on the twelve core qualities that are crucial to the Lakota way of life--bravery, fortitude, generosity, wisdom, respect, honor, perseverance, love, humility, sacrifice, truth, and compassion. Whether teaching a lesson on respect imparted by the mythical Deer Woman or the humility embodied by the legendary Lakota leader Crazy Horse, The Lakota Way offers a fresh outlook on spirituality and ethical living.

    Most of us would like to know the Greek myths better than we do, and books like Seamus Heaney's Beowulf have demonstrated the power of ancient texts to enchant and enthrall us. And yet the modern translations of the Greek myths have sought to instruct, to edify, or to impart a personal philosophy. "Songs on Bronze "is different. With this book, Nigel Spivey--a young Cambridge classicist and rising star as a documentary host--gives us the Greek myths as the spellbinding stories they are. In bold, sensuous prose, he tells of Demeter and Persephone, of Jason and the Argonauts, of the wrath of Achilles and the travels of Odysseus, of Oedipus's crime and Orpheus's excursion into the underworld. In his hands, these stories are revealed anew as outsize tales of love and strife, of secret compacts and open rivalries, of lust and desire. "Songs on Bronze" is a fresh revision of the classics that is likely to become a classic in its own right.